MOBILE APPLICATION : APACHE RECON

TEAM THUNDER CHICKENS: VINH, DAVID, DENISE, EMILY , CHARLES

Augmented reality, blurs the line between what’s real and what’s computer-generated by enhancing what we see, hear, feel and smell.

Fiducial marker

¬¬Current Games that use Augmented Reality• ARDefender(TowerDefense)

How Our Game Will Be Different from Current AR Games

• Third-personArcadeFlightShooter• MoreactivethancurrentARvideogames• Enemyunitsattackongroundandinair• Free-to-Playbusinessmodel• Involvesprocedurallygeneratedcontent

throughgenerativesystems

GenerativeSystemsinVideoGames• ProceduralGeneration:Programmaticgenerationofgamecontentusing random processes through sets of programmed algorithms that con-

struct game assets from a toolkit of pieces• Proso Varies gameplayo Increases storage media spaceo Createseaseforartanddesigndepartmentslateronindevelopment• Conso Difficult to implemento Excessiveamountofworkforartanddesigndepartmentsupfront

HowOurGameWillUseGenerativeSystems• Randomenemyspawns• Randomnumberofenemiesperwave• Procedurallygeneratedstageso Infinite gameplay• Procedurallygeneratedbossfightso Attack patternso Weapon typeso Appearance

NEW GAME

CONTINUE

OPTION

Apache Recon

LEVEL 10

SCORE 4541093

RESUME

SAVE

OPTION

QUIT

• Augmented Reality

• Old meets New

• Continuous Game

• Random “Boss” holding the interest

• Fun for the whole family/Easy to learn and play

Marketing Plan

“Future of Gaming”

Demographic

Male

Young Adult

Middle Income

No College

Mainly Caucasian

Target Market

Gender Friendly

Young Adult

“Gamers”

Enjoys Action-Military-Defense-Interactive-

Challenging

Apache

Recon

Free Download

Buy weapons

Buy helicopters

Buy “skins”

(customize your artillery and aircraft)

Arcade games-game consoles-computer games-

mobile games-reality mobile

Bibliography "As I Was Saying..." : For Gamers, Intense Competition May Fuel Aggression. N.p., n.d. Web. 13 June

2012. <http://www.as-i-was-saying.com/2011/11/for-gamers-intense-competition-may-fuel.html>.

"Bioware.com Traffic and Demographic Statistics by Quantcast." Bioware.com Traffic and Demographic Statistics by Quantcast. N.p., n.d. Web. 07 June 2012. <http://www.quantcast.com/bioware.com>.

"Bright Futura." Games -. N.p., n.d. Web. 13 June 2012. <http://www.brightfutura.com/games/>.

"Figuring Out The Future of Mass Effect – BioWare |." Figuring Out The Future of Mass Effect – BioWare |. N.p., n.d. Web. 13 June 2012. <http://www.gamercenteronline.net/2011/06/27/figuring-out-the-future-of-mass-effect-bioware/>.

Http://callofduty.wikia.com/wiki/File:Weapons_of_CoD_MW.jpg. N.p., n.d. Web.

@kmakice, Follow. "Girls Benefit from Video Game Co-Play." Wired.com. Conde Nast Digital, 01 Feb. 2011. Web. 13 June 2012. <http://www.wired.com/geekdad/2011/02/girls-benefit-from-video-game-co-play/>.

"The Multi-Purpose US Army Black Hawk Helicopter - US Army Jobs and Careers on Usarmy.com." The Multi-Purpose US Army Black Hawk Helicopter - US Army Jobs and Careers on Usarmy.com. N.p., n.d. Web. 13 June 2012. <http://www.usarmy.com/1389/the-multi-purpose-us-army-black-hawk-helicopter/>.

"SkullSkins A Skin On Fire Yellow/Orange Motorcycle Helmet Street Skin." Amazon.com: : Automotive. N.p., n.d. Web. 13 June 2012. <http://www.amazon.com/SkullSkins-Yellow-Orange-Motorcycle-Helmet/dp/B0054DCG9G>.

"Smosh Funny Videos, Funny Pictures, Images, Comedy Online." Smosh. N.p., n.d. Web. 13 June 2012. <http://www.smosh.com/smosh-pit/articles/video-games-are-good-for-girls?page=1>.

"Video Game Publishers Target Core Market of Young Men." Video Game Publishers Target Core Market of Young Men. N.p., n.d. Web. 07 June 2012. <http://www.vancouversun.com/story_print.html?id=4912611>.

BUDGET ALLOCATION

Initial design $10,000

Salary expense $12,000

Mountain Dew $352

Rent expense $3,000

Advertising expense $3,550

Utilities expense $1,098

REVENUE SOURCES

• Players purchasing upgrades

• Embedded advertisements

• Venture capital/investors

Why you should invest in our product: • Guaranteed return on investment • Minimal risk/initial investment • Rapidly expanding sector • Infinte room from growth/expansion • Multiple “outs” • Other gaming systems are obsolete • Frickin sweet game

Bibliography "Augmented Reality vs Virtual Reality." Www.Quora.com. N.p., 09 July 2009. Web. 12 June 2012. "Augmented Reality." Wikipedia. Wikimedia Foundation, 14 June 2012. Web. 14 June 2012. <http://en.wikipedia.org/wiki/Augmented_reality>. "Augmented Reality." Wikipedia. Wikimedia Foundation, 14 June 2012. Web. 14 June 2012. <http://en.wikipedia.org/wiki/Augmented_reality>. http://bytten.net/devlog/wp-content/uploads/2012/01/ss13.png http://hothardware.com/newsimages/Item15041/StarWarsARGame.jpg http://www.technotricks.in/wp-content/uploads/2011/07/hgImage.jpg http://applesencia.com/files/2012/03/ar-defender-captura.jpeg http://images3.wikia.nocookie.net/__cb20091118161802/borderlands/images/thumb/5/52/Rocket-Grenade_Launcher.jpg/600px-Rocket-Grenade_Launcher.jpg "As I Was Saying..." : For Gamers, Intense Competition May Fuel Aggression. N.p., n.d. Web. 13 June 2012. <http://www.as-i-was-saying.com/2011/11/for-gamers-intense-competition-may-fuel.html>. "Bioware.com Traffic and Demographic Statistics by Quantcast." Bioware.com Traffic and Demographic Statistics by Quantcast. N.p., n.d. Web. 07 June 2012. <http://www.quantcast.com/bioware.com>. "Bright Futura." Games -. N.p., n.d. Web. 13 June 2012. <http://www.brightfutura.com/games/>. "Figuring Out The Future of Mass Effect – BioWare |." Figuring Out The Future of Mass Effect – BioWare |. N.p., n.d. Web. 13 June 2012. <http://www.gamercenteronline.net/2011/06/27/figuring-out-the-future-of-mass-effect-bioware/>. Http://callofduty.wikia.com/wiki/File:Weapons_of_CoD_MW.jpg. N.p., n.d. Web. @kmakice, Follow. "Girls Benefit from Video Game Co-Play." Wired.com. Conde Nast Digital, 01 Feb. 2011. Web. 13 June 2012. <http://www.wired.com/geekdad/2011/02/girls-benefit-from-video-game-co-play/>. "The Multi-Purpose US Army Black Hawk Helicopter - US Army Jobs and Careers on Usarmy.com." The Multi-Purpose US Army Black Hawk Helicopter - US Army Jobs and Careers on Usarmy.com. N.p., n.d. Web. 13 June 2012. <http://www.usarmy.com/1389/the-multi-purpose-us-army-black-hawk-helicopter/>. "SkullSkins A Skin On Fire Yellow/Orange Motorcycle Helmet Street Skin." Amazon.com: : Automotive. N.p., n.d. Web. 13 June 2012.

<http://www.amazon.com/SkullSkins-Yellow-Orange-Motorcycle-Helmet/dp/B0054DCG9G>. "Smosh Funny Videos, Funny Pictures, Images, Comedy Online." Smosh. N.p., n.d. Web. 13 June 2012. <http://www.smosh.com/smosh-pit/articles/video-games-are-good-for-girls?page=1>. "Video Game Publishers Target Core Market of Young Men." Video Game Publishers Target Core Market of Young Men. N.p., n.d. Web. 07 June 2012. <http://www.vancouversun.com/story_print.html?id=4912611>.