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Here's our ppt on Amul Co-opTRANSCRIPT
Amul – The Taste Of India
• Largest food brand in India
• World's Largest Pouched Milk Brand
• Annual Turnover of Rs. 42,778 Million
• Members include:
– 13 district Co-op Societies
– 12,792 village Co-op societies
– 2.6 million individuals
• Total Milk handling capacity: 10.16 million litres/ day
• Total Milk collection: 2.38 billion litres in 2006-07
• Milk drying capacity is 594 tonnes a day
• Cattle feed manufacturing capacity: 2,640 tonnes/day
Amul – The Taste Of India
Amul Network
• One of the best distribution networks of the country
• All products available all over the country
• Amul stores
• Global reach
• 57 own stores in UAE
Amul Brands
• Bread Spreads• Milk Drinks • Powdered Milk• Fresh Milk • Cheese• Cooking add-ons • Health drinks • Desserts
Indian Dairy Industry Pre- Independence
• Kaira Dairy District
• Polson Dairy Mumbai – Pestonji Edulji Dalal
(Parsi from Mumbai)
• Polson’s main consumer
• Unfair trade practices – Pricing
• Root cause for the uprising
The Uprising
• Farmers revolted against Polson’s
practices
• Consulted Vallabhai Patel
• Morarji Desai’s addressal
• Went on a 15 day strike
• The Co-Operative movement took off
Indian Dairy Supply Co.
• A new Milk Buyer was formed in Bombay
• The Co-operative Societies Act was formed
• Legal Recognition
• White Revolution
Father of the Dairy Revolution
• Dr. Verghese Kurien
• Background
• Entry into the Kaira
• Dairy Industry
Manthan-The Churning
• As said by Dr. Kurien • Directed by Shyam
Benegal • Revolves around the
evolution and the background of the Kheda District Co-operative
Dr. Rao
Mishra
Sarpanch
Bhola
The Beginning
Dr. Rao enquiring about the general practices regarding Milk Trade
Dr. Rao gathers information from senior people of the society
Dr. Rao collecting samples from the households providing milk
Dr. Rao collecting samples from the households providing milk
Dr. Rao meets Mishra – the owner of Ganganath Dairy
Dr. Rao brings milk samples to his place for testing
Team of 3 members arrive from the city
Team conducts awareness programme on Milk Co-operatives
One of the villagers offers Dr. Rao a pot of milk as gratitude and agrees to join the Co-operative
1 2
3 4
After the word of mouth effect many other villagers come to sell milk to Dr. Rao
Dr. Rao and his team start collecting milk under the name of “Kheda Milk Co-operative Society”
An audio visual screening of the Success of Co-operatives in other areas
Objective of the screening was to show the benefits in the real situation
Members of the society become the members of the Co-operative
Transfer of managing the Co-operative
A clash between the two casts takes place during the election
Post election scenario
• The election is won by a lower caste
member
• This upsets the Sarpanch
• Political contacts
• Suspension of Dr. Rao
Dr. Rao leaves Kheda
Bhola takes over and continues to lead the Co-operative
The story thereon
• Such co-operatives were formed in
different villages
• Formation of Anand Milk Co-operative
• Dr. Kurien appointed with Anand Milk Co-
operative
• Overproduction of milk
• Diversification
AMUL was formed