fin per gp

8/18/2019 fin per gp

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Project Report

A PROJECT REPORTON

FINANCIAL PERFORMANCE EVALUATION OF

GRAMEENPHONE LTD.

Prepared By:

A.S.M Shamm

Roll No: 11, Reg. No: 270181

Batch: 28th, Session: 2013-2014

Major in Finance Ban!ing, "rogra#: RMB$

Fac%lt& o' B%siness St%(ies

)ha!a *nternational +niersit&

S!per"#ed By:

Md. R$%&!' I#'am

$ssociate "ro'essor

)eart#ent o' B%siness $(#inistration



Da(e $% S!)m##$*: +,-/-0+1


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Le((er $% Tra*#m((a'

o,

A##$2. Pr$%. Md. R$%&!' I#'am

)eart#ent o' B%siness $(#inistration


S!)3e2(: S!)m##$* $% Pr$3e2( Rep$r( $* F*a*2a' Per%$rma*2e E"a'!a($* $%

Gramee*ph$*e L(d.4.

)ear Sir,/ere is the reort title( Financial "er'or#ance al%ation o' ra#eenhone t(.,

5hich * hae reare( as a re6%ire#ent o' '%l'illing the BB$ rogra#.

he reort resents an oerie5 o' teleco# in(%str& in Bangla(esh, organiational

oerie5 o' ra#eenhone t(., then 'inancial er'or#ance eal%ation o'

ra#eenhone.

* hoe &o% 5ill 'in( this reort ojectie, recise an( reliale. "lease accet #& gratit%(e

'or giing #e s%ch an e9cellent learning oort%nit&.

Sincerel&,

-----------------------

A.S.M ShammRoll No: 11, Reg. No: 270181

Batch: 28th, Session: 2013-2014

Major in Finance Ban!ing, "rogra#: RMB$




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A25*$6'ed7eme*(

* 5o%l( li!e to o''er #& sincere gratit%(e to M(. Ro'i6%l *sla# $ssoc. "ro'. o' )ha!a

*nternational +niersit&. /is contin%o%s an( atient g%i(ance an( al%ale a(ice has

een a #ajor (riing art 'or #e to co#lete this reort at the resent state.

M& secial than!s go to .M.S.Mehi(i han, )e%t& Manager, *#le#entation, Syed

A)!' Raha*, )e%t& Manager, reas%r& Finance, ra#eenhone to g%i(e #e roerl&

an( enth%siasticall& (%ring the rearation o' the reort. /e too! oer the resonsiilit&

o' organiational s%erisor in the ti#e o' nee(.

Mr. $h#e(%l /a6%e, ;''icer, Finance )iision, ra#eenhone 5as e9traor(inaril&

hel'%l an( roi(e( #e 5ith the ol( an( rare ann%al reorts o' ra#eenhone.

Besi(es, #an& #ore colleag%es o' " has enco%rage( #e an( gien #e (irections to

rocee( 5ith the reort.

Besi(es, #an& #ore colleag%es o' " has enco%rage( #e an( gien #e (irections to

rocee( 5ith the reort.


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E8e2!("e S!mmary

he title o' the reort is Financial "er'or#ance al%ation o' ra#eenhone t(.. he

reort is #ostl& ase( on secon(ar& (ata anal&sis. he #ost o' the (ata 5ere collecte(

'ro# ann%al reorts o' ra#eenhone 2@ an( ra#een ele-co##%nications haing 38@. " has i#ressie

ro(%cts in the #ar!et. hese ro(%cts are grossl& (ii(e( into t5o categories: .

ra#eenhone is #ostl& #anage( & e9erts 'ro# Nor5a&. elenor, the #ajor

sharehol(er o' ", g%i(es "Ds #ar!et osition an( 'inancial str%ct%re. " 'ollo5s

(i''erent international acco%nting stan(ar(s e.g. $$", +S$$", N$$" to #eet the

re6%ire#ents o' e9ternal o(ies.

his ase( on the scenario o' lan( caitaliation o' ra#eenhone an( the 'inancial

er'or#ance o' " against this cost. *n the three areas A


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Strong net5or! coerage is one o' the #ost '%n(a#ental 'actors. *t en(o5 5ith c%sto#er

satis'action, ro(%ce ne5 c%sto#er all oer the co%ntr&. he roject art o' this reort

asicall& ase( on the ital 'actor reen%e li!e net5or! coerage.

oing to lan( ac6%isition or ta!ing lease 'or ase trans#ission serice %rose is

(een(ing on cororate %siness olice an( %siness lan. Ce hae osere(, in the 2013

an( 2014 the ehaior o' lan( ac6%isition s%((enl& change( & ra#eenhone. *t 5as

engage( in ta!ing lease o' green 'iel( an( roo'to.

here are so#e %n'aorale circ%#stances o' ac6%iring lan(. i!eE to ac6%ire lan(, it is

not ossile to generate reen%e earl&, 'or the reason o' rental aent, co#an& can

receie ta9 shiel(.


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S!per"#$r9# Cer(%2a(e

his is to certi'& that $.S.M Sha#i# Roll No: 11, Reg. No: 270181 Batch:

28th, Session: 2013-2014 Major in Finance Ban!ing, "rogra#: RMB$

Fac%lt& o' B%siness St%(ies )ha!a *nternational +niersit& has (one the

"roject Reort on Financial "er'or#ance al%ation o' ra#eenhone

t(. %n(er #& close g%i(ance.

/is reort is accete( in ter#s o' 6%alit&.


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ABLE

O

F

C

ON EN S

Chap(er

Name

S' N$ De#2rp($* Pa7e *$

I*(r$d!2($* +

+.+ Or7* $% (he Rep$r( +

+.0 O)3e2("e +

+. S2$pe

+.1 Lm(a($*#

+.; Me(h$d$'$7y

Or7a*


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Chap(er-+

I*(r$d!2($*

+.+ Or7* $% (he rep$r(

BB$ 'o%r &ears aca(e#ic rogra# is the %il(ing % o' the theoretical !no5le(ge ao%t

%siness a(#inistration, 5hich is the ase o' ractical !no5le(ge. F%n(a#entall&, the

ojectie o' this BB$ rogra# is to e9ose the st%(ents to the real 5or! eniron#ent

%n(er the s%erision o' in(%str& #entors. he ision o' this rogra# is to (eelo

s!ille( h%#an reso%rces 5ith secialie( e(%cation an( training in 'inance.

Fie cre(its *nternshi rogra# is an atte#t to roi(e %siness st%(ents an orientation

to a real li'e %siness sit%ation in 5hich 5e can osere an( eal%ate the %se an(

alicailit& o' the theoretical concets, 5hich 5ere ta%ght in the classroo#s. $s er

nor#, this reort is the re6%ire#ent o' the '%l'ill#ent o' the internshi rogra#. he

necessit& o' this reort 5as initiate( as a re6%ire#ent o' BB$ rogra# o' *nstit%te o'

B%siness st%(ies. $'ter co#letion o' all the co%rse 5or!, st%(ents are re6%ire( to

%n(ergo three-#onth internshi 'ollo5e( & s%#ission o' a reort on the internshi.

+.0 O)3e2("e

Primary Objectives:

o (isc%ss ao%t the teleco##%nication %siness in Bangla(esh

o resent a ac!gro%n( an( intro(%ction o' ra#eenhone t(.

ather !no5le(ge ao%t '%nction o' BS, #o(e o' aent, rocess 'lo5 o'

rental aent.

o 'oc%s the scenario o' lan( caitaliation (%ring the &ear 1??8 A 2007.

o 'oc%s gro5th o' reen%e 'ro# lan( an( co#etitie anal&sis o' %rchase an(

lease o' lan(.

o 'oc%s on the %siness an( oerations o' the co#an&.


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o resent so#e (i''erent cases ao%t ra#eenhone t(.

o roi(e in'or#ation o' #& resonsiilities 5hile 5or!ing as an internee.

Secondary Objectives:

o hae no5le(ge on ra#eenhone t(. an( Moile in(%str&.

o i#roe correson(ing an( reort 5riting ailit&.

o '%l'ill re6%ire#ent o' the internshi rogra#.

Ba257r$!*d

$s 5e all !no5, the #oile career %siness has co#e oo#ing Bangla(esh. seciall&,5ith recent inest#ent o' 'oreign inestors o' e9isting #oile oerators, a ne5 license

gien to Cari( eleco#, 6%ite a 'e5 'i9e( hone oerators oerating in (i''erent arts o'

Bangla(esh, eer&o(& has eco#e intereste( in teleco# no5. ra#eenhone


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+.; Me(h$d$'$7y:

his st%(& is a co#ination o' (escritie an( anal&tical research. he anal&sis inoles

the alication o' reasoning to %n(erstan( an( interret the (ata that has een collecte(.*n rearation o' the reort, 'ollo5ing #etho(olog& has een a(ote(:

Necessar& in'or#ation 5as receie( 'ro# the so%rce #aterial an( 5as co#ile( an(

rocesse( to reare the reort.

1= )ata So%rces: his reort is #ainl& ase( on secon(ar& (ata so%rces. /o5eer,

this reort also incl%(es so#e ri#ar& so%rces o' (ata to (eter#ine 5hat

c%sto#ers e9ect 'ro# the lea(ing #oile oerator in Bangla(esh.

2) "ri#ar& )ata: *nterie5s 5ith ersonnel 'ro# Finance )iision, " has een

(one. Beca%se, " has strict olic& on in'or#ation sharing, #%ch o' it cannot

e share( 5ith this reort.

3) Secon(ar& )ata: he #ajor so%rce o' (ata 5as the ann%al reorts o' ". his

in'or#ation asses the o%n(ar& o' con'i(entiall& o' ". $nn%al reort an(

anal&sis 'ro# the elenor, ;rasco# ro%, M *nternational ro% hae een

%se(.

Report Preview

he reort is #ainl& (ii(e( into t5o #ajor "arts:

1. he organiational art

2. he roject art

he organiational art gies an intro(%ction to ra#eenhone, coering

its ision, #ission, ro(%cts an( other relate( in'or#ation.

he roject art concentrates on ho5 teleco# in(%str& er'or#s as 5hole

in Bangla(esh s%ch as ra#eenhone. 5hat are the stan(ar(sGroce(%res 'or " to 'ollo5ing in 'inancial

actiities, 'inancial er'or#ance anal&sis o' ", SC; anal&sis o' ",

an( a set o' reco##en(ation.

Scenario o' lan( caitaliation (%ring the 1??8-2007.


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Reen%e generation against cost o' lan( ac6%isition.

Financial er'or#ance anal&sis.

Chap(er-0

ORGANIATIONAL PART


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0.+ Or7a* March 1??7 5ith 72 e#lo&ees. *t

has ta!en lease o' Rail5a& 'ier otics on Sete#er D?7 'or 20 &ears.

*n Fer%ar& 2000 ra#eenhone receie( SM o##%nit& $5ar( 'ro# SM Corl(

ongress, France an( in H%ne 2000, ra#eenhone starte( serice in all > (iisional

to5ns.

Name and location

he '%ll na#e o' the co#an& is ra#eenhone t(. *t is a riate li#ite( co#an&. he

/ea( ;''ice is sit%ate( at %lshan in )ha!a. here are si9 sales an( in'o centers sit%ate(


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t5o in )ha!a an( one in hittagong, h%lna, Rajshahi, Barisal an( S&lhet each. *

(ealers, 30 (istri%tion o%tlets an( 2>00 scratch car( (istri%tion o%tlets are srea( all

oer the co%ntr&. For an e9tensie ill collection net5or!, " has %il( relationshi 5ith

20 ranches o' 1 aj!s sit%ate( thro%gho%t the co%ntr&.

he Ministr& o' ost an( eleco##%nication o' the oern#ent o' Bangla(esh o''ere(

ra#eenhone a nation5i(e (igital cell%lar license on Noe#er 28, 1??>.

ra#eenhone la%nche( its serices in Bangla(esh on 2> March 1??7, the *n(een(ence

)a& o' Bangla(esh. *t has ta!en lease o' rail5a& 'ier otics on Sete#er 1??7 'or 20

&ears. he serice o' the co#an& is srea( in all oer Bangla(esh an( in 4? 'oreign

co%ntries thro%gh 127 international roa#ing artner oerators.

Objective:

ra#eenhone t(. has a (%el ojectie to receie an econo#ic ret%rn on its inest#ents

an( to contri%te to the econo#ic (eelo#ent o' Bangla(esh thro%gh

teleco##%nication. his is 5h& ra#eenhone, in collaoration 5ith ra#een Ban! an(

ra#een eleco#, is ai#ing to lace one hone in each illage to contri%te signi'icantl&

to the econo#ic ene'it o' the oor.

Strategy:

he asic strateg& o' ra#eenhone t(. is 'or the oerall coerage o' oth %ran an(

r%ral areas. *t %il(s contin%es coerage, cell a'ter cell, 5ith an

intention to ring the 5hole co%ntr& %n(er its net5or!. ho%gh the riorit& o' the

intensit& o' coerage aries 'ro# area to area, the asic strateg& o' cell-to-cell coerage is

alie( thro%gh the 5hole co%ntr&. "resentl& it has net5or! coerage in 7 (istricts

aro%n( the co%ntr& incl%(ing all si9 (iisional hea(6%arters, 5ith 74? ase stations in

oeration.


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Achievements:

$s a teleco##%nication serice roi(er ra#eenhone t(. la&s a er& i#ortant role

in the econo#ic (eelo#ent o' Bangla(esh. National Boar( o' Reen%e 5ith 'o%r sharehol(ers 'ro# (i''erent laces o' the

5orl( A Bangla(esh, Nor5a&, Haan, an( the +nite( States. Cith #ajorit& o' shares

o5ne( & elenor


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Gramee* Te'e2$m

he secon( largest sharehol(er o5ning 38@ o' ", has een estalishe( & ra#een

Ban!, 5hich eliees that a lac! o' co##%nication 'acilities in the r%ral areas is one o'

the #ajor ostacles to rai( econo#ic (eelo#ent in the r%ral areas o' Bangla(esh.

ra#een eleco#Is (ee %n(erstan(ing o' the eole an( c%lt%re o' Bangla(esh hels

" to %il( % conenient an( cost-e''ectie co##%nication 'acilities in the r%ral areas,

5hich in t%rn, create #ore jos an( oen % %siness oort%nities there.

0. Gramee*ph$*e9# V#$*

$t the er& eginning ra#eenhone eliees:

$ clearl& (e'ine( state#ent is necessar& to achiee the '%t%re goals o' the

co#an&, as 5ell as align reg%lar actiities to it.

o set ne5 ision 'or the a''iliates so that eole 5or! har( to achiee it.

he ision o' " has een reise( (%ring the &ear 2012, an( it goes as 'ollo5s:


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We are here to help

he ne5 ision clearl& 'oc%ses on c%sto#er satis'action. Ce 5ill so#e ei(ence o' the

recent actiities o' " that 5ere clearl& g%i(e( & this ision state#ent.

he reio%s isions o' the co#an& 5ere set to #eet the necessit& o' short erio(. he

isions on 5hich " 5or!e( earlier are

:

4) 2013-2004: *(eas that si#li'&.

5) 1??7-2012: o e the lea(ing roi(er o' teleco##%nication serices all oer

Bangla(esh 5ith satis'ie( c%sto#ers an( sharehol(er, an( enth%siastic

e#lo&ees.

$ccor(ingl& a stan(ar( set o' goals i.e., the roa(er leel o' ojecties an( aroaches

co%l( e (eter#ine( to acco#lish the ision.

I(# "a'!e#:

• Ma!e it eas&

•

Be insiring• ee ro#ises

• Be resect'%l

Gramee*ph$*e9# M##$*

"Ds #ission is (ii(e( in 'ie arts. hese are:

The p!rp$#e

ra#eenhone has a (%al %rose: to receie an econo#ic ret%rn on its inest#ents an(

to contri%te to the econo#ic (eelo#ent o' Bangla(esh 5here teleco##%nications can

la&a critical role.


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The S(ra(e7y

ra#eenhoneDs asic strateg& is coerage o' oth %ran an( r%ral areas. ra#eenhone

%il(s contin%o%s coerage, cell a'ter cell.

Chile the intensit& o' coerage #a& ar& 'ro# area to area (een(ing on #ar!et

con(itions, the asic strateg& o' cell-to-cell coerage is alie( thro%gho%t

ra#eenhoneDs net5or!. he echnolog&

ra#eenhoneDs loal S&ste# 'or Moile or SM technolog& is the #ost 5i(el&

accete( (igital s&ste# in the 5orl(, c%rrentl& %se( & oer 1.3 illion eole in so#e

10 co%ntries.

SM rings the #ost a(ance( (eelo#ents in cell%lar technolog& at a reasonale cost

& s%rring seere co#etition a#ong #an%'act%res an( (riing (o5n the const o'

e6%i#ent. h%s cons%#ers get the est 'or the least.

The Pe$p'e

he eole o' ra#eenhone are &o%ng, (e(icate( an( energetic. $ll e#lo&ees are 5ell

e(%cate( at ho#e or aroa(, 5ith an een (istri%tion o' #ales an( 'e#ales an( social

gro%s in Bangla(esh.

he& !no5 in their hearts that ra#eenhone is #ore than hones. his sense o' %rose

gies the# the (e(ication an( the (rie, ro(%cing the iggest coerage an( s%scrier-

ase in the co%ntr&. ra#eenhone roi(es e6%al e#loent oort%nities an(

recognies the talents an( energ& o' its e#lo&ees.

The Ser"2e

ra#eenhone eliees in serice that lea(s to goo( %siness (eelo#ent. elehon&

hels eole 5or! together, raising their ro(%ctiit&. his gain in ro(%ctiit& is

(eelo#ent, 5hich in t%rn enales the# to a''or( a telehone serice, generating goo(

%siness. h%s (eelo#ent an( %siness go together.


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The Te2h*$'$7y

ra#eenhoneDs loal S&ste# 'or Moile or SM technolog& is the #ost 5i(el&

accete( (igital s&ste# in the 5orl(, c%rrentl& %se( & oer 1.3 illion eole in so#e

10 co%ntries. SM rings the #ost a(ance( (eelo#ents in cell%lar technolog& at a

reasonale cost & s%rring seere co#etition a#ong #an%'act%res an( (riing (o5n

the const o' e6%i#ent. h%s cons%#ers get the est 'or the least.

H!ma* Re#$!r2e#

#lo&ees are the heart o' ra#eenhone. he ision state#ents o' " (%ring the erio(

1??7-2012, e#lo&ees 5ere clearl& one the !e& i#ortance area.

ho%gh the ision has change( oer the &ears, the 'oc%s has neer een. /R #onthsD Jroationar&D erio(. $'ter s%ccess'%ll&

co#leting that, an in(ii(%al is gien the J"er#anentD stat%s. here are #a&

e so#e e9cetion to this.

"er#anent e#lo&ees are entitle( to all ene'its o' the co#an& incl%(ing

"roi(ent '%n(, gro% ins%rance olic&, (isco%nt on (i''erent

shosG'acilitiesG(iagnostic centersGhositals, 'ree #oile hone han(set

connection, an( 'ree tal! ti#e % to B) 3,000G,000G10,000, t5o e#lo&ee

6%ota hone connection, 'ree transort, 'estial on%s, er'or#ance on%s etc.

"er#anent e#lo&ees can articiate in (i''erent local an( 'oreign e9cl%sie

training.

2= ontract%al #lo&ee: $n e#lo&ee 5ho has een recr%ite( 'or a seci'ic erio( o' ti#e 'or er'or#ing seci'ic jo. +s%all&, the erio( sho%l( not e

#ore than one &ear. +n(er secial circ%#stance, ho5eer, s%ch erio( #a& e

e9ten(e( %on than aroal o' /R )iision.

$ contract%al e#lo&ee #a& e e#lo&e( as a "er#anent e#lo&ee ase( on

hisGher er'or#ance, acanc&, an( reco##en(ation o' the c%rrent #anager.


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3= "art-ti#e #lo&ee: hese e#lo&ees 5or! on shi't asis. %sto#er

Manage#ent )iision


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Te'e*$r Leader#hp De"e'$pme*( Pr$7ram ?TLDP@

elenor ea(ershi )eelo#ent "rogra# or )" is a %ni6%e rogra# %n(er ta!en &

elenor itsel'. Managers an( e#lo&ees 5or!ing in (i''erent a''iliates o' elenor gro%s

hae s!ills to lea( at leel o' the elenor ro% itsel'. )" creates a set o' seci'ic

areas accor(ing to 5hich all e#lo&ees are g%i(e(.

F7!re +: C$re Fea(!re# $% TLDP

his sche#e ens%res the co#an& al%es an( lea(ershi i(eas are asse( to all leel o'

e#lo&ees. his 5ill enhance the ossiilit& o' irth o' a ne5 lea(er in elenor.


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0.1 Or7a*


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Public Relations DivisionSyed Yamin Bakht

Corporate SocialResponsibility

Shuvashish P. Barua

Corporate CommunicationsSayed Talat Kamal

(ctin!"

Scope of work Reputation #ana!ement$%ternal Public Relations#edia Relations&nternal Communication

Scope of work Tactical'Strate!ic CSR

initiativesKey partnershipmana!ement

(donors )*+s partnersetc."ssessment'evaluation o, initiatives


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#arketin! DivisionRubaba Do-la

#arketCommunication

)a-but li

&nnovations

TB

Se!mentsRubaba Do-la

(ctin!"

Product Port,olio #!t. TB

Data /S

Sera0us Saleheen

Coordination

Tausi, 1ossain

Strate!y Plannin!

#an2ur Rahman

BusinessControl*

TB

Research nalysis

3aisal Saeed

Scope of work Pro0ect port,olio reportin! across

#arketin! DivisionConduct pro0ect auditppropriate type o, pro0ectmana!ement support to relevantdepartments as and -hen necessaryDivisional coordination

Scope of work Strate!ic analysis development o,strate!ic alternatives and evaluation control o, ,eedback

Division4-ide roadmap ,or strate!icdeliverables #onitor and mana!e se!mentactivities in terms o, ali!nment dministration o, KP&s5 &/CScope of work Research and analysis relatin! tomarket and customer insi!htConduct relevant surveys andintelli!ence to support relevant unitsin *P 6uality assurance reportin! across allcustomer touch points

Scope of work Se!ment4-ise 7Pstrate!ies P8 responsibility ,or allproducts and servicesDevelopin! periodicroadmaps ,or productsand services CR# plans ,or allse!ments -ith overallchurn mana!ement Plannin! and e%ecutiono, loyalty retention o,each brand5 totalli,ecycle m!t. Pricin! and ,orecastin!5scenario plannin! o,market o9ers

Scope of work Developmentimplementation andmana!ement o, ne- e%istin! productscampai!ns and servicesas per the approvedse!ments roadmap. Pro0ect mana!ementrelated to products andservice. Desi!nin!development andensurin! o, the roamin!services6uality assurance o, allmana!ed products andservices

Scope of work Developmentdeployment andmana!ement o, allvalue4added servicesincludin! data4 andBroadband'&nternet4based services (:%edand mobile" as per theSe!ments roadmap. Development andmana!ement o, contentservices and CP *PPortal 3+) #arket+9ers 6uality assurance

Scope of work Responsibility ,or ;ne-non4core< productport,olio.cts as a port,olio area,or strate!icallyimportant revenueearners (C&C 1ealth linecell ba2aar etc." P85 To support the corebusiness ,orstren!thenin! retentionand social e9orts in coretelco To !enerate R+&throu!h creation o, ne-asset base and revenuesource. Development andmana!ement o, non4core products roadmap.

Scope of work Brand architecture!uidelines mana!ement +verall communicationsand events plan ,or#other4brand and ,orsub4brands uponconsultation -ithSe!ments $nsure properpositionin! in marketmother brandDesi!n o, -ebsite-ebsite.ll T8 BT8 activityplannin!

CustomerService

rn:nn *roven

Call Center

3erdous hmed

Resource#ana!ement

rn:nn *roven(actin!"

Complaint#ana!ement

Bushra 3aru=

*rahok Katha+nline

#us,e=4>S #d.Saleheen

Support

DevelopmentRuhul min

BusinessControl*

Coordinator?@eenat @ahir

Scope of work Customers andchannel partnerscall at all ourhotlines AA 77E AFF A and7GG+utbound sales4and servicecampai!ns

Scope of work 3orecastin! andplannin!

#onitorin! and realtime mana!ement

Reportin! mana!in!KP&s and BalanceScorecard

&T and systems,ollo- up

Scope of work Complaint handlin! asa nd line to all *Pcustomer contactpoints

6ueries re=uestshandlin! on mails,a%es and letters

3raud 1andlin!

Scope of work *rahok Katha +nlinechat line =ueries

Scope of work $stablish customerservice process,rame-ork

Trainin! developmentplans and initiatives

$volvin! ne- concepts


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2. Prod!cts and Services o" #rameenphone $td.:

elehone sector is a serice-oriente( sector. ra#eenhone o''ere( ario%s t&es o' ne5

an( innoatie telehone serices to oth the %ran an( r%ral eole o' Bangla(esh(%ring the last si9 &ears. he "-" or #oile-to-#oile serice, the $SL an( $SL

ol( re-ai( serice, " s#ile, the illage hone rogra# are a#ong its largest

innoations.

Besi(es these largest ones ra#eenhone also intro(%ce( a n%#er o' al%e a((e(

serices li!eE

• he ne5s %(ate serice,

• international roa#ing 'acilit&,

• Koice Mail Serice,

• e9t Mail Serice,

• 'a9 an( (ata trans#ission serices, Cireless $lication "rotocol


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#P%#P National:

ra#eenhone intro(%ce( the "-" or #oile-to-#oile serice in H%ne 1??8. Face(

5ith li#ite( interconnection channels 5ith the 'i9e(-line telehones o' Bangla(esh

elegrah an( elehone Boar(, the co#an& too! the ste o' l%nching a er& ne5concet in the co%ntr&, the #oile-to-#oile serice. his serice 5ent on to eco#e a

er& s%ccess'%l ro(%ct an( no5 acco%nts 'or oer 1>,00 s%scriers.

"-" national connects to all ra#eenhone #oile an( to other #oile, s%ject to

interconnection agree#ent 5ith other #oile oerators, 5ithin ra#eenhoneDs coerage

aria. his ro(%ct has a cre(it li#it o' !. 1000 on airti#e %sage 5itho%t an& sec%rit&

(eosit. here is no inco#ing charge.

#P Reg!lar:

" reg%lar is another a((ition o' ost-ai( ro(%cts o' ra#eenhone. his hone can

connect all #oiles 5ithin the ho#e one an( all " #oiles thro%gho%t "Ds coerage

area as 5ell as all BB 'i9e( line telehone connections. *t has National Roa#ing

'acilit&.

he "-" ost-ai( serice hol(ers that are oth " Reg%lar an( "-" National

s%scriers enjo& a n%#er o' SM Feat%res an( Kal%e $((e( Serices:

&he #S' (eat!res:

ra#eenhone s%scriers enjo& the 'ollo5ing SM 'eat%res 5itho%t earing an&

a((itional costs:

i) *aller +,:

)isla& o' the hone n%#er o' an inco#ing call in &o%r han(set

e'ore the call is ans5ere(.

ii) *all Waiting :

Chile tal!ing to the 'irst caller, &o% 5ill hear a secial tone

in'or#ing &o% ao%t the secon( call on the line. $t that #o#ent

&o% can %t the 'irst caller on hol( an( tal! to the secon( caller.


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iii) *all *on"erence:

Receiing calls 'ro# #%ltile callers can e s%le#ente( &

joining these #%ltile callers to enale the# to tal! to each other.

Lo% 5ill e ale to co##%nicate 5ith a gro% consisting o'

#a9i#%# 'ie callers. his 'eat%re (een(s on han(sets.

iv) *all ,ivert:

all )iert lets &o% re(irect or re-ro%te &o%r call to another

ra#eenhone #oile or an& other 'i9e(


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/ii) Short 'essage Service /S'S):

SMS in &o%r #oile acts li!e an a(ance( ager.

Lo% can sen( an( receie te9t #essages o' % to 1>0

characters, (irectl&, 'ro# one " #oile to another " #oile.

?@ Fa8 a*d Da(a Ser"2e


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V''a7e Ph$*e M$)'e ph$*e %$r (he p$$r

Killage "hone "rogra# egan 'ro# a social

co##it#ent #a(e & the sharehol(ers o'

ra#eenhone that goo( (eelo#ent is goo(

%siness. he rogra# is i#le#ente( & ra#een

eleco#


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0.= SWO& ANA$0S+S

Strengths an( 5ea!nesses are the #icro eniron#ental 'actors in'l%encing a %siness,5hich are 5ithin the organiation. ;ort%nities an( threats are the #icro eniron#ental

'actors that in'l%ence all the 'ir#s in the in(%str&. he& are resent in the 5hole in(%str&.

he SC; anal&sis ele#ents that are relate( 'inancial er'or#ance o' " are gien

elo5:

Strength

1= oo( ;5ner Str%ct%re.

2= $ailailit& o' Bac!one Net5or! = argest eograhical oerage.

7= $ccess to the 5i(est r%ral (istri%tion net5or! thro%gh ra#een Ban!.

Wea1nesses

8= )i''erent (eart#ents not 5or!ing together.

?= "oor interconnection 5ith BB.

10= Not goo( eno%gh %lic relation.

11= So#eti#es a ten(enc& to e arrogant.

12= o#licate( high ricing str%ct%re.

13= Net5or! role#.

14= ine (isconnectionDs 5itho%t an& in'or#ation.

1= No long ter# )istri%tionGhannel Strateg&.


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Chap(er-

PROJECT PART


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.+ Te'e2$m I*d!#(ry * Ba*7'ade#h

Ba257r$!*d

Since the intro(%ction o' #oile hones in $%g%st 1??3, the teleco# in(%str& in

Bangla(esh has %n(ergone (ra#atic changes 'or the last 8 &ears. he otential gro5th o'

the teleco# in(%str& in Bangla(esh is er& rosectie (%e to the co%ntr&Ds large

o%lation an( relatiel& a s#all n%#er o' hones.

H#($ry

o#etition in the cell%lar in(%str& has increase( a#ong the oerators an( no5 a (a&Ds

c%sto#er has #ore alternaties. $s a res%lt o' this, start % rices has gone (o5n an(,

eent%all& #ar!et enetration in all ossile seg#ents has eco#e ossile.

/%ge (e#an(, a co#ination o' co#etitie #ar!ets, riate o5nershi an( 'oreign

inest#ent has create( an eniron#ent 'or rai( gro5th in the cell%lar in(%str& in

Bangla(esh.

$ltho%gh the (e#an( o' the #oile hone is er& high, so#e o' the constraining 'actors

hae ha#ere( the in(%str&Ds gro5th. he #ain ostacle to the gro5th o' this in(%str& is

ins%''icient interconnection 5ith BB. Man& otential clients are eing (isco%rage( to

s%scrie #oile hone (%e to this reason.

he gro5th in the cell%lar in(%str& is contri%ting er& ositiel& in the local econo#&.

ot o' jo oort%nities has een create( 'or the co%ntr& 5here tho%san(s o' eole are

joless. Moreoer, cell%lar net5or! all oer the co%ntr& has %ilt a asic co##%nication

in'rastr%ct%re 'or the co%ntr&, 5hich 5ill (e'initel& attract the F)* in the co%ntr&.


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.3.2 Bangla(esh eleco##%nication Reg%lator& o##ission


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the entire 0@ share hol(ing o' /B, an( in 1??> la%nche( the ran( na#e it&ell

)igital.

A5(e'

M *nternational


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Chap(er-1

FINANCIAL PERFORMANCE


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Project Report

C$*2'!#$*:

$s a cororate r%le, in or(er to achiee the %siness ojectie o' the co#an&, in(ii(%al

(iisions sho%l( hae their o5n ojecties to s%ort this.

o #aintain its e9isting gro5th s%scrier ra#eenhone has to e9an( its

net5or! coerage. *t has to loo! e9isting #ar!et co#etition.

o #aintain, (eelo an( ens%re the co#an&Ds 'inancial, reorting an(

#onitoring s&ste#.

o ractice control oer its costs those are e9cl%siel& j%sti'ie( 'or its

%siness nee(s.

*n the ersectie o' lan( ac6%isition, it 5ill ta!e #ore ti#e to generate

reen%e. So lease 5ill e #ore alicale.

*n each &ear, it has to a& a a#o%nt o' #one& to goern#ent as ta9. a!ing

lease ra#eenhone can ta!e #ore ta9 shiel(.


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Project Report

Distribution


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Appendi A #lossary and Acronyms

*)B *nternational )eelo#ent Ban!

*F *nternational Financial ororation

N;R$) Nor5egian $genc& 'or )eelo#ent o-;eration

) o##on Cealth ororation

KMS Koice Mail Serice

C$" Cireless $lication "rotocol

*KR *nteractie Koice Resonse

SMS Short Messaging Serice

MMS M%lti#e(ia Messaging Serice

"RS eneralie( "ac!et Ra(io Serice

BR Bangla(esh eleco##%nication Reg%lator& o##ission


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Project Report

Appendi -

Re"erences 3 -ibliography

Re%ere*2e#

1= ra#eenhone 5esite - htt:GG555.ra#eenhone.co#

1) $nn%al Reorts o' ra#eenhone A 2012 to 2013

2) Cor! - " internal site

3) elenor 5esite - htt:GG555.telenor.co#

4) elenor *nest#ent Reort - htt:GG555.telenor.co#

5) $!tel 5esite A 555.a!tel.co#

6) S;$ - htt:GGen.5i!ie(ia.orgG5i!iGSaranes-;9le&O$ct

1>= BR 5esite A htt:GG555.trc.org.(

fin per gp

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