film trailer conventions

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FILM TRAILER ANALYSIS

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Page 1: Film trailer conventions

F I L M T RA I L E R A N A LY S I S

Page 2: Film trailer conventions

S N ATC H

• Snatch (2000) is a hybrid British Crime film using iconography from the 40/50’s. This means that it incorporates films such as ‘A fish called Wanda’ and ‘A fist full of dollars.’ Furthermore with characterisation and themes from 1980’s gangland such as ‘The Long Good Friday’ and heist films like ‘Reservoir Dogs’. Within this film the post modern elements include high art editing, challenging representations of character archetype and narrative themes

Page 3: Film trailer conventions

• The Protagonist and The Helper- Turkish a promoter for the dangerous underworld of non-licensed boxing and Tommy his helper in criminal activities, they are the typical antihero archetype of crime films due to the appearance of a ‘sidekick’ a good example of criminal activity infamously being done is pairs in television series Only Fools and Horses which centres around blackmarket sales in London but is mostly a comedy sitcom.

• The Second Helper - Mickey Oniell, is a gypsy, this is typical to a British crime stereotype due to many gypsies being involved in organised crime there fore brings a sense of socio realism into the film. Turns out to be a portrayed in his characterisation as a good person.

• The Antagonist - Cousin Avi is a diamond jeweller from New York and the stereotypical lead character with lots of control and respect, apart from this following conventions of being the main antagonist, he is the puppet master over many ‘minion’ characters that is typical within the crime villain archetype.

• The Second Antagonist - Brick Top is a typical mafiosa/gang lead character within the film, he is one of the leads of the underground boxing world.

Page 4: Film trailer conventions

NARRATIVE STRUCTURE

• Act 1 - Introduces the narrative Equilibrium within trailer. Themes included within narrative of trailer are: diamond heist by American gang which is hinted at by the main protagonist character Turkish, he is also entwined with the secondary plot narrative of the criminal boxing underworld

• Act 2 - The Disruption of Equilibrium which is a typical narrative device within crime genre. Highlighting this disruption is the key texts are ‘’Where is the stone’’ which hints at a heist plot and ‘’you’re going down’’ hinting at the narrative devise of a rigged set of fights. There is then a typical trailer device of using a montage of action shots shown within the fight.

• Act 3 - The cast are introduced in post modernist ways such as Time-Remapping, spaghetti western influenced sequences to hint within the trailer of an attempt to fix the disruption of Equilibrium without giving away the plot. The graphics used have the conventions of another media product - Graphic Novels

Page 5: Film trailer conventions

CAMERA AND MISE EN SCENE

• Props are used within the narrative to establish a clear iconography of genre within the film E.g Diamond hints it is inspired by elements of Heist Crime. Guns fit the conventions of the crime genre.

• Costume design such as characterisation of boxing clothing fits with the story line of the criminal boxing world and within the criminals dress code trench coats for instance are often typical of rich but shady characterisation within films. The costume design could also be said to be a feature Ritchie is using to challenge representations of criminals in a post modernist way.

• Low Key lighting used throughout give it a ‘Film Noir’ element which could be a reference to other British crime films such as the original Brighton Rock. Half lighting is used throughout on characters to create a more dark feel which is typical to crime films as colour grading is often used. Furthermore the dark lighting goes well with the dangerous element of non-controlled rigged boxing matches.]

• Skewed/ Off frame framing is used within the trailer to give it a post modern element to the audience. It helps the audience feel uneasy towards the narrative and characters whilst watching the trailer

• Setting of the trailer establishes the crime film conventions within the film including establishing the bleak underworld of bare knuckle boxing.

Page 6: Film trailer conventions

EDITINGEditing within Snatch can be defined by the use of certain ending techniques.

The post filming element of time remapping (Guy Ritchie uses this element of editing within his films a lot and is infamous for his use of this type of editing) he uses this to accentuate action within scene and both tell and excite the spectator of his characterisation.

Another feature of editing that could be said to be post modern within his work is Ritchies use of ‘still framing’ as an anti-narrative device. This helps highlight key frames of action to the audience. Furthermore with the voiceover of Turkish it allows the audience to connect with the protagonist throughout the trailer.

Still frames are also used to highlight characters using heavily stylised graphics. This could be a homage to other media outlet styles therefore is very post modernist

Page 7: Film trailer conventions

SOUND• Fast paced non-diegetic ‘remixed’ dance

music is used to drive the action within the trailer.

• Remix of the 1970’s iconic ‘’Apache’’ is used within the trailer as it is iconic bongo band drumming within the trailer.

• Voiceover - using Turkish (protagonist) to define the narrative features within the story arch and it’s themes within it. An anti-hero with his dialect establishes the ‘crime caper’ elements within the film.

• Diegetic sound from background foley and the characters dialogue is used to help drive the narrative and give the story an element of realism.

• Non-diegetic sound is used to speed up visual and editing techniques, and edit transition more smoothly to the audience.

Page 8: Film trailer conventions

BRIGHTON ROCK

Brighton Rock (2012) is the remake/ pastiche of the iconic Film Noir 1946

film of the same name by John Boulting and the original iconic book. It has taken the original narrative from the 1946 and updated it by moving it from the 1930’s to the 1960’s allowing it to have iconic

imagery such as the mod-rocker movement. It has a lot of intertextuality and bricolage of other movies within it

as well meaning it is a very post-modernist film.

Page 9: Film trailer conventions

CHARACTERISATION• The Protagonist - Pinkie Brown - Stereotypical gang

crime character, has elements of film noir characterisation. Characterisation is typically that of a cold hearted antagonist and is therefore an anti-hero main character. Was a son figure to a gang leader who was murdered by the ‘victim’ of the narrative

• The Antagonist/Helper - Frank Splicer - British gangster archetype, middle age, has a dream of moving away from his gang life nature.

• The Damsel - Rose, has witnessed Pinkies first major crime, although the typical damsel archetype unconventionally has power over the Protagonist.

• The Female Antagonist - Mrs Arnold, connected to the three character archetypes of the victim, the damsel and the protagonist. Is stereotypical to the conventions of crime as she is a ‘slueth’ archetype.

• The Victim - Fred Hale, connected to Pinkies predecessor. Conventional to crime films due to gang war mentality

Page 10: Film trailer conventions

NARRATIVE STRUCTURE

• Act 1 - Equilibrium - Hints at disruption with the non-diegetic use of dark music throughout the narrative of Act 1, which conventionally suggests violence. It is furthered by the filming style of low key lit sets.

• Act 2 - The Disruption of Equilibrium - The murder is hinted at. Violence is shown, the victim Fred Hale is seen talking to the protagonist and helper characters, they are then seen talking to talking to the damsel in distress archetype of Rose. Mrs Arnold is shown as a strong female archetype with hints of ‘Femme Fetale’ characterisation.

• Act 3 - Hints at Restoration of Equilibrium, by showing Pinkie being less violent towards ‘the damsel’ character including the sentence ‘Your good and I’m bad and we are made for each other’ with cliche romance kiss. There is also the element of characterisation seeing Rose isn't scared of his violent characterisation.

Page 11: Film trailer conventions

CAMERA/ MISE EN SCENE

• Low key lighting and use of half shadow gives the film a film ‘noir’ style, furthermore the use of Sepia within the film could be a pastiche element of the previous Brighton Rock.

• Costumes are used in two ways. Firstly they are used to bring forward the era to the 1960’s with the use of the mod-rocker style within the film, and clothing that Pinkie wears being conventional to the typical gangster archetype. Furthermore it is used to define character Rose is shown wearing mostly pastel colours including whites and pinks this is supposed to define her innocence within the story line and also define her love towards Pinkie.

• Props are used within the film to build on the mise-en-scene not only do they define a certain time period but the use of vespas are a reference to infamous mod-rockers races that went on in the 60’s, furthermore the use of photographs build on the narrative structure, and the use of rocks being used to hurt somebody builds on the mise-en-scene due to Brighton being famous for its rocky beaches.

Page 12: Film trailer conventions

CAMERA/ MISE EN SCENE continued

• Reflections are used to show faces, this is a common convention of crime thrillers

• Pastiche is used throughout the movie to reference the original film, such as the charecterisation of Pinkie and features such as a cut that appears on both Brighton Rock ‘Pinkies’ cheek.

• There are many interesting shots that suggest that there is an unstoppable deadliness coming to Brighton, this is narratively shown within the trailer in its opening shot

Page 13: Film trailer conventions

EDITING• Within the trailer it conforms to a lot of crime

trailer conventions such as simplistic cuts between action, transitions throughout the trailer and film noir pastiches such as fades to black, this is then furthered by the use of old film camera flash being used to transition to the next shot in the beginning of the trailer, this is supposed to convey to the audience as sense of realism within the film.

• Fast editing techniques to convey to the audience flash backs to the murder scene. This allows the audience to see the conventions of gang violence within the film.

• There is a use of regional iconography used within the editing by having a static shot of the pier appear whilst showing a title card. This is used to convey to the audience a time scale. This is then furthered by by silhouetted shots which again conveys to the audience sense of time.

Page 14: Film trailer conventions

Sound• Sound conventions include the use of voice

over used as an introduction of two main characters within the trailer ‘Pinkie and Frank’ this is then furthered by building on characterisation, as they are made to have a threatening voice, which further builds on there characterisation within the trailer. It is Post Modern due to the fact two voiceover’s is not convention within the crime genre. As crime films are usually from one perspective, there for having a dual narrative is unusual.

• Lots of diegetic sound is used to create atmosphere and iconography that is focused on Brighton such as Seagulls, Waves.

• Dialogue is used to set up to story to the audience, it is conventional to the crime genre due to its language being mostly threatening, however there is also conversational dialogue in the trailer which is used to convey the opposing films throughout the film.

Page 15: Film trailer conventions

LOCK , ST OCK AND T WO SMOK I NG BARRE L S

• Lock, Stock and Two Smoking Barrels is a hybrid British Crime Comedy Thrillers that also have the conventions of Heist Films, as it already has conventions of Comedy it could also have elements of Caper films such as ‘A fish called Wanda’. The film also has elements of blaxplotation plot archetypes.

Page 16: Film trailer conventions

• The Protagonists are a group of four long-time friends and small time criminals - Eddy, Tom, Soap and Bacon, the main protagonist within those four the main protagonist is Eddy a genius card sharp, they follow the conventions of crime films due to being centred around a close nit group of criminals .

• The Antagonist - of the film is ‘Hatchet’ Harry Lonsdale who plays the four protagonist in a rigged card game, the antagonist element of his character is then furthered by the fact he choses Eddys fathers bar as his stakes to take

• Second Antagonist - Dog - The Mastermind behind a marajuana heist that is overheard by the four protagonists.

• The Antagonist helper - Big Chris - Is a debt collector called to work under Hatchets work, this is typically conventional to crime films due to debt collectors being a common character within crime.

CHARACTERISATION

Page 17: Film trailer conventions

NARRATIVE STRUCTURE

• Act 1 - Equilibrium - Hints at disruption with the non-diegetic use of fast paced music, within this hints of criminal activity is shown by the depiction of card shuffling, bullets, and around the poker table and stakes being stated, this conventionally suggests that it is underground non official gambing, furthermore a character is shown saying he wouldn't play card games, but it opposingly cuts to cards being dealt out

• Act 2 - Disruption of Equilibrium - Defined by the statement of narrative ‘The poor guys got in deeper than they can handle’. Throughout this state they define the comedic aspect by several sarcastic comments, and they show the audience the conventions of crime by showing guns and threatening violence within this stage. Furthermore the introduction of a secondary gang gives a further element of the story arch within the narrative structure

• Act 3 - Resolution of Equilibrium, it conforms to crime conventions by not hinting at the outcome of the state of disruption but leaves the ending a mystery, whilst building up anticipation of violence and action within the film

Page 18: Film trailer conventions

CAMERA AND MISE EN SCENE

• Low key lighting used within poker scenes, to fully immerse the audience into the underground conventions of gambling with high stakes

• The use of props within the trailer are used to fit the conventions of the crime genre - this is shown by the appearance of guns, suitcases, lots of money and poker chips. Furthermore the use of certain props are used as prop devices like McGuffins to keep the audience engaged with the narrative

• The use of costume within the storyline are used to make the conventions of the settings have an element of realism such as the four protagonist dressing typically to there age.

• Homages to films like James Bond that sometimes feature Poker games could be being referenced within the trailer.

Page 19: Film trailer conventions

EDITING• Within the trailer it conforms to a lot

of crime trailer conventions due to its use of simplistic but fast pace cuts between scenes.

• There are a lot of fast place cuts between different shot types such as close up to mid shot, which conforms to the fast pace conventions of the crime genre

• There is a use of title cards that are used effectively that conform to post modernist elements. ‘4 friends, 3 days, 2 guns’

• Transition between setting is quite broad and differentiates in the film therefore this is quite a post modern feature

Page 20: Film trailer conventions

Sound• There is a use of voice over towards the

latter part of the trailer that goes in conjunction with the use of title cards.

• Fast pace pop/ jazz music is used within the trailer as non-diegetic sound to set the scene.

• Lots of diegetic sound such as poker chips and the sound of bullets being shot are used within the trailer, this builds up a sense of realism to the audience.

• Dialogue is used to set up to story to the audience, it is conventional to the crime genre due to its language being mostly threatening, and the sociolect and accent also builds on the effectiveness of the use of dialect.