Nikol MaciejewskaFILM POSTER RESEARCH

Tragedy posters often show the characters in despair or pain. Dark colours are often used in order to signify the

dark ending. Most tragedies have a romantic spin on them so couples can also be found on the cover of the posters.

TRAGEDY POSTERS

In Romance posters mostly couples can be found on the cover. We can also see a significant place and light/warm colours are usually used in the poster to create a heart-warming effect.

ROMANCE POSTERS

In Action posters it is common to see the hero on the cover. Usually we can also see their superpower shown (also a lot

of muscle and body to define their gender and strength).

ACTION POSTERS

In Comedy posters it is common to see the main character with their friends/family. It also common to see the

character with a weird/funny weird face expression in order to hint their personality or storyline.

COMEDY POSTERS

In Horror posters we can usually see the villain/victim being shown. Usually the character which is on the poster

is possessed or injured/scared in order to intrigue the audience.

HORROR POSTERS

Teaser posters, which are early promotional posters which do not give a lot away about the movie and stay very basic.

Character posters, which usually reveal the same amount of information as the actual posters except the focus on one character which allows the movie to attract the fans of a specific actor (which is playing a role and so is displayed on the poster) generating more

‘buzz’ about the movie.

Main poster, which is usually released close to the exhibition date, this poster type gives a lot of information about what actors play,

when the release date is and some also show who the movie is directed/produced by (again to attract attention and more viewers).

WHAT ARE THE DIFFERENT TYPES OF POSTERS?

Film posters are usually shown in various places:

• Cinemas• On public transport e.g..

Side of a bus• Billboards• Street walls

They are shown in those places as the audience is able to view them at any time. They are also eye-

catching because of their size and location.

WHERE DO FILM POSTERS GET SHOWN AND WHY?

The standard poster size is called one sheet. It is 27 inches by 41 inches (portrait format).

Bus stop or subway posters are 40 inches by 60 inches (portrait format)

For billboards, twenty four sheets, 246 inches by 108 is used.

WHAT IS THE TYPICAL SIZE FOR POSTERS?

The posters are seen as appealing to the audience by leaving them with the enigma of who the character is, what

happened to them and what the story is. This is created through the use of image, lighting and MES. It is also

created by title, font and slogans.

Does the appeal/attraction differ then that of the poster?

The attraction of the poster is aimed at the wider audience than that of the trailer. This is because anyone is able to see

a poster as I t is advertised everywhere and it is not age restricted. This means the poster must be aimed at

everyone so a wider audience can be reached.

HOW ARE THE POSTERS APPEALING/ATTRACTIVE TO THE

AUDIENCE?

WHAT ARE THE CONVENTIONS?

MAIN IMAGE

The main image on the poster is usually the main character/s, this is so that the audience knows who the main role is being played by and how the character is being portrayed.

TITLES/CREDITS

Titles and credits are usually placed at the bottom of the poster, this is so that the main attention Is nottaken away from the characters but audiences are also able to see who the movie is directed/produced by. The titles differ in placement but areIn larger, bolder font so that the audiences attention is partially drawn to it but again not fully.

RELEASE DATE

The release date is usually placed at the bottom of the poster. Teaser posters use the phrase ‘’coming soon’’ Instead of putting a actual date in order to generate attention and gossip about when the movie will actually be out. Main posters include their full date at the bottom to inform the audience, this is usually done closer to the date so that the wait is not long enough for the audience to lose interest.

RATINGS

Ratings do not have a specific placement on posters. They are usually used to attract the audiences attention by showing them how good the movie seems to be. Rg. Someone is more likely to watch a movie which has a 5 star rating rather than 1 star.

WHAT IS THE DIFFERENCE BETWEEN DIFFERENT

SUBGENRES?

Romance Tragedy- Main character falls in

love- Problem prohibiting the

relationship

Action Drama- Car chase scene- Someone usually dies

Action Thriller- Mysterious circumstances/characters- Someone usually dies

Crime Thriller -Someone usually dies- Mysterious character

WHAT DO SOME POSTERS MAKE THEIR PRIORITY?

Names of actors

Main actors

Title of the movie

This is because these are seen as the most important features of the film. The names of the actors attract new audiences which help to promote and spread the movie. Showing main chcaters also allows the audience to get a initial ‘feel’ of the movie and what it will be like. The title of the movie is a essential as without it the audience cannot find the movie and the attraction is lost.