Vertigo Films: Monsters (2010) and Streetdance 2 (2012)

Warner Bros Pictures: The Dark Knight Rises (2012) and American Sniper (2015)

Warp Films: Tyrannosaur (2011)

Film Industry Research

Ollie=Monsters and Tyrannosaur

Tyler= American Sniper

Bertie= Streetdance 2 and The Dark

Knight Rises

Monsters (2010)The film was written and Directed by Gareth Edwards, who

before Monsters had only directed two TV documentaries

Perfect Disasters and Heroes and Villains. However, since

he has directed a major hollywood film, Godzilla. It has also

been announced that he is directed a unnamed star wars

project (2016) and Godzilla 2 (2018).

The stars of the film are Scoot Mcnairy and Whitney Able.

Scoot Mcnairy made his turning point

in film in 2007 in ‘In search of a

Midnight Kiss’, which Gareth

Edwards spotted him, therefore he

was cast for Monsters. Since 2010,

he has been in Argo and 12 years a

slave.

Whitney Able starred in an episode of CSI NY, however since Monsters she has been in the

Kane Files, Criminal Minds, and A Walk among the Tombstones with Liam Neeson

Technical

Specifications

Sound mix: Dolby Digital

Aspect ratio: 2.35 : 1

Music: Jon Hopkins

Edited: Colin Goudie

The entire film was filmed using a Sony EX3 (prosumer camera)

Special EffectsEdwards created his

special effects by using

Adobe software, 7Brush

and Autodesk 3ds Max. He

had 5 months to add

special effects to 250

shots. He averaged this at

two shots a day, however

after two months he has

still not created the right

looking Monster.

Budgets and revenue• Budget for Production= “way under” $500,000

• Budget for Filming= $15,000

• Total cash made= $4.3 million

• The opening weekend made $1 million

• It was filmed in Belize, Mexico, Guatemala, Costa

Rica and the USA over a period of three weeks

(often without official permission)

• Filming in these locations also have an upside as

most of them have incredibly cheap cost of living

which enabled Edwards to get ‘more bang for his

buck’

U.K Distributors

Vertigo Films

United International Pictures

Warner Bros

Buena Vista

Twentieth Century Fox

Sony

Distribution and Marketing

• SWSX Film Festival : within hours of being showed, it was

sold to Magnolia Pictures in America belonging to Wagner /

Cuban company’s for magnet releasing for North America

and Mexico.

• It premiered at the South by Southwest film festival 13th

March 2010.

• UK premier:- 64th Edinburgh International film festival 18th

June, 2010.

• Theatrical release = Russia 30th September, distributed by

Valga film.

Marketing

• Vertigo teamed up with digital agency, ‘Thinkjam’ to

conceive a location based campaign.

• There was a teaser press release on foursquare a

long with clips.

The production budget was under – £500,000

The film had no presold elements but it has a sequel that is

coming out in cinemas soon.

The film was funded by vertigo films themselves .

Vertigo distributed this film in the UK and in US it was done by,

magnet releasing.

Not much went into traditional media advertising, they had

photos in magazines and posters at bus stops but not much else.

Was also promoted at film festivals such as SXSW, which seemed

to be an effective method.

However it used the internet well, on YouTube it had featurettes,

teaser trailers, then some other trailers as well. They also used

social media to help advertise as well, eg: foursquare.

The film was only released in one format- 35mm (anamorphic) in

a D- cinema.

At home you can watch it on both Blu Ray and DVD, also can

get it from iTunes store and Netflix. Therefore also available on

games consoles as well.

Here you can see

What special features

are included on DVD

And Blu Ray

However the film is also

Readily available to

Illegally download.

Vertigo Films

•Street Dance 2• Max Giwa and Dania Pasquini were the directors of the movie Street dance and they both also directed the other Street Dance films including Street Dance 3D. They both also directed Walking on Sunshine and What If.

•The Film stared:

•George Sampson •Sofia Boutella•Falk Hentschel•Flawless

•PRODUCTION

Cast

George Sampson is known for winning the

second ever series of Britain's Got Talent at

the age of 14.

Sofia Boutella is known for being in Street

Dance and Monsters.

Falk Hentschel is known for Knight and Day

and White House down.

Flawless got to the final of the the Third

Britain’s Got Talents series

What camera

3 different types of cameras were used

•Paradise FX 3D rigs

•Red one MX

•Silicon Imaging SI-2K (hand held steady cam)

Location of shooting

•Rome, Lazio, Italy

•London, England, UK

•Berlin, Germany

•Paris, France

PRE SOLD ELEMENTS

•Obviously there is Street dance the

original movie which helps out when

it comes to advertising for Street

Dance 2 because the name Street

Dance is already established.

•DISTRIBUTION AND MARKETING

DISTRIBUTION COMPANY

•VERTIGO

Advertisement

•I have looked around on the internet to find

advertisement for street dance 2 and there doesn’t

appear to be much information, but i did find some

trailers on youtube

Types of cinemas

• Showed in 3D cinemas

• And in digital cinemas

Ways of watching it from home

• You can find it on Netflix. There is also a full movie up on YouTube. The movie can be downloaded from Itunes as well.

•

Types of dvd’s

On normal DVD

Blue ray

Exhibition

• The film was released in 34 different

countries around the world including

Singapore, THE UK, Portugal and

New Zealand

Box OFFICE

• Total Box office- $20,788,483

• Box office UK- $4,835,465

• Box office opening weekend UK-

$974,007

Warp Films

• Tyrannosaur (2011)

• The 2011 film was directed and written by 2nd time director/ actor Paddy

Considine, who is known for films such as, The Bourne Ultimatum (2007),

At Worlds End and Dead Man’s Shoes (2004)

• Eddie Marsan starred alongside Paddy Considine in At Worlds end

• It stars Peter Mullan and Olivia Colman and Eddie Marsan.

Peter MullanPeter Mullan is an experienced

actor known for Trainspotting

(1996), War Horse (2011), Boy

A (2007), Harry Potter and the

Deathly Hallows, and

Tyrannosaur (2011)

Olivia ColemanShe is a well known

British actor, who has

come to much bigger

fame in recent years,

being known for Locke

(2013), Hot Fuzz

(2007), and The Iron

Lady (2011)

She has starred along side actors and actress’s such as Nick Frost, Simon

Pegg, Bill Nighy, Meryl Streep and Tom Hardy.

• This film was filmed in one location only, Leeds in

the United Kingdom. They used a small town

instead of a set and kept everything very basic and

as it was to create everything realistically.

Runtime: 1 hr 32 min (92 min)

Sound Mix: Dolby Digital

Color: Color

Aspect Ratio: 2.35 : 1

CameraCanon: EOS 5D Mark II

Red One MX, Cooke Panchro Lenses

Laboratory Soho Images, London, UK

Negative Format: Redcode RAW

Cinematographic Process: Digital Intermediate (2K) (master format)

Redcode RAW (4.5K) (source format)

Printed Film Format D-Cinema

Technical Specs

Opening Weekend Stats

Opening Weekend US :

$804

Budget :£750,000

Box office: £396,930

Cinematography: Erik Wilson

Edited by: Pia Di Ciaula

Production Company

Warp X

Inflammable Films

Film4 Productions

UK Film Council

Screen Yorkshire

EM Media

Optimum Releasing

Distributed by

StudioCanal UK (UK)

Strand Releasing (US)

Release dates

21 January 2011 (Sundance)

7 October 2011 (United Kingdom)

Country : United Kingdom

Language : English

DistributionThe film was a fairly small project and therefore was not marketed in

any huge way. Warp films were expecting DVD sales to be bigger

than the opening weekend.

Warp has it’s own website on which you can watch Tyrannosaur,

therefore it shows that it is still being marketed four years after it’s

initial release.

Downloads and Festivals

• The film is available for illegal download on websites

such as Putlocker and Sockshare.

• It has also won many awards at the Sundance film

festival, and it won a BAFTA for Outstanding Debut

for a British Writer, Producer or Director.

Exhibition

• The film was release in 25 countries which is a

massive figure considering the fact that Warp Films

is a small, independent film company.

• $243, 252 was the gross in just the UK for this film,

almost a third of the budget. The overall gross was

$405,454. However, the film is still making money.

An American company, probably the biggest producer of films

in current time

Founded by 4 members of the Warner family, Albert, Harry, Sam

and Jack on- April 4, 1923

Its headquarters is in Burbank- California.

Is part of the time Warner company.

THE DARK KNIGHT RISES

CAST

• Director- Christopher Nolan. These are the films he

directed and is known for directing.

ACTORS AND ACTRESSES

• Christian Bale- who is mainly known for being Bruce

Wayne/ Batman

• Tom Hardy- who is known from Christopher Nolan’s

Inception

• Anne Hathaway- Who is known for Interstellar

TYPES OF CAMERAS USED

• Arriflex 235, Panavision C-, E-Series and Super High Speed Lenses

• Beaumont VistaVision Camera, Panavision Primo Lenses

• IMAX MSM 9802, Hasselblad and Mamiya Lenses

• Panavision Panaflex Gold II, Panavision C-, E-Series and Super High Speed Lenses

• Panavision Panaflex Millennium XL2, Panavision C-, E-Series and Super High Speed Lenses

• Panavision Panaflex System 65 Studio, Panavision System 65 Lenses

LOCATION OF SHOOTING

There are 34 different filming locations including

Mehrangarh Fort, Jodhpur, Rajasthan, India (The Pit prison)

Wollaton Hall, Nottingham, Nottinghamshire, England, UK (Wayne Manor)

Cairngorms National Park, Scotland, UK (prologue)

Pittsburgh, Pennsylvania, USA (Gotham City)

La loggia bar & restaurant - Florence, Tuscany, Italy (final scene)

BUDGET

• The n Production Budget for the Dark Knight Rises is

$250,000,000

PRE SOLD ELEMENTS

The Dark Knight Rises is a franchise with 9 pre sold elements , this will help out when it comes to advertisement because the brand will already be out there.Batman Batman and Robin (1949) Batman (1966)Tim Burton/Joel Schumacher 2.1 Batman (1989)Batman Returns (1992)Batman Forever (1995)Batman & Robin (1997)Batman Begins (2005)The Dark Knight (2008)

DISTRIBUTION AND MARKETING

• Warner Bros. Pictures

Release dates

July 16, 2012 (New York City)

July 20, 2012 (United Kingdom)

July 20, 2012 (United States)

TRADITIONAL MEDIA USED TO MARKET

The Dark Knight rises raised awareness through the use of video games, advertisement on busses, billboards, magazines and more.

ONLINE MARKETING

• On YouTube as well as there being a normal trailer

there is also a teaser trailer which is released before

the official trailer to give the audience something to

expect of the movie before the trailer.

DIFFERENT FORMATS

• IMAX (some scenes)

• Panavision (anamorphic)

• Panavision Super 70 (some scenes)

• VistaVision (some scenes)

FORMATS TO WATCH AT HOME

• Amazon are selling the Dark Knight Rises on DVD and on

Blue Ray

AVAILABLE TO DOWNLOAD

The film is available to download, which can be

annoying for the Batman franchise as it allows people

to watch it for free, but you could also see it as a

positive thing as it makes it easier to find and watch.

This means that more people are going to watch it

It is available to download from

HD Movies Point

EXHIBITION

• There were 119 countries in which the film received a

theatrical release

• The New York premiere was on the 16th of July 2012

• The UK premiere in London was on the 18th of July

BOX OFFICE TAKINGS

• UK Box Office takings- $90,000,000

• Total Box Office world wide- $448,139,099

• UK Box Office opening weekend- $22,000,000

MORE ABOUT THE FILM

• The film opened to 4,404 theatres between the dates

of July 20th and July 22nd

• The film was intended for the cinema and expected

to do well at box office, this is easy to tell by looking

at their ridiculous budget.

Navy SEAL sniper Chris Kyle's pinpoint accuracy saves countless

lives on the battlefield and turns him into a legend. Back home

to his wife and kids after four tours of duty, however, Chris finds

that it is the war he can't leave behind.

Bradley Cooper was the main actor, already well known for

starring in many films such as:

It was directed by Clint Eastwood, who is also an ex actor.

The cameras that were used were: Arri Alexa XT, Panavision

Primo, C-, E- and G-Series Lenses

The special effects were coordinated by Brendon O’Dell with

the support of his crew

The film was shot mainly America, in California/ La. However

some of it was also shot in Morocco, interestingly other pats

were filmed on a beach in Cali.

The production budget was approximately, just under £40,000

Finally yes the film did have a pre-sold element, which was a

book written from the point of view from an ex American sniper.

It is written by Chris Kyle:

The books called:

American Sniper: The Autobiography

of the Most Lethal Sniper in U.S.

Military History

In both the US and UK the film has been/ will be distributed by

Warner Bros Pictures.

The traditional advertising used was TV advertising, magazine

and newspaper articles.

Internet advertising was used much better, there is a Facebook

and twitter page, many trailers on YouTube, Warner Bros

website.

The film was released in a 35 mm (Kodak Vision 2383) D-Cinema

As it is such a new film you are not able to purchase it in any

other way, other than buying a ticket to the cinema. However

you may be able to pre order the DVD.

I believe that it is however readily available to be illegally

downloaded via a tormenting website called pirate bay.

So far the film has been released in 32 two countries, and is

being released through out February in many others.

Total UK box office takings have not been recorded yet

Total world wide box office hasn’t been recorded yet either

In its opening weekend in the US its box office takings were

£70,000,000, it opened on 3,555 screens.

Just in its opening weekend it made all of its money back.

It hasn’t been released into other stages of the value chain as of

yet.