film flipbook
TRANSCRIPT
Widespread internet access has
lead to internet television and
streaming slowly taking over the
traditional television market.
The explosion of brands such as Netflix and
YouTube has lead to a movement known as
“cable cutting” which consists of
abandoning traditional television
altogether.
For Just
$11.99/month, Netflix
offers customers
unlimited commercial
free streaming using
any device with
internet access.
Traditional cable costs
at least $25 per
month.
Netflix uses advanced
algorithms to track what you
watch, skip and rate in order
to suggest other titles you are
likely to enjoy without limiting
you from the other unrelated
content.
It doesn’t stop
there either.
Netflix continues
to purchase the
rights to TV
shows and movies
for streaming,
and plans to
release 20 shows
of its own in 2017.
Companies like
YouTube allow
user created
content to be
shared with
millions of
people at the
click of a button.
YouTube has over one
billion registered
users – accounting for
almost 33% of all
people on the
internet. YouTube is
viewed by 18-49 year
olds more than any
cable net worth in the
United States
Top YouTube star Felix
“PewDiePie” Kjellberg
has made an estimated
$155 million since
starting his channel in
2010. He is estimated to
be worth $90 million in
total today.
This makes Felix the
17th highest paid TV
personality of all
time, ranking higher
than household
names such as Alex
Trebek and Kim
Kardashian
This makes Felix the
17th highest paid TV
personality of all
time, ranking higher
than household
names such as Alex
Trebek and Kim
Kardashian
The growth of these two major companies has been
felt by traditional television. Over the past 5 years,
there has been a 37.6% decrease in television viewing
time for people aged 12-17, and a 27.7% decrease for
people aged 25-34.
For the first time
ever, the amount
of people
subscribed to
major TV
providers is about
to drop below 40
million.
YouTube only allows for 30
second commercials to play
occasionally at the
beginning of videos. With
adblocking software
becoming more popular,
and a decrease in overall
attention span, a 2 minute
commercial break simply
doesn’t cut it anymore.
With constant stimulus from mobile
phones to distract us, humans aren’t
able to focus as well on commercials
over a two minute break. A study by
Microsoft found that the average
attention span for a human has
dropped to 8 seconds, which is a
second less than the attention span
of a goldfish.
YouTube’s 30 second
ads have been cashing
in on our short attention
span. YouTube grossed
over $10 billion in 2016,
and is on track to gross
over $27 billion by 2020.
Traditional television
providers need to
adapt quickly. As
internet television
continues to increase
in popularity – it gains
more market power.
Analysts simply don’t
know if traditional
television can survive
this internet
revolution.
Netflix’s chief product officer
predicts that by the year 2025,
internet television will have
completely taken over. He
predicts that television will be
virtually commercial free and
provide access to 48 million
channels
Netflix’s chief product officer
predicts that by the year 2025,
internet television will have
completely taken over. He
predicts that television will be
virtually commercial free and
provide access to 48 million
channels
Though impossible to see the
future, its clear that if traditional
TV doesn’t quickly adapt to
compete with the modern
market, we’re most likely
watching its series finale.
Though impossible to see the
future, its clear that if traditional
TV doesn’t quickly adapt to
compete with the modern
market, we’re most likely
watching its series finale.
References"Analyst: Youtube Estimated To Have Revenues Of $27.4 Billion In 2020". Tubefilter. N.p., 2017. Web. 8 Mar. 2017.
Borreli, Lizette. "Why A Goldfish Probably Has A Better Attention Span Than You". Medical Daily. N.p., 2017. Web. 8 Mar. 2017.
Edwards, Jim. "TV Is Dying, And Here Are The Stats That Prove It". Business Insider. N.p., 2017. Web. 8 Mar. 2017.
"Forbes Welcome". Forbes.com. N.p., 2017. Web. 8 Mar. 2017.
"Forbes Welcome". Forbes.com. N.p., 2017. Web. 8 Mar. 2017.
Krashinsky, Susan. "Shibboleth Authentication Request". Go.galegroup.com.proxy.queensu.ca. N.p., 2017. Web. 8 Mar. 2017.
Lapowsky, Issie. "What Television Will Look Like In 2025, According To Netflix". WIRED. N.p., 2017. Web. 8 Mar. 2017.
Mail, The. "Four Ways Canadians Are Consuming Media Differently". The Globe and Mail. N.p., 2017. Web. 8 Mar. 2017.
"Statistics - Youtube". Youtube.com. N.p., 2017. Web. 8 Mar. 2017.
"Televisions Scariest Generation: Cord Cutters And Cord Nevers". 4 (2017): 95-123. Print.
"The Digital Media Industry Needs To React To Ad Blockers … Or Else". Columbia Journalism Review. N.p., 2017. Web. 8 Mar. 2017.
"The State Of Traditional TV: Updated With Q3 2016 Data". MarketingCharts. N.p., 2017. Web. 8 Mar. 2017.
"Top 100 Richest TV Personalities - Therichest". Therichest.com. N.p., 2017. Web. 8 Mar. 2017.
WIRED, The. "The Science Behind The Netflix Algorithms That Decide What You’Ll Watch Next". WIRED. N.p., 2017. Web. 8 Mar. 2017.
Note: Bolded references are from course content
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