film entertainment market - india - sample

Film Entertainment Market - India

January 2010

2FILM ENTERTAINMENT MARKET - INDIA

SAMPLE

Executive Summary

Market

Drivers &

Challenges

Trends

Competition

�The Indian Film Entertainment market is estimated to be INR x bn in 20--

�The market is expected to grow at an annual rate of a% reaching INR y bn by 20--

�Major global production houses are entering the growing Indian market seeing great potential

�Domestic box office sales is leading segment in terms of revenues

�Hindi films dominate the market followed by South Indian films

Drivers:

– Growth in multiplexes

– Government initiatives

– Entry of global players in India

– Growing home video segment

Challenges:

– Piracy in film industry

– Low success rate

�Foreign films gaining ground in India

�Emerging distribution models in digital cinema

�New financing models for films

�Growing 3D and 6D screen formats

� Increasing number of animation films

Company 6Company 5Company 4

Company 3Company 2Company 1

Major Players


•Market Overview

•Drivers & Challenges

•Trends

•Competition

•Key Developments


SAMPLE

India film industry is one of the largest in the world and has

immense potential for growth

•Indian film industry produces the largest

number of films annually in the world

�About xx films were released in 20--

•Films is one of the major form of

entertainment for the people in India

�About yy bn movie tickets are sold in an year

•Films are made in various languages in India

catering to the diverse population in the

country

•The film industry is dominated by Hindi,

however many other states have their own

regional production houses

•The three major activities in this industry are

Production, Distribution and Exhibition

•The industry is highly fragmented with many

individual producers, distributors and single

screen theatres dominating the value chain

Market Overview Market Size & Growth

Source:

x

2008

y

2013e

a%

0

x

x

x

x

INR bn

a

India

b

USA

c

Japan

d

France

e

Germany

0

x

x

x

No. of films

Country-wise Domestic Releases (2008)


SAMPLE

Segment 1 is the major revenue contributing segment and

Segment 3 is fast growing

Source:

Segments Share (2008)

Segments Growth Rates

a%Segment 3

b% Segment 2

c%Segment 1

d%Segment 4

CAGR (20-- to --)

•The industry is primarily divided in to 4

segments in terms of revenue streams

•Domestic box office revenues is the major

segment contributing about aa% or INR XX bn

in 2008

•Overseas box office is growing predominantly

with many production houses trying to market

their films across the globe

•Home video segment has new revenue models

apart from traditional DVDs like pay-per-view

or movie-on-demand in DTH

�The segment is growing at a rapid pace at bb% per

annum

•Ancillary revenues include cable and satellite

rights, music and video rights

�About p-q% of ancillary revenues are from

satellite rights alone

Segments Overview

Segment 3Segment 4

D%

Segment 2

C%

A%

Segment 1

B%


SAMPLE

Hindi films dominate the film entertainment market

followed by the south Indian films

Source:

Market Share of Regional Films (Volumes)

Distribution of Theatres in India

• Hindi films dominates the market followed by South

Indian - Telugu, Tamil, Malayalam and Kannada -

films

• The distribution of screens in India is skewed with

the South accounting for nearly aa% of total screens

• Other notable regional film industries include

Bhojpuri and Marathi

• About bb% of the revenues from South India is from

Telugu and Tamil films

Geographic Overview

B1

Others

B2Region 1

B3

Region 2

B4Region 3

B5Region 4

B6

Region 5 B7

Region 6

A1

Language 1

A2Language 2

A3

Language 3

A4

Language 4

A5Language 5

A6Language 6

A7

Language 7 A8

Others

Market Share: South Film Industry (Value)

C1 S1

45%C2

S2

C3

S3

C4

S4


Drivers & Challenges - Summary

Growing home video segment

Entry of global players in India

Drivers

Growth in multiplexes

Government Initiatives

Piracy in film industry

Challenges

Low success rate


Trends - Summary

`

Foreign films gaining ground in India

Increasing number of animation films

New financing models for films

Emerging models in film distribution

Trends

Growing 3D and 6D screen formats


SAMPLE

Profiles of Major Players (4/4)

• Company 6 was formed in 19-- as film production company by xxxx

• Currently, it is a full-fledged production house with studio operation in India and worldwide

distribution of films, DVD and music

• It is a fully integrated film studio, the biggest in India for indoor shootings

• It tied up with yyyy to produce animation films in Indian language

Financials

• It reported a turnover of INR S bn and a net income of INR T mn

Company 6

• It is a wholly owned subsidiary of xxxx India

• It. is also the holding company of xxxx

• Main business activities include Hindi films, Indian regional language films, Hollywood films,

Animation (both international and Indian) films and distribution of these or other third party

films across the globe

• First Indian company to have set-up a western style studio production system and India-wide

distribution network in 20--

• It has long-term deals with yyyyy and yyyyy and supports zzzzz

Financials

• It reported a turnover of INR S bn in the year 20--

Company 5

Business DescriptionCompany

Source: Note: This list is not exhaustive


Thank you for the attention

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Media Industry Series.

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film entertainment market - india - sample

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