Film conventions

The film opening I have chosen to look at fro ‘Art of the Title Sequence’ is Coraline directed by Henry Selick.

http://www.artofthetitle2.com/media/film/2009/coraline/coraline_480p.mov

Typically the theme and non – diagetic background music gives away the genre of the film. The director has chosen to use soft orchestral music but has an eerie feel to it as if it is suggesting danger.

For example during the title sequence where they introduce the title of the film at the beginning the font looks like it has been embroidered. Interestingly this goes with the theme of the film and already gives us an idea about the storyline.

Another very common convention nearly all films use is including the logo and the name of the production logo right at the beginning.