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    A

    Project Report

    On

    Film Analysis

    In Partial fulfillment for the requirement of Organizational Behavior course in the two year

    full time Masters of Business Administration to Gujarat Technical University

    Submitted By:

    Bhadresh Dangar (NR11037)

    Saloni Lohia (NR11067)

    Kiran Patel (NR11108)

    Ami Sanghavi (NR11128)

    Karishma Sharma (NR11146)

    Submitted To:

    Prof. Juhi Shah

    Submitted On:

    15th November, 2011

    NR Institute of Business Management

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    Ahmedabad

    PREFACE

    This is a Film Analysis Project undertaken by us (students of NR Instituteof Business Management) under the guidance ofProf. Juhi Shah. The

    selected movie is AVATAR (2009) a Hollywood movie which deals with

    varied current and socially burning topics.

    It discusses hypothetical consequences of increasing demand of energy

    sources and its depletion, advancement in military weaponry, social issueslike Liberty, Exploitation, Cultural Differences and Team Dynamics.

    Various Theories of Organizational Behavior have been observed from

    various Contextual Angles and discussed in detail in further analysis.

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    ACKNOWLEDGEMENT

    On the behalf of all the group members this is to acknowledge the support

    and the guidance ofProf. Juhi Shah (Professor, NRIBM- Ahmedabad)

    We are grateful to her for providing us the opportunity to undertake this

    project on Film Analysis (Avatar-2009).

    Her subject expertise has guided us adequately, without which this

    project would have not been completed. We have learned various

    concepts of Organizational Behavior practically, which make us

    understand those concepts more clearly.

    INDEX

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    Sr. No. Topic Pg No.

    1 Movie Details 5

    2 Introduction 6

    3 Critical Analysis And Learning 8

    3.1 Organization and Organization Behavior 8

    3.2 Perception and Attributes 9

    3.3 Values and Attitudes 11

    3.4 Learning and Personality 14

    3.5 Motivation 16

    3.6 Individual Decision Making 20

    3.7 Foundation Of Group Behavior 21

    3.8 Leadership 22

    3.9 Conflicts & Negotiation 23

    3.10 Organization Culture 24

    4 Conclusion 25

    Movie Details

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    Year of Release: 2009

    Director: James Cameron

    Producers:

    James Cameron

    Jon Landau

    Actors:

    Sam Worthington asJake Sully

    Zoe Saldana as Neytiri

    Stephan Lang as Colonel Miles Quaritch

    Michelle Rodriguez as Captain Trudy Chacon

    Sigourney Weaver asDr. Grace Augustine

    Joel David Moore asDr. Norm Spellman

    Giovanni Ribisi asParker Selfridge

    introduction

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    AVATAR

    A Reluctant Hero. An Epic Journey.

    The movie starts with Jake Sully who is a combat marine and has been injured in battle. Which

    renders him a wheelchair bound paraplegic. Jakes twin brother was killed in an experimental

    accident and bound by the terms of the contract signed by his brother, Jake has to take his

    place in a project on Pandora (distant planet).Earthlings need a rare mineral found there in

    order to solve the humans energy crisis.

    Pandora is a hostile environment for humans. The air is toxic, and the wilderness is filled with

    prehistoric-like savage beasts. Scientists have taken the DNA from the indigenous Pandorans;

    humanoids called the Navi, and combined it with human DNA to create Avatars . These

    avatars can then be controlled by the humans in the quest for the rare mineral.

    Jake is induced by the evil Colonel Miles Quaritch to infiltrate the Navi in exchange for an

    operation on his legs.Jake agrees, but he soon finds himself indebted to a beautiful member of

    the Navi tribe, Nevytri, who saves his life. Also Jake falls in love with Nevytri and is

    indoctrinated into the tribe, his outlook changes. Jake is not only transformed from an Earthling

    to a Navi Avatar but also undergoes a Socio-Physiological transformationHe wants to remain in

    his avatar persona and protect the people from the annihilation the Colonel Miles Quaritch has

    planned.

    The climax of the plot is the traditional epic battle of good versus evil, where the Navi fights

    against almost insurmountable odds in an effort to protect their homeland and their culture.

    The movie has rich characters on both the sides of i.e., Earthians (militia) and the Pandoras

    Population. The likes of the money-minded project entrepreneurParker Selfridge, purposeful

    and determined Colonel Miles Quaritch, and the zoological scientist-cum-botanist Grace.

    Jakes colleagues- Captain Trudy Chacon with her never-say-die spirit and others who support

    him through thick and thin have essayed wonderful roles . The Navis culture, their high respect

    and awe of their deity (the tree Goddess-Mother Eva), its wild flora and fauna populace all

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    have a mystically yet a surrealistic beautiful persona of their own. The Princess of Navi, the

    beautiful and braveNeytiriall lend a wonderful charm to the movie.

    The movie gives out a strong social message to save the planet and the humanity and delivers

    a brilliant appeal for peace and mutual sustainability.

    Critical Analysis and LearningVarious learning of Organizational Behavior are seen in the movie are describe as below.

    Organization and Organization Behavior

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    Organization:

    Organization are made with different people come together for achieving the same goals.

    Here in Avatar in very beginning we see different people are gathering together for achieving the

    same goal i.e., for obtaining the mineral from the other planet.

    Features of Organization and Organizational Behavior:

    The movie also impacts on various features of organization and Organizational Behavior that are

    as follows:

    Organization is not Open for Everybody:

    This means that the one who wants to be the part of an organization must be capable of fulfilling

    the organizations goal. Here in the movie too, the one must have to be scientist and have at least

    some year of experience in the same.

    Organizational Relationships are Interdependent:

    The people of high authority and status also need to be dependent on subordinates because of work

    pressure. The same is seen here as Colonel Miles Quaritch &Parker Selfridgeare dependent

    onJake for the achievement of their mission

    Importance of Groups:

    A group work is generally understood as a collectivity of people who have individuals as common

    work goal and who depend on each other for achieving those goals, the same is seen in Avatar

    Colonel Miles Quaritch &Parker Selfridge were the main while few others like Jake Sully,

    Captain Trudy Chacon, Dr. Grace Augustine, Dr. Norm Spellman are dependent on each

    other for achieving the same goal.

    Behaviorism:

    A theory that argues that behavior follows stimuli in a relatively unthinking manner.

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    Jake Sully follows the Behaviorism pattern of action when he is stimulated by the change in

    circumstances which shockingly motivatates him to lead the Navi people in their fight

    against injustice.

    Boundary less Organization:

    Boundary less Organization is an organization that seeks to eliminate the chain of command, have

    limitless spans of controls, and replace departments with empowered teams.

    During the Battle between the Earthians and the Navi it can be observed that the Navi had a

    successful boundary less organization with all leaders at equal rankings leading empowered

    teams of their specialization whether be the Navi Prince leading the horse-riders,Neytiri

    and Jake leading the wingeddragon teams etc., co-ordinating and complementing each otherexcellently

    Perceptions and Attributes

    Perception & Attributes:

    Perception and Attribution is how we interpret and judge others. Perception consists of various

    natures of perception such as a lens providing our world view, socially co-created, culturally

    influenced and self fulfilling.

    Among all these some points are seen in Avatar while people judge Jake, as he was a marine,

    people over there were having perception about him that he wont be able to help them for

    achieving their mission.

    Errors in Making Perception:

    While judging any individual only on the basis of perception it consists of some Perceptual Errors

    such as

    Halo Effect:

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    When one judge an individual on the basis of one single positive characteristic and assume all the

    characteristics be the same, the same is seen in Avatar as people selectsJake because of only one

    characteristic that his DNA is as same as his brother.

    Stereotyping:

    The one judges an individual on the basis of the one class or group to whom he belongs, which is

    seen in the movie too asJake was brother of one of their most effective individual Tom so they

    judged that, asJake belongs to Toms family he would also be as effective as Tom.

    Projection:

    Projection is perceivers tendency to assume that others also think and feel the same way as the

    perceiver does in the given situation, the same is seen in the movie at the time of climax, when

    there is difference in thoughts ofColonel Miles Quaritch &Parker Selfridge andJake, which

    ultimately lead to not achieving their mission.

    Selective Perception:

    People selectively interpret what they see on the basis of their interests, backgrounds, experiences

    and attitudes. It is seen in beginning asJake was belonging to marine and not related to science

    background, he was not accepted by everybody there.

    Pygmalion Effect:

    The higher or lower performance of employees reflects preconceived leader expectations about

    employee capabilities it can be positive or negative. It is seen in Avatar asJake performs very

    well for achieving the mission of organization it reflects the attitude of organization towards

    him.

    Attribution theory:

    Attribution theory says that it is an attempt to determine whether an individuals behavior is

    internally or externally caused.

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    The Colonel Miles Quaritch was confused aboutJakes behavior as depicted in the scene in which

    he confronts Jake as to why he has become so irregular in reporting to him and mistakenly

    attributes his decision to be more and more with the Navi people as to be externally caused

    Values & Attitudes

    Values:

    Values are the basic convictions that a specific mode of conduct or end state of existence is

    personally or socially preferable to an opposite or converse mode of conduct or end state of

    existence. In the movie too it is seen when Jake Sully &Neytiri have a very strong value based

    personality and they firmly believe that their existence and survival would depend upon, how

    well they nurture their environment

    Types of Values:

    The values are divided into two parts which are described as follows

    Terminal Values:

    Terminal values are the desirable end states of existence, the goals that a person would like to

    achieve during his or her lifetime. The same is seen inJake Sully and his followers about the

    world of beauty, freedom, national security and Self respect

    Instrumental Values:

    The instrumental values are preferable modes of behavior or means, of achieving ones terminal

    values. Various aspects ofInstrumental values like Courageous, imaginative, responsible, self

    control, obedient, intellectual was seen in the movie.

    Hofstedes Framework for Assessing Cultures:

    Some of the aspects of this theory were seen in the movie are as described below.

    Long-Term Orientation and Short-Term Orientation:

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    Long term Orientation is a culture where it attributes and emphasizes about the future, thrift, and

    persistence, while Short Term Orientation is a culture where it attributes and emphasizes that the

    past and present, respect for tradition, and also fulfilling social obligation.

    The Navi people are persistent to ensure that they want to sustain and preserve their future

    generations and protect their nature and mother Eva which describes a long term Orientation

    while when torukmatco comes and calls for war all the people are ready to sacrifice their

    lives and follow him because its their tradition and social obligation which shows Short term

    Orientation

    Individualism and Collectivism:

    The degree to which people prefer to act as individuals rather than a member of group isindividualism, while the degree to which each group members enacts as a part of group rather than

    being an individual it is known as collectivism.

    Jake Sully prefers to act against the instructions of his seniors and does what is correct

    according to him is individualism while when the entire Navi population of Pandora have a

    tight social frame work and they try to protect their gods, ancestors, and mother nature its

    Collectivism.

    Attitudes

    Attitude reflects an individuals persistent tendency to think, feel and behave towards an object in

    a particular way involving favor or disfavor.

    Components of Attitudes:

    There are three components of attitude they are as follows

    Cognitive:

    Cognitive is the opinion or believe segment of an attitude.

    Affective:

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    Affectiveness is the emotional or feeling segment of an attitude.

    Behavioral:

    Behavioral refers to an intention to behave in a certain way towards someone or something.

    Various different attitudes are seen in the movie of various characters, two of the main characters

    are described as under.

    Jake Sully:

    His cognition says that his original job is unethical in the sense that it trespasses upon people and

    their habitats which suggests that if given a chance he has to set things right and the divine

    signal that he gets by the showering of divine flowers and the healing of his wounds

    motivates him to act upon it and causes the behavioral components to come into being

    Colonel Miles Quaritch

    The cognitive aspect ofColonel Miles Quaritch towards his work is that,

    Crush it, Kill it, but Any How take it

    The effective aspect is that he doesnt like being opposed and his plans getting hinderedupon

    facing opposition from Navi people underJakes leadership, he immediately undertakes a

    disastrous and a full fledge weaponry attack.

    Normative Commitment:

    Normative commitment is an obligation to remain with the organization for moral or ethical

    reasons. ThoughJake is forbidden from the Navi organization byNeytiri he still remains loyal to

    them because he believes in their ideologies.

    Learning and Personality

    Learning:

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    Any relatively permanent change in behavior that occurs as a result of experience is called

    Learning. Entire transformation from a human being to a Navi is the major learning is in

    movie

    Theories of Learning:

    There are various theories of learning and is also noticed in the movie, the theories are as follows

    Classical Conditioning:

    Classical conditioning is a type of conditioning in which an individual responds to some stimulus

    that would not ordinarily produce such a response. It is seen when for the first time whenJake

    Sully is told the myth of torukmatco he doesnt give importance to it but when he has to

    prove himself as the leader he starts believing and enacts the myths.

    Operant Conditioning:

    Operant Conditioning is a type of conditioning in which desired voluntary behavior leads to a

    reward or prevents a punishment. The Colonel Miles Quaritch uses operant conditioning by

    tellingJake Sully that if he is the major contributor in the success of the mission he will be

    rewarded by aiding him to removing his physical disability

    Social Learning:

    Social Learning shows that people can learn through observation and direct experience. Jake

    Sully is trained how to move in the forest, the ways of Navi and many other things by

    Neytiri, which shows social learning.

    Personality:

    In general personality is a wide range of individual attributes that distinguish people from one

    another; it is the enduring and consistent characteristics leading to predictable patterns of behavior

    in similar ways across situations and settings. Various personalities are observed in the movie

    at every stage thats from the very beginning till the climax and ending.

    Sigmund Freud: Psychoanalytic Approach

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    Sigmund Freud has made tremendous impact in Psychology. He distributed the psychological

    approach into three parts

    Id:

    Id is an important part of our personality because it allows us to get our basic needs met when we

    are newborns; it represents the untamed, primal forces and desires. The identities of Navis are

    totally different from human being because they dont have their desires exceeding their

    wants and necessities.

    Super Ego:

    Super ego is our moral part that develops with the influence of and sanctions by role models and

    other significant persons, it represents authority within that tells us does this or dont do

    thisAnd generally gives judgment calls on what is right or wrong. JakeSully, the main leader

    of Pandora and Colonel Miles Quaritch, they all are motivated by super ego.

    Ego:

    Ego is based on the reality principal, emerges in attempt to balance these often conflicting

    elements so that the demands of the both are satisfied. Dr. Grace Augustine is example of ego

    because she balances her thirst for knowledge and also compromises with the unethical

    practices of her organization.

    Personality Determinants:

    Personality determinant shows that how an individual behaves differently at different situation.

    The same is seen in Avatar that personality of each character is determined completely by the

    situation, different situation motivates people to act differently.

    Personality Traits:

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    There are various personality traits in Organizational Behavior like Core-Self Evaluation, Locus of

    Control, Machiavellianism, Narcissism, Self-Esteem, Self-Monitoring, Risk Taking, Type A and

    Type B personality, Proactive Personality and High Flyers.

    Some of the Personality traits are seen in the movie such as, Jake Sully was initially motivated

    by high negative affectivity but through his Personality, Determination, Internal Locus of

    Control, Self-Monitoring and High Risk taking i.e., Type A personality and High Flyer

    converts it into High Positive Affectivity.

    Motivation

    Motivation:

    Motivation is a set of energetic forces both within and beyond an individuals being, to initiate

    work related behavior, and to determine its from, direction, intensity and duration. The main part

    noted after climax is the motivation, as it may happen that the end without motivation would b

    completely different and the victory of Navis wont be seen.

    Features of Motivated Behavior:

    There are various features of Motivated Behavior such as Arousal and Goal Directedness, Patterns

    of Motivated Behavior & Choice of Goals, Intrinsic & Extrinsic Motivation, Persistence and also

    Individual, Group and Organizational Level of Analysis.

    From all the above mentioned features some of the features are also seen in Avatar such as Goal

    Directedness and Arousal, Patterns of Motivated Behavior & Choice of Goals, Intrinsic and

    Extrinsic Motivation and Persistence.

    Theories of Motivation:

    Some of the motivation theories are seen in the movie from the very beginning till the end. The

    theories which are implemented in Avatar are as follow:

    Equity theory:

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    Equity theory explains that a self comparison done by an employee serves an effective

    motivational tool. It describes about various comparisons done by an employee that can within the

    organization or outside the organization. Different comparisons are as follows.

    Self Inside Comparison: in the climax of the movie Jake is shown shooting a video logs

    where he speaks about his comparison between the life which he lead before the Earthians have

    left and after it.

    Self-Outside Comparison: The disturbing comparisons made by Jake as a helpless

    paraplegic outside the capsule as a part of Militia and a self motivated person as a Navi within the

    capsule.

    Other-inside: The self assessment done by Jake by comparing himself to the Prince of

    Navi during the dragon selection process.

    Other-Outside: The traitor Jakes comparison done by Colonel to the rest of the militia

    ERG Theory:

    This theory was developed in 1969 by a psychologist Clayton Alderfer. It is also considered as an

    extension of Maslows Theory. Clayton had given three core groups of needs they are

    Existence Need:

    Existence need provides our basic material existence requirements. They include Maslows

    physiological and safety needs.

    Relatedness Need:

    Relatedness needs are the desire we have to for maintaining important interpersonal relationships,

    these social and status desires require interaction with others. They include Maslows social needand external component.

    Growth Need:

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    Growth needs are the intrinsic desire for the Personal Development. They include Maslows

    Esteem category needs and Self-Actualization.

    All these aspects are seen in the movie very frequently.

    For Eg:

    The Navi people (Neytiri, and the leader of Pandora) are participating in the fighting motivated

    by their Existence Need. Jake is motivated by the Relatedness and the Growth principle of

    motivation because he first relate and sympathizes with Navi people and then he takes the final

    decision of permanently staying back at Pandora, motivated by Self Actualization.

    Theory X and Theory Y:

    This theory was developed by Douglas McGregor in 1960. This theory remains central to

    organizational development and to improving the organizational culture. This theory is also a very

    useful and simple reminder of the natural rules of managing people, which under the pressure of

    day to day business are all too easily forgotten.

    Theory X is related towards the negativity and assumes that lower level needs dominate

    individuals. It also assumes that the workers have very little ambition, they dislike their work and

    also that they are avoiding their responsibilities towards their work

    Theory Y is related towards the positivity and assumes that higher level needs dominate

    individuals. It also assumes that the workers are more self directed, they enjoy their work and also

    that they accepts the responsibilities towards their work.

    Colonel Miles Quaritch is motivated by Theory X and believes that an iron-hand rule is better,

    andJake Sully is motivated by Theory Y and believes that Navi are Self Directed.

    Goal Setting Theory:

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    Edwin Locke has developed this theory in late 1960s with the intention to work towards the

    goals as the major source of work motivation. The goals of an individual tell an employee what to

    be done and how much efforts are required to meet that goals.

    This theory describes that Specific goals will increase the performance while when the difficult

    goals are accepted they results in higher performance than easy goals performance. And also says

    that when feedback is given it will lead to higher performance.

    This is seen in movie as when Jake Sully was having the goal of only removing his physical

    disability (specific goal) his performance was lowerbut later when he was concerned about

    Pandora and protecting the Navi (difficult goal) his performance was much much higher

    than before.

    Expectancy Theory:

    Victor Vroom has developed this theory in 1964 and this theory is also known as Valence-

    Instrumentality Expectancy-Theory.

    Expectancy theory argues that the strength of a tendency to act in a certain way depends on the

    strength of an expectation that the act will be followed by a given outcome and on the

    attractiveness of that outcome to an individual.

    It means that an employee will be motivated to exert a high level of efforts when he believes:

    His effort will lead to a good performance appraisal, which will lead to

    organizational rewards and that rewards will satisfy his personal goals.

    This theory is seen on various characters of the movie few of them are as follows

    Jake Sully:

    His efforts were that he tries to coordinate and lead the Navi people, that leads to drive the

    Earthians away from Pandora and in returns he was able to free Pandora from cruelty and

    exploitation of Earthians, which shows that his personal goals were satisfied.

    Nevytri

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    Her efforts were that she tries to be brave and help her planet by doing her best , by it she was

    able to helpJake Sully till the end and in return she was able to free Pandora from cruelty and

    exploitation of Earthians, which lead to met her personal goals i.e., outsiders were driven out

    and peace is resorted in her planet again.

    Colonel Miles Quaritch:

    His personal efforts were to do everything in his power to extract the mineral and he doesnt

    give up till his last for getting it, though he was not successful but his efforts matches the goals,

    his main goal was to do his best and thats what he was able to do.

    Management by Objectives (MBO):

    Management by Objectives is a program that encompasses specific goals, a participative set, for an

    explicit time period with feedback on goal progress.

    Its being noted in the movie that Jake Sully after the critical stage when he comes to know that a

    battle is impending, was having the duty to protect the Navi from the destructive schemes created

    by Colonel Miles Quaritch, but the resources for a battle against advnce military weaponry

    and what Navi were having and what the earthians were having has a vast difference, but

    stillJake Sully manages the resources and motivates the Navi to fight for achieving the same

    as he employs the MBO principle.

    Individual Decision Making

    Three Component Model of Creativity

    The proposition that individual creativity requires expertise,,creative thinking skills and intrinsic

    task motivation.

    When Jake is faced with a problem of saving Graces Life he utilizes his interpersonal

    communicative expertise to convince the hostile Navis to save her life;

    Usind a creative way out of saving his mortally injured friend by taking her to the spiritually-

    advanced Navis instead of giving the conventional treatment and is motivatied by intrinsic values

    of trying to save his friends life.

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    Foundation Of Group Behavior

    Brainstorming:

    Brainstorming is an idea generation process that specifically encourages any and all alternativeswhile withholding any criticism of these alternatives.

    This process is observed in the scene when Navis,Jake and others realize that now a massive

    scale confrontation with the Earthians can happen anytime and Jake, Captain Trudy

    Chacon, Dr. Norm Spellman, andNeytiridiscuss their options

    Deviant workplace behavior:

    Voluntary behavior that violates significant organizational norms and, in so doing, threatens the

    wellbeing of the organization or its member, workplace misbehavior or workplace incivility.

    The Participation of Captain Trudy Chacon in the battle from the Navis side without the

    Colonel Miles Quaritch even having a hint of her intentions is a classic example of defiance

    and deviant workplace behavior.

    Groupshift :

    Achange in decision risk between the groups decision and the individual decision that members

    within the group make, either towards conservatism or greater risk.

    Nevytri when faced with a life threating situation in the battle is on the verge of impulsive

    confrontation and does not follow the norm of retreat when life is threatened of the group

    exemplifying groupshift.

    Five stage group development model

    Here Jake (along with his trusty colleagues) and the Navis are assumed as members who

    represented as the members of the group

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    The five distinct stages that are seen in the movie are described below:

    Forming: Jake is first inducted to the Navis habits and lifestyle and the prince, the

    Priestess etc are accepting an avatar in their social framework.

    Storming: The Navis and jake face internal conflict and mistrust.

    Norming: when Jake appraoaches the priestess with a plea to save graces life when she is

    dying,subsequently they group undergoes norming

    Performing: both the parties unitedly stand together in the battle and contribute equally

    Adjorning: the group is adjorned with the accomplishment of the task(i.e driving out the

    Earthians) and Jake being formally accepted as an Navi.

    Leadership

    Leadership

    The ability to influence a group towards the achievement of a vision or a set of goals.

    Jake exemplifies leadership qualities when he gives an inspirational speech to the assembled

    Navi gathering and motivates them to fight with a unity

    Fiedler Contingency Model:

    The theory that effective groups depend on a proper match between a leaders style of interacting

    with subordinates and the degree to which the situation gives control and influence to the leader.

    This model can be appropriately used to describe the military style of interaction done by the

    colonel to his soldiers during his prep-training sessions and his completely centralized

    controlling leading to effective battle strategy which causes the opposition to suffer serious

    losses.

    Charismatic Leadership Theory:

    A leadership theory that states that followers makes attribution of heroic or extraordinary

    leadership abilities when they observe certain behaviors.

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    When the Navi have lost all hope and all faith in Jake and are sitting completely despondent

    they are inspired by a heroic conquest of Torukmacto byJake and motivates them to fight.

    Identification-based trust & Leader-member relations

    Trust based mutual understanding of each others intentions and appreciation of others wants and

    desires.

    Jake when passes the dragon test, does the toruk matco conquest and gets a divine signal by the

    showering of divine flowers, trust develops in the minds ofNeytiriand the Navis.

    Behavioral theories of leadership:

    Theories proposing that specific behaviors differentiate leaders from non leaders.

    Though the Colonel Miles Quaritch is a negative character in the movie he is an efficient leader

    as he immediately understands when he meetsJake for the first time thatJake has no specific self-

    desire to be a part of the project, he immediately proves his leadership by giving Jake an

    incentive to participate whole-heartedly by offering him a choice reward of curing him of his

    physical disability.

    Conflict & Negotiation

    Conflict:

    A process that begins when one party perceives that another party has negatively affected, or is

    about to negatively affected something that the first party cares about benefits of cultural

    difference.

    Conflict is observed between the Navis and the avatars though they are having similar

    appearances have vastly different ideologies which is depicted in the scene when Neytirigetsangry onJakes Avatar when he kills the wild dogs.

    Conflict process:

    A conflict process has five stages, they are as mentined below:

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    Potential, Opposition or Incompatibility, Cognition and Personalization, Intentions & Behavior

    Potential, Opposition or Incompatibility (the Colonel Miles Quaritch and Jake are totally

    incompatible as they have conflicting ideologies) cognition and personalization (their conflict is

    identified whenJake spends more and more time and energy for the betterment of Navis and the

    Colonel Miles Quaritch confronts him) Intentions (Jakes intentions become clear when the

    Colonel Miles Quaritch tells his militia that more and more Navi people are assembling and same

    is conveyed to Jake it is a competing intention with both the individuals unwilling to give up)

    Behavior (the decision and the declaration of battle by both the Colonel Miles Quaritch andJake

    exemplifies conflict behavior), and out comes (the resultant actual battle that takes place and the

    driving out of the Earthians are the resultant outcomes)

    Organizational Culture

    Encounter stage:

    The stage in which a new employee sees what the organization is really like and confronts the

    possibility that expectations and reality may diverge.

    When Jake is confronted with the technical department headed by Dr. Grace Augustine and

    undergoes the transformation from a human being to a tall healthy avatar he passes an Encounter

    Stage where his expectation and realities diverge because he being a paraplegic as a human

    had never imagined that upon becoming an Avatar he would be able to move his toes, stand on

    his feet, walk, run again and feel the grainy soil.

    Conclusion:From the entire film analysis of the movie AVATAR, it can be concluded that the Organizational

    dimensions at Individual, Group and Organizational Level are present in almost every sphere of

    our life, hence the theories of Organizational Behavior are relevant and their study and practical

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    applications can yield many positive results and has the power to bring about a drastic change in

    way which people deal with each other and can make it a better place to live in.

    THANK YOU.

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