Fill ‘er Up With A New Audience Getaway. Let your audience explore new destinations, while you explore (and close)

sales opportunities with ”staycation” resorts and travel services.

Gas and Go

Concept:

• Enter in a daily drawing for a gas card and a grand prize package of one item from each sponsor (e.g. getaway vacation to a nearby resort, amusement park tickets, car tune up, new tires, etc.).

• Participants enter to win by answering 2-3 questions for each sponsor (e.g. travel preferences, visits to local resorts/amusement parks, preferred driving distances for short vacations, car care needs, etc.)

• Sponsor provides savings offer that will be included in email back to entrants who participated in their specific survey.

• Optional: Create a web page with “Things to Do” weekend getaway trip ideas.

Gas and Go

Your Go To Audience Getaway

Execute:• April/May

Sell To:• Multiple Sponsors

Potential Clients:• Chamber of Commerce• Tourism Boards• Travel Agency• Hotel/Bed & Breakfast/Resorts• Amusement Parks/Zoos• Auto Dealership/Service Centers

Gas and Go

Your Go To Audience Getaway

Campaign: Audience members have the chance to win a Gas Card (daily drawing) and a grand prize package.

Emails: You will be featured as a Gas and Go contest sponsor in two emails sent to our audience inviting them to participate in the contest. Each opted-in entrant to your contest will receive an email with a special savings offer to visit your business.

Web: Your location will be featured on a dedicated web page highlighting your business/location and “Things to Do” weekend trips suggestions.

Lead Generation: Your Gas and Go contest will feature 2-3 questions and an opt-in question to receive more information from your business.

Gas and Go

Client Receives• Your logo in two emails to our database promoting the Gas And Go contest• Your logo/link on your Gas And Go survey page featuring questions about your business• Your input on 2-3 survey questions specific to your business/category• Opt-in question to generate leads for your business• Your logo/link/location info on our “Things to Do” website promoting area events• In-print/on-air promotion of your business as the sponsor of the Gas And Go contest• Social Media postings mentioning your business as sponsor of the Gas And Go contest

Client Provides• Special offer/discount to promote in follow-up email• Input on survey questions specific to your business/category• Grand prize item• Promotion of the contest on your website/social media sites/emails

Gas and Go – Sales Sheet

Promotional Value: $ ______Your Investment: $ _______