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PROJECT ON NEWS PAPER

THE HINDU

Presented by : Divya Divakaran

Presented to : Mr. Jayanta Ghosh

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Mc Carthy classified marketing mix into four broad groups called thefour Ps of marketing: product, price, place & promotion.

PRODUCT:

The Hindu, started in 1878 as a weekly, became a daily in 1889 and

from then on has been steadily growing to the current circulationof over 900,000 copies and a readership of over 3 million.

The Hindus independent editorial stand and its reliable andbalanced presentation of the news have over the years, won for itthe serious attention and regard of the people who matter inIndia and abroad.

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The Hindu is the only news paper which brings out supplements on all days ofthe week.

On Mondays

Metro Plus, Business Review.

On Tuesdays

Metro Plus, Open Page, Education & Book Review.On Wednesdays

The Hindu uses modern facilities for new gatherings, pagecomposition and printing. It is printed in eleven centers includingthe Main Edition at Chennai where the Corporate office is based.The printing centers at Coimbatore, Bangalore, Madurai,Hyderabad, New Delhi, Vizag., Thiruvananthapuram, Cochin,

Vijayawada and Mangalore are connected with high speed datalines for news transmission across the country.

Metro Plus & Job opportunities.

On Thursdays

Metro Plus, Science, Engineering, Technology & Agriculture.

On Fridays

Friday features covering Cinema, Arts, Music & Entertainment.

On Saturdays -

Young World - an exclusive Children supplement.

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PRICE ::

Price is the one element of the marketing mix

that produces revenue.

In case of The Hindu, from Monday to

Saturday, the price is Rs.3.20 containing 30

pages and on Sunday its Rs.4.50 containing

40 pages.

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PROMOTION ::

The HinduThe advertisement and sales promotion is mainly through hoardings,internet, televisions etc. Apart from that, they have their own

advertisement department. Initially they have started their

promotion in Chennai with free distribution of the copies at a

very nominal cost which attracted many of the middle and elite

section of the population. It then slowly spread its roots to the

rest of the southern parts of the country. Now they are one of

the leading news paper not only in the South but throughout the

country with about 3 million subscribers. They had initially

mainly targetted the middle class people.

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PLACE ::DISTRIBUTION CHANNEL::

They distribute the news paper through Agents, Sub-

Agents, Dealers etc.

The news that are to be distributed to far away place are

send at night itself mainly by flight, railways, trucks so

that they reach the readers as soon as possible.

Their service is extremely good to the extent that therewas no complaint till date.

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SEGMENTATION ::A market segment consists of a group of customers

who share a similar set of wants.

The Hindu is read mostly by elite and middle class

peoplebasically because its an English News

paper. Employment seekers prefer The Hindu as it

carries lot of Employment News. Students of

Schools and Colleges also prefers this news paper

because it covers all the areas. Even theExecutives and employees prefer this news paper

because it covers Business News, Detailed news

about share markets etc.

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SWOT ANALYSIS

The overall evaluation of a Companys strengths,

weaknesses, opportunities and threats is called

SWOT Analysis .

STRENGTHS :: The usage of English language is extremely good.

The Journalists & Employees working there are

highly qualified .

Impartial view points .

Covers all sections of the news, whether its

national or international news, sports,

entertainment etc.

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WEAKNESS ::

Since this news paper is published in English, it creates a barrier

for people who are familiar with the regional language .

OPPORTUNITIES ::

Since they cover all segments of the news they have a brighteropportunity in attracting people from all over the country .

Straight forward and impartial views as is happening in the

present scenario will always help to increase the circulation of

this news paper .

THREATS ::

The price has to remain stagnant because of high competition

High wages has to be paid because of their good work, but the

revenue is not going up .

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