FIJI FLAVORJames Dye, Jeremy Burke, Brittney Merecki,

Lauren Triplett

FIJI Water; A BackgroundDavid Gilmour began the Fiji Water journey

in 1996.

Distributes clean, pure water with artesian filtering/bottling.

Fiji MissionQuality and Excellence in our product

Communicating the passion and uniqueproperties of our brand

Continuing to invest in the future while preservingand cherishing the pristine source.

Fiji SWOT analysis

StrengthsStrong Revenue1% for the environment WeaknessesLimited shipping options(US only)

OpportunitiesBoosts Fijian economyOffers a unique product

ThreatsOther bottled water companies

SWOT

Fiji’s Competition

MarketingAdvertising:

MagazinesBillboardsInternet

Fiji Flavor• Pure water, infused with natural fruit flavor

native to the Fiji Islands.• Provides your body with • Silica: aids in bone formation• Fluoride: Prevents tooth decay• Bicarbonate: Balances pH levels• Electrolytes: balances body’s ions

Coconut

Watermelon

Kiwi

Prices

$2.00 $2.50 $3.00 $3.50

*Prices will vary upon location and business

Promotion:

BUY 2, GET 1 FREE!!Why not try all three flavors!?

Where can you get Fiji Flavor?Grocery stores

Convenience stores

Starbucks

Vending machines

Or order directly from Fijiwater.com!

Target AudienceThe health conscious

Green “Thinkers”

Students

Busy adults