fight the new drug 2016 quarterly report q1
DESCRIPTION
Fight the New Drug 2016 Quarterly Report Q1TRANSCRIPT
02
QUARTER ONE
→ 01.01—03.31 2016
Fight the New Drug’s first quarter of 2016
contained some exciting steps forward
for the movement, most notably a trip
to the United Nations and the release
of the Fortify Program app. In addition,
our social media coverage of Utah’s
resolution to declare porn a public health
crisis reached over 1.5 million people on
Facebook. After a strong start to 2016,
FTND continues to be a worldwide leader
in the fight against pornography.
03QUARTER ONE → 01.01—03.31 2016
PresentationsOur Quarter 1 presentation tours were highlighted by a trip to the United
Nations in New York City. Our CEO Clay Olsen and Program Director Craig
Bakker addressed hundreds of multinational politicians, leaders, and other
activists on the scientific harms of pornography. Speaking in front of the United
Nations to educate on how pornography is affecting our society was a big
achievement in further establishing Fight the New Drug as a leader in the fight
against pornography. Quarter 1 also included our first presentation in Mexico, a
week long school assembly tour in Kansas, and an address at the Utah Coalition
Against Pornography conference.
55 TEEN
23 ADULT
3 COLLEGE
5 KEYNOTE
March 14–17, 2016UNITED NATIONS
January 25–29, 2016KANSAS TOUR
March 5, 2016MEXICO
March 12, 2016UCAP CONFERENCE
04QUARTER ONE → 01.01—03.31 2016
Social Media
SOCIAL REACH
The first quarter of 2016 got off to a slow start for Fight the New Drug’s social
media efforts but finished on a high note. The quarter ended with over 2.1
million visitors to the blog and several posts reaching nearly 1 million people on
Facebook. FTND’s Instagram presence continues to experience rapid growth,
gaining nearly 10,000 followers this quarter. As for new developments, Fight
the New Drug officially launched its presence on Snapchat, a more popular
than ever platform for Millennials. In a short few days, FTND amassed over
1,000 followers to this new channel. Quarter 1 ended with dramatic upswings in
site traffic, reach, and engagement, paving the way for a successful Quarter 2.
1,222,348 FACEBOOK LIKES 1,472,732
REACH ON FACEBOOK
76,384 INSTAGRAM FOLLOWERS
23,961 TWITTER FOLLOWERS
17,198 YOUTUBE SUBSCRIBERS
05QUARTER ONE → 01.01—03.31 2016
Fighters in the NewsFight the New Drug joined Garrett Jonsson on the morning of his final run as he
finished his 30th marathon in 30 days while wearing handcuffs to symbolize the
addictive nature of pornography. He told local news stations, “I don’t consider
myself a runner, I consider myself a person who does hard things. Pornography
addiction is hard and I want to raise awareness on this issue that a lot of people
might be scared to open up about.” Garrett’s focus was to raise awareness in
the community on the harms of pornography and to donate proceeds to
Fight the New Drug.
GARRETT JONSSON
I DON’T CONSIDER MYSELF A RUNNER, I CONSIDER MYSELF A PERSON WHO DOES HARD THINGS. PORNOGRAPHY ADDICTION IS HARD AND I WANT TO RAISE AWARENESS ON THIS ISSUE THAT A LOT OF PEOPLE MIGHT BE SCARED TO OPEN UP ABOUT.
06QUARTER ONE → 01.01—03.31 2016
Headquarters
Meet Keri
Fight the New Drug witnessed a huge milestone this past quarter as we finally moved into our
brand new office space! Our modern and minimal workspace is a symbol of how much this
movement has grown. With increases in staff and a demand for more resources for our ever-
growing following, this new space is allowing us to better conduct this worldwide movement.
Keri is the new Social Media Manager for Fight the New Drug. As the social
media mouthpiece for the organization, she goes through daily interactions
and keeps Fighters up to date with Facebook, Twitter, and Instagram. A
recent December 2015 grad of Biola University in Los Angeles, CA, she
studied journalism and integrated media. Also a political science minor,
she studied at the Washington D.C. Journalism Center and worked for PBS
Religion & Ethics NewsWeekly. She also worked as a College Associate
for Fox News Channel at the Los Angeles Bureau, acting as a production
assistant before earning her degree. Keri has followed FTND for the last few
years, and is excited to now be a part of the movement!
OUR NEWEST TEAM MEMBER
07QUARTER ONE → 01.01—03.31 2016
FortifyOne of the most significant achievements in the history of the Fortify Program
took place in Quarter 1: the release of the Fortify app. Available for iOS and
Android, over 7,000 users are now able to take their recovery with them.
Fortify—now in print, online, and on the app—continues to help thousands of
teens and adult take a step toward freedom from pornography.
4,253 iOS USERS
2,824 ANDROID USERS
FORTIFY USERS ACROSS THE WORLD
FORTIFY USER DEMOGRAPHICS
155 COUNTRIES WITHFORTIFY USERS
28,513 TEENAPPLICANTS
50/50 U.S. STATESREPRESENTED
8,115 ADULTAPPLICANTS
32% INTERNATIONAL TEEN USERS
86% MALE TEENS
14% FEMALE TEENS
8% TEENS WHO HAVEPAID FOR PORN
22% INTERNATIONAL ADULT USERS
95% MALE ADULTS
5% FEMALE ADULTS
25% ADULTS WHO HAVEPAID FOR PORN