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Fight or Embrace Showrooming?

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P www.ProRelevant.comMarketing@ProRelevant.com

Guy R. PowellPres. ProRelevant

www.Marketing-Calculator.com

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ProRelevant Marketing SolutionsPSHOWROOMING

Definition: Viewing and shopping for a product in brick and mortar, but checking prices online from other retailers or product competitors

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Benefits delivered by showrooming1. Pricing/ Price-matching2. Product in stock3. Extended warranty4. Consideration level5. Product complexity6. Kicking the tires (touch and feel)7. Loyalty8. Immediate v. Delayed gratification9. Knowing you got a deal10.In store salesmanship of retailer11.Better shopping experience12.Offer personalization

ProRelevant Marketing SolutionsPHOW DO YOU BEAT IT?

Offer free Wi-Fi in store

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Integrate digit and brick & mortar presence

Encourage in-store test and feel

Train sales teams how to approach smartphone users

Offer incentives to look online before visiting store

Develop help hotline for in-store consumers

QR codes for in-store buy-now coupons

Price matching dynamics of online vendors

Offer convenience, installation, delivery, etc.

Website optimized for mobile

Smartphone discounts to track and offer personalized offers

ProRelevant Marketing SolutionsPAmazon Advantages

1. Reviews 59%

2. Unlimited options 48%

3. One-click shopping 47%

Brick & Mortar Advantages1. Instant ownership 79%

2. Touch and feel 75%

3. Exclusive products and bargains 65%

Brick and Mortar To Do List:1. Offer more options to touch and feel, possibly one-click type

purchase on items out of stock. Couple with easy returns 2. Provide top reviewed/ top pinned in-store signage next to items

looked at online3. Emphasize the importance of human interaction and its

advantages

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ProRelevant Marketing SolutionsPGo to our blog @ http://www.Marketing-Calculator.com

ProRelevant.com

Guy R. Powell

Thank you