figaro social media seminar: 2015, the year of... - laura crimmons
TRANSCRIPT
@lauracrimmons #FigDigSocial
Tips for success…• Be creative – don’t just share boring product shots
• Think about what your audience wants to see (or better still ask them!)
• Offer exclusives/behind the scenes content
• Re-share customer images/videos
@lauracrimmons #FigDigSocial
Tips for success…• Video doesn’t have to be expensive
• Don’t produce video content for the sake of it
• Upload video using each native upload for maximum exposure and engagement
• Consider using influencers carefully
@lauracrimmons #FigDigSocial
Tips for success…• Learn from the media and social platforms – understand the new agenda
• Reference trending topics to improve reach
• ‘Snackable’ content works well on mobile but don’t forget about long-form for desktop
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
Tips for success…• Make wise investments – learn from the data
• Test and refine
• Look at where the most engaged/profitable audience is
@lauracrimmons #FigDigSocial
Tips for success…• Don’t try to sell but make it easy for customers to buy
• Solve problems and inspire audience
• Make the sell subtle
@lauracrimmons #FigDigSocial
Tips for success…• Set SMART objectives – at the start!
• Have the tools for measurement in place before the campaign
• Benchmark against your own success, not other peoples’
• Don’t just look at your own campaigns, look at how you impact wider campaigns/marketing initiatives
@lauracrimmons #FigDigSocial
Thanks!
Laura Crimmons
Head of PR & Social
@lauracrimmons