THAN

K YO

U TA

SHCE

N FO

R TH

E HI

STOR

Y BO

OK O

N JA

ZZ —

JAZZ

LIF

E: A

JOU

RNEY

TH

ROUG

H AM

ERIC

A IN

60

’S J

AZZ

by W

illi

am C

laxt

ion

and

Joac

him

E

. Ber

endt

To s

tay

info

rmed

abo

ut u

pcom

ing

TASC

HEN

titl

es, p

leas

e re

ques

t ou

r m

agaz

ine

at w

ww.

tasc

hen.

com

/m

agaz

ine

or w

rite

to T

ASCH

EN,

HOHE

NZOL

ERNN

YES,

D-50

672

COLO

GNE,

GERM

ANY

cont

act@

tasc

hen.

com

FAX;

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-221

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919

contents

THIS

IS A

PRO

MOT

IONA

L BO

OKLE

T FO

R A

NEW

CLU

B IN

MID

TOW

N CA

LLED

FIF

TY2.

IF Y

OU A

RE A

MUS

ICIA

N OR

COR

PORA

TE IN

VEST

OR, P

LEAS

E RE

AD F

URTH

ER.

IF Y

OU J

UST

SO H

APPE

NED

TO S

TUM

BLE

ON T

HIS

BOOK

OTH

ERW

ISE,

IT’S

ALL

FAK

E.

3...

MA

KIN

G A

STA

TEM

EN

T

4...

JAZZ

AT

ITS

FIN

EST

5...

FOR

MU

SIC

IAN

S

6...

FOR

CO

RPO

RA

TIO

NS

7...

OU

R S

TAFF

SAY

S H

ELL

O

FROM

UPT

OWN

TO M

IDTO

WN.

The

pict

ures

alo

ne c

an t

ell

you

a st

o-ry

. Fro

m th

e up

tow

n ha

rlem

ren

anai

a-sa

nce

mov

emen

t of

sw

ing

jazz

, whi

ch

chan

ged

the

jazz

gam

e fo

reve

r. Th

en

a sw

ift

mig

rati

on t

o w

hat

beca

me

the

smoo

th

52nd

st

reet

; ex

peci

ally

fo

r cl

ubs

as T

he B

irdl

and.

Ove

r a

cert

ain

peri

od o

f ti

me

52nd

bec

ame

the

cul-

tura

l m

esh

that

eve

n ha

rsh

raci

sim

of

the

60’s

coul

d no

t div

ide.

Aft

er a

cou

-pl

e ye

ars

jazz

on

52nd

was

shu

t dow

n du

e to

mis

man

agem

ent,

but

as M

iles

D

avis

had

sai

d, “

the

club

s w

ere

shut

do

wn

beca

use

the

whi

te f

olk

didn

’t w

ant

harl

em p

imps

and

hoe

s ar

ound

th

eir

wiv

es in

Mid

tow

n.”

THE

FIFT

Y2 C

LUB

AIM

S TO

MAK

E UP

FO

R LO

ST T

IME.

LEFT

125t

h ST

. APO

LLO

TH

EA

TRE

,H

arle

m, N

YC

.

BOTT

OM52

nd S

T. B

IRD

LAN

D N

IGH

TCLU

B,

Mid

tow

n, N

YC

.

“ ”

we a

re s

tartin

g on

e be

caus

e,

we k

now

how

to ru

n

a

succ

essfu

l resta

uran

t.

w

e a

re n

ot

sta

rtin

g a

ja

zz

clu

b b

eca

use

w

e kn

ow

ja

zz

...

- JRV

/ c

rea

tiv

e d

ire

cto

r

3 M

AKIN

G A

STAT

EMEN

T

THE

PEOP

LE L

ISTE

N AN

DFI

FTY2

HAS

SEA

LED

A DE

AL

wit

h lo

cal

AM

—pa

rt-t

ime

FM

and

XM

/Sir

ius

Sati

elle

te r

adio

sta

tion

s to

re

ach

a sh

itlo

ad o

f lis

tene

rs.

WE’

RE O

NLIN

E.W

e ar

e ke

epin

g up

wit

h th

e ti

me’

s an

d si

nce

we

know

mus

ic is

big

bus

i-ne

ss in

the

Uni

ted

Stat

es, i

t’s o

bvio

us

that

you

can

mak

e m

oney

fro

m a

jaz

z cl

ub—

cert

ainl

y in

N

ew

York

C

ity.

W

e in

tend

to

roll

out

onli

ne c

onte

nt/

reco

rdin

gs o

f liv

e sh

ows

for

excl

usiv

e m

embe

rs

who

pa

y fo

r m

embe

rshi

p an

d re

ciev

e ou

r ph

one

appl

icat

ion

for

1$ a

mon

th.

THIS

IS A

LIF

ESTY

LE B

USIN

ESS.

WE’

VE D

ONE

THE

FOOT

WOR

K AL

READ

Y, A

LL IT

TAK

ES IS

A L

ITTL

E HE

LP F

ROM

OUR

FRI

ENDS

— Y

OU.

FIFT

Y2 IS

A J

AZZ

SOCI

ETY.

We

are

not

star

ting

a j

azz

club

, be

caus

e w

e kn

ow j

azz—

we

are

star

ting

a j

azz

club

, bec

ause

we

know

how

to r

un a

suc

-ce

ssfu

l bus

ines

s.

PEOP

LE G

ET T

HE W

RONG

IDEA

abou

t ja

zz. T

hey

thin

k it

s fo

r ol

d pe

ople

w

ho h

ave

tim

e to

app

reci

ate

it, o

r it

s re

-al

ly

for

an a

rtsy

cro

wd,

but

in

real

ity,

it

’s fo

r ev

eryb

ody.

Th

ere’

s ba

nd

jam

s th

at s

ound

lik

e ro

ck s

tars

, an

d th

ere’

s ba

nds

that

hav

e th

e so

und

and

ryth

mn

of H

ip-h

op.

Whe

n it

com

es d

own

to i

t, so

me

band

s ca

n so

und

like

tra

diti

onal

ja

zz. T

he g

enre

isn

’t co

ntai

ned

by i

tsel

f, w

hich

mak

es i

t ev

en h

arde

r to

exp

lain

,

the

grea

t pa

rt a

bout

tha

t is

the

lev

el o

f va

riet

y Fi

fty2

can

hav

e at

the

club

.

4 JA

ZZ A

T IT

S FI

NEST

musician

ADM

ISSI

ON G

ET Y

OU P

AID.

The

mor

e pe

ople

you

bri

ng,

mea

ns

you

wil

l de

finit

ely

get

paid

and

the

n so

me.

Act

ual

perc

enta

ges

are

base

d on

att

enda

nce,

con

tact

our

boo

king

ag

ent f

or m

ore

deta

ils.

The

bar

cov

ers

for

our

rent

.

YOU

GET

THE

BEST

SOU

ND.

We

prov

ide

the

best

sou

nd s

yste

m f

or

live

pe

rfor

man

ce,

cour

tesy

of

Pa

rk

Ave

Aud

io, w

e gi

ve y

ou m

icro

phon

es,

stan

ds, p

iano

s, a

nd e

ven

a to

p-of

-the

-li

ne m

ixin

g bo

ard.

play.

GET

WIT

H IT

, AND

GET

WIT

H US

.Th

e po

pula

tion

is

list

enin

g an

d so

are

we!

W

e w

ant

you

to k

now

tha

t al

ong

wit

h yo

ur

cont

ribu

tion

to o

ur c

lub

we

wil

l als

o cr

eate

a

digi

tal

envi

ronm

ent

for

your

mat

eria

l to

th

rive

onl

ine,

and

if

you

don’

t w

ant

your

m

usic

onl

ine,

tha

ts fi

ne!

Tech

nolo

gy n

ow

allo

ws

for

cons

tant

acc

ess

to m

usic

and

th

at’s

wha

t w

e w

ant

to g

ive

our

cust

omer

s.

The

aver

age

amer

ican

list

ens

to a

bout

20.

5 ho

urs

of ra

dio

per w

eek.

— W

e ha

ve a

radi

o st

atio

n in

whi

ch c

ar r

adio

s w

ill

be r

each

-in

g 4-

5 ad

ults

alo

ne.

90%

of

Am

eric

a ha

s a

radi

o in

the

ir h

ome.

We

also

wil

l br

oad-

cast

an

onli

ne r

adio

via

sub

scri

ptio

n to

our

on

line

ser

vice

, als

o ac

cess

ible

thr

ough

our

m

obil

e ap

p.

5 FO

R M

USIC

IANS

corporate

ADM

ISSI

ON G

ET Y

OU P

AID.

The

mor

e pe

ople

you

bri

ng,

mea

ns

you

wil

l de

finit

ely

get

paid

and

the

n so

me.

Act

ual

perc

enta

ges

are

base

d on

att

enda

nce,

con

tact

our

boo

king

ag

ent f

or m

ore

deta

ils.

The

bar

cov

ers

for

our

rent

.

CORP

ORAT

E DO

NATI

ONS

GET

VIP.

via

fund

rais

ers

for

Hur

riac

ane

Sand

y an

d ot

her

in-c

oope

rati

on w

ith

our

busi

ness

and

ot

her

loca

l bu

sine

sses

(f

ruit

s,

food

s,

and

drin

ks)

you

wil

l re

ciev

e co

mpl

imen

tary

dr

inks

at o

ur o

yste

r ba

r an

d w

ill a

lso

reci

eve

V.I.

P. s

eati

ng fo

r ou

r pr

emie

re e

vent

s.

prod

uce.

MUS

IC IS

BIG

BUS

INES

S IN

NYC

.D

VD

—m

usic

vi

deo

sale

s ha

ve

doub

led

over

the

last

3 y

ears

and

we

curr

entl

y ha

ve

a co

ntra

ct w

ith

the

vide

o ga

me

indu

stry

to

have

liv

e m

usic

pla

yed

and

hear

d by

mil

-li

ons.

The

vid

eo g

ame

indu

stry

has

bea

t ou

t 67

% o

f U

S ho

useh

olds

who

pla

y vi

deo

gam

es—

half

of t

hat i

s 18

-49

year

old

s. 7

0%

of th

ose

peop

le w

ho h

ear a

son

g th

ey li

ke o

n th

e vi

deog

ame

wil

l im

edia

tely

sea

rch

for

it af

terw

ards

on

ther

e ph

one.

We’

re t

ryin

g to

ke

ep u

p w

ith

the

tim

es a

nd h

op o

n th

e di

gi-

tal w

agon

by

reco

rdin

g li

ve e

vent

s th

at w

ill

help

cre

ate

ON

D (

on-d

eman

d) c

onte

nt f

or

subc

ript

ion

list

ener

s.

WE

ARE

DEVE

LOPI

NG A

GOO

D, S

MOO

TH V

IBE.

A

SENS

E OF

COM

MUN

ITY

AND

SHAR

ED O

WNE

RSHI

P.

6 FO

R CO

RPOR

ATIO

NS

MADISON AVE.

PARK AVE.

29TH

STR

EET

tha

nks

for

re

ad

ing,

ou

r st

aff

sa

ys

hel

lo!

PHON

E1

(212

) 593

-935

3

EMAI

Lco

rpor

ate@

the5

2.co

mbo

okin

g@th

e52.

com

hell

o@th

e52.

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ile

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7 HE

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