fifpro facebook & social media presentation
DESCRIPTION
Short case presentation of the 2011 FIFA FIFPro World XI Facebook campaign plus ideas for other social media activities for FIFPro including inspiration cases.TRANSCRIPT
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Online and social marketing for FIFPro
Hoofddorp, March 23rd 2012
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My name is Dimi Albers, I work at Tam Tam, a digital marketing
agency in the Netherlands
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An interactive Facebook campaign for the
FIFA FIFPro World XI 2011
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The FIFA FIFPro World XI (as part of the FIFA Ballon d’Or Gala) gives
FIFPro a tremendous opportunity to gain more worldwide visibility
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Through an interactive Facebook campaign we shot for an enormous
amount of Likes with the goal of forming a sustainable online fan
community.
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How?
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We offered football fans around the world a chance to win the
THE ultimate fan experience
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They could share the stage with The FIFA FIFPro World XI.
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And….You never walk alone!
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Concept
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Predict the FIFA FIFPro World XI on FacebookCompete for FIFA Ballon d’Or Gala tickets
For you and ten of your friends
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in short:Your XI meets the FIFA FIFPro World XI
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How to reach the audience
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We asked players and clubs to promote this competition
primarily through Facebook & Twitter.
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Press release +
= 2.000 Likes
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David Villa(3M fans)+ 6.000 Likes
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Chelsea, Liverpool & Spurs(>15M fans)+ 2.000 Likes
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Neymar voting ballot in press+ 4.000 likes
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Total: Over 15.000 likes
Over 10.000 predictionsOver 5.000 Friends Teams
Thousands of mentions, teamphotos and activities
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33 winners of shirts and footballs
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And one lifetime experience for Sebastion Yalle Yale!
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So what now?
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Social Media is about the long run
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Keep the community alive with content that they like. Think short
video’s, maybe some contests with prizes and don’t forget the
more serious subjects.Don’t be intrusive, update once a
week or so.
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Think about the 2012 World XI…
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Can we start earlier?And involve the public?
Work with players earlier and succesfully?
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And think about these guys for a minute…
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And how about national XI voting?There’s an (Facebook) app for that! ;)
or at least invite 15.000 football fans to compete through our Timeline
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Inspiration for other FIFPro opportunities
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Think about the gap between Messi and the players in our Blackbook
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