International Retail Expo

Salone Franchising Milano

Thirty Times Future

SPECIAL EDITION 30 YEARS

Fiera

Milano Rho/

october 23_26

2015

2 / 3

F 30: 30 years of future

Salone Franchising Milano celebrates its 30th anniversary: established in 1985, it has become the leader in the retail distribution industry supporting small business and new ideas. It hosted the biggest Italian retail chains when they were at the very beginning of their bright future. More than 2,500 companies exposed their idea of business at the Salone and more than 600,000 visitors spread their network of contacts. Salone Franchising Milano has made the history of the franchise in Italy: in 1985 the franchising system was at the early stages of its growth and it was trying to go on a global scale; nowadays the strategy

is reversing, global franchisors always strive to enhance the local values trying to differentiate their brand. The franchising network has become truly complex and sophisticated: performance measurement, logistics, marketing plan off and on-line, brand awareness strategy, technology, control and development of the KPI are fundamental for the companies to succeed. Salone Franchising Milano has a solid background: it is one of the three most important trade shows in the world within the retail industry and the first exhibition in Italy. It offers great business opportunities for both franchisors and investors.

The Salone celebrates its anniversary hosting the trade show in a new venue: Rho Fiera Milano. Salone Franchising 2015’s visibility will be further enhanced by the timing of the event - which will overlap with the Universal Exposition only a very short distance away. More than 20 million visitors will be flocking to Milan from all over the world. The Salone will also be at the same time of HOST, the most important hospitality exhibition in the world.

F30: 30 years of future. 2015 Salone Franchising Milano special edition offers new initiatives:> Big Thinking retail: it is an

area where we imagine how the retail world will work in the nearly future. What are the challenge of the retail and franchising industry?> Retail Tool: all the services, information technologies, set-ups, back-ups for the retail distribution world.> International Area: group of representatives from overseas.> Services for the visitors: Franchising School, Franchising Factory, information desks for entrepreneurs and startups, workshops, VIP lounge. Salone Franchising Milano is the perfect place to be if you wish to develop a distribution retail chain or to grow your business through franchising.

The numbers of Salone Franchising Milano 2014Do not scatter your energies. Choose to be at the main Italian exhibition of the sector.

days of work and contacts between exhibitors and visitors

main targets reached by one focused campaign

days of Franchising School, constantly overbooked

online matching system, Find Franchising, active throughout the year

conference program built to serve franchisor and franchisee

beautiful VIP Lounge available for B2B meetings

advertising campaign on sector press, national newspapers, radio, web

days of presence in the Salone of ANSA, the largest news agency in Italy

ufficial radio broadcast live from the Salone, RadioNumberOne

television channels mediapartner: Class and Cnbc

dedicated app

much appreciated Desk for free consultations at the Franchising Factory

themed paths corresponding to 11 product categories

business opportunities offered by the present exhibitors

articles and reports with dedicated specials on major economic headlines

visitors from all regions of Italy (+2% compared to 2014)

unique visitors and 500.000 page views in a year for the website

printed copies of the map Linkedin connections

Facebook likes

The big brands that made the Salone’s history

4 / 5

4 4

1

1 1

1 4

21

1

6

11200

300

13.700

100.000

15.000 1.100

3.000

4

CLOTHING

AND PERSONAL CARE

ACCESSORIES

> Coin

> Hello Kitty

> Golden Point

> Calzedonia

> Conte of Florence

> Piazza Italia

> Camomilla Italia

> Blukids

> Mirtillo

> Dr. Scholl

> Bottega Verde

> Panasonic Italia

> Primadonna

> C’Art

> Cannella

> Elena mirò

> Du pareil au meme

> Petit patapon Clayeux

> Brummel

> Yana

> Inghiraghi

> Rossella Carrara

> Liolà

> Carpisa

FOOD

> McDonald’s

> Autogrill

> Lavazza Cofee Shops

> Segafredo

> Pastarito Pizzarito

> Burger King

> Yo-Yogurt

> Mascalzone Latino

> Old Wide West

> È arrivato Paolino

> Yogurtlandia

> Sweetissimo

HOME

> Mondadori

> Genevieve Lethu

> Upim

> Unieuro

> Ixina

> Bang & Olufsen

> Boutique Casa

> Co Import

> Divani & Divani

> Kasanova

SERVICES

> Mail Boxes Etc.

> Eni

> Enel

> Tim

> A2A

> Pulsazione

> Vitaldent

> Olympia

> Meeting

> Key Point Poste Italiane

> Last Minute Tour

> Neturhouse

> Frigerio Viaggi

> Blu Vacanze

6 / 7

Easy Stand “All Inclusive” Area of 16 SQM fully set and comprehensive of registration fee and promotion package

STANDARD FITTINGS 16 SQM

> white wooden panels 3 m high

> white wooden fascia board 0,5 m high

> company name applied on the main fascia board

> aluminium beams to support electrical system

> carpeting ribes colour

> storage room m 1x1 with lockable door

> electrical system ready to use

> 1 white reception desk

> 1 stool

> 1 glass round table

> 2 chairs

> 2 shelves

> 1 waste paper basket

> 1 coat hanger

Features may vary

8 / 9

Standard areaMinimum 20 SQM

STANDARD FITTINGS 20 SQM

> white wooden panels 3 m high

> white wooden fascia board 0,5 m high

> company name applied on the main fascia board

> aluminium beams to support electrical system

> carpeting ribes colour

> storage room m 1x1 with lockable door

> electrical system ready to use

> 1 white reception desk

> 1 stool

> 1 glass round table

> 2 chairs

> 3 shelves

> 1 waste paper basket

> 1 coat hanger

Features may vary

10 / 11

Open AreaMore than 20 SQM set up on the basis of your format identity

Exhibitors 2014

12 / 13

100M MONTADITOS

101 CAFFE

ACQUA FITNESS MARIMA

AFFARISSIMO

ALAN MARTIN

AMSTERDAM CHIPS

AN SHOPFITTINGMAGAZINE

APRIREINFRANCHISING.IT

AQ ITALY

ASENDIA ITALY SPA

ASSOFRANCHISING

AUSTIN & RAWLS - NOTARIAL ADVISING FIRM

AW LAB - ATHLETES WORLD

AXON

AZ FRANCHISING

BACIONERO FRANCHISING

BAGS FREE

BALLOON EXPRESS SHOP

BATA

BBC TECHNOLOGIES SRL

BEST FRANCHISEE OF THE WORLD

BIALETTI

BIG TOWN CHUPITERIA

BIMBO STORE

BIOGELATO

BLOOKER

BRICOCENTER

CAFFITALY SYSTEM

CAMOMILLA ITALIA

CARPISA

CASA DEL CAFFE VERGNANO

CASH FOR MOTORS

CASH FOR PHONE

CASSANOVA

CELIO

CELLULOPOLI

CHIPSTORE

CHOCOSTORE

CHOUSE

CITYPOSTE

CLASS EDITORI

COMPUTER DISCOUNT

CONFIMPRESE LE IMPRESE DEL COMMERCIO MODERNO

CRC SRL

CYCLELAB ITALIA

DEL MARE 1911

DELIZIA DETERSIVO ALLA SPINA

DF FASHION

DIETNATURAL

DISIGNUM

DIVANI & DIVANI - NATUZZI ITALIA

ECOLINE WASH MOBILE

ECONOCOM

EMMEGROSS&UNIGROSS

EMPORIO 88

ENNY MONACO - GIOIELLI ITALIANI DAL 1971

EPILATE

EPSON

EQUIVALENZA

ESPRESSAMENTE ILLY

ESSEDI

EUREKAKIDS ITALIA

FALEGNAMERIA FIORE

FEDERAZIONE ITALIANA FRANCHISING - CONFESERCENTI

FEMAK STORE

FENICE SQL FRANCHISING

FESTIVAL FIORITO

FLICK&FLOCK THE COVER STORE

FLORA FOLIES

FRANCHISINGCITY.IT

FRIMM

GATTA ITALIA

GERRATANA

GIEGI GROUP

GLOBAL POSTAL EXPRESS

GOLDEN TULIP

GRANDIAGENZIE

GREEN&GO! INSALATE TAKE AWAY

GRUPPO EUROPA

GRUPPO ISAIAGRUPPO ITALTELO - CITY LIFE

GUTTADAURO NETWORK

H&S CUSTOM - HSC INTERNET OF THINGS

H.PIERRE

HELLO FIT

HIC ENOTECHE

IDEXÈ

IDO

IDOMOTICA - HOMEAUTOMATION

IL BOSCO INCANTATO

(IN)ESTASY

IN-POST

INGENICO

INVIDIAUOMO INVIDIADONNA

I-POST

I-PROFILE POWER BY OPENSOURCE MANAGEMENT

INPOST

IREF

IRIPARO

ITALIAN TURKISH ASSOCIATION

ITALIANO CAFFE ESPRESSO

JAKED

JD GROUP

JENNIFER

KASANOVA - SOC. F.LLI FONTANA

KGROUP SRL

KIPOINT

KIR SRL

KRAUN

L ECOLAIO

L ERBOLARIO

LA CLINIQUE®

LA FELTRINELLI POINT

LA FRUTTERIA

LA PIADINERIA

LA SCIMMIETTA GELATO ITALIANO DAL 1950

LATO G

LAVANDA DI VENZONE

LAVOROEFORMAZIONE.IT

LEGEA

LM FRANCHISING

LOACKER MOCCARIA ITALIA SRL

LOLLIPOPS

LOUVRE HOTELS ITALIA

MAMANOÉL

MARTINGALE RISK

MEDIA SECURITY TECHNOLOGY FOR LIFE

MEETING AGENZIA PER SINGLE

METAENERGIA POINT

MICROLOG S.R.L.

MIDAS

MILLIONAIRE

MISTER FRUIT SRL

MOBILE PEOPLEMONDADORI FRANCHISING SPA

MOREAL

MP1

MY ROOM NETWORK

NAIL PASSION

NATUR BELLE ESTETICA Y SALUD

NATURASÌ

NATURHOUSE

NAU!

NEBRI-TECH

NEWFACES.IT

ODONTOSALUTE

OLD WILD WEST

OPENIA POS

ORIGINAL MARINES

OVERKIDS

PANE PIZZA E FANTASIE

PANS & COMPANY-DEHESA SANTA MARIA

PASSEPARTOUT RETAIL

PASTA & CO

PAUSA CAFFÈ

PIADINA PIÙ

PIAZZA ITALIA - PIAZZA ITALIA KIDS

PLURISERVICE

POLPETTERIA DI SICILIA

PRIMADONNA COLLECTION

PROSHOP

PUBBLIPANEQIQ ITALIAN QUALITY

QUADRANTE S.R.L.

QUICON

RADIO NUMBER ONE

RADIOFRANCHISING

RAMRENT

RDS & COMPANY

REFAN BULGARIA LTD

RENO SRL

RIPARO EXPRESS

RISAMORE

RISTORANTI RANA

ROADHOUSE GRILL

ROBERTO GIANNELLI

ROSSO GARIBALDI

ROSSOPOMODORO

ROSSOSAPORE

S & F - STEARNS & FOSTER

S10 TELECOLOR

SAILPOST

SANITEL

SARABANDA

SCHMIDT CUCINE

SEAFOOD BAR

SEALY

SECOND LIFE KITCHEN

SENSE LAB

SMMART POST

SPEED QUEENSTOCK B2C

TEMPUR

TERAWIFI

THUN

TOP RECYCLING

TULIP INN

TUTTI FRUTTI / FROZEN YOGURT

U’PANZEROTT BY PUGLIA ITALIAN FOOD

UBIFRANCE ITALIA

UNIEURO

UNIKO

VANIGLIA PRO

VAR GROUP S.P.A.

W.O.K.

WAYEL - ELECTRIC BIKES

WIENER HAUS

WRAP IT

XPRESSO

YAMAMAY - YAMAMAY BEAUTY

YOGORINO

YOYOGURT

ZERO GLUTINE

ZUCCHETTI TCPOS SRL

The visitors at the Salone Franchising Milano 2014

Professional Competence

From the analysis of the sectors

in which the potential franchisees

show more curiosity comes

a picture of the four most

interesting sector:

32% are interested in clothing

and person articles

19% in food

19% in services

17% looks for specialized trade -

Optics, Home, Gifts, Flowers, Pet

Area of interest

26% of visitors of the Salone

Franchising Milan 2014

is composed of entrepreneurs

or business executives looking

for new opportunities, of changing,

of evolution.

Over 30% of visitors are employees

or professionals with the desire

to start their own business with

an entrepreneurial activity,

the dream of own business.

The traders are the 20% of visitors.

HANDICRAFT

MERCHANT

FREELANCER

EXECUTIVE

EMPLOYEE

ENTREPRENEUR

WORKER

STUDENT/ HOUSEWIFE/ RETIRED

OTHER

14 / 15

Italian visitors origin

WOMEN

MEN

Gender and origin

Men are about 70% of the visitors.

30% are women.

Italian visitors come for 76%

from Northern Italy and 24%

from Central and South.

Approximately 5% of visitors

come from abroad, as profiled

in the following graph.

32%

68%

VARIOUS

BUILDING

ARTICLES HOME

SERVICES FOR BUSINESSES

DISTRIBUTION

SPECIALIZED TRADE

SERVICES

FOOD

PERSON ARTICLES

CLOTHING

3%

3%3%

20%

12%

16%

10%

16%

17%

0,0% 5,0% 10,0% 5,0% 20,0% 5,0%

17%

19%

19%

10%

22%

4%

1%

3%

7%

7%

5% EMILIA ROMAGNA

2% FRIULI VENEZIA GIULIA

2% LIGURIA

50% LOMBARDIA

11% PIEMONTE

1% TRENTINO ALTO ADIGE

0% VALLE D’AOSTA

5% VENETO

1% ABRUZZO

4% LAZIO

2% MARCHE

0% MOLISE

3% TOSCANA

1% UMBRIA

0% BASILICATA

2% CALABRIA

4% CAMPANIA

3% PUGLIA

1% SARDEGNA

4% SICILIA5% 2% 2% 11% 1% 0% 5% 1% 4% 2% 0% 0%3% 1% 3% 1% 4%50% 2% 4%

The Salone that has made the history of the franchising in Italy

16 / 17

Salone Franchising Milano is a

professional retail exposition focused on

the innovation in the chain of commerce.

The trade is considered in a wide-ranging

meaning: franchising, e-commerce, retail,

consumer behaviours, networks, services

and technologies for the distribution,

business developments and marketing

advisory services. The Salone is organised

by RDS & Company, a management-

consulting firm, in partnership with Fiera

Milano.

The protagonists

The heart of the Salone are the

franchisors/retailers that expose their

business projects and offer to the visitors

more than 200 business ideas to invest

in. There are concrete opportunities for

investors who wish to run their own

business.

The targets

Four main targets to which the Salone

speaks to: youths and women who wish

to become entrepreneurs or look for

tailored job alternatives to meet their

family’s needs; those who are already

engaged in commerce or in franchising

and choose to develop and expand the

business; big or medium-sized investors

like companies, funds and managers

who decide to start their own business

or to capitalise before the retirement;

international retailers, companies that

are already engaged in the distribution

channels and are interested in investing

in Italian brands making them growing

through the master franchising method.

The tools

The Franchising Factory is a free

consultation service for exhibitors and

visitors, operative during the Salone with a

series of desks where many professionals

are available to both those who have

developed their own project and want

to become a franchisor and to those

who want to become franchisee. From

counsellors to experts of the retail chains

and business plans to the consultants

for internalization: everyone can access

to the FDesk and gets hints for the

development of his/her own project. The

FFactory is developed with the intention

of building a tool that supports those who

want to do business.

The Franchising School is an area

dedicated to those who visit the Salone

with the aim of approaching the

franchising world or of starting their own

business. The purpose of the FSchool

is the introduction into the field of

franchising/retail and the transmission

of knowledge. The workshops provide

basic information on the franchising

structure and the opportunities of self-

employments, elucidations on the way

to best approach the industry, including

an introduction to the related Italian law.

Admission is free and open to everybody.

The coverage

The Salone is supported by a

communication campaign based on

advertisements on and off-line on the

main national newspapers and sector-

based magazines (Corriere Della Sera,

Il Sole 24 Ore, Il Giornale, Radio 24,

Millionarie, AZ Franchising), on the

partnership with many major media

(ANSA, Class and Cnbc channels, Radio

Number One) and on a constant press

office activity that generates articles and

editorials dedicated to both the event

and the visibility of the exhibitors, also

promoted through the social media.

The Retail Expo at Fiera Milano Rho

16

CreditsSales Manager Maria Vittoria Alvino Luigi D’Antonio

RDS & Company Srlvia dell’Annunciata 3120121 Milanocommerciale@salonefranchisingmilano.com

tel +39 02 4814110 (extention n. 2)fax +39 02 4987809www.salonefranchisingmilano.com

istitutional partners

Salone Franchising Milano

Thirty Times Future

salonefranchisingmilano.com

SPECIAL EDITION 30 YEARS

Fiera

Milano Rho/

october 23_26

2015