fields corporation...allowance for doubtful accounts (531) (518) 13 total investments and other...

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FIELDS CORPORATION

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FIELDS CORPORATION



Fields Corporation(Code:2767)

Supplementary Financial Documentfor the Nine Months Ended December 31, 2012

February 6, 2013

3rd quarter（2012.10～ 2012.12）


FIELDS CORPORATION


FIELDS CORPORATION


4. Appendix IIPachinko/Pachislot Market Data

P. 28

Pachinko/Pachislot Market

・Market Scale

・Change in Pachinko/Pachislot Market

・Change in Number of Pachinko/Pachislot Players

・Income Structure of Pachinko/Pachislot Halls

P. 29

Players in the Pachinko/Pachislot Industry

Recent Trend of Pachinko/Pachislot IndustryP. 30

Number of Pachinko Halls and Installed Machines Per Hall

Number of Installed Pachinko/Pachislot Machines and Annual Turnover Rate

P. 31

Unit Sales and Sales Amount of Pachinko/Pachislot Machines

Market Share by Manufacturers

・Unit Sales Share -Pachinko Machine

・Unit Sales Share -Pachislot Machine

P. 32

Monthly Trend of Pachinko Halls P. 335. Appendix III

Entertainment Market Data Except Pachinko/Pachislot IndustryP. 34

Market Scale of Content Business

Market Scale of Digital Content BusinessP. 35

Sales Amount of Comic-Magazine and Comic-Book Market Scale of Animation Industry

P. 36

Box-Office of Domestic Movie Theaters

Market Scale of Broadcasting IndustryP. 37

Market Scale of Mobile Business

Market Scale of Character BusinessP. 38

Reference: Notification of Our IR Site P. 39

3. Appendix I P. 11

Corporate Profile

・Corporate Data

・Principal Shareholders

P. 12

Our Tracks P. 13

Business Model (PS Planning, Development and Sales)

Accounting Method of Pachinko/Pachislot Sales (Image)P. 14

Glossary of Fields’ Pachinko/Pachislot Machine Sales

Business Flow and Accounting Method of Merchandising Rights Regarding Pachinko/PachislotPlanning and Development

P. 15

Change of “Evangelion” Series P. 16

Total Sale Machines of “Evangelion” Series

Transition in the Number of Machines SoldP. 17

Titles of Pachinko Machines Sold (2002-2012) P. 18

Titles of Pachislot Machines Sold (2001-2012) P. 19

Group Structure P. 20

Change in Quarterly P/L Statement P. 21

Financial HighlightsP. 22

23

Change in Financial Results (Graph)

Change in Assets/Liabilities, Net Assets (Graph)P. 24

Change in SG & A Expenses (Graph)

Change in Free Cash Flow (Graph)P. 25

CSR Activities

・Fields Topics

・Group Companies Topics

P. 26

Corporate Governance System

Profit Return PolicyP. 27

1. Highlights P. 3

(Consolidated)P/L Statement ResultsForecast for the Year Ending March 31, 2013

P. 4

B/SCash Flows

P. 5

(Non-Consolidated)P/L Statement Number of Pachinko/Pachislot Machines Sold

P. 6

Index

2

2. Supplementary Data P. 7

Number of Pachinko/Pachislot Machines Sold for the Nine Months Ended December 31, 2012

P. 8

Change in the Number of Pachinko/Pachislot Machines Sold (Graph)

P. 9

Titles Sold for the Year Ended March 31, 2011-2013 P. 10

Appendix


FIELDS CORPORATION


FIELDS CORPORATION


1. Highlights for the Nine Months Ended December 31, 2012

3


FIELDS CORPORATION


FIELDS CORPORATION


Highlights for the Nine Months Ended December 31, 2012 (Consolidated)

Year Ended March 31, 2012 Year Ending March 31, 2013Q1-Q3 Full-Year Q1-Q3 Full-Year Forecast

(60.3) (89.0) (110.9) (116.1)

Net sales 43,061 92,195 47,745 107,000[100.0] [100.0] [100.0] [100.0]

(62.1) (89.2) (92.3) (101.8)

Gross profit 16,326 31,330 15,063 31,900[35.9] [34.0] [31.6] [29.8]

(104.6) (103.7) (99.5) (100.4)

SG&A expenses 16,304 22,803 16,219 22,900[37.9] [24.7] [34.0] [21.4]

(0.2) (64.9) (-) (105.5)

Operating income 22 8,527 (1,156) 9,000[0.1] [9.2] [-2.4] [8.4]

(0.9) (63.3) (-) (103.9)

Ordinary income 106 8,661 (975) 9,000[0.2] [9.4] [-2.0] [8.4]

(17.5) (79.7) (-) (75.1)

Net income 1,132 5,991 (677) 4,500[2.6] [6.5] [-1.4] [4.2]

(Unit: Million yen)

4

【 P/ L Statement and Segment 】

Source: Fields

[ Net sales ]

・Sales increased 10.9% year-over-year to ¥47,745 million in the Q3 of the fiscal year ending March 31, 2013.

The main factor was that, although the number of pachinko machines sold on an *agency basis fell over the previous year,

the sales of pachislot machines sold on a *distribution basis increased over the previous year.

[ SG&A expenses ]

・SG&A expenses decreased 0.5% year-over-year to ¥16,219 million in the Q3 of the fiscal year ending March 31, 2013.

[ Operating income ]

・Operating loss stood at ¥1,156 million in the Q3 of the fiscal year ending March 31, 2013.

[ Ordinary income ]

・Ordinary loss amounted to ¥975 million in the Q3 of the fiscal year ending March 31, 2013.

[ Net income ]

・Net loss totaled ¥677 million in the Q3 of the fiscal year ending March 31, 2013.

【 Forecast for the Year Ending March 31, 2013】

【 Q3 Results 】

* The previous 4 segments were consolidated into a single segment from the year ending March 31, 2013.Please see “Summary of Financial Information and Business Results (Consolidated) for the First Quarter of the Year Ending March 31, 2013.”

* The full-year forecasts are those figures released on February 1, 2013.

*The numbers in upper parentheses are YoY, the numbers in lower parentheses are ratio to net sales.

* “YoY” and “Ratio to net sales” are calculated as the other items deducted from the total figure on this sheet.

・Revised the performance forecast based on recent trends in our business performance.For more details, please refer to the “Notification of Revisions to Performance Forecast” announced as of February 1, 2013.

Net sales Operating income Ordinary income Net incomeForecast at the beginning of the year

115,000 14,000 14,500 7,300

YOY (124.7) (164.2) (167.4) (121.8)

Forecast on Feb.1 107,000 9,000 9,000 4,500

YOY (116.1) (105.5) (103.9) (75.1)

(Unit: Million yen)

* Please refer to P14, “Accounting Method of Pachinko/Pachislot Sales”.


FIELDS CORPORATION


FIELDS CORPORATION


At March31, 2012

End of Dec.31, 2012

Increase/Decrease Factors

Cash and cash equivalents 18,344 12,290 (6,054)

Notes and accounts receivable —trade 34,402 15,617 (18,785)Decrease in notes and accounts receivable—trade resulting from sales of pachinko/pachislot machines

Inventories 3,135 4,388 1,253Other 7,031 6,773 (258)Allowance for doubtful accounts (101) (63) 38

Total current assets 62,811 39,006 (23,805) Decrease in notes and accounts receivable—tradeLand 6,642 6,640 (2)Other 4,338 4,486 148

Total tangible fixed assets 10,980 11,127 147Acquisition of fixed assets resulting from the relocation of the headquarters

Goodwill 2,498 2,255 (243)Other 1,874 2,179 305Total intangible fixed assets 4,372 4,434 62Investment securities 10,241 9,366 (875)Other 5,727 7,719 1,992Allowance for doubtful accounts (531) (518) 13Total investments and other assets 15,437 16,567 1,130 Increase in long-term loans

Total fixed assets 30,790 32,129 1,339

Total assets 93,601 71,136 (22,465)

Notes and accounts payable—trade 29,100 10,909 (18,191) Decrease in notes and accounts payable—trade resulting from sales of pachinko/pachislot machines

Corporate bonds redeemable within 1 year 618 310 (308)Accrued income taxes 184 31 (153)Other 8,023 7,053 (970)

Total current liabilities 37,925 18,303 (19,622) Decrease in notes and accounts payable—tradeCorporate bonds 300 0 (300)Other 3,821 4,141 320

Total fixed liabilities 4,121 4,141 20 Redemption of corporate bonds and increase in depositTotal liabilities 42,046 22,445 (19,601)

Common stock 7,948 7,948 0Capital surplus 7,994 7,994 0Retained earnings 37,774 35,437 (2,337)Treasury stock (1,821) (1,821) 0

Total shareholders’ equity 51,895 49,559 (2,336)Unrealized holding gain onavailable-for-sale securities

(824) (1,290) (466)

Accumulated other comprehensive income (824) (1,291) (467)Minority interest 483 422 (61)Total net assets 51,555 48,691 (2,864) Decrease in retained earningsTotal liabilities and net assets 93,601 71,136 (22,465)

Highlights for the Nine Months Ended December 31, 2012 (Consolidated)

【 B/S 】

Year Ended March 31, 2012 Year Ending March 31, 2013Q1-Q3 Full-Year Q1-Q3 Factors

Cash flows from operating activities 3,690 10,015 253Loss before income taxes and minority interestDecrease in notes and accounts receivable—tradeDecrease in notes and accounts payable—trade

(1,182)19,351

(17,798)

Cash flows from investing activities (3,111) (4,798) (4,151)Expenditure for loansExpenditure for purchase of intangible fixed assetsExpenditure for purchase of tangible fixed assets

(1,441)(1,173)(1,114)

Cash flows from financing activities (2,395) (2,565) (2,097) Dividends paidRedemption of corporate bonds

(1, 648)(608)

Effect of exchange rate changes on cash and cash equivalents (4) 0 (3)

Increase (decrease) in cash and cash equivalents (1,821) 2,652 (5,998)Cash and cash equivalents at beginning of period 15,632 15,632 18,284Cash and cash equivalents at end of period 13,810 18,284 12,285

(Unit: Million yen)

【 Cash Flows 】 (Unit: Million yen)

5Source: Fields

* “Other” and “Increase/Decrease” are calculated as the other items deducted from the total figures on this sheet.


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FIELDS CORPORATION


210,553 128,680 119,146

217,659 179,167

92,167

273,981

202,525 330,734

262,614

233,223

78,647

0

100,000

200,000

300,000

400,000

500,000

600,000

3.2008 3.2009 3.2010 3.2011 3.2012 Q1-Q3, 3.2013

Pachinko machine Pachislot machine

Year Ended March 31, 2012 Year Ending March 31, 2013Q1-Q3 Full-Year Q1-Q3 Full-Year Forecast

(57.5) (88.4) (114.7) (119.4)

Net sales 35,757 80,394 40,996 96,000[100.0] [100.0] [100.0] [100.0]

(58.7) (89.5) (96.0) (103.6)

Gross profit 13,323 27,036 12,795 28,000[37.3] [33.6] [31.2] [29.2]

(109.6) (109.0) (102.5) (103.5)

SG&A expenses 13,281 18,834 13,610 19,500[37.1] [23.4] [33.2] [20.3]

(0.4) (63.5) (-) (103.6)

Operating income 41 8,202 (814) 8,500[0.1] [10.2] [-2.0] [8.9]

(3.9) (63.2) (-) (103.6)

Ordinary income 426 8,496 (395) 8,800[1.2] [10.6] [-1.0] [9.2]

(3.0) (71.9) (-) (89.7)

Net income 182 4,905 (247) 4,400[0.5] [6.1] [-0.6] [4.6]

Highlights for the Nine Months Ended December 31, 2012 (Non-consolidated)

(Unit: Million yen)【 P/L Statement 】

Year Ended March 31, 2012 Year Ending March 31, 2013

Q1 Q2 Q3 Q4 Full-Year Q1 Q2 Q3 Q1-Q3

<Pachinko machines>

Bisty 1,454 71,497 7,124 101,701 181,776 15,583 20,415 1,390 37,388

OK!! - - - - - - - 25,770 25,770

Others 5,653 10,660 29,077 6,057 51,447 5,345 5,480 4,664 15,489

I) Total number ofpachinko machines sold

7,107 82,157 36,201 107,758 233,223 20,928 25,895 31,824 78,647

<Pachislot machines>

Rodeo 20 23,423 2,165 56,212 81,820 39,317 - - 39,317

Bisty 34,976 18 50 46,710 81,754 3,106 5,892 - 8,998

Enterrise 342 - 6,904 18 7,264 - - 34,992 34,992

Others 912 2,299 2,380 2,738 8,329 1,439 4,526 2,895 8,860

II) Total number of

pachislot machines sold36,250 25,740 11,499 105,678 179,167 43,862 10,418 37,887 92,167

I + II) Total number of machines sold

43,357 107,897 47,700 213,436 412,390 64,790 36,313 69,711 170,814

【 Number of Pachinko/Pachislot Machines Sold 】(For additional information, please refer to “Supplementary Data” on page 7 and after.)(Unit: Machines)

*Fields Corporation discloses a full-year business forecast, as it manages its business performance on an annual basis.

*“YoY” and “Ratio to net sales" are calculated as the other items deducted from the total figures on this sheet.

*The full-year forecast figures are revised and released on February 1, 2013.

6Source: Fields

484,534449,880

480,273

412,390

170,814

331,205

233,223

179,167

*The numbers in upper parentheses are YoY, the numbers in lower parentheses are ratio to net sales.


FIELDS CORPORATION


FIELDS CORPORATION


2. Supplementary Data for the Nine Months Ended December 31, 2012

7


FIELDS CORPORATION


FIELDS CORPORATION


Number of Pachinko/Pachislot Machines Sold for the Nine Months Ended December 31, 2012

(Unit: Machines)

8Source: Fields

Release Manufacturer Title CumulativeMachines Sold

■Pachinko machines

May Bisty EVA Light III 16,000

July Bisty CR Sengoku BASARA 3—The Battle of Sekigahara 16,000

Oct OK!!New-century Pachinko GHOST IN THE SHELL: STAND ALONE COMPLEX

26,000

Dec Bisty EVANGELION7 Smile Model 12,000

■Pachislot machines

Mar Rodeo Monster Hunter 96,000

Jun Bisty GTO -

Aug Bisty Yaoh -

Dec Enterrise Resident Evil 5 Now on sale

(Unit: Machines)

*Regarding the titles of pachinko/pachislot machines for which the number of machines sold was less than 10,000, the number of machines sold is not disclosed.

*The figures for cumulative machines sold were as of January 31, 2013. ※Bracketed title has been sold since the previous fiscal year.

※

【 By Pachinko/Pachislot Brand 】

【 Major Sales Title 】

Year Ended March 31, 2012 Year Ending March 31, 2013

Q1 Q2 Q3 Q4 Full-Year Q1 Q2 Q3 Q1–Q3

< Pachinko machines >

Bisty 1,454 71,497 7,124 101,701 181,776 15,583 20,415 1,390 37,388

OK!! - - - - - - - 25,770 25,770

Others 5,653 10,660 29,077 6,057 51,447 5,345 5,480 4,664 15,489

I) Total number of pachinko machines sold

7,107 82,157 36,201 107,758 233,223 20,928 25,895 31,824 78,647

< Pachislot machines >

Rodeo 20 23,423 2,165 56,212 81,820 39,317 - - 39,317

Bisty 34,976 18 50 46,710 81,754 3,106 5,892 - 8,998

Enterrise 342 - 6,904 18 7,264 - - 34,992 34,992

Others 912 2,299 2,380 2,738 8,329 1,439 4,526 2,895 8,860

II) Total number of pachislot machines sold

36,250 25,740 11,499 105,678 179,167 43,862 10,418 37,887 92,167

I + II) Total number ofmachines sold

43,357 107,897 47,700 213,436 412,390 64,790 36,313 69,711 170,814


FIELDS CORPORATION


FIELDS CORPORATION


127,670

41,536 28,762

121,691

81,820 39,317

329,965

262,087

363,056

306,585

263,530

46,386

2,498

16,119

34,992

25,770

26,899

27,582

55,564

35,878

24,349

0

100,000

200,000

300,000

400,000

500,000

600,000

3. 2008 3. 2009 3. 2010 3. 2011 3. 2012 Q1-Q3, 3.2013

RODEO Bisty Enterrise OK!! Others

210,553

128,680 119,146

217,659

179,167 92,167

273,981

202,525

330,734

262,614

233,223

78,647

0

100,000

200,000

300,000

400,000

500,000

600,000

3. 2008 3. 2009 3. 2010 3. 2011 3. 2012 Q1-Q3, 3.2013

Pachislot machine Pachinko machine

Change in the Number of Pachinko/Pachislot Machines Sold (Graph)

※Enterrise has been published apart from “Others” since year ended March 31, 2010.

※

(Unit: Machines)

(Unit: Machines)

9

【 By Pachinko/Pachislot Brand 】

【 By Pachinko/Pachislot Machine 】

Source: Fields

484,534

331,205

449,880

480,273

412,390

233,223

125,465

59,776

7,264

263,530

81,820

(Q3)198,954

73,489

170,814

179,167

484,534

331,205

449,880

480,273

412,390

115,119

25,608

7,246

50,981 170,814

(Q3)198,954


FIELDS CORPORATION


FIELDS CORPORATION


■SAKIGAKE OTOKOJUKU—TENCHO-GORIN THE FINAL

・This pachislot machine is based on “SAKIGAKE OTOKOJUKU” , a comic series published in Weekly Shonen Jump magazine from 1985 to 1991

・The machine uses an exclusive, full-impact machine body and the latest AT system to stimulate the player’s curiosity

■Resident Evil 5・Recreates the sense of tension and immediacy typical of the world of the

original game・Experience the tension and excitement together with the special presentation

of the ART (Assist Reply Time) system

■Yaoh・This pachislot machine is based on the content of “Yaoh,” a long-running

popular comic series that was featured in Weekly Young Jump magazine for 7 years, beginning in 2003

・The machine is also equipped with the new and enhanced Assist Replay Time (ART) system, based on the motif of Special Time (ST) pachinko machines

■GTO Limit Break

・Employing content from Toru Fujisawa’s comic book series “GTO”・The game marries the perspective of the original with a new

ART system

■Pachislot Monster Hunter・Employing content from the game has been earned overwhelming

support from many video game fans of “Monster Hunter”・This pachislot machine captures the essence of the original video

game by allowing users to experience the life of a hunter・Sold: 96,000 machines

(Sales of 40,000 machines will be posted in the year ending March 31, 2013)

■New-century Pachinko GHOST IN THE SHELL:STAND ALONE COMPLEX

・Launched from the new brand “OK!! “ which Fields corporation’s first collaboration with KYORAKU SANGYO

・The machine uses beautiful images and evocative visual and audio effects to create the world of “GHOST IN THE SHELL”

・Sold: 26,000 machines

■CR Sengoku BASARA 3—The Battle of Sekigahara

・This game’s content comes from the action games SengokuBasara 3, which feature stylish heroes

・The player experiences a game progression replete with a sense ofspeed driven by stirring action and the newly developed gamefunctions of this machine

・Sold: 16,000 machines

■EVA Light III・The machine is a “Light version” of the “CR Evangelion 7” with

an approx. 1 in 99.9 chance of hitting the jackpot, making it even easier to play・The machine includes a “Special Mode” and story lines exclusive to this machine・Sold: 16,000 machines

Titles Sold for the Years Ended March 31, 2011-2013

(Sales units as of January 31, 2013)

Pachislot machinePachinko machine

10

【Bisty】

[May]

3. 2012

[March]【Rodeo】

Source: Fields

©カラー ©Bisty

©CAPCOM CO.,LTD.ALL RIGHTS RESERVED. ©Sammy ©RODEO

*Regarding the titles of pachinko/pachislot machines for which the number of machines sold was less than 10,000, the number of machines sold is not released.

【Bisty】

©藤沢とおる/講談社©Bisty

3. 2013

[July]

[August]

【Bisty】

【Bisty】

3. 2011

Launch of 2 pachinko machines Launch of 5 pachislot machines

[June]

Launch of 4 pachinko machines Launch of 6 pachislot machines

©カラー©Bisty©カラー©Bisty

Kung Fu Panda ® & © 2010 DreamWorks Animation L.L.C..

©角川映画©1995 角川映画NH ©1996 角川映画NHFN ©1999 角川映画TNHN ©Sammy ©RODEO©GAINAX/アベノ橋製作委員会©Bisty ©FIELDS©本宮ひろ志/集英社/FIELDS ©Sammy ©RODEO

©2002 大張正己・赤松和光・GONZO/グラヴィオン製作委員会©2004 大張正己・赤松和光・GONZO/グラヴィオンツヴァイ製作委員会©Sammy ©RODEO

©CAPCOM CO.,LTD. ALL RIGHT RESERVED 戦国BASARAは株式会社カプコンの登録商標です。©カラー©Bisty

©2004 黒澤明/橋本忍/小国英雄/NEP・GONZO ©FIELDS ©Bisty©黒澤プロダクション/Sammy・電通・ぴえろ・NTV ©Sammy ©RODEO

©2001 BONES・出渕裕／Rahxephon project ©Sammy ©RODEO©CAPCOM CO., LTD., ©CAPCOM U.S.A., INC. ALL RIGHTS RESERVED.

「STREET FIGHTER」は、CAPCOM U.S.A., INC. の登録商標です。©カラー©Bisty

©avex management inc. ©avex entertainment inc. ©Bisty©カラー©Bisty

©CAPCOM CO.,LTD.ALL RIGHTS RESERVED.©Bisty

©倉科遼、井上紀良/集英社（週刊ヤングジャンプ）©artist house PIRAMID ©Bisty

[October]【OK!!】

©士郎正宗・Production I.G / 講談社・攻殻機動隊製作委員会

©CAPCOM CO.,LTD.ALL RIGHTS RESERVED.

[December]

【Enterrise】

■EVANGELION・This pachislot machine is the first in the series with a bonus time

and ART(Assist Replay Time) compound feature・This brand new machine in the EVANGELION series can be

enjoyed by a wide range of players, from first-timers to advanced

[To be launched in February 2013]

【Bisty】 ©宮下あきら/集英社・東映アニメーション©Sammy ©RODEO

©カラー©Bisty

[February ]【Rodeo】

■EVANGELION7 Smile Model・Launched as a light/middle type of CR EVANGELION7・Sold: 12,000 machines

【Bisty】 [December]

©カラー ©Bisty

■New-century Pachinko GHOST IN THE SHELL:STAND ALONE COMPLEX GHOST VERSION

・Launched as a max type of New-century Pachinko GHOST IN THE SHELL: STAND ALONE COMPLEX

【OK!!】 [To be launched in February 2013]

©士郎正宗・Production I.G / 講談社・攻殻機動隊製作委員会


FIELDS CORPORATION


FIELDS CORPORATION


11

3. Appendix I


FIELDS CORPORATION


FIELDS CORPORATION


Other Japanese companies20.51%

Foreign companiesand others

12.95%

Individuals and others54.08%

Treasury stock4.37%

Financial institutions7.43%

Securities companies0.66%

Kyushu4 Branch Offices

Chugoku-Shikoku3 Branch Offices

Hokkaido-Tohoku3 Branch Offices

Tokyo 6 Branch Offices

North-Kanto3 Branch Offices

Nagoya 3 Branch Offices

Osaka 4 Branch Offices

Company nameFIELDS CORPORATIONhttp://www.fields.biz/

Establishment June 1988(Started business as TOYO Shoji Co., Ltd. in 1983)

Address of theHead office

Shibuya Garden Tower, 16-17 Nanpeidai-cho, Shibuya-ku, Tokyo 150-0036, Japan

Common stock ¥7,948.03 million

Stockinformation

Total number of shares issued and outstanding:34,700,000(Treasury stock: 1,516,200)

Securitiesexchange

Osaka Stock Exchange,JASDAQ market Standard, 2767

Number ofemployees

1,372 (Consolidated), 672 (Non-Consolidated)

Main businessactivities

Content-related businessesPlanning, development and sales ofpachinko/pachislot machines

Consolidatedsubsidiaries

・FutureScope Corporation・TOTAL Workout premium management Inc.・Tsuburaya Productions Co., Ltd.・Digital Frontier Inc.・Lucent Pictures Entertainment, Inc.and 11 other companies

Equity methodcompanies

・Rodeo Co., Ltd.・Kadokawa Haruki Corporation・HERO’S and 3 other companies

Regional OfficesandBranch Offices

<Regional Offices>Hokkaido-Tohoku, North Kanto, Tokyo, Nagoya,Osaka, Chugoku-Shikoku, Kyushu

<Branch Offices>Sapporo, Sendai, Aomori, Takasaki, Niigata,Koriyama, Tokyo, Western Tokyo, Chiba, Saitama,Yokohama, Tsukuba, Nagoya, Mie, Shizuoka, Osaka,Kyoto, Kobe, Kanazawa, Hiroshima, Yamaguchi,Matsuyama, Fukuoka, Saga, Kumamoto, Kagoshima

Corporate Profile

(As of December 31, 2012)

ShareholdersNumber ofshares held

Percentageof outstanding

shares held

Hidetoshi Yamamoto 86,750 25.00%

SANKYO CO., LTD. 52,050 15.00%

Takashi Yamamoto 36,128 10.41%

Mint Co. 16,000 4.61%

Treasury Stock 15,162 4.37%

BBH (LUX) FIDELITY FUNDS -JAPAN ADVANTAGE 7,224 2.08%

NORTHERN TRUST CO.(AVFC) SUB A / C AMERICAN CLIENTS 7,031 2.03%

Trust & Custody Services Bank, Ltd.(Securities investment trust account) 6,869 1.98%

Japan Trustee Services Bank, Ltd.(Trust account) 6,616 1.91%

The Master Trust Bank of Japan, Ltd.(Trust account) 6,540 1.88%

(As of September 30, 2012)

12Source: Fields

Principal Shareholders

【Number of shareholders by category】

※The number of shares to constitute a share-trading unit was changed to 100 shares in October 2012.


FIELDS CORPORATION


FIELDS CORPORATION


■ Established in Nagoya to sell pachinko/pachislot machines

■ Established branch offices in Tokyo■ Merged Leisure Nippon Newspaper Company and launched

a new industrial vision■ Launched the ‘Hall TV’ system to support

pachinko/pachislot hall management

■ Nationwide expansion: to Tohoku, Chugoku, Shikoku, Kansai

■ Established a sales tie-up with a pachinko/pachislot machine manufacturer Sammy Corporation

■ Launched ‘Pachinko Information Station,’ a CS servicefor the industry in collaboration with Mitsui & Co., Ltd.

■ Obtained ISO9002: 1994

■ Started to sell Rodeo’s pachinko/pachislot machines as a sales channel of Rodeo Co., Ltd.

■ Renamed Fields Corporation ■ Established Professional Management Co., Ltd., and Total Workout Corporation

■ Consolidated Fields Jr. Corporation as a subsidiary■ Invested in Rodeo Co., Ltd.■ Obtained ISO9001: 2000

■ Listed on JASDAQ■ Released Sammy pachinko machines exclusively for Fields■ Established business tie-up with the SANKYO Group

and Bisty Co., Ltd.

■ Released the first machine made via a full-scale collaboration with Bisty Co., Ltd

■ Invested in D3 Publisher Inc.

■ Established G&E Corporation via joint investments of Sammy Corporation, SANKYO CO., LTD. and Fields Corporation

■ Consolidated D3 Publisher Inc. and White Trash Charms Japan Co., Ltd. as a subsidiary of the Company

■ Invested in Kadokawa Haruki Corporation■ Invested in and consolidated J. Sakazaki Marketing Ltd. as a

subsidiary of the Company■ Established Japan Sports Marketing Inc.

(Merger of three subisduary companies)

■ Launched a full-scale collaboration with Olympia Co., Ltd., for a Gold Olympia brand

■Consolidated thinkArts Co., Ltd., Fields Pictures Corporation andFutureScope Corporation as a subsidiary of the Company

■ Established Ildel Corporation ■ Established Haruki Fields Cinema Fund■ Launch of Lucent Pictures Entertainment, Inc.■ Consolidated EXPRESS Inc. as a subsidiary of the Company

■ Consolidated Shin-Nichi Technology Co., Ltd. as a subsidiary of the Company

■ Established business tie-up with KYORAKU SANGYO

■ Invested in Bbmf Magazine, Inc. and SPO Inc.

■ Established F Corporation ■ Merger of White Trash Charms Japan Co., Ltd., and Fields PicturesCorporation

■ Completion of liquidation of thinkArts Co., Ltd. ■ Sale of D3Inc. to NAMCO BANDAI Games Inc.

■ Completion of liquidation of Ildel Corporation ■ Consolidated Tsuburaya Productions Co., Ltd. as a subsidiary of theCompany

■ Consolidated Digital Frontier Inc. as a subsidiary of the Company■ Established a new joint investment publishing company HERO’S

Inc. with Shogakukan Creative Inc.

■ Consolidated MICROCABIN CORP. as a subsidiary of theCompany

■ Consolidated NEX ENTERTAINMENT CO., LTD. as a subsidiary of the Company

■ Established IP Bros. Incorporated■ Completion of liquidation of Haruki Fields Cinema Fund■ Established TOTAL Workout premium management Inc.

■ F Corporation changed its name to BOOOM Corporation■ Promoting joint businesses with the Universal Entertainment

Corp. group.

■ Special liquidation of Japan Sports Marketing Inc.

Distribute pachinko/pachislot

machines m

ore widely

1992

1995

1999

2000

1988

2002

2003

2004

2005

2001

2006

Fabless m

anufacturerC

ontent provider

As a trailblazing creator pursuing m

ore entertaining pachinko/pachislot machines

Pachinko/Pachislot related business Entertainment related business except Pachinko/Pachislot

2008

2009

2010

2011

2007

2012

Next stage

13Source: Fields

Our Tracks


FIELDS CORPORATION


FIELDS CORPORATION


GrossprofitGrossprofit

Grossprofit

Grossprofit

Recordedin the month

<Price: ¥350,000-¥450,000>

Recorded in thefollowing month

<Price: ¥250,000–¥400,000>

AgencyCommission

sales

Grossprofit

Pachinko machine Pachislot machineManufacturers Manufacturers

<Agency sales> <Distribution sales>

(SECTA)

Sammy Group

RodeoSANKYO Group

BistyKYORAKU SANGYO Group

OK!!.CAPCOM Group

EnterriseUniversal Entertainment Group

Mizuho

Business Model (PS Planning, Development and Sales)


Accounting Method of Pachinko/Pachislot Sales

フィールズ

Grossprofit

フィールズ

遊技機売上

売上総利益

卸販売売上

14Source: Fields

DevelopmentManufacturing

Pachinko Halls



December 2011

Business tie-up


(Sales agency)

(Rights/Product planning)

TV/movies, animation, sports and other

©CAPCOM CO.,LTD.ALL RIGHTS RESERVED. ©Sammy ©RODE0©宮下あきら/集英社・東映アニメーション ©Sammy ©RODEO©カラー ©Bisty©CAPCOM CO., LTD. ALL RIGHTS RESERVED. ©Bisty©倉科遼、井上紀良/集英社 (週刊ヤングジャンプ)©artist house PYRAMID ©Bisty

©CAPCOM CO.,LTD. ALL RIGHT RESERVED©CAPCOM CO., LTD., ©CAPCOM U.S.A., INC. ALL RIGHTS RESERVED. 「STREET FIGHTER」は、CAPCOM U.S.A., INC. の登録商標です。©士郎正宗・Production I.G/講談社・攻殻機動隊製作委員会

(SECTA) (SECTA) (SECTA)

PachislotFrom 2003

PachislotFrom 2000

PachinkoFrom 2003

PachislotFrom 2011

PachinkoFrom 2012

Machinesales

Manufacturingcost

Commissionpayment

Machinesales

Grossprofit

Wholesales

Manufacturingcost

Cost ofMachine’spurchase

Commissionpayment

Commissionpayment


FIELDS CORPORATION


FIELDS CORPORATION


Glossary of Fields’ Pachinko/Pachislot Machine Sales

Pachinko Machines（Some Pachislot Machines）

Pachinko/Pachislot Halls (Pachinko/Pachislot users)

Pachislot Machines

Fields Corporation

Payment of commission

Remittance of sales amount

Purchase of machines

Agency sales Distribution sales

Secondary AgentDirect sales Indirect sales

Transport of machines（Direct）

Transport of machines（Direct）

Sales

Pachinko/Pachislot Manufacturers

＊1 ＊2

＊3 ＊4

＊1

＊3

＊2

＊4

＊5＊5

Consignment

＊5

Distribution sales ：Sales and profit by purchase of machines

Indirect sales ：Indirect sales through secondary agents

□Sales method Both agency and distribution sales activities are the same

Business Flow and Accounting Method of Merchandising RightsRegarding Pachinko/Pachislot Planning and Development

Fields Corporation

Partners


Licensee

Asset(Advance payment formerchandising rights)

(1) Gainingmerchandising rights

(2) MG payment

(3) Merchandising rights sales (Sub-licensing)

(4)MG receiving Sales/Cost(Merchandising rights sales/Cost)

(5) OR receiving

(6) OR payment

Sales(Merchandising rights sales)

Cost(Merchandising rights cost)

Decrease in asset(Advance payment formerchandising rights)

（Pachinko/PachislotMachines Sold)

Source: Fields

Agency sales ：Sales and profit by commission

Direct sales ：Direct sales by own sales force

Transport of machines：Direct transport of machines from manufacturers to Pachinko halls

Balance Sheet

Profit and Loss

MG: Minimum Guarantee

OR: Over Royalty

15

FIELDS CORPORATION


FIELDS CORPORATION


FIELDS CORPORATION


Neon Genesis Evangelion・Sep.2005・23,000 machines

Magokoro wo Kimini・Jul.2007・99,000 machines

That time has come, they’re waiting for us・Sep.2008・90,000 machines

Die Spur der SEELE・Mar.2010・84,000 machines

For your own wish・Mar.2011・78,000 machines

The Heartbeat of Life・Feb.2012・47,000 machines

Premium Model・May 2008・50,000 machines

The Beginning and the End・Apr.2009・237,000 machines

The Angels AreBack Again YF・Jan.2010・24,000 machines

Evangelical ofthe Beginnings・Jun.2010・205,000 machines

Evangelical of the Beginnings Light ver.・Nov.2010・9,000 machines

Evangelion 7・Jan.2012・100,000 machines

Type less relianton gambling nature

EVA Light III・May 2012・16,000 machines

Neon Genesis Evangelion・Dec.2004・125,000 machines

Second Impact・Feb.2006・161,000 machines

What’s Value of Miracle・Feb.2007・187,000 machines

The Angels Are Back Again・Jan.2008・200,000 machines

Pachinko machines Pachislot machines

Change of “Evangelion” Series

16Source: Fields

©GAINAX/Project Eva.・テレビ東京 ©GAINAX・カラー/Project Eva.©GAINAX・カラー/Project Eva. ©Bisty ©カラー ©カラー・GAINAX ©Bisty©GAINAX・カラー/Project Eva. © カラー©Bisty © カラー ©Bisty© カラー©カラー ©Bisty

EVANGELION7 Smile Model・Dec.2012・12,000 machines

EVANGELION・To be launched in Feb.2013

3. 2005

3. 2006

3. 2007

3. 2008

3. 2009

3. 2010

3. 2011

3. 2012

3. 2013


FIELDS CORPORATION


FIELDS CORPORATION


Total Sales of “Evangelion” Series Machines

3. 2008 3. 2009 3. 2010 3. 2011 3. 2012 3. 2013

H1 H2 Full H1 H2 Full H1 H2 Full H1 H2 Full H1 H2 Full H1 Q1–Q3

Number of

machines sold

212,088 272,446 484,534 216,832 114,373 331,205 274,144 175,736 449,880 293,128 187,145 480,273 151,254 261,136 412,390 101,103 170,814

■Sales ratio

Pachinko38,585 235,396 273,981 137,539 64,986 202,525 266,284 64,450 330,734 226,620 35,994 262,614 89,264 143,959 233,223 46,823 78,647

18.2% 86.4% 56.5% 63.4% 56.8% 61.1% 97.1% 36.7% 73.5% 77.3% 19.2% 54.7% 59.0% 55.1% 56.6% 46.3% 46.0%

Pachislot173,503 37,050 210,553 79,293 49,387 128,680 7,860 111,286 119,146 66,508 151,151 217,659 61,990 117,177 179,167 54,280 92,167

81.8% 13.6% 43.5% 36.6% 43.2% 38.9% 2.9% 63.3% 26.5% 22.7% 80.8% 45.3% 41.0% 44.9% 43.4% 53.7% 54.0%

■Agency/Distribution sales ratio

Agency sales40,120 237,648 277,768 138,492 66,674 205,166 255,570 67,177 322,747 228,042 40,130 268,172 91,839 148,505 240,344 52,274 86,993

18.9% 87.2% 57.3% 63.9% 58.3% 61.9% 93.2% 38.2% 71.7% 77.8% 21.4% 55.8% 60.7% 56.9% 58.3% 51.7% 50.9%

Distribution sales

171,968 34,798 206,766 78,340 47,699 126,039 18,574 108,559 127,133 65,086 147,015 212,101 59,415 112,631 172,046 48,829 83,821

81.1% 12.8% 42.7% 36.1% 41.7% 38.1% 6.8% 61.8% 28.3% 22.2% 78.6% 44.2% 39.3% 43.1% 41.7% 48.3% 49.1%

■Direct/Indirect sales ratio

Direct sales164,786 215,392 380,178 177,552 89,735 267,287 221,521 145,626 367,147 239,336 156,701 396,037 123,142 223,672 346,814 81,336 141,583

77.7% 79.1% 78.5% 81.9% 78.5% 80.7% 80.8% 82.9% 81.6% 81.6% 83.7% 82.5% 81.4% 85.7% 84.1% 80.4% 82.9%

Indirect sales47,302 57,054 104,356 39,280 24,638 63,918 52,623 30,110 82,733 53,792 30,444 84,236 28,112 37,464 65,576 19,767 29,231

22.3% 20.9% 21.5% 18.1% 21.5% 19.3% 19.2% 17.1% 18.4% 18.4% 16.3% 17.5% 18.6% 14.3% 15.9% 19.6% 17.1%

(Unit: Machines)

Transition in the Number of Machines Sold

17Source: Fields © カラー ©Bisty

122 212 287 371 422 422

673723

984

1,2071,305

1,331

0

500

1,000

1,500

2,000

3. 2005 3. 2006 3. 2007 3. 2008 3. 2009 3. 2010 3. 2011 3. 2012 3. 2013

Pachislot machine Pachinko machine

(Unit: Thousand machines)

1,271

496

309

125

795

935

Planned and sold 7 pachinko and 6 pachislot titles since the year ended March 2005Total sales exceeded 1.5 million machines for the year ended March 2011

1,578

Total over1,750,000 machines

Ongoing sales

1,727


FIELDS CORPORATION


FIELDS CORPORATION


Titles of Pachinko Machines Sold (2002-2012)

Sammy Sold Bisty Sold

3. 2012 CR Evangelion 7 100,000

CR The story of ayumi hamasakiSweet/Light Version

11,000

CR The story of ayumi hamasaki—introduction 72,000

3. 2011 CR Kung Fu Panda 11,000

CR Evangelion—Evangelical of the beginnings Light ver -

CR Shimizu no Jirocho Light ver. -

CR Evangelion—Evangelical of the Beginnings 205,000

3. 2010 CR Neon Genesis Evangelion—The Beginning and the End 230,000

CR Iron Chef -

CR GTO -

CR Neon Genesis Evangelion—The Angels Are Back Again YF 23,000

CR Shimizu no Jirocho—The Bonds of Life -

3. 2009 CR Virtua Fighter 11,000 CR Mystic Blue -

CR King Kong 21,000

CR Seven Samurai 82,000

CRA Morning Musume -

CRA Neon Genesis Evangelion Premium Model 50,000

3. 2008 CR Sakura Taisen 41,000CR Neon Genesis Evangelion—The Angels Are Back Again 200,000

CR Tomb Raider -

CRA Felix the Cat -

CR The Mask of Zorro -

CR LOONEY TUNES BIA -

3. 2007 CR SEACOP - CR Neon Genesis Evangelion—Kiseki no Kachiwa 187,000

CR Salaryman Kintaro 2 28,000 CR WINK 11,000

CR Gamera Extreme Battle - CR Aya Matsuura 40,000

CR Otoko Ippiki Gaki Daisho -

CR Shin Sangoku Musou 27,000

3. 2006 CR Sakigake!! Otoko Juku 29,000 CR Neon Genesis Evangelion: Second Impact 161,000

CR Super Jetter - CR Ashita ga arusa Yoshimoto World 38,000

CR Azumi - CR Marilyn Monroe 39,000

CR K-1 PREMIUM Dynamite!! - CR Iijima Naoko no Casino Bisty 21,000

CR Daimajin 10,000

3. 2005 CR Ore no Sora 30,000 CR Kahara Tomomi to Minashigo Hatchi 41,000

CR Bakumatsu no kaze 13,000 CR Neon Genesis Evangelion 125,000

CR LINDA 25,000 CR Circuit e ikou! 11,000

CR FEVER TWINS -

3. 2004 CR Rikidozan 40,000 CR FEVER KUNG-FU GAL 14,000

CR Sonic 27,000

CR CITY HUNTER 36,000

CR Ume Matsu Paradise 24,000

3. 2003 CR GEN JU HAOU 13,000

3. 2002 CR Salaryman Kintaro 24,000

(Unit: Machines)

18Source: Fields

*Regarding the titles of pachinko/pachislot machines for which the number of machines sold was less than 10,000, the number of machines sold was not released. *Sold Olympia’s pachinko machine “CR PROJECT MINERVA” for the year ended March 31, 2007.


FIELDS CORPORATION


FIELDS CORPORATION


Titles of Pachislot Machines Sold (2001-2012)

Rodeo Sold Bisty Sold Sold Enterrise Sold

3. 2012 Pachislot Monster Hunter 96,000 Evangelion—the Heartbeat of Life 47,000 Street Fighter IV -

Rahxephon - SAMURAI 7 13,000

Kaze no Youjinbou―Memory of Butterflies

23,000

3. 2011 Gravion -

Ore no Sora―Spirit of Young Justice 38,000 MOBASLO Evangelion

—for your own wish 78,000

Gamera 13,000 Magical Shopping Arcade Abenobashi - Sengoku BASARA 2 16,000

3. 2010Onimusha: Dawn of Dreams 90,000 Saturday Night Fever - Aim for the Ace! -

Hono-no Nekketsu Kyoshi - Neon Genesis Evangelion—Die Spur der SEELE 75,000 I am KONISHIKI -

3. 2009 Kaiji Act 2 18,000 KING KONG -

Tenchi wo Kurau - Neon Genesis Evangelion—That time has come, now they’re waiting for us 90,000

Sonic Live -

3. 2008Tenka Muteki!Salaryman Kintaro 18,000 Beach Club - Shin Sangokumusou -

Virtua Fighter 10,000Neon Genesis Evangelion—‘Magokoro wo Kimini’ 99,000 Kaiketsu Harimau -

The Mask of Zorro - Morning Musume -

Cream Stew -

Devil May Cry 3 48,000

3. 2007 Sakigake!! Otoko Juku 17,000 SHERLOCK HOUND - Karate-Baka Ichidai -

PREMIUM Dynamite - GTO - KING OF MOUSE 30,000

Dokaben - ROCKY BALBOA - LOONEY TUNES: BACK IN ACTION -

Tomb Raider 60,000

Lord of the Rings -

3. 2006 Ore no Sora 125,000 Neon Genesis Evangelion 23,000 Geronimon S -

Dokonjo Gaeru -

3. 2005 Onimusha 3 120,000 Dai Yamato 12,000 MezaseDokidoki Zima -

Kaiji 29,000 Fever Natsumatsuri -

UmematsuDynamite Wave! 36,000

3. 2004 Gamera-High Grade Vision 61,000 KAIZOKU - Ougonshin 13,000

WANTOUCHABLE (Sammy) -

JET SET RADIO 22,000

Charlie’s Angels -

Sloter Kintaro 52,000

Yajyu 14,000

3. 2003 KAZENOYOUJINBOU 53,000

SNOW KING -

Salaryman Kintaro S -

CLUB RODEO T 43,000

Ginginmaru 31,000

3. 2002 Ichigeki Teio 2 17,000

Salaryman Kintaro 118,000

DOUBLE CHALLENGE 31,000

Oo-Gamera 32,000

3. 2001 INDY JAWS 2 23,000

Gamera 29,000

19Source: Fields

(Unit: Machines)

*Regarding the titles of pachinko/pachislot machines for which the number of machines sold was less than 10,000, the number of machines sold was not released.


FIELDS CORPORATION


FIELDS CORPORATION


HERO’S Inc.

Kadokawa Haruki Corporation

Lucent Pictures Entertainment, Inc.

Digital Frontier Inc.

Tsuburaya Productions Co., Ltd.

SPO Inc.

IP Bros. Incorporated

FutureScope Corporation

NEX ENTERTAINMENT CO., LTD.

TOTAL Workout premium management Inc.

EXPRESS Inc.

Fields Jr. Corporation

Shin-Nichi Technology Co., Ltd.

MICROCABIN CORP.

BOOOM Corporation ※

Rodeo Co., Ltd.

G&E Corporation

Interactive Media Consumer Products Pachinko/PachislotAnimationComics

MerchandisingMovies/TV

Group Structure

20Source: Fields

Fields Group


The group structure shows our main consolidated and equity method companies.

※F Corporation changed its name to BOOOM Corporation, March 2012.

Company nameHolding

ratio

Paid-incapital

(Million yen)Address Business activities Investment date

Comics HERO’S Inc. 49.0 10 Shibuya-ku, TokyoComic magazine and character contents planning, operation and production 2010 Apr.

Kadokawa Haruki Corporation 30.0 757 Chiyoda-ku, TokyoPlanning, production, editing, publishing and selling books and magazines 2005 Mar.

AnimationLucent Pictures Entertainment, Inc. 90.0 20 Shibuya-ku, Tokyo Planning, production and producing of animations 2007 Oct.

Digital Frontier Inc. 86.9 31 Shibuya-ku, Tokyo CG planning and production 2010 Apr.

Movies/TV Tsuburaya Productions Co., Ltd. 51.0 310 Shibuya-ku, Tokyo Movie/TV planning and productionCharacter goods planning, production and sales 2010 Apr.

SPO Inc. 31.8 371 Minato-ku, Tokyo Movie planning, production and distributor, etc. 2008 Mar.

Merchandising

Interactive Media

IP Bros. Incorporated 85.0 75 Shibuya-ku, TokyoDigitization of intellectual properties / Construction and management of dedicated pachinko/pachislot sites 2010 Dec.

FutureScope Corporation 83.3 60 Shibuya-ku, Tokyo Mobile contents service provider and mail order 2006 Oct.

NEX ENTERTAINMENT CO., LTD. 64.6 92

Shinagawa-ku, Tokyo

Software planning, production, development and sales. 2011 Nov.

Consumer Products

TOTAL Workout premium management Inc.

95.0 5 Shibuya-ku, Tokyo Running fitness gym 2011 May

EXPRESS Inc. 80.0 300Fukuoka-shi, Fukuoka

Running fitness gym 2007 Dec.

Pachinko/Pachislot

Fields Jr. Corporation 100.0 10 Shibuya-ku, Tokyo Pachinko/Pachislot machine maintenance, etc. 2002 Mar.

Shin-Nichi Technology Co., Ltd. 100.0 50 Shibuya-ku, Tokyo Pachinko/ Pachislot machine development 2008 Jan.

MICROCABIN CORP. 85.0 227 Yokkaichi-shi, Mie Planning and development of software for commercial-use machine 2011 Jan.

BOOOM Corporation ※ 51.0 10 Shibuya-ku, Tokyo Pachinko/Pachislot machine planning and development 2009 May

Rodeo Co., Ltd. 35.0 100 Toshima-ku, Tokyo Pachinko/Pachislot machine development and manufacturing 2002 Mar.

G&E Corporation 33.3 450 Shibuya-ku, Tokyo Running business schools focusedon entertainment field 2005 May


FIELDS CORPORATION


FIELDS CORPORATION


Change in Quarterly Profit and Loss Statement

3. 2011 3. 2012 3. 2013

Q1 Q2 Q3 Q4 Full Q1 Q2 Q3 Q4 Full Q1 Q2 Q3 Q4 Full

Net sales 21,344 21,668 28,421 32,160 103,593 17,635 15,717 9,709 49,134 92,195 21,145 7,973 18,627

Gross profit 7,663 11,328 7,292 8,846 35,129 5,076 6,907 4,343 15,004 31,330 5,566 3,258 6,239

SG & A expenses

5,314 4,495 5,775 6,409 21,993 5,302 5,099 5,903 6,499 22,803 5,282 5,402 5,535

Operating income

2,348 6,834 1,517 2,437 13,136 (225) 1,807 (1,560) 8,505 8,527 283 (2,142) 703

Ordinaryincome

2,518 6,985 1,980 2,201 13,684 (266) 1,979 (1,607) 8,555 8,661 574 (2,312) 763

Net income 1,477 3,951 1,043 1,049 7,520 (284) 2,712 (1,296) 4,859 5,991 342 (1,322) 303

3. 2008 3. 2009 3. 2010


Net sales 24,234 40,414 12,837 24,333 101,818 7,321 34,269 23,461 7,984 73,035 16,038 5,406 3,077 41,821 66,342

Gross profit 6,763 10,681 3,836 13,264 34,544 2,114 12,408 8,179 1,323 24,024 12,402 707 888 12,892 26,889

SG & Aexpenses

4,440 5,181 5,671 6,093 21,385 5,426 5,843 5,350 5,444 22,063 3,877 3,845 4,906 6,136 18,764

Operating income

2,322 5,500 (1,834) 7,170 13,158 (3,312) 6,564 2,830 (4,122) 1,960 8,524 (3,138) (4,018) 6,756 8,124

Ordinaryincome

2,627 4,837 (1,964) 6,205 11,705 (3,161) 6,184 2,581 (4,613) 991 8,519 (3,468) (3,961) 6,671 7,761

Net income 1,156 1,921 (816) 3,035 5,296 (2,289) 3,134 809 (3,135) (1,481) 4,711 (2,530) (2,454) 3,562 3,289

*Q2-Q4 figures are calculated as the other items deducted from the total figure on this sheet.

3. 2011 3. 2012 3. 2013


Net sales 18,310 18,695 25,165 28,801 90,971 15,349 13,132 7,276 44,637 80,394 19,199 5,590 16,207

Gross profit 6,542 10,137 6,004 7,514 30,197 4,059 6,015 3,249 13,713 27,036 5,011 2,417 5,367

SG & Aexpenses

4,166 3,316 4,639 5,156 17,277 4,165 4,051 5,065 5,553 18,834 4,406 4,537 4,667

Operating income

2,375 6,821 1,366 2,358 12,920 (106) 1,964 (1,817) 8,161 8,202 605 (2,120) 701

Ordinaryincome

2,505 6,911 1,558 2,477 13,451 11 2,128 (1,713) 8,070 8,496 806 (2,052) 851

Net income 1,362 3,984 766 714 6,826 (101) 1,221 (938) 4,723 4,905 452 (1,229) 530

3. 2008 3. 2009 3. 2010


Net sales 21,094 37,641 6,600 17,423 82,758 3,950 30,407 16,673 2,113 53,143 14,905 4,328 1,739 40,385 61,357

Gross profit 5,757 9,813 2,385 10,533 28,488 2,090 11,417 5,777 146 19,430 11,901 332 232 12,028 24,493

SG & Aexpenses

3,226 3,779 4,149 4,700 15,854 3,569 4,304 3,748 3,990 15,611 3,277 3,243 4,043 5,312 15,875

Operating income

2,531 6,034 (1,765) 5,834 12,634 (1,478) 7,111 2,029 (3,844) 3,818 8,623 (2,911) (3,811) 6,717 8,618

Ordinaryincome

2,614 6,046 (1,779) 5,582 12,463 (1,721) 7,218 4,153 (3,808) 5,842 8,761 (2,900) (3,693) 6,662 8,830

Net income 1,397 1,070 (1,151) 2,837 4,153 (948) 4,177 2,173 (4,257) 1,145 5,119 (2,064) (2,107) 3,575 4,538

(Unit: Million yen)【 Consolidated 】

【 Non-Consolidated 】

21Source: Fields

(Unit: Million yen)


FIELDS CORPORATION


FIELDS CORPORATION


3. 2003 3. 2004 3. 2005 3. 2006 3. 2007 3. 2008

Net sales61,888

(107.0)

66,211(123.3)

81,658(118.6)

96,814(88.1)

85,321(119.3)

101,818

Gross profit15,992

(134.9)

21,578(114.7)

24,752(120.1)

29,737(98.4)

29,248(118.1)

34,544

SG&A expenses 9,211(105.4)

9,711(130.3)

12,655(137.4)

17,389(116.8)

20,303(105.3)

21,385

Operating Income6,781

(175.0)

11,866(101.9)

12,097(102.1)

12,348(72.4)

8,944(147.1)

13,158

Ordinary income7,022

(173.9)

12,209(102.2)

12,480(105.2)

13,127(70.1)

9,202(127.2)

11,705

Net income3,524

(187.9)

6,620(104.6)

6,926(102.3)

7,085(52.4)

3,710(142.7)

5,296

Common stock 1,295 1,295 7,948 7,948 7,948 7,948

Net assets 8,752 14,507 33,426 39,411 42,836 46,331

Total assets 17,090 37,115 72,584 87,556 66,081 69,168

Cash flows from operating activities 3,316 851 2,965 6,164 5,293 11,127

Cash flows from investing activities (2,253) (3,190) (5,257) (2,224) (4,772) (14,604)

Cash flows from financing activities (2,454) 2,029 10,177 (1,540) 1,488 (1,384)

Cash and cash equivalents at the end of year 5,739 5,437 13,326 15,777 17,819 12,693

Indicators per share (Yen) 3. 2003 3. 2004 3. 2005 3. 2006 3. 2007 3. 2008

Net assets per share 268,600 89,305 96,026 113,275 118,487 128,201

Annual dividend per share 10,000

24,000Commemorative

10,000Interim 10,000Year-end 4,000

4,000

Interim 2,000Year-end 2,000

4,000


4,000


4,500Commemorative

500Interim 2,000Year-end 2,000

Net income per share 117,233 40,465 19,888 20,118 10,692 15,263

Management indicators (%) 3. 2003 3. 2004 3. 2005 3. 2006 3. 2007 3. 2008

Shareholders' equity ratio 51.2 39.1 46.0 45.0 62.2 64.3

Return on equity (ROE) 55.9 56.9 28.9 19.5 9.2 12.4

Return on assets (ROA) 39.3 45.0 22.8 16.4 12.0 17.3

Payout ratio (1) 7.9 （2） 20.1 20.7 20.3 37.4 29.5

Other 3. 2003 3. 2004 3. 2005 3. 2006 3. 2007 3. 2008

Total number of shares issued and outstanding (shares) (3)

32,300 161,500 347,000 347,000 347,000 347,000

Treasury stock (shares) - - - - - -

Number of employees (people) 460 651 758 901 1,022 1,077

22

(Unit: Million yen)*The numbers in upper parenthesis is YoY

Source: Fields

(1)Consolidated payout ratio after 2007.03. (2)Payout ratio for the year ended March 2004 was computed including a commemorative dividend.

(3）Jan 2003 1:5 stock split / Mar 2004 1:5 stock split / Sep 2004 1:2 stock split.

Financial Highlights（3.2003～3.2008）


FIELDS CORPORATION


FIELDS CORPORATION


Financial Highlights（3.2009～3.2013）

3. 2009 3. 2010 3. 2011 3. 2012 Q1–Q3, 3.2013

Net sales (71.7)

73,035(90.8)

66,342(156.1)

103,593(89.0)

92,195(110.9)

47,745

Gross profit (69.5)

24,024(111.9)

26,889(130.6)

35,129(89.2)

31,330(92.3)

15,063

SG&A expenses(103.2)

22,063(85.0)

18,764(117.2)

21,993(103.7)

22,803(99.5)

16,219

Operating Income (14.9)

1,960(414.5)

8,124(161.7)

13,136(64.9)

8,527(-)

(1,156)

Ordinary income (8.5)

991(783.1)

7,761(176.3)

13,684(63.3)

8,661(-)

(975)

Net income (-)

(1,481)(-)

3,289(228.6)

7,520(79.7)

5,991(-)

(677)

Common stock 7,948 7,948 7,948 7,948 7,948

Net assets 39,496 41,187 47,021 51,555 48,691

Total assets 52,064 81,329 78,971 93,601 71,136

Cash flows from operating activities 4,147 8,429 8,005 10,015 253

Cash flows from investing activities (6,182) (1,011) (4,356) (4,798) (4,151)

Cash flows from financing activities 602 (2,687) (3,915) (2,565) (2,097)

Cash and cash equivalents at the end of year 11,181 15,906 15,632 18,284 12,285

Indicators per share (Yen) 3. 2009 3. 2010 3. 2011 3. 2012 Q1–Q3, 3.2013

Net assets per share 117,326 123,645 140,853 153,904 1,474

Annual dividend per share

4,500


4,500


5,000


5,000

Interim 2,500

Year-end 2,500Interim 2,500

(4) Year-end 25

Net income per share (4,271) 9,796 22,643 18,044 (20)

Management indicators (%) 3. 2009 3. 2010 3. 2011 3. 2012 Q1–Q3, 3.2013

Shareholders' equity ratio 75.8 50.5 59.2 54.6 67.9

Return on equity (ROE) (3.5) 8.2 17.1 12.2 -

Return on assets (ROA) 1.6 11.6 17.1 10.0 -

Payout ratio - 45.9 22.1 27.7 -

Other 3. 2009 3. 2010 3. 2011 3. 2012 Q1–Q3, 3.2013

Total number of shares issued and outstanding (shares) 347,000 347,000 347,000 347,000 (4) 34,700,000

Treasury stock (shares) 10,643 14,885 14,885 15,162 (4) 1,516,200

Number of employees (people) 827 909 1,149 1,324 1,372

(Unit: Million yen)

23Source: Fields

*The numbers in upper parentheses are YoY.

(4) The number of shares to constitute a share-trading unit was changed to 100 shares in October 2012.

(Unit: yen)

(Unit: %)


FIELDS CORPORATION


FIELDS CORPORATION


77,485

65,051

24,521

71,433

43,061 47,745

101,818

73,035 66,342

103,593 92,195

0

20,000

40,000

60,000

80,000

100,000

120,000

3. 2008 3. 2009 3. 2010 3. 2011 3. 2012 Q1–Q3 3. 2013

Q1-Q3 Full-Year

Change in assets Change in liabilities/net assets (Unit: Million yen)

Operating incomeNet sales

Ordinary income Net income

5,500 5,604

1,090

11,483

106

(975)

11,705

991

7,761

13,684

8,661

4,000

0

4,000

8,000

12,000

16,000

3. 2008 3. 2009 3. 2010 3. 2011 3. 2012 Q1-Q3

Q1-Q3 Full-Year

2,2611,654

(273)

6,471

1,132

(677)

5,296

(1,481)

3,289

7,520

5,991

3,000

1,000

1,000

3,000

5,000

7,000

9,000

3. 2008 3. 2009 3. 2010 3. 2011 3. 2012 Q1-Q3

Q1-Q3 Full-Year

5,9886,082

1,368

10,699

22

(1,156)

13,158

1,960

8,124

13,136

8,527

4,000

0

4,000

8,000

12,000

16,000

3. 2008 3. 2009 3. 2010 3. 2011 3. 2012 Q1–Q3

Q1-Q3 Full-Year

Change in Financial Results (Graph) (Consolidated)

(Unit: Million yen)

Change in Assets/Liabilities, Net Assets (Graph) (Consolidated)

17,578 13,268 12,578 12,760 15,437 16,567

3,937

2,761 2,333 5,070 4,372 4,434

8,093 10,898 9,721

10,089 10,980 11,127

14,364

9,630 7,690

7,230 10,065

11,099

12,354

4,324

33,088 27,948

34,402

15,617

12,841

11,181

15,916 15,873

18,344

12,290

69,168

52,064

81,329 78,971

93,601

71,136

0

25,000

50,000

75,000

100,000

3. 2008 3. 2009 3. 2010 3. 2011 3. 2012 12. 2012

Investments and other assets Intangible fixed assetsTangible fixed assets Other current assetsNotes and accounts receivable-trade Cash and cash equivalents(6)

(2)(4)

(1)

(5)(3)

46,331 39,496 41,187

47,021 51,555 48,691

2,830

2,791 2,785

3,397

3,682 3,995

9,046

4,785 8,515

8,779

7,604 6,320

5,006

3,011

2,230

1,834 1,660

1,220

5,954

1,981

26,610 17,939

29,100

10,909

69,168

52,064

81,329 78,971

93,601

71,136

0

25,000

50,000

75,000

100,000

3. 2008 3. 2009 3. 2010 3. 2011 3. 2012 12. 2012

Net assets Other fixed liabilitiesOther current liabilities Interest-bearing liabilitiesNotes and accounts payable-trade

(2)(4)

(1)

(5)(3)

(1)

(2)

(3)

(4)

(5)

(6)

(1)

(2)(3)(4)(5)

24Source: Fields

3. 2013

3.2009 3.2010 3.2011 3.2012

3. 2013

3. 2013

3.2009 3.2010 3.2011 3.2012


FIELDS CORPORATION


FIELDS CORPORATION


Advertisingexpenditures

11.9%

Salaries25.9%

Outsourcing expenses

11.7%

Travel and transport expenses

2.3%

Depreciation and amortization

7.5%

Rent10.0%

Amortization of goodwill

1.5%

Other29.2%

Advertising expenditures Salaries Outsourcing expenses Travel and transport expenses Depreciation and amortization Rent Amortization of goodwill Other

Change in Selling, General and Administrative Expenses (Graph) (Consolidated)

3. 2008 3. 2009 3. 2010 3. 2011 3. 2012 Q1-Q3, 3.2013

Advertising expenditures 4,307 4,862 3,587 4,006 3,644 1,936

Salaries 5,175 5,106 4,652 5,527 5,728 4,199

Provision for accrued bonuses 145 202 257 290 246 9

Provision for accrued bonuses to directors and auditors 128 245 135 220 240 180

Outsourcing expenses 1,878 1,532 1,373 1,553 2,373 1,898

Travel and transport expenses 662 596 469 551 542 376

Depreciation and amortization 977 1,534 1,175 1,393 1,431 1,213

Rent 1,460 1,608 1,475 1,654 1,749 1,626

Provision to allowance for doubtful accounts 150 29 249 - (52) (34)

Retirement benefit expenses 71 70 68 76 86 67

Amortization of goodwill 335 332 87 366 333 241

Other 6,097 5,947 5,237 6,357 6,483 4,503

Total SG&A expenses 21,385 22,063 18,764 21,993 22,803 16,219

(1)

5,175 5,106 4,652

5,527 5,728

4,199

4,307 4,862

3,587

4,006 3,644

1,936

0

5,000

10,000

15,000

20,000

25,000

3. 2008 3. 2009 3. 2010 3. 2011 3. 2012 Q1-Q3, 3.2013

(Unit: Million yen)

21,385 22,063

18,764

21,993 22,803

* “Other” is calculated as the other items deducted from the total figure on this sheet.

Change in Free Cash Flow (Graph)

2,965

5,607 6,164

2,316

5,293

7,328

11,127

(2,260)

4,147

10,160

8,429

11,199

8,005

5,332

10,015

1,070 253

(5,257)

(1,784)(2,224)

(1,528)

(4,772)(3,824)

(14,604)

(5,127)

(6,182)

(350) (1,011)

(2,738)

(4,356)

(1,932)

(4,798)

2,625

(2,097)

10,177

(1,017) (1,540)

1,992 1,488

111

(1,384)

5,312

602

(1,199)(2,687)

(2,580)(3,915)

(1,241) (2,565) (1,111)

(4,151)(2,292)

3,823 3,940

788 521

3,504

(3,477)

(7,387)

(2,035)

9,810

7,418

8,461

3,649

3,400 5,217

(1,555)

(3,898)

(16,000)

(12,000)

(8,000)

(4,000)

0

4,000

8,000

12,000

3. 2005 9. 2005 3. 2006 9. 2006 3. 2007 9. 2007 3. 2008 9. 2008 3. 2009 9. 2009 3. 2010 9. 2010 3. 2011 9. 2011 3. 2012 9. 2012 12. 2012

CF from operating activities CF from investing activities CF from financing activities Free CF

(Unit: Million yen)*Free Cash Flow: Cash flow from operating activities and investing activities.

25Source: Fields

(Unit: Million yen)

16,219


FIELDS CORPORATION


FIELDS CORPORATION


Overview of ULTRAMAN FOUNDATION

Name ULTRAMAN FOUNDATION

RepresentativeHidetoshi Yamamoto(Tsuburaya Productions Co., Ltd. Chairman & CEO)

Establishment March 2011

Organizer Tsuburaya Productions Co., Ltd.

URL http://www.ultraman-kikin.jp/en/

Statement Ultraman Foundation is a foundation that acknowledges childrenare the hope for the future, and will provide everlasting supportin all kinds of ways for the welfare and well being of all children.It is our mission to bring back the smiles to the faces of eachchild as soon as possible, and we pray from our heart that thechildren will move on to their bright future.

SloganThe Foundation to support now and future of the earthquake-stricken children.

Tsuburaya Productions Co., Ltd. and the approval group companies established ULTRAMAN FOUNDATION in March 2011 immediately after the earthquake

occurred. This Foundation provides psychological and material support to children who are the hope for the future and deploys the everlasting support activities for children’s future.

Tsuburaya Productions Co., Ltd. Established ULTRAMAN FOUNDATION

Topic 3 Active participation in volunteer activities

Eco-activities through joining Cleanup Campaign

Sep 2010 Joined “Cleanup Campaign at Kugenuma beach” organized by JEAN

Oct 2010Joined “Shibuya town cleanup regulation enlightening campaignOct. 5” organized by Shibuya ward

Mar 2011~Joined “The union beautification day at Shibuya station”organized by Beautification promotion committee Shibuya wardand cleanup around Shibuya station once every month

Apr 2012 Joined “Cleanup Campaign at Kugenuma beach” organized by JEAN

Aug 2012

Joined “Odaiba Park Tori No Shima Rediscovery Tour” (cleanup campaign) organized by Tokyo Waterfront Subcenter Group, Tokyo Port Office, Ministry of Land, Infrastructure, Transport and Tourism

Topic 2 Charity golf tournament support

“THE LEGEND CHARITY PRO-AM TOURNAMENT”

Date May 5-6, 2012

ActivitiesProceeds from entree fee, charity auction, sale of tickets to thevenue were donated

DonationsDonated to regions affected by the Great East Japan Earthquake for reconstruction support

Topic 7 Introduction of AED*(*automatic external defibrillator)

Activities Installed a numbers of AED at visible place in the officebuilding such as nearby entrance to allow visitors andneighborhood residents to use, as well as employees. Employees took instruction course of AED.

Date From January 7, 2011

Number ofAED

40 unitsHead office,7 regional offices, 26 branchesOkinawa working center and Total Workout (gym)a total of about 48 places

Topic 4 Introduction of the Eco-Car

Object Sales cars : 288

Duration September 2009-June 2012

Effect Reduction in CO2 by 480t a year(Equivalent to CO2 absorption of 30,000 cedar trees)

Topic 1 Ongoing implementation of power-saving measures

The Company will continue to comply with power-saving measures in summer and winter 2012, as in 2011.Description Measures related to air conditioning equipment

・Reduction in hours of operation and thorough management of air conditioner temperatures

・Use of lighting reduced and light bulbs changed to LED light bulbs・Energy-saving multi-function machines adoptedMeasures related to office equipment:・Introduction of power-saving office equipment, reductions in

standby power use of computers and other equipmentMeasures in compliance with “Cool Biz” program(encouraging people to set air conditioner temperatures at higher levels and workers to wear cooler clothing)

Topic 6 Establishment of Okinawa working center

Activities Employs people with disabilities in Okinawa to promote theemployment for people with disabilitiesFulfills the social responsibility through offering employment opportunities and a comfortable working place to people with disabilities

Establishment Date 1 April, 2010 (Opening ceremony: 5 April, 2010)

Business Activities Business of data imputing, etc. of office related matters

Topic 5 Renewed ISO27001, ISO9001

Information security management system and Quality Management

ISO27001：2005 July 2011 Certification renewed

ISO9001：2008 July 2011 Certification renewed

Details Upgrading of information security management systemContinuous improvement of quality management

【 Group Companies Topics 】

【 Fields Topics 】

Basic approach to CSR Our corporate activities and CSR should be one and the same

CSR Activities

26Source: Fields

Activities

2011 Visits to provide support to regions affected by the earthquakeMiyagi prefecture: Ishinomaki, Minamisanriku,Kesennuma, Higashimatsubara, OnagawaFukushima prefecture: Sukagawa, Kooriyama, Iwaki, FukushimaIwate prefecture: Miyako Suisan High School, OtsuchiAsahi city, Chiba prefecture

Gifts of donations and other30 million yen to Miyagi prefecture20 million yen to Fukushima prefecture20 million yen and a micro bus to Iwate prefectural office

Mar 2012 Participated in “Festival of sending cheers from Koriyama” in Fukushima

Held a surprise event at the graduation ceremony of preschool in Ishinomaki city, Miyagi

Held a surprise event at the graduation ceremony of nursery school in Onagawa town, Miyagi

April Sukagawa, Fukushima prefectureChildren invited to the Ultra Family Gathering in Sukagawa 2012

Aug Shibuya, TokyoSupport activities in “Play! Play! Play!!! Project”

Dec Ishinomaki-City, Miyagi prefectureVisit to provide support to Yugakukan (Amusement Park) Kanan Hall


FIELDS CORPORATION


FIELDS CORPORATION


Profit Return Policy

Basic policy: Profit-based dividend / Consolidated payout ratio standard: Higher than 20%

3. 2007 3. 2008 3. 2009 3. 2010 3. 2011 3. 2012 3. 2013E

Net income 3,710 5,296 (1,481) 3,289 7,520 5,991 4,500

Total dividend 1,388 1,561 1,534 1,503 1,660 1,659 -

Payout ratio (%) 37.4 29.5 - 45.9 22.1 27.7 36.9

Total number ofoutstanding common stock

347,000 347,000 347,000 347,000 347,000 347,000 -

As of 1st Half(excluding treasury stock)

347,000 347,000 347,000 336,357 332,115 332,115 331,838

As of Full-Year(excluding treasury stock)

347,000 347,000 336,357 332,115 332,115 331,838 -

(Unit: Million yen)

Annual dividend4,500 yen




Dividend per one unit (Yen)


Interim dividend

2,000 yen

Year-end dividend

2,000 yen

CommemorativeDividend 500 yen

Interim dividend2,000 yen

Year-end dividend2,000 yen

Interim dividend

2,000 yen

Year-end dividend

2,500 yen

Year-end dividend

2,500 yen

Interim dividend

2,000 yen

Year-end dividend

2,500 yen

※Interim dividends have increased as of November 4, 2010. ※The number of shares to constitute a share-trading unit was changed to 100 shares in October 2012.

※

Year-end dividend

2,500 yen


27Source: Fields

Year-end dividend

2,500 yen

Interim dividend

2,500 yenInterim dividend

2,500 yen

Interim dividend

2,500 yen

(Forecast)Annual dividend

5,000 yen

Corporate Governance System

Board of Directors

Chairman and CEO/President and COO

Business operating divisions

Board of Executive Officers

Board of Statutory Auditors

Independent auditors

General Meeting of Shareholders

Nomination and removal

Nomination and removalReport

ReportInternal Audit Office

Report

Report

AuditCooperation

Nomination and removal Nomination and removal

Internal audit

Cooperation

Accounting audit

Cooperation

Nomination/Rejection of nomination/Approval of removal/

Confirmation of accounting audit/Verification of independence

Fields Corporation has identified its corporate philosophy as providing “The Greatest Leisure for All People,” and has established a basic management policy of continuously enhancing corporate value. To realize this basic policy, enabling corporate governance system functions is considered to be one of our key management issues. We enhance our corporate governance system by advancing reforms in our management structures and institutions specifically within the framework of theBoard of Directors, the Board of Statutory Auditors, the Independent Auditors and the Board of Executive Officers.

Basic Approach to Corporate Governance


FIELDS CORPORATION


FIELDS CORPORATION


28

4. Appendix II (Pachinko/Pachislot Market Data)


FIELDS CORPORATION


FIELDS CORPORATION


90.5 90.9 89.2 87.0 85.5 85.0 82.6 83.2 81.8 81.3 80.2 79.2 74.6 72.6 69.4 67.9 64.9

30.9 30.0 28.4 28.0 28.4 28.6 27.8 29.2 29.6 29.4 28.7 27.4 22.9 21.7 21.0 19.3 18.8

1995 1997 1999 2001 2003 2005 2007 2009 2011

Total leisure market Pachinko/Pachislot market

Change in Number of Pachinko/Pachislot Players

Market Scale of Pachinko/Pachislot Industry Change in Pachinko/Pachislot Market

Pachinko/Pachislot is one of the leading forms of entertainment in Japan, being played by 10% of the population in one of 12,323 venues

2011 Japanese Leisure MarketTotal Size of ¥64.9 trillion

Sports¥3.8 trillion

(6.0%)Sightseeing / Excursion

¥9.2 trillion(14.2%)

Hobby / Creation¥9.3 trillion

(14.4%)

Games / Gambling / Eating out¥23.5 trillion

(36.3%)

Pachinko / Pachislot¥18.8 trillion

(29.1%)

*1 Entertainment Business Institute has suspended the survey regarding number of pachinko/pachislot players since 2009.*2 “White Paper on Leisure” has changed the survey method to internet base survey since 2009.

Pachinko/Pachislot Market Size: ¥18.8 trillion (Total lease amount of pachinko balls)

Premiums: ¥16.6 trillion (Returned to players)Gross Profit:¥2.2 trillion

Gross Profit: ¥2.2 trillion

■Costs for constructing new halls and refurbishingexisting halls

■Advertising, marketing and service expenses■Other expenses related to equipment■Other expenses■Net income

New Machine Installment Costs(Purchase cost of new machines)

・Pachinko Machines: ¥825.7 billion

・Pachislot Machines : ¥375.0 billion

▼

Pachinko/Pachislot Machine Market:Approximately ¥1,173.6 billion

Investment for Customer Expansion

▼

Income Structure of Pachinko/Pachislot Halls

▼

Hall-related Businesses

▼

Net Income

Source: “White Paper on Leisure” by Japan Productive Center,“Pachinko Participation Fact-Finding Survey 2009”by Entertainment business Institute, National Police Agency’s data, “Trend and Market Share of Pachinko Related Manufacturers 2012” by Yano Research Institute, and Estimation by Fields

29

The data is updated every Jul. by “White Paper on Leisure: Japan Productive Center”

The data is updated every Jul. by “White Paper on Leisure : Japan Productive Center”

(Unit: Trillion yen)

(Unit: 10 thousand player)

3,877

4,423

2,865

2,998 2,819

2,766

2,100

1,823

1,900

1,509

1,606

1,345 1,4141,469

2,900 2,760

2,310 1,980

1,860

2,020

1,930

2,170

1,740

1,790

1,710 1,660

1,450 1,580

1,720 1,670

1,260

1995 1997 1999 2001 2003 2005 2007 2009 2011

Entertainment Business Institute White Paper on Leisure

Pachinko/Pachislot Market


FIELDS CORPORATION


FIELDS CORPORATION


©カラー ©Bisty©CAPCOM CO.,LTD.ALL RIGHTS RESERVED. ©Sammy ©RODEO©2002松本零士/ユウガ＜「大銀河シリーズ」より＞©GAINAX・カラー/Project Eva. ©Bisty

30

Recent Trend of Pachinko/Pachislot Industry

●Nov. A new modeladapted to the new regulationswas released “CRF Dai Yamato 2 (SANKYO)”

2005 2006 2008 20092004 2010 20122007 2011

●Jul. Introduction of revised pachinko/pachislot machines regulation

●May Introduction of revised Entertainment Business Control Law;restricted pachinko parlor business (Severer penalties)

[Pachinko Industry Change]

[Pachislot Industry Change]

●Jul. Revised regulation→DeregulationNikkoso, an organization of pachinko machine manufacturers revised internal regulationAbolition of classification Lowest bound jackpot 1/360-1/500

●Oct. Nikkoso revised internal regulationLowest bound jackpot 1/500-1/400 Self-imposed control

●Mar. Regulations and interpretationswere partially revised. Entertainment level is accelerating by the revised technical interpretations.

●Jul. Restraining the nature of gambling, the revised regulations forpachislot machines were introducedSetting upper bound jackpot*SECTA’s simulation test introduced

●Sep. A new model adapted to thenew regulations was released“Neon Genesis Evangelion (Bisty)”

●Oct. The full-scale shift to regulation five machines was completed

●Mar. Regulations and interpretations were partially revised.Entertainment level is accelerating by the revised technicalinterpretations

Jackpot trend1/400-1/500


●Aug. Strictly restricted pachinko and pachislot advertisement

●Jan. Nikkoso revised internal regulation.

Partially self imposed control regarding gambling nature.

●Dec. Nikkoso revised internal regulation. Partially self imposed controlregarding gambling nature

●Apr. Nikkoso revised internalregulation. Self imposed controlregarding the gambling nature of so called ‘Maximum spec machine’

●Mar. Nikkoso revised internal regulation. Partially self imposed control regarding gambling nature.

●Jul. Nikkoso revised internal regulation. Partially self imposed control regarding gambling nature.

●Mar. Nikkoso revised internal regulation.Partial change regarding specifications.


More entertainment machines from gambling machines by shifting to regulation 5

Regulation 5 era; more gaming andentertainment machines

*Security Electronics Communications Technology Association


■Pachinko Manufactures: 34 companies

■Pachislot Manufactures: Over 60 companies

■ Regulated

Pachinko/Pachislot Hall

Ex. Sammy Corporation, SANKYO CO., LTD., and KYORAKU SANGYO

Parts and Software Manufacturers• Software for graphics chips and liquid crystal displays

• Parts of pachinko/pachislot machines and other items

Ex. Axell Corporation and EIZO NANAO CORPORATION

Peripheral Equipment Manufacturers and Others

• Unit and pachinko hall computers• Premiums, equipment and other items

Ex. Daikoku Denki Co., Ltd., Japan Cash Machine Co., Ltd.and Mars Engineering Corporation

Distributors

■Usually paid via a commissionfrom manufacturers but mayalso have a resale model for pachislot

■Network of salesmen■Not directly regulated

■Around 12,323 in Japan(2011)

■Neighborhood based

■Large number of small owner operators butsome significant chains

■Constant need to attract and retain players■‘Fickle’ client base■High machine turnover (every 12 months)■On average, each machine pays for itself in

3-6 weeks■Regulated

Ex. Maruhan Corporation and Dynam Co., Ltd.

Direct sales40% for pachinko and 20% for pachislot

Indirect sales60% for pachinko and 80% for pachislot


Source: Fields and National Police Agency’s data

Players in the Pachinko/Pachislot Industry


FIELDS CORPORATION


FIELDS CORPORATION


31

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

0.93 0.71 0.67 0.86 0.95 0.95 0.96 1.13 1.15 1.19 1.11 1.07 0.94 0.91 0.85 0.84

18,164 17,773 17,426 17,173 16,988 16,801 16,504 16,076 15,617 15,165 14,67413,585 12,937 12,652 12,479 12,323

9319039301,1371,546570 599 662 760 967 1,110 1,249 1,381 1,773 2,002 2,086

11,39211,57611,72211,80012,03912,58813,16313,84414,69515,25515,69116,02116,41316,76417,17417,594

268.0 268.0 270.3 274.3279.9

284.9294.7

304.3

318.2323.1

336.5

349.8356.2

365.0371.9

337.9

-2000

3000

8000

13000

18000

23000

28000

33000

38000

43000

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011100.0

150.0

200.0

250.0

300.0

350.0

Pachinko/Pachislot hall establishment (Unit: Stores)

Pachislot specialty stores (Unit: Stores)

Installed machines p er hall (Unit: M achines)

The data is updated every April by “National Police Agency’s data”

【 Annual Turnover rate of Total Machines (Times) 】

The data of number of installed Pachinko/Pachislot machines is updated every April by “National Police Agency’s data” The data of annual turnover of pachislot machine is updated every November by “Trend and Market Share of Pachinko Related Manufacturers”

Number of Installed Pachinko/Pachislot Machines and Annual Turnover Rate

76 88 100 113 132 145 160 166 188 193 200 163 144 134 139 147

390 385 369 355 342 332 325 322 307 296 293295 307 315 316 310

466 473 471 470 475 478 486 489 496 489 493459 452 450 455 458

0.550.60

0.86 0.89 0.94

1.11

0.89 0.920.82

1.07

0.630.57

0.70

0.74

0.98 0.97 0.98

1.14

1.301.37

1.31

1.07 1.08 1.06

0.920.850.77

0.82 0.84

0.64

1.01

0.88

0

200

400

600

800

1000

1200

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

-0.70

-0.20

0.30

0.80

1.30

Number of installed pachinko machines (Unit: 10 thousand machines)Number of installed pachinko machines (Unit: 10 thousand machines)Annual turnover rate of pachinko machine (Times)Annual turnover rate of pachislot machine (Times)

Source: National Police Agency’s data,

“Trend and Market Share of Pachinko Related Manufacturers” by Yano Research Institute

Number of Pachinko Halls and Installed Machines Per Hall


FIELDS CORPORATION


FIELDS CORPORATION


Unit Sales and Sales Amount of Pachinko/Pachislot Machines

Market Share by Manufacturers

* Sammy’s sales share includes Rodeo, IGT, TRIVY, GINZA from 2006 and TAIYO ELEC from 2007

* SANKYO’s sales share includes Bisty

* Aruze changed the company name to Universal Entertainment in 2009

* Universal’s sales share includes Eleco, Mizuho and Macy

* Olympia’s sales includes Heiwa’s sales; Total sales of all Olympia and Heiwa brands is shown from FY2005.

2006 2007 2008 2009 2010 2011

Ranking Manufacturer Market share Manufacturer Market share Manufacturer Market share Manufacturer Market share Manufacturer Market share Manufacturer Market share

1 Sanyo 23.1% Sanyo 25.8% Sanyo 24.2% Sanyo 18.0% Sanyo 22.5% KYORAKU 18.6%

2 KYORAKU 20.9% SANKYO 22.9% SANKYO 13.5% SANKYO 17.2% SANKYO 14.6% SANKYO 13.9%

3 SANKYO 16.7% KYORAKU 16.1% Sammy 11.7% KYORAKU 12.8% Sammy 11.8% Sammy 12.8%

4 Newgin 6.6% Newgin 6.4% KYORAKU 10.5% Newgin 11.9% KYORAKU 11.1% Sanyo 12.8%

5 Daiichi Shokai 5.1% Daiichi Shokai 5.3% Newgin 10.4% Sammy 10.8% Newgin 10.2% Newgin 9.8%

【 Unit Sales Share -Pachinko Machines 】

2006 2007 2008 2009 2010 2011

Ranking Manufacturer Market share Manufacturer Market share Manufacturer Market share Manufacturer Market share Manufacturer Market share Manufacturer Market share

1 Sammy 31.8% Sammy 21.8% Yamasa 18.8% Sammy 21.3% Sammy 30.9% Sammy 23.9%

2 Daito Giken 12.1% Universal 11.0% SANKYO 14.6% SANKYO 13.6% Daito Giken 11.9% Daito Giken 15.9%

3 Heiwa/Olympia 10.9% SANKYO 9.7% Sammy 13.5% Universal 13.1% SANKYO 11.9% Yamasa 15.6%

4 Yamasa 10.5% Daito Giken 8.7% Heiwa/Olympia 7.4% Yamasa 9.5% Heiwa/Olympia 11.3% Universal 13.7%

5 Kita Denshi 9.4% Yamasa 8.7% Kita Denshi 6.5% Kita Denshi 7.8% Universal 10.5% SANKYO 7.6%

【 Unit Sales Share -Pachislot Machines 】

* The number of sales of Heiwa in FY2004 is converted for 15 months for the accounting period change

* SANKYO’s sales share includes Bisty

* Sammy’s sales share includes GINZA from 2006 and TAIYO ELEC from 2007

The data is updated every August by “Trend and Market Share of Pachinko Related Manufacturers” by Yano Research Institute

32Source: “Trend and market share of Pachinko related makers” by Yano Research Institute

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

NA NA 5,976 7,877 8,828 9,204 9,580 11,983 13,090 14,064 13,895 13,711 11,691 12,110 11,736 12,007

The data is updated every August by “Trend and Market Share of Pachinko Related Manufacturers” by Yano Research Institute

【Pachinko/Pachislot machine total (100 million yen) 】

42 52 77 93 113 129 150 184 167 178 164 17491 76 97 125

393284 235

312336 323

317

368 401 404383

317

333 333 290 260

435

336312

405449 452 467

552 568 582547

491

424 409387 385

1,8282,353

2,6933,145

3,5133,965

5,263 5,225 5,3654,909 5,025

2,867

3,7503,623

5,1845,683 5,691 5,615

6,720

7,865

8,6998,986

8,6869,213

8,257

2,4782,258

9,852

8,869

0

200

400

600

800

1000

1200

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

-5000

-3000

-1000

1000

3000

5000

7000

9000

Unit sales of p achinko machines (Unit: 10 thousand machines)

Unit sales of p achislot machines (Unit: 10 thousand machines)Pachinko machine sales amount (Unit: 100 million yen)

Pachislot machine sales amount (Unit: 100 million yen)


FIELDS CORPORATION


FIELDS CORPORATION


2.97

2.67

2.852.77

2.89

2.71

2.832.79

2.532.61

2.45

2.64

2.80

2.44

2.68 2.70

2.502.50

2.26

2.51

2.64

2.37 2.39

2.57

2.40

2.57

2.42

2.66

2.95

2.652.70

2.822.74

2.672.60

2.45

2.15

2.632.60

2.52

2.66

2.46

2.81

2.762.76

2.652.62

409

412

415 415 415413 413

418420

421 421423 422 422

426

422

428427

415

411 412

415 415

419

422423

426

429

426423

430

426

422

424

422

419415

416

427 427

426428

425427

413

427427

360

370

380

390

400

410

420

430

1. 2009 7. 2009 1. 2010 7. 2010 1. 2011 7. 2011 1. 2012 7. 2012

2

2.5

3

3.5

4

4.5Net sales per hall (Unit: 100 million yen)

Installed machines per hall (Unit: M achines)

Monthly Trends of Pachinko Halls -Excerpt from Current Survey of Selected Service Industries-

2009 2010 2011 2012

01 02 03 04 05 06 07 08 09 10 11 12 01 02 03 04 05 06 07 08 09 10 11 12 01 02 03 04 05 06 07 08 09 10 11 12 01 02 03 04 05 06 07 08 09 10 11

294 294 294 295 295 293 293 294 294 293 293 294 296 295 294 295 292 291 292 293 292 293 294 295 295 296 294 291 291 291 291 291 289 289 290 290 379 379 379 380 381 381 381 388 388 388 388

*The Ministry of Economy, Trade and Industry outsource to the Zennichiyuren to pick up the hall for survey from 47 prefectures.

The data is updated monthly by “Current Survey of Selected Service Industries: The Ministry of Economy, Trade and Industry”

33Source: “Current Survey of Selected Service Industries: The Ministry of Economy, Trade and Industry”

【Number of halls for survey (halls) 】


FIELDS CORPORATION


FIELDS CORPORATION


34

5. Appendix III (Entertainment Market Data Except Pachinko/Pachislot Industry)


FIELDS CORPORATION


FIELDS CORPORATION


4,448 5,276 6,051 7,380 7,508 8,759 10,235 10,269 10,964 11,038 4,876 5,914 8,415

12,349 14,970

18,169 22,082

29,402

36,746 42,741

14,370 13,403 13,272

13,377 13,252

12,912

12,572

11,382

10,732

10,311

10,346 10,474

11,043

11,151

12,652

12,344

11,660

10,703

11,675

12,354

34,040 35,067 38,780

44,257

48,383 52,184

56,549

61,757

70,117

76,444

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Still image/Text Animation Music Games

Market Scale of Content Business

Market Scale of Digital Content Business

The data is updated every September by “White Paper on Digital Content: Digital Content Association of Japan”

52,061 51,773 52,571 57,019 56,770 56,955 55,999 52,431 51,396 49,879

44,034 45,031 46,153 46,551 46,046 46,710 45,669

43,982 45,004 44,900

18,070 17,056 16,878 17,003 16,941 16,441 15,914

14,454 13,797 13,326

10,346 10,474 11,043 11,151 12,652 12,344

11,660

10,703 11,675 12,354

124,511 124,334 126,644 131,725 132,409 132,450

129,241 121,569 121,872 120,460

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Still image/Text Animation Music Games

The data is updated every September by “White Paper on Digital Content : Digital Content Association of Japan”

(Unit: 100 million yen)


35Source: “White Paper on Digital Content” by Digital Content Association of Japan


FIELDS CORPORATION


FIELDS CORPORATION


2,482 2,549 2,498 2,602 2,533 2,495 2,372 2,274 2,315 2,253

2,748 2,611 2,549 2,421 2,277 2,204

2,111 1,914 1,775

1,650

5,230 5,160 5,047 5,023 4,810 4,699

4,483 4,187 4,091

3,903

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

comic book comic magazine

Sales Amount of Comic Books and Comic Magazines

Market Scale of Animation Industry

The data is updated the end of April every year by “Annual Report of Publishing Indicator: All Japan Magazine and Book Publisher’s Editor’s Association”

The data is updated every March by “Fluctuations in Japan’s animation market: Association of Japanese Animation.”The data of pachinko/pachislot machines using animation are estimated by Fields. (Except pachinko/pachislot: Calculated according to amount of user’s payment)

1,240 1,165 1,099 1,041 1,003 924 945 954 895

198 196 380 177 284 212 338 298 337

1,293 1,175 1,031 1,387 1,357 1,277 1,112 1,052 1,084

20 21 33 45 78 83 73 61 76

4,350 4,337 4,617 5,049 5,305

6,419 5,652 5,881

6,421

260

262

270 3062973,725 4,212

4,826

5,215 5,204

4,390

4,137 2,543

2,860

1,528

2,239 1,225

10,829 11,108

11,989 12,916

13,494 13,570 14,058 13,338 13,205

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

TV Theater/Movie VideoBroadcast Commercialization MusicOverseas Pachinko/Pachislot


36


Source: “Annual Report of Publishing Indicator” by All Japan Magazine and Book Publisher’s Editor’s Association“Fluctuations in Japan’s animation market: Association of Japanese Animation" and Estimation by Fields


FIELDS CORPORATION


FIELDS CORPORATION


Box-Office of Domestic Movie Theaters

Market Scale of Broadcasting Industry

The data is updated on September and May of each yearby “Status of Earnings and Expenses of Private Broadcasting Organizations : Ministry of Internal Affairs and Communication, Japan Broadcasting Corporation”

533671

791 818

1,079946

1,159 1,173 1,182995

1,4351,361

1,3191,164

9501,038

790887

1,025

817

1,9682,033

2,1091,982 2,029 1,984 1,948

2,060

2,207

1,812

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Japanese movie Foreign movie

The data is updated every January by “Statistics of Film Industry in Japan：Motion Picture Producers Association of Japanese, Inc.,”


37Sources: “Status of Earnings and Expenses of Private Broadcasting Organizations: Motion Picture Producers Association of Japan, Inc.,”“Status of Earnings and Expenses of Private Broadcasting Organizations: Ministry of Internal Affairs and Communications, Japan Broadcasting Corporation”

6,749 6,802 6,854 6,749 6,756 6,847 6,616 6,624 6,812 6,945

24,863 25,229 26,153 26,138 26,091 25,84824,493

22,574 22,655 22,501

2,769 2,9953,158 3,414 3,525 3,737

3,9053,887 4,185 4,490

3,076 3,3303,533 3,850 4,050 4,746

4,6675,134 5,437 5,177

37,457 38,35639,698 40,151 40,422 41,178

39,68138,219 39,089 39,113

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

NHK(=Japan Broadcasting Corporation) Terrestrial broadcasters

Satellite broadcasters Cable broadcasters(Unit: 100 million yen)


FIELDS CORPORATION


FIELDS CORPORATION


2,133 2,603 3,150 3,666 4,272 4,835 5,5256,465 6,539

806

1,709 2,593

4,074

5,641

7,329

8,689

9,681

10,085

11,716

3,842

5,196

7,224

9,307

11,601

13,524

15,206

16,550

19,061

2003 2004 2005 2006 2007 2008 2009 2010 2011

Mobile commerce market

Mobile content market (smartphone)

Mobile content market (feature phone)

Market Scale of Mobile Business

Market Scale of Character Business

The data is updated every July by “Results of Survey on Industry Structure of Mobile Content Business: Ministry of Internal Affairs and Communications.”

The data is updated every August by “Character Business Almanac, Yano Research Institute Ltd.”


38Sources: Results of Survey on Industry Structure of Mobile Content, Ministry of Internal Affairsand Communications; Character Business Almanac, Yano Research Institute Ltd.

12,140 12,980 12,925 12,810 12,610 12,490 12,180 12,215 12,395 12,125

11,300 12,180 12,800 13,100 12,950 12,700 12,450 12,100 11,500

10,780

23,440

25,160 25,725 25,910 25,560 25,190 24,630 24,315 23,895 22,905

3. 2002 3. 2003 3. 2004 3. 2005 3. 2006 3. 2007 3. 2008 3. 2009 3. 2010 3. 2011

Merchandising rights market Copyrights market (Unit: 100 million yen)(Unit: 100 million yen)

(Forecast)


FIELDS CORPORATION


FIELDS CORPORATION

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Disclaimer

The plans, strategies and estimates of the Company indicated in these documents, other than actual results and facts, includepotential risks and uncertainties and cannot be guaranteed.Potential risks and uncertainties include, but are not limited to, the economic environment of the pachinko/pachislot market in which the Company operates, market competition and the products handled by the Company.

fields corporation...allowance for doubtful accounts (531) (518) 13 total investments and other...

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