field visual team plan
DESCRIPTION
2012. FIELD VISUAL TEAM PLAN. 2012 FIELD VISUAL TEAM PLAN. 2012 FIELD VISUAL TEAM PLAN. Department Goals Store Visual Merchandiser Advancement Path Field Management Advancement Path Company-wide Visual Training Program “Visual Training Stores” in each District - PowerPoint PPT PresentationTRANSCRIPT
Kevin Roux, Field Visual Manager 1
FIELD VISUAL TEAM PLAN
2012
Kevin Roux, Field Visual Manager 2
2012 FIELD VISUAL TEAM PLAN
• Department Goals• Store Visual Merchandiser Advancement Path• Field Management Advancement Path• Company-wide Visual Training Program• “Visual Training Stores” in each District• Invite SVMs to Change outs/ IMPACTS/ Openings• Area Visual Manager Position Introduced• Corporate Visual Trainer Position Introduced• Visual Department Warehouse Associate
2012 FIELD VISUAL TEAM PLAN
Kevin Roux, Field Visual Manager 3
2012 FIELD VISUAL TEAM PLAN
DEC ‘11 JAN FEB MARCH APRIL MAY JUNE JULY AUGUST SEPT OCT NOV DEC
Choose candidates for Store Visual Merchandiser Positions
•Company Visual Training Program Introduced•Company Visual Merchandiser Positions Appointed•Training for VM | Lead Visuals•Recruit for Corporate Visual Trainer•Organizing the Visual Warehouse
• Hiring a warehouse person
•1 Area Visual Manager per district start training•Visual Training Store IntroducedPer district
•Galleria at Tyler Opening•AVM finish training•Recruiting for TX – VM, AVM•Training Completed for Corporate Visual Trainer
•Willowbrook, TX Opening•First Colony Mall, TX Opening•1 Area Visual Manager per district start training
•AVM finish training•1 Area Visual Manager starts training
•Brea Expansion•Fashion Valley Expansion
•Vintage Faire Opening•Start Holiday Merchandising
•All Store Visuals fully trained toCorporate Standards•Recruit, Hire, & Train Corporate Visual Trainer
•Transfer visuals between stores before holiday (if needed)
Plan for 2013
Kevin Roux, Field Visual Manager 4
2012 FIELD VISUAL TEAM PLAN
Store Visual Merchandiser Advancement Path
Store Visual Merchandiser Assistant
In Training(3 Months)
Store Visual Merchandiser Assistant
Store Visual Merchandiser
Lead Store Visual Merchandiser
Store Visual Manager
Kevin Roux, Field Visual Manager 5
2012 FIELD VISUAL TEAM PLAN
Field Management Advancement Path
Store Visual Manager
Area Visual ManagerIn Training(3 Months)
Area Visual Manager
District Visual ManagerIn Training(3 Months)
District Visual Manager
Kevin Roux, Field Visual Manager 6
2012 FIELD VISUAL TEAM PLAN
Area Visual Managers
Stacey
Area Visual Manager19 Fresno
27 BakersfieldModesto
Area Visual Manager24 Glendale3 Topanga
25 Sherman Oaks
Casey
Area Visual Manager23 Great Mall
28 Serramonte
Area Visual Manager12 Fashion Valley14 Las Americas15 Plaza Bonita
Kevin Roux, Field Visual Manager 7
2012 FIELD VISUAL TEAM PLAN
1 Store 2 Teams 1 Goal
Store
Operations
SM
CO
ASST
KEY
VisualsVM
Lead
Kevin Roux, Field Visual Manager 8
2012 FIELD VISUAL TEAM PLAN
Store Visual Team Responsibilities
• Executing all marketing promotions• Change out of promotional banners• Window Displays• In Store Marketing• Receiving / Sending VMD Materials
•Floor Sets, Updates, Changes• Knowing product placement• Refreshing Floor• Replenishing Floor• Merchandising New Shipment
•Communication with Area Visual Manager | District Visual Manager• Stores will contact Area Visual Manager unless there is no AVM
• E-Mail and Phone
•Store Visual Manager partnering with Store Manager to have efficient communication between both teams• Store Visual Manager trains the Store Visual Team• Store Visual Manager creates the Store Visual Team’s schedule
Kevin Roux, Field Visual Manager 9
2012 FIELD VISUAL TEAM PLAN
Visual Training Stores
• Each district will have 1 Visual Training Store• All AVMs, VMs, and Lead Visual Merchandisers will be trained at this location
by the DVM• This store will be the number 1, visually perfect, store in the district
Visual Training
Store
Store
Store
Store
StoreAny promotions / new hires, within the
district, will train at this location
Kevin Roux, Field Visual Manager 10
Spring Summer Fall Winter
2012 FIELD VISUAL TEAM PLAN
Seasonal Floor Sets
• Each Seasonal Floor Set (4): DVMs, DMs, and AVMs should be present
• Within each District, DVM & AVM will perform the floor set at Visual Training Store and invite the VMs & Lead Visuals, in the area to execute & train on current floor set.
D1• Training Store•Area VMs |
Leads
D2•Training Store•Area VMs |
Leads
D3•Training Store•Area VMs |
Leads
D4• Training Store•Area VMs |
Leads
Corporate Floor Set
Kevin Roux, Field Visual Manager 11
2012 FIELD VISUAL TEAM PLAN
Streamline Marketing- ECOM to Stores• One Company One Vision One Lifestyle
• Social Media• Facebook• Twitter• Tumblr• LinkedIN• Blogger
• Streamline appearance of the Marketing in stores and ECOM• Elegance & Expensive
• “Lifestyle” that is easily distinguishable
• FE Lifestyle Marketing | Signage
• Where to install signage• How they are professionally installed• Professionalism with Window Clings