fibre tech final
TRANSCRIPT
2015 PARTNERSHIP PROPOSAL PREPARED FORFIBRE TECH
Sylvia Leak | [email protected] | 813-354-2997Lindsey Kammin l [email protected] l 813-354-2997
Business Objectives
Objectives Replace direct mail with digital marketing elements. Measure digital campaign to ensure its effectiveness. Increase Close Ratio from 30% to 50%. Educate Potential Consumers in the market looking to
resurface their pools.
Priorities:1. Pool Resurfacing/ Interior Finishes2. Tile & Coping3. Paver & Travertine Decks
Geo-Target Key Audience
80% Residential 20% Commercial
50% Men50% Women
Decision Makers: Women
• Pool Owners • Upper to Upper Middle Class Income ($100,000+)• Home Owners• Primarily Women
Who Are Your Customers?
Why Choose FIBRE TECH
• Spend less time and money on maintenance when choosing fiberglass• High end features/finishes (travertine decks, mosaic tiles etc.)• Offers discounts/incentives to clients • 25 year warranty for products• Structurally flexible and strong materials that are used• Resistance to spots and stains so cleaning is always easier• Satin-smooth surface that is gentle on knees and elbows• 25 year experience in pool surfacing• Resurface more than 25,000 Residential and Commercial Swimming pools worldwide
o REACH YOUR POTENTIAL TARGET AUDIENCE BEFORE THEY HAVE A NEED.
o BE THERE WHEN YOUR POTENTIAL CLIENT IS SEARCHING FOR INFORMATION.
o PUT YOUR MESSAGE BACK IN FRONT OF LOST PROSPECTS AND EXISTING CUSTOMERS.
o MAKE SURE YOU HAVE AN ONLINE REPUTATION THAT WILL SATISFY POTENTIAL CLIENTS.
More than 40,000 searches conducted each month related to your services
Peak Season
Who Are Looking For You Now
Target users looking to resurface their pools through Search Engines like
• 200 visitors directed to your website looking for your services
Be There When User Are Searching For You
FIBRE TECH Enhance Your Outdoor LifestylePool & Deck RenovationsSPEND LESS TIME AND
MONEY ON MAINTENANCE
RESISTANCE TO SPOTS AND STAINS
SMOOTH, SATIN SURFACES
HIGH-END FEATURES TRAVERTINE DECKS AND
MORE
$500 off your new Pool &
Deck 25 year warranty
• Available via Desktop, Mobile or tablet• Track users who are click the banners• Have users directed to website service page• Add click to call for mobile users
Spark an Interest
EXTEND YOUR REACH ONLINE WITH THE ACCESS TO OVER 200,000 WEBSITES.
TARGET USERS:
HOME OWNERS WITH SWIMMING POOLS OVER 100,000+ INCOME
WE WILL TARGET USERS BASED ON GEOGRAPHY:
HILLSBOROUGHPASCOMANATEESARASOTAPINELLASHERNANDO
FIBRE TECH WILL RECEIVE OVER 200,000 IMPRESSIONS EACH MONTH DELIVERED IN BANNER AD (728X90, 300X250) DIRECTLY TO YOUR KEY AUDIENCE
Remind Your Audience Why You are The Best
2. USER SEES AN AD WITH OFFER TO DRAW THEM BACK TO YOUR WEBSITE
3. USER CLICKS ON AD TO RETURN TO YOUR SITE
1. USER VISITS YOUR WEBSITE
• Deliver 125,000 impressions to potential prospect that has already visit your website • Reinforce why FIBRE TECH is the best option when • Resurfacing Remind prospects the benefits for using fiberglass
Will Our Strategy Work?• Instant feedback on your
campaign• Unlimited access• Find out latest leads
CAMPAIGN SUMMARYDIGITAL750,000 TARGETED IMPRESSIONS IN SIX MONTHS REACHING HOMEOWNERS WITH POOLS VIA DESKTOP, MOBILE TABLET. TARGETED DISPLAY BANNERS access to over 125,000 impressions reaching FIBRE
TECH key clients SITE RE-TARGETING remind potential customer why FIBRE TECH is the best
option
SEMTarget users in that are in the market looking to resurface their pools thorough Search Engines. Over 1200 visitors directed right to your website within six months!
Campaign Summary
Total Monthly Investment: $3000/month (net)
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