fi wi choice promotional

Fi Wi Choice

Sponsorship Proposal

Synopsis

• Fi Wi Choice Top Ten Chart employs a combination of the cell phone and media technologies to poll the public to devise a popular music chart.

• Media platforms

• TV

• Print

• Radio

• Mobile

• Internet

• Deliver to the youth audience (15-35 year-olds) their share of weekly excitement topped off by an array of attractive prizes, features, and gimmicks to keep them entertained.

Target Audience

• 15-35 year olds

• Music fans

• College demographic

• Artist managers & booking agents

• Concert promoters & venue owners

The Show

• Genre: Music Entertainment

• Duration: 30 minutes

• Stations & Slots:

• Wednesdays @ 6:00pm - TVJ, Jamaica

• Fridays @ 6:30pm - BEN TV, UK

• Saturdays @ 6:30pm - TVJ, Jamaica

• Sundays @ 1:30pm - CIN TV, New York City

The Operation

• Call for participants

• Nominations

• Voting

• Tally

• Chart

• Results show

The Prizes

• 1 Top voter

• 1 Random voter

• 10 Random voter consolation prizes

Airing

• Nominations - Fame FM

• Promotions

• The Star - Tuesdays & Thursdays

• TVJ - Tuesdays - Fridays

• Results show

• TVJ (Jamaica) - Saturdays @ 6:30pm, Wednesdays @ 6pm

• CIN (New York Tri-State) - Sundays @ 6pm

• BEN TV (UK) - Fridays @7:30pm

Program Sponsorship - Entitlements

• Category sponsorship

• Prize sponsor

• Mention in radio placements

• Mention is television advertisements

• Placement of Fi Wi Choice website

• Logo placement in newspaper advertisements

• Placement in information sent out to the audience and participants

• Opportunity to cross promote using Fi Wi Choice in their marketing

Sponsorship Opportunities

• Platinum (Title) Package

• [Company's name (Corporate identity or product brand) will become an associated title with the genre]

• The program would be called [name of sponsor] Fi Wi Choice. This provides branding opportunities on the set. the name of the sponsor is given prominence in all advertising and promotional activities.

• Cost $6,000,000 annually


• Gold (Main) Package

• [Company's name (Corporate identity or product brand) will become a main sponsor with the promotion of the product]

• [Title sponsor] Fi Wi Choice Music Charts is brought to you by [name of sponsor]



• Silver (Associate) Package

• [Company’s name (Corporate identity or product brand) will become an associated sponsor with the promotion of the product]

• The sponsor is presented as [name of sponsor] in association with [title sponsor] Fi Wi Choice


Advertising Opportunities

• Weekly advertisement placement on results show

a.10-second Cost $7,700b.15-second Cost $9,350c. 20-second Cost $12,650d.30-second Cost $17,600e. 45-second Cost $20,350f. 60-second Cost $23,100

• Crawl (Message board) Cost $2,330

Feature Sponsorship - Entitlements

• Display of logo in all print ads

• A top and tail announcement for the segment being sponsored

• Display of logo during the entire segment being sponsored

• Mention of the company in all of the radio promos

• Mention of the company in all television promos

Features Sponsorship

• Fi Wi Song

• Gives exposure to upcoming talent; a song with an interview feature. The focus of this feature is on the promotion of the song. This feature also aims to engage young people.

• The target audience is the buying public between 15-35 years old as well as industry officials.

• This feature is beneficial to music industry professionals, producers, artistes; music stores who want to highlight a particular album. This feature is directly targeting the buying demographical audience.

• Cost $10,000 (local)/ $16,000 (overseas) per show

• 30-45 seconds


• Fi Wi Fashion

• Fashion showcase for boutiques, designers or fashion houses…A fashion show feature that showcases the various items (clothes & accessories) in the store, at the designers place or fashion houses on a local and internationally platform.

• This is beneficial to fashion designers, boutiques and fashion houses because it gives them an international arena to showcase their fashion talent.

• Cost $35,000 (local)/ $60,000 (local & overseas) per 4 shows

• 45-60 seconds


• Fi Wi Money

• Smart money tips for the young, how to save, spend and invest wisely…Geared towards getting young people more financially aware.

• This feature is for teens and the young and hip public between 15-35 years old.

• This feature is beneficial for financial institutions: Banks, Credit Unions, Building Societies or Pension Funds looking to expand their businesses and target a younger demographic.

• Cost $35,000 (local) / $60,000 (local & overseas) per 4 shows

• 30-45 seconds


• Fi Wi Health

• Health tips geared towards young people to engage them at an early age to lead a health conscious lifestyle.

• This feature is geared toward teens, young adult and people in their early to mid thirties between 15-35 years.

• This feature could be beneficial for the National Health Fund, Ministry of Health and other health agencies trying to reach a younger demographic.


• 45-60 seconds


• Fi Wi Place

• Points of interest to the overseas market…Hot Spots or places for tourist to be/visit while in Jamaica.

• This will be beneficial for the Jamaica Tourist Board, adventure/fun/hip spots like Dolphin Cove, Cool Runnings Water Park, Dunn’s River Falls, YS Falls, Heaven’s Gate, Lovers Leap, Blue Mountain, Quad, Acropolis, Craft Cottage, Outameni and night clubs that want to reach their target audience overseas.


• 30-45 seconds


• Fi Wi Show

• Gives exposure to local plays, dance theatre and movies; a clip of the production with an interview feature. The focus of this feature is on the promotion of the production. This feature also aims to engage young people to get them out to the theatre.

• This feature is beneficial to the theatre industry professionals, producers, artistes; theatres that want to highlight and promote their productions.


• 30-45 seconds

Other Opportunities

• Annual Award

• Fi Wi Events

• Spin-off Fi Wi Choice TV programs

Contact

• Clyde McKenzie

• Fi Wi Choice

• Suite 7, The Business Centre

• 78 Slipe Pen Road, Kingston 5

• Jamaica

• 1 (876) 397 5691