EXCEPTIONAL & DIVERSE BRINGING FAMILIES BACK TO HOTELS

MISSION STATEMENT To be a leading family resort hotel management and asset advisory company that will operate in Europe, Africa, Asia and the Middle East.

The focus will be on family hotels, resorts, residential units and mixed use

developments. Our hotels will be fully inclusive family orientated autism

friendly hotels.

OUR GOAL Through our partnership with Leading Family Hotels and Ernie Els with his Center of Excellence we shall assist owners and developers of resort hotels to achieve higher than average returns on investment while maintaining risk awareness and being unique in product and service quality.

We believe in flair, ingenuity and providing the point of difference in

an absolutely safe environment.

LEADING FAMILY SERVICE

4 & 5 star standard with up-market service suitable

for all members of the families.

LEADING FAMILY SPA

Extensive range of spa facilities including sauna,

quiet rooms, treatment rooms as well as luxury spa

and beauty treatments.

Bringing together leading providers of luxury family

holidays, whilst providing a comfortable, luxurious and

secure environment for the family thus ensuring

customer loyalty.

LEADING CHILDCARE

Round-the-clock care for children 0-12 years with

our highly trained and experienced staff. Tracking

devices will be available for all children.

LEADING FAMILY LEISURE

Wide variety of indoor and outdoor sport and

activity programmes available for the whole family.

CORE VALUES

THE

HEART & SOUL OF THE FAMILY

JUST FOR PARENTS

“First and Foremost Hotels” with our partners “Leading Family Hotels”

recognise that parents need as much looking after as their children.

Facilities for exclusive use of adults include:

Wellness Centre

Luxury suites: Private sauna, whirlpool bath

1000m2 Spa & treatment rooms

Adults only swimming pool and sports facilities

Adult activities & entertainment

lounge & bar

DINING FOR ADULTS

TOP CLASS CUISINE

Separate private dining for adults

Sumptuous breakfast and lunch buffets

All day snacks including afternoon snacks

“A la carte” menu served in the evening

Cocktails and themed bars with entertainment

All inclusive packages to ensure that vacations are fully paid for before arrival

Separate children’s dining room

Children‘s buffet with adapted timings

Children’s cutlery, glasses and dishes

Children’s menus, portions and drinks

All day snack menu and healthy drinks

Special dietary menu available

Gluten and Dairy Free dedicated Kitchen facilitates, sensitive to food allergies

On staff dietician, cooking classes, educational healthy living - seminars

Spacious family sized tables

Highchairs and securely attached cushions

Toys for entertainment

FAMILY DINING

RELAXATION & SPA

Our adult-only spa facilities are considered second to none, with a variety of

saunas, aromatherapy steam baths and laconicum spas in an oasis of peace

and tranquillity.

Spa & Wellness area with minimum of 6 rooms

Professional beauty treatments

Sauna, solarium, steam baths, jacuzzis

Relaxation areas

State of the art gym

Times are made available for

family use of spa facilities.

BABIES & TODDLERS

Your babies and toddlers aged up to 2 ½ years are cared for

in the Babies Club. We provide care 7 days a week.

We provide fully comprehensive facilities for babies and toddlers.

With over 50 hotels in the Group, we have the most highly trained,

experienced staff available offering this unique feature of service.

We have a wide range of facilities and provisions specifically

tailored to babies and toddlers.

Fully equipped creche

Designated play area with age specific toys

Provisions including baby food, nappies, wipes

Baby sitting and state of the art listening devices are standard in all hotels

CHILDREN & TEENS

In the Children’s Club children are

looked after for 12 hours daily where

they can enjoy a varied daily

programme of fun activities.

CHILDREN AGED 3-6 YEARS

The programmes are mostly separated according to age

groups and involve as much fun and action as possible.

CHILDREN’S SPAS IN HOTELS

Discover our child-friendly spa areas where your children can

relax – this service is provided in specific hotels.

KIDS & TEENS AGED FROM 7 YEARS

Ball games

Pony rides

Swimming lessons

Go-cart riding

Make-up festival

Fashion show

Children’s show

Climbing wall

Ski courses (snow or water)

Golf taster courses

AUTISM FRIENDLY

Our programme of Edutainment facilitated by Els for

Autism will incorporate the following features:

Accredited Autism friendly hotels

Sensory walls and floor patterns to support

way-finding

Minimal exposure to loud or highly active areas

Special LED lighting and emphasis on natural light

Autism-friendly activities in a dedicated area

A special sensory integration (SI) room will foster and allow sensory/motor development

through a climbing wall, ball/foam pit, inlaid spring floor and moveable swings

Highly trained staff utilising the latest systems from the Els Centre of Excellence

Full service resource for hotel staff and continual technical and sensitivity training

WATER SPORTS

Water sports and leisure facilities are a major attraction

at “First and Foremost Family Hotels”, suited to all

ages and specifically designed to provide a safe and

fun environment for children. Our themed water play

facilities include:

Indoor and outdoor pools

Toddler paddling area

Water parks

Water slides, water play facilities

Adult-only pool

Fully trained and certified life guards

Splash monitors and cctv

LEISURE & SPORTS

All “First and Foremost Family Hotels” are located in

stunning natural surroundings and first class holiday

destinations. Depending on your location, many

activities include:

Hiking, climbing, walking

Swimming, kayaking, snorkelling

Horse riding

Mountain biking

Golf

Tennis

Skiing, snowboarding, ice-skating, tobogganing

ROOMS & BUNGALOWS

From 46m2 – 180m2

Separate lounge & sleeping area for parents

Separate children’s rooms

Deluxe accommodation available with private

pool or jacuzzi

Wireless and free broadband available throughout the hotel

International TV in many languages

“First and Foremost Family Hotels” offer the highest standards of

rooms and facilities. We cater for families with babies, young

children or teenagers.

Separate children’s bathrooms and bedrooms

Child friendly materials

Fixtures adjusted to children and babies

Evolved hygiene standards

Toys and games available

Care items readily available: Baby care

package (cream, baby wipes, powder), baby

monitors, baby bath, thermometer, changing

mat, and many more.

FAMILY FEATURES

ROOMS & BUNGALOWS

FIRST CLASS HOTELS MANAGEMENT EXPERTISE

CORE EXPERTISE

The co-ordination and implementation

of concept, technical and design

elements during the development

and pre-opening phase’s.

PROJECT MANAGEMENT

The provision of total technical and

operational managerial expertise

and solid sales and marketing

infrastructures in order to maximise

on potential profit opportunities.

MANAGEMENT

The provision of concept, technical,

financial, managerial, sales &

marketing and public relations services

to owners on a consultancy basis.

CONSULTANCY Professional management of club

houses and facilities.

GOLF & LEISURE CLUB & FACILITY MANAGEMENT

CORE EXPERTISE

• Planning, implementation and

supervision of all marketing activities

including public relations, advertising,

collateral production, social media and

market research.

MARKETING SERVICES • Utilising our unique partnerships and

distribution networks in the implementation

of worldwide sales activities including

attending trade shows and conferences and

appointing strategic partners globally.

SALES SUPPORT

• Full in-house training

and development programs.

Strategic partnerships with

various hospitality and leisure

learning institutions.

TRAINING • The provision of

operational financial

management on behalf of

the property.

FINANCIAL SERVICES • Assistance in

sourcing potential

investors and partners

for owners and new

developments.

INVESTMENT

F&F FAMILY HOTELS

Management and operating fees

Room nights and rentals

International themed restaurants and coffee shops

Spas where applicable, retail outlets, restaurant franchises

Wellness, leisure and beach club facilities and fees

Day visitors

Children’s parties

REVENUE STREAMS

OPPORTUNITIES

•First and Foremost Hotels aim to be the leading family resort concept hotel company with the

partnership of Leading Family Hotels and Erne Els. The brand will feature exclusive luxury destinations

for families from Africa, Europe, Asia and the Middle East offering a marketing opportunity with the

following specific features:

- Professional child care for babies aged 3 months and up is a unique selling point

- Not school holiday specific by targeting the 0-5 year age group drives room rate and occupancy

Daily Average Room Rate: US$ 350-550/room

Over 90% Average Annual Occupancy is standard with most direct bookings resulting in minimum

commission payments

Leading Family Hotels have a database of users of over 350,000

High Return on Investment: Leading Family properties out perform competitive hotels

Many successful groups in the family market sector include Leading Family Hotels and Resorts,

Club Med, Mark Warner and Centre Parcs

MANAGEMENT PROFILES MIKE SCULLY I MANAGING DIRECTOR

Mike Scully heads First & Foremost Hotels and Resorts, a bespoke hotel asset, development and operations company.

With almost 30 years managing and developing hotels and

resorts on 3 continents Africa, Europe and the Middle East

Michael has achieved some remarkable successes through

achieving above market average return on investment for owners.

He has one daughter who is on the spectrum and is therefore uniquely aware of

the need for employment opportunities for those with autism.

Holiday Inn Crowne Plaza Midland - Manchester – Management and refurbishment

Mina Seyahi Marina - Dubai - design, developed and managed

Le Meridien Mina Seyahi - Dubai - design, developed and managed

Westin Mina Seyahi - Dubai - design, developed and managed

Dukes Hotel - St James - London - managed

Ibn Battuta Gate Moevenpick - mixed use development, concepts and management

Moevenpick Diera - Dubai - mixed use development, concepts and management

Royal Amwaj the Palm - Dubai - mixed use development and concepts

Oceana the Palm - Dubai - mixed use development and concepts

“Our aim is to respect and nourish local culture, while being the heart and soul of a city.”

MANAGEMENT PROFILES MAYER FAMILY HOTELS I PARTNER

Mayer Family Hotels GmbH is a company incorporated in

Austria who owns, operates and develops premium hotels

& resorts specialized to families with children. Ernst Mayer,

the company’s CEO, is considered the pioneer of family

vacation, member of the board of the Kinderhotels Europa

group, founder and stakeholder of Leading Family Hotels &

Resorts group.

Mayer Family Hotels owns and operates the largest and most prestigious family

resorts in Austria and Germany. Mayer Family Hotels’s key involvement will bring

the expertise in all areas of design specifications, operational standards, staff

training and client database with over 350,000 families, thus ensuring a high

number of direct bookings.

The group with its 4 five star hotels and over 50 three and four star Kinderhotels

have the cliental, resources and staff to facilitate the development of global hotels.

MANAGEMENT PROFILES ERNIE ELS I PARTNER

Ernie Els is one of the most successful golfers in the history

of the game, having won 70 tournaments since turning

professional in 1989, including two US Opens, two Open

Championships, and a record seven World Match play titles.

The international scope of Ernie's victories is second to none.

He is one of golf’s truly global players. Ernie was inducted into

the World Golf Hall of Fame in 2011. Ernie has successful business pursuits

off the course in design, academies, hospitality with The Els Club’s, Big Easy

Restaurants and apparel amongst many others.

Ernie is also a son, husband and father of two children, the youngest of

whom, his son Ben, has autism.

“We established the Els for Autism Foundation in 2009 with the goal of funding an Autism Center of Excellence, the first of its kind in the world. Autism hits families hard and I'll be fighting for the rest of my life to try and help others in the same situation."

ELS FOR AUTISM CENTER OF EXCELLENCE The Els are leading the charge to build a state-of-the-art

Autism Center, which broke ground in March of 2014 and

is scheduled to open for classes in August 2015.

Located in Jupiter, Florida, the Center will be in

international game changer for the autism community.

The campus will include an educational program for 300

students aged 3-21 with transition to adulthood and

vocational programs.

Athletic fields and a small golf course area to help develop

life skills through sport are also included within the Center.

Nationally and internationally, through the use of leading

edge technology, families, researchers and educators will

share and have access to best practices from experts in the

field of autism.

ELS FOR AUTISM AUTISM IN THE WORKPLACE It is well accepted that in many parts of the western world

1 in 68 children are now on the spectrum with this figure

being much higher in some areas and boys making up the

higher percentage in overall numbers.

We believe that First and Foremost Hotels along with Ernie

and Els for Autism can offer substantial opportunities for

adults on the spectrum and in doing so encourage other

organisations to follow suite. Some areas of employment

ideally suited could be:

Accounts

Stores & logistics

Kitchens

Housekeeping

Maintenance

Sport & play

Landscaping & gardens

Administration

CONTACT MIKE SCULLY

MANAGING DIRECTOR

FIRST & FOREMOST HOSPITALITY

2 Woodard Mews

Church St

Henfield, W Sussex

BN5 9NR, United Kingdom

UK Phone: +44 (0)203 6332221

Dubai Mobile: 0971 506246049 michael.scully@fandfintl.co.uk

Now is the time to capitalise on the opportunities available as world travel and tourism continues to grow.

ANNEX

ANNEX I CASE STUDIES

2014: Construction Starts

2015: Opening in the winter

Y1: €12'000'000 planned Annual Revenue

Y4: €18'000'000 planned Annual Revenue

Y1-Y4: 358€ - 550€ Average Room Rate

SuperiorRooms & Suites: 95

Team members: 145 Average Room Rate: €570

Annual Occupancy: 88%

Annual Revenue: 14,4 Mio Euro nett

2012: Acquisition Mayer Family Investment of 11 Million €

Target: biggest und best Hotel for Families in Germany

2011: Average Room Rate: €68 Occupancy: 64% €6,8m

2014: Average Room Rate: €340 Occupancy: 80% €14m

August 2014: Room Revenue: 354€ Occupancy: 98%

CASE STUDIES

TABLE 1 US$ Areas TABLE1.1

Rooms / Number 150 75sqm / 45sqm Income Rooms 15,330,000

Average Room Spend $350.00 F&B and events 3,066,000

Average Occupancy / % 80% Other income 2,299,500

Other F&B inc 20% Total Income 20,695,500

Day guests 15% Expenses 13,452,075

Business Center 0% GOP 7,243,425

Gym & Memberships 0%

Groups 0%

Running Expenses 65%

Building cost / Million 45,000,000 18000sq/m BUA $2500/sqm -$330K/rm

Pre-opening costs 4,500,000

ANNEX I TYPICAL INVESTMENT RETURNS

TYPICAL INVESTMENT RETURNS – 150 ROOMS

TABLE 2

Year Projected Profit Project Cost Versus Profits Balance Versus Cost

Construction 2015

Construction 2016

2017 7,243,425 49,500,000 42,256,575

2018 7,605,596 42,256,575 34,650,979

2019 7,985,876 34,650,979 26,665,103

2020 8,385,170 26,665,103 18,279,933

2021 8,804,428 18,279,933 9,475,504

2022 9,244,650 9,475,504 230,855

2023 9,706,882 230,855 (9,476,028)

2024 10,192,226 (9,476,028) (19,668,254)

2025 10,192,226 (19,668,254) (29,860,480)

2026 10,192,226 (29,860,480) (40,052,707)

Total 9,168,254 9,500,000 102,414,667

ANNEX I TYPICAL INVESTMENT RETURNS

TYPICAL INVESTMENT RETURNS – 150 ROOMS

PRIMARY BUILDINGS CAPACITY QUANTITY UNIT M2 TOTAL M2

STANDARD FAMILY ROOM 2 ADULTS + 2 KIDS 50 50 2500 PREMIUM FAMILY ROOM 2 ADULTS + 2 KIDS + ADDITIONAL 30 80 2400 RECEPTION 2 DESKS + 10 WAITING AREA 1 100 100 MAIN DINING 180 SEATS 1 325 325 KID'S DINING 90 SEATS 1 126 126 KITCHEN 1 250 250 CURIO SHOP 1 PAYPOINT 1 32 32 SPA AND WELLNESS 6 TREATMENT ROOMS 1 400 400 KIDS PLAY INDOOR 2400 0 BABY CLUB" " 20 KIDS 1 275 275 MINI CLUB" " 30 KIDS 1 300 300 MAXI CLUB" " 30 KIDS 1 600 600 TEENS ROOM" " 20 KIDS 1 250 250 CINEMA/THEATRE 160 ADULTS + 100 KIDS 1 270 270 KID'S GYMNASIUM 50 KIDS 1 250 250 SWIIMING POOL INDOOR 50 KIDS 1 200 200 KIDS TOILETS 5 KIDS 2 20 40 ADULT TOILETS 2 ADULTS 2 12 24 STAFF TOILETS 1 ADULT 2 8 16 STAFF OFFICE/FIRST AID 4 ADULTS 1 175 175 CHILDREN'S MEDICAL SERVICE 1 EXAMINATION/CONSULTATION KIDS PLAY OUTDOOR 0 3600 0 PLAYGROUND 50 KIDS 1 400 400 WETPLAY AREA 50 KIDS 1 1250 1250 PLAY STRUCTURE 50 KIDS 1 600 600 ALTERNATIVE PLAY AREA A 50 KIDS 1 400 400 ALTERNATIVE PLAY AREA B 50 KIDS 1 400 400 SPLASH POOL 50 KIDS 1 250 250 KIDS TOILETS 10 KIDS 2 40 80 STAFF TOILETS 1 ADULT 2 10 20 STAFF OFFICE/FIRST AID 4 ADULTS 1 200 200

Total 12133

ANNEX I AREA REQUIREMENTS

F&F FAMILY HOTEL AREA REQUIREMENTS

ANNEX I SITE FLOOR PLAN

2ND FLOOR 1770m2

TERRACE 375m2

56

49

55

48

54

47

53

46

52

45

51

44

50

43

42

35

41

34

40

33

39

32

38

31

37

30

36

29

1ST FLOOR 4600m2

14

7

13

6

12

5

11

4

10

3

9

2

8

1

GROUND FLOOR

RIGHT WING 14 X 2 UNITS = 28 LEFT WING 14 X 2 UNITS = 28

1020m2

RIGHT WING 14 X 2 UNITS = 28 LEFT WING 14 X 2 UNITS = 28 STANDARD FAMILY ROOMS 50M2

RECEPTION

BOH 500m2

28

21

27

20

26

19

25

18

24

17

23

16

22

15

ENGINEERING 300m2

CONVENIENCE STORE 300m2

TEENS ROOM 250m2

CINEMA/ THEATRE 270m2

STAFF OFFICE 170m2

KIDS GYM

225m2

MEDICAL & PHARMACY

120m2

MAIN DINING HALL KIDS DINING

KITCHEN 1020m2

MAXI CLUB 600m2

BABY CLUB 300m2

MINI CLUB

320m2

ANNEX I MAIN BUILDING FLOOR PLAN

PREMIUM FAMILY ROOMS 30 UNITS X 80m2

KIDS OUTDOOR PLAY AREAS

3600m2

KIDS INDOOR PLAY AREAS

2400m2

MAIN BUILDING

500m2

GROUND

FLOOR 300m2

WELLNESS & SPA 400m2

ADULT POOL 400m2

MAIN DINING 325m2

FOOD PREP & KITCHEN

250m2

K

IDS

DIN

ING

12

6m2

TERRACE 375m2

ANNEX I MAIN BUILDING FLOOR SPACE

KEY INDICATORS

This is First and Foremost, a family hotel for everyone

Hotels are to become a centre of employment for special needs focusing on autism

All hotels will be - Autism Friendly

Highest Return on Investment in the hospitality sector – Leading Family properties

out perform competitive hotels

Average room rates between $350 - $550

Initially 5 star and to develop 3-4 star sector

Each hotel to have a mini Center of Excellence to link in with Florida

Leading Family Hotels with 5 five star and over 50 3 – 4 star KinderHotels have over

350,000 families who regularly use their hotels

Due to their loyalty hotels pay minimal commissions making them highly profitable

With many years of experience our staff and training is second to none insuring

smooth safe worldwide operations

In many countries government grants and funding are available