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© copyright 2015 form follows function all rights reserved no unauthorised copying without prior approval

Ahmedabad Bangalore Chennai



Credo

It is the pervading law of all things organic and inorganic,

Of all things physical and metaphysical,

Of all things human and all things super-human,

Of all true manifestations of the head,

Of the heart, of the soul,

That the life is recognizable in its expression,

That form ever follows function.

This is the law.-Louis Sullivan


Jeffrey Carroll (Bangalore)

Designer with 18 Years of Industry Experience, including

Retail Design for Major International Brands, having strong conceptual skills in-depth understanding of Materials and

Project Management Experience, Jeffrey designed at RammS


Sudhanshu A Shilpi (Ahamadabad)

Sudhanshu hails from a long line of talented craftsperson's,

his skill and talent in timber detailing is exceptional. He is the modern day version of a

creative traditionalist, he brings with him 18 years of Design Experience, Shudhanshu

designed at RammS

Experience Design: Core Team



Design Approach: Start with a Bubble Diagram


Service Offering

OFFLINE

Experience Design

Project Management

Icon/Image/ Video Asset Promotion

Open Source Furniture & Ecology

3D Design Prototype and 3D Printing

To Scale Prototypes and Models



Experience Design & Project Management

Facades And Signage

Way finding (Touchscreen Mall Directory)

Store Design and Visual Merchandising

Displays, Roadshows, Exhibits

Workspaces and Offices

Signature Residences



Facades and Signage

Facades: The face of a store needs to be inviting, like the cover of a paperback, drawing customers in with breathtaking LED façade lighting and

graphics and interactive windows.

Signages: For multiple locations we create standardised signages not just in colour and branding, but also in size and process. We recommend Printform, a thermoforming process which allows printing and forming in large format. This

is a permanent solution to the age old problem of tubes fusing, (backlit with Osram / Oslon), or fabricated acrylic letters breaking off when vandalised.




Recent Projects Design & Build: Way-finding (Mall Directory)


Store Design & Visual Merchandising

Store Design: This is our forte. We are at our best in the retail space, delivering experiences to shoppers. The customer is king and we will pamper him. We were once told that “there is life in your ideas” and that we were “high calibre”. Remarks like these are the best reward from a client. Retail design is our

passion, second only to lighting design. Together we promise to create a story and high drama.

Visual Merchandising: A story is only as good as its narrator. Our window displays tell a story with visuals, props, styled

mannequins and dramatic lighting. Very often we even customise our props as our concepts are not readily available ‘off the shelf’… we created acrylic ice cubes for a champagne

glass, a denim painting for an ‘Art of Denim’ display.




Recent Projects Design and Build: Edge Boutique Project Cost- 12 L


Recent Projects Design & Build: Go Gifts Project Cost- 3.5 L



Recent Projects Design: Samsung India



Workspaces and Offices

Workspaces: Typically, employees spend 8 to 12 hours a day in their work environment. Therefore it needs to be planned for efficiency, with a dedicated space for every department, so that every function is carried out with the least amount of effort. For instance, the reception should be a warm and

welcoming space that creates a winning first impression on clients.

Offices: Productivity in the office can be boosted through optimized lighting solutions. We design and develop conference facilities with state of the art video conferencing to connect to offshore facilities. We also develop recreational facilities for

employees.




Recent Projects Design and Build: Bonanza Portfolios Project Cost- 23 L



Recent Projects Design & Build: Go Airlines ( BIAL- Airport Office)


Recent Projects Design & Build: Go Airlines ( BIAL- Airport Office) Project Cost- 8.76 L



Recent Projects Design & PMC: Invicus Engineering



Recent Projects Design & Build: State Govt of Victoria Office Project Cost- 13.5 L



Recent Projects Design & Build: Mr Vivek Menons Residence Project Cost- 63 L



Thank You

References and Site Visits on request:

AHAMADABAD: SUDHANSHU A SHILPI09427320103

[email protected]

BANGALORE: JEFFREY CARROLL08971639202

[email protected]

CHENNAI: ARJUN G09841739561

[email protected]

[email protected]

CONTRACTING EXCLUSIVLY THROUGH TOOLBOX (FS Furniture)

RAYS BUILDING SERVICES AND CARROLL ELECTRIC


mailto:[email protected]

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