few groups can identify as closely with india

8/7/2019 Few Groups Can Identify as Closely With India

1/16

Few groups can identify as closely with India's destiny and industrialprogress as the Mahindra Group. In fact, Mahindra is like a microcosmof India. Both were born around the same time, had the same aspirationsand both experienced the inevitable troughs

and crests in the journey towards their goals. And both continue to march on the path to progressand global recognition.

The birth of Mahindra & Mahindra began when K.C. Mahindra visitedthe United States of America as Chairman of the India Supply Mission.He met Barney Roos, inventor of the rugged 'general purpose vehicle' orJeep and had a flash of inspiration: wouldn't a

vehicle that had proved its invincibility on the battlefields of World War II be ideal for India'srugged terrain and its kutcha rural roads?

Swift action followed thought. The Mahindra brothers joined hands with a distinguished

gentleman called Ghulam Mohammed. And, on October 2nd, 1945, Mahindra & Mohammed wasset up as a franchise for assembling jeeps from Willys, USA.

Two years later, India became an independent nation and Mahindra & Mohammed changed itsname to Mahindra & Mahindra. Ghulam Mohammed migrated to Pakistan post-partition andbecame the first Finance Minister of Pakistan.

Since then, Mahindra & Mahindra has grown steadily in size and stature and evolved into aGroup that occupies a premier position in almost all key sectors of the economy. The Group'shistory is studded with milestones. Each one taking the Group forward. In fact, today, its totalturnover is about 7.1 billion dollars.

Mahindra is a group in a hurry, engaged in an ambitious, sustained and prolonged penetrationinto the global arena. Its spirit can be encapsulated in the words of the poet Robert Frost, afavourite of India's first Prime Minister, Pandit Jawaharlal Nehru:"The woods are lovely, dark and deep,But I have promises to keep,And miles to go before I sleep,And miles to go before I sleep."For Mahindra & Mahindra, this translates into many more milestones to be set up before it rests.If ever.

Mahindra family


2/16

J.C. & K.C. Mahindra, the founders of the Mahindra Group, hadthe same ambition: to prove to themselves and the world thatIndians were capable of being the best at whatever they chose todo. Accordingly, they gave up their professional careers at TISCOand Martin Burn respectively, and risked becoming entrepreneurs

by setting up their own company: Mahindra & Mahindra. J.C. MahindraIt was under their inspiring leadership that Mahindra & Mahindra made the first indigenous Jeepin the country in 1949. Their innovative spirit also showed during the days when the Companywas the leading importer of steel in the country. J.C. & K.C. Mahindra had to persuade theIndian Government to buy French rails for the fledgling Indian Railways because they felt thatthe British specifications were obsolete and not the best suited. To convince government officialsof the superiority of the French product, they laid down a short length of rail line with Frenchrails and invited the government authorities for a ride. During the journey, chilled champagnewas served in glasses filled to the brim. Legend has it that the train raced along, but not a singledrop of champagne was spilled, so smooth were the French rails. Needless to say, they madetheir point.

K.C. Mahindra

Interestingly, J.C. & K.C. Mahindra believed in globalisation decadesbefore it had become a buzzword. Even in the fifties, the Company hadBritish and German engineers on its rolls, and international tie-ups withMitsubishi, Willys, Perrine and Chrysler. Every venture they set updelivered satisfactory financial results and their company, Mahindra &Mahindra, has grown into one of India's largest corporate groups. Eventoday the Group is driven by the same vision that drove them then.

Mr. Keshub Mahindra - Chairman of Mahindra & Mahindra Ltd.

Mr. Keshub Mahindra, Chairman of Mahindra & Mahindra Ltd., is a graduate from Wharton,University of Pennsylvania, USA. After joining the Company in 1947, he became the Chairmanin 1963. Over five decades, his continuous involvement has enabled the Mahindra Group toreach where it is today.

He is a well-known philanthropist who redefined corporate governance by effectively

channelising funds into the social sector. He has contributed immensely to the cause of building

ethical corporations in India and is currently a part of numerous prestigious organizations and


3/16

committees. He was also appointed by the Government of India to serve on a number of

Committees including the Sachar Commission on Company Law & MRTP; Central Advisory

Council of Industries etc. Today, he is an icon, an inspiring business leader and a distinguished

corporate citizen that everyone looks up to. Mr. Keshub Mahindra is on the Board of Directors

of the following organizations:

Chairman of Mahindra Ugine Steel Co. Limited

Chairman of the Board of Governors of Mahindra United World College of India

Vice-Chairman of Housing Development Finance Corp. Ltd.

Chairman of Kema Services (International) Private Ltd.

Chairman, Tech Mahindra Foundation

Chairman, Mahindra Holdings Limited

Director in Bombay Burmah Trading Corporation Limited, The Bombay Dyeing &Manufacturing Co. Limited, Indian Institute for Human Settlements and PrudentialManagement & Services Pvt. Ltd.

Mr. Anand G. Mahindra

BRIEF CAREERHISTORYOF MR. ANAND G. MAHINDRA

Mr. Anand G. Mahindra, Vice Chairman and Managing Director of Mahindra & Mahindra Ltd. the flagship company of the US $6.3 billion Mahindra Group, which is among the top 10industrial houses in India - graduated from Harvard College, Cambridge, Massachusetts, Magnacum Laude. In 1981 he secured an MBA degree from the Harvard Business School, Boston,Massachusetts. He returned to India that year and joined Mahindra Ugine Steel Company Ltd(MUSCO), the countrys foremost producer of speciality steels, as Executive Assistant to theFinance Director. In 1989 he was appointed President and Deputy Managing Director of thecompany.

During his stint at MUSCO, he initiated the Mahindra Groups diversification into the newbusiness areas of real estate development and hospitality management.

In the summer of 1991, he was appointed Deputy Managing Director of Mahindra & MahindraLtd., the countrys dominant producer of off-road vehicles and agricultural tractors. He has sincebeen engaged in a comprehensive change programme in Mahindra & Mahindra Ltd. to make the


4/16

company an efficient and aggressive competitor in the new liberalised economic environment inIndia.

Iin April 1997, he was appointed Managing Director of Mahindra & Mahindra Ltd and inJanuary 2003 given the additional responsibility of Vice Chairman.

Mr. Mahindra was a co-promoter of Kotak Mahindra Finance Ltd., which in 2003 was convertedinto a bank. Kotak Mahindra Bank is one of the foremost private sector banks today.

Mr. Mahindra frequently shares his views and ideas on Indian economy and business through hiswritings in some of Indias leading business magazines.

patrolling the

borders

indias first prime

ministers ride

passing the pared of

time


5/16

CORE PURPOSE

We don'thave a group-wide mission statement. Our Core Purpose iswhatmakesallofuswantto getupandcome to workin the morning.'

- Anand G. Mahindra

Indians are second to none in the world. The Founders of our nation and of our Companypassionately believed this. We will prove them right by believing in ourselves and by makingMahindra & Mahindra Limited known world-wide for the quality of its products and services.

OUR GROUP

Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now aUS $7.1 billion Indian multinational. It employs over 1,00,000 people across the globe andenjoys a leadership position in utility vehicles, tractors and information technology, with a

significant and growing presence in financial services, tourism, infrastructure development, tradeand logistics. The Mahindra Group today is an embodiment of global excellence and enjoys astrong corporate brand image.Mahindra is the only Indian company among the top tractor brands in the world. It is today afull-range player with a presence in almost every segment of the automobile industry, from two-wheelers to CVs, UVs, SUVs and sedan. Mahindra recently acquired a majority stake in REVAElectric Car Co Ltd. (now called Mahindra REVA), strengthening its position in the ElectricVehicles domain.The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading globalbusiness and information technology services company, Satyam Computer Services. Thecompany is now known as Mahindra Satyam.

Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for itsfirst Sustainability Report for the year 2007-08 and has also received the A+ GRI rating for theyear 2008- 09.

AWARDS

Mahindra & Mahindra Ltd. received the prestigious NDTV Profit Business Leadership Award 2010 in the

Automobile Four Wheelers category.


6/16

Overview

The Mahindra Groups Automotive Sector is in the

business of manufacturing and marketing utility vehiclesand light commercial vehicles, including three-wheelers. Itis the market leader in utility vehicles in India sinceinception, and currently accounts for about half of Indiasmarket for utility vehicles.

Although created in 1994 following an organizationalrestructuring, the Automotive Sector can trace itsantecedents back to 1954. The iconic Jeep that ledAmerican G.I.s to victory in World War II is the very same

vehicle that drove the Mahindra Group to success inthe Automotive Sector. Mahindra & Mahindra Limited, the flagship company of theGroup, was set up as a franchise for assembling general purpose utility vehicles fromWillys, USA.

Over the years, the Group has developed a large productportfolio catering to a diverse customer base spanning ruraland semi-urban customers, defense requirements andluxurious urban utility vehicles. In 2002, it launched theindigenously engineered world-class sports utility vehicle-Scorpio, which bridges the gap between style and

adventure, luxury and ruggedness, and performance and economy.

The Group exports its products to several countries in Europe, Africa, South America,South Asia and the Middle East.

The Automotive Sector continues to be a leader in the utility vehicle segment with a diverseportfolio that includes mass transport as well as new generation vehicles like Scorpio,Bolero and the recently launched Xylo.

Mahindra & Mahindras foray into the three wheeler segment with Alpha and Champion

has also made it a leader in its category.

The International Operations of the Automotive Sector focuses on the internationalbusiness.

Mahindra Renault (MRPL) announced the launch of Logan, Indias first wide body car,sporting a host of class-defying features at an aggressive price. The Logan redefines its


7/16

segment in terms of spaciousness as well as performance, technology with the latestgeneration dci common rail engine. It has been designed for the Indian marketincorporating a contemporary styling and design.

Mahindra Navistar Automotives Ltd. (MNAL), a joint venture between Mahindra &

Mahindra Limited and International Truck and Engine Corporation, will manufacture trucksand buses for India and export markets. It will also provide component sourcing andengineering services to International Truck and Engine Corporation.

Mahindra Navistar (MNEPL) a second joint venture agreement with Mahindra & Mahindra,Ltd. focuses on producing diesel engines for Medium and heavy Commercial vehicles inIndia. Beginning in 2009, MNEPLs advanced diesel engines will power the full line oftrucks and buses produced by MNAL.

Overview

The Mahindra Group's foray into the two-wheeler segmentbegan with the acquisition of the business assets of KineticMotor Company Ltd. (KMCL) extending Mahindra's heritageand pedigree into the two wheeler space. The Two WheelerSector of Mahindra will design and market a full range ofscooters and motorcycles for the Indianand global markets. Thus, establishing a robust and end-to-end two-wheeler business in everysegment of the industry. The company has a state-of-the-art manufacturing facility at Pithampur,near Indore in Madhya Pradesh. The plant, products and processes are ISO 9001 certified fromDNV.

Mahindra & Mahindra's stringent quality standards, which are a part of its consumer centricapproach, will be reflected in all its products. The company uses the design and engineeringservices of its affiliates including the Italy based Engines Engineering. This ensures productdevelopment work that delivers technologically superior products with latest styling to its valuedcostumers. Engines Engineering offers specialized services in the area of motorcycle & scooterdesign and development. Some of the names associated with Engines Engineering includeFerrari, Ducati, Honda, and Yahama. The motorcycles developed by Engines Engineering haveindeed made a mark in the Moto GP Circles.


8/16

Mahindra also has a partnership with Taiwan's Sanyang IndustryCompany Limited (SYM). A US $ 1 billion automobile giant, SYM is aleading manufacturer of two-wheelers, including scooters, motorcyclesand ATVs. SYM has a complete, advanced research and design facilitythat develops products from concept upto production. The associationwith SYM translates into cutting edge technology and best productsfrom Mahindra.

Backed by the Mahindra Groups strong R&D support, Mahindra Two Wheelers plans tomarket a range of scooters, value engineered motorcycles and high-end motorcycles for theIndian and global markets. Within the overall two-wheeler strategy for Mahindra Two Wheelers

the product profile will range from top end motorcycles to entry level bikes. The range will alsohave a variety of scooters fulfilling different needs. In keeping with this strategy, Mahindraintroduced the Flyte as its first two-wheeler offering across all markets in India in April 2009.

Farm Equipment Sector (FES) is a part of US $6.3 billion Mahindra group, which is amongst thetop 10 industrial houses in India. The group has a leading presence in key sectors of the Indianeconomy, including the financial services, trade, retail and logistics, automotive components,

after-market, information technology and infrastructure development. Mahindra has recentlymade an entry in the two-wheeler segment.

The Mahindra group's Farm Equipment Sector (FES) is amongst the top three tractor brands in

the world. It has won the Japan Quality Medal in 2007. It also holds the distinction of being thefirst tractor company globally to win the Deming Application Prize in 2003. FES is the firsttractor company worldwide to win these honors. This shows the strong focus of FES on Qualityand Customer Satisfaction. Today, the domestic market share of FES is around 42%. (Mahindrabrand: 30% and Swaraj brand: 12%)


9/16

GROUP AT GLANCE

Automotive

Domestic Operartions

International Operations

Mahindra Renault Private Limited (MRPL)

Mahindra Navistar Automotives Limited (MNAL)

Mahindra Navistar Engines Private Limited (MNEPL)

After-Market Sector

Mahindra Spares Business

Mahindra First Choice

Mahindra First Choice Wheels Ltd.

Farm Equipment SectorDomestic Operartions

International Operations

Mahindra Gujarat Tractor

Mahindra Agribusiness

Mahindra Powerol

Mahindra USA

Mahindra Australia

Mahindra China Tractors

Financial Services Sector

Mahindra & Mahindra Financial Services Ltd (Mahindra Finance)

Mahindra Insurance Brokers Ltd.

Mahindra Rural Housing Finance Ltd (MRHFL)

Infrastructure Development Sector

Mahindra Lifespaces Developers Limited

Mahindra World City

Mahindra Infrastructure Developers

Hospitality SectorMahindra Holidays & Resorts

Information Technology Sector

Tech Mahindra


10/16

Bristlecone

Mahindra Satyam

Mahindra 2 Wheelers

Mahindra SystechForgings

Mahindra Forgings Limited - India Mahindra Forgings Europe - Ag

- GSA- Schonoweiss & Co GMBH- JECO- Stokes UK- Falkenroth

Engineering Services

Mahindra Engineering Engines Engineering Italy

Stampings

Steel

Ferrites

Contract Sourcing

Telematics

Composites

Castings

Gears

Mahindra Sar Transmissions Metalcastello Italy

Mahindra Aerospace

Defense SystemsMahindra Defense SystemsMahindra Special Services Group

Mahindra PartnersMahindra Odyssea

Mahindra Intertrade

Mahindra Steel Service Center

Mahindra MiddleEast Electrical Steel Service Centre (MMESSC)

Mahindra Logistics Ltd.

Mahindra Retail


11/16

Mahindra Special Services Group (MSSG), a strategic business unit under $6.7bn Mahindragroup, is a leading Corporate Security Risk Consulting firm that helps organizations reduce riskand enhance competitive advantage. Mahindra Special Services

Group was established in 2001 and since then has been a leading playerin assessing the risk exposure of an organization. MSSG protects physical and informationassets and minimizes losses of an enterprise focussing on good governance.

MSSGs consulting services are categorized under the following heads:

y Information Security Management Servicesy Physical Security Advisory Servicesy Technical Advisory Servicesy Governance Advisory Servicesy Change Managementy Reaching out to the world a global timeline..y In 1969 Mahindra established its export division with its first order of 600 jeeps for the

Yugoslavian market. And there began Mahindras Journey towards expanding its globalfootprint.

y 1970s Mahindra begins exporting vehicles to Nigeria and other African countries.Today, the company has a presence in almost 15 markets in Africa. It was also during the70s that Mahindra concluded exports of about 3300 units, mainly to Indonesia and

Yugoslaviay 1980s Mahindra exports its CJ 5 model as CKD units to Iran where it is sold under the

brand name of Saharay 1990s Mahindra begins exporting to Nepal in the early 90s and today, the mountain

kingdom is one of Mahindras key markets in neighboring countries CBU exports in Ro-Ro shipment was made to Ceylon , Kenya , Namibia, Mozambique in Africa .

y Circa 2000 The Bolero is launched, further transforming the image of the companywith its contemporary looks and style. Mahindra increased its global aspirations andexpanded further field. It was during this decade that Mahindras export division gainedfurther momentum.

y The winds of change were blowing through Mahindra as the company beganconsolidating its strengths in design. In 2002, M&M achieved a major milestone with thelaunch of Indias first indigenous SUV, the Scorpio. A runaway hit from the day of itsbirth, the Scorpio was by far one of the most exciting products ever developed by M&Mand one that would give it immense recognition.

y The success of the Scorpio in India further bolstered Mahindras global ambitions and thecompany actively began looking for partnerships overseas. The emphasis was now onestablishing a solid local presence as this was the key to long-term success and building


12/16

trust with the customer. In addition to the Scorpio, Mahindra also developed theMahindra Pik Up, based on the Scorpio platform, exclusively for overseas markets.

y In the early 2000s Mahindra made its presence in Tanzania, Sri Lanka, Congo,Madagascar, Mozambique, Ethiopia, Rwanda , Burundi and Nigeria .

y

yy 2004 A significant year for Mahindra, which sees the company open its first office

outside India marking its presence internationally.yy 2004 - An SKD (Semi Knocked Down) facility is set up in Uruguay for manufacture of

the Bolero Pik Up which is locally sold under the brand name of Cimarron. MahindraSouth Africa, a JV company, is also set up in South Africa for sale of the Scorpio and

Bolero Pik Up.y 2005 Mahindra Europe is established in Italy with the launch of the Scorpio (known as

the Mahindra Goa), and Bolero Pik Up. Mahindra also made a foray in the French marketin the same year.

y 2006 - M&M launches a product solely for the overseas market, the Mahindra Pik Upwhich was built on the Scorpio platform.

y With a growing global presence, Mahindra announced its entry in Spain at the MadridAuto Show. M&Ms debut in the country was led by the Mahindra Goa, the MahindraPik-Up and the Bolero Pick up range of vehicles.

y 2007 Mahindra consolidates its position in neighboring countries including Bhutan. Thecompany soon forays into Sudan Morocco, Algeria and Ghana, consolidating its position

in the African continent. Mahindra also ventures into Chile in South America with theintroduction of the Mahindra Pik Up.

y 2008 M&Ms first overseas CKD (Completely Knocked Down) operations areestablished in Egypt with the launch of the Scorpio. This was soon followed by CKDoperations in Brazil for manufacture of the Scorpio SUV and Pik Up range.

y The Scorpio SUV and Pik Up range is also launched in Peru and the Pik Up Double Cabis introduced in Paraguay, further consolidating the companys presence in SouthAmerica.

y M&M has a growing global footprint and has established itself in markets across theworld as one of the worlds most prestigious auto brands. The emphasis is now onestablishing a solid local presence in these countries as this was the key to long-term

success and building trust with the customer. With subsidiaries in South Africa, Europeand Australia and a strong presence in over 15 countries, it aspires to be globallyrenowned in Utility vehicles.

y International operations has ever since, enjoyed a healthy CAGR (64 % CAGR from F03to F08).

y In addition to the Scorpio SUV, Mahindra also developed the Mahindra Pik Up, based onthe Scorpio platform, exclusively for overseas markets. Further, we aspire to be the firstautomaker in USA. Today thousands of people use Mahindra vehicles every day and


13/16

perceive the Mahindra badge as a symbol of trust, reliability, durability, style andinnovation.

y The journey has just begun


14/16


15/16


16/16

few groups can identify as closely with india

Documents