> Marketing Analytics <Violating privacy to create value add

> Smart data driven marketing

Media Attribution & ModelingMaximise reach, awareness & increase ROI

Testing & OptimisationRemove barriers, drive sales

Boosting ROMI

Targeting & MerchandisingImprove engagement, boost loyalty

“Turning data into actionable insights to fatten the conversion funnel”

November 2014 © Datalicious Pty Ltd 2

> Datalicious product development

November 2014 © Datalicious Pty Ltd 3

SegmentEngage

Analyse

Measure

“Collecting, analysing and actioning data”

dataexchange

> Clients across all industries

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Advanced marketing analytics

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Breaking down data silos

Transactional data

> Rich profiles increase relevance

November 2014 © Datalicious Pty Ltd 8

3rd party data

+

Whole is greater than sum of its parts

Behavioural data

Prospects

Customers

Repeat customers

> Transactions plus behaviours

November 2014 © Datalicious Pty Ltd 9

+one-off collection of demographical data

age, gender, address, etccustomer lifecycle metrics and key dates

profitability, expiration, etcpredictive models based on data mining

propensity to buy, churn, etchistorical data from previous transactions

average order value, points, etc

CRM Profile

Updated Occasionally

tracking of purchase funnel stage

browsing, checkout, etctracking of content preferences

products, brands, features, etctracking of external campaign responses

search terms, referrers, etctracking of internal promotion responses

emails, internal search, etc

Site Behaviour

Updated Continuously

© Datalicious Pty Ltd 10

> Identify consumers across devices

WorkPC

HomePC

MediaPC

Mobile, Tablet

Point of Sale Etc

November 2014

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> The consumer data journey

To retention messagesTo transactional data

From suspect to To customer

From behavioural data From awareness messages

TimeTime

prospect

November 2014

© Datalicious Pty Ltd 12

Offer

Issue

Offer

> Design/optimise experiences

Email

Live chat Phone call

Phone call Letter Email

Issue

All customersSegment A, B, C

Segment D, EInfluencersHigh value

Display

Postcard

Display

FAQs

November 2014

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© Datalicious Pty Ltd 14November 2014

© Datalicious Pty Ltd 15November 2014

© Datalicious Pty Ltd 16November 2014

© Datalicious Pty Ltd 17November 2014

Find out more: http://data.li/1otiKXV (you’ve been tracked)

November 2014 © Datalicious Pty Ltd 18

Clive Humby: Data is the new oil

November 2014 © Datalicious Pty Ltd 19

Oil and data come at a price

November 2014 © Datalicious Pty Ltd 20

Find out more: http://data.li/Hpatjy (you’ve been tracked)

Number of times the word ‘privacy’ appears in books

© Datalicious Pty Ltd 21November 2014

http://data.li/HpbtnX, http://data.li/HpbAjc, http://data.li/HpbYOF

© Datalicious Pty Ltd 22November 2014

http://www.theguardian.com/technology/2013/oct/21/teenagers-careless-about-online-privacy http://data.li/HpaEv7, http://data.li/HpaHr5, http://data.li/HpaTqd

November 2014 © Datalicious Pty Ltd

Collecting data for the sake of itor to add valueto consumers?

23

© Datalicious Pty Ltd 24November 2014

Find out more: http://data.li/HpaYKy (you’ve been tracked)

© Datalicious Pty Ltd 25November 2014

© Datalicious Pty Ltd 26November 2014

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Find out more: http://data.li/1uU07zk (you’ve been tracked)

> Learning with every single click

November 2014 © Datalicious Pty Ltd 28

Using website and email responses to learn a little bite more about

subscribers at every touch point to keep

refining profilesand messages.

© Datalicious Pty Ltd 29November 2014

Find out more: http://data.li/Hpb1pC (you’ve been tracked)

© Datalicious Pty Ltd 30November 2014

http://data.li/HpcufD, http://data.li/Hpd5xZ, http://data.li/Hpd5Oy

© Datalicious Pty Ltd 31November 2014

Find out more: http://data.li/Hpe7Kd (you’ve been tracked)

© Datalicious Pty Ltd 32November 2014

http://data.li/1doE2g2, http://data.li/17sblQw, http://data.li/1doE9Iu

© Datalicious Pty Ltd 33November 2014

http://data.li/1doyIJH, http://data.li/1dozer5, http://data.li/1dozlDd

© Datalicious Pty Ltd 34November 2014

Find out more: http://data.li/18kOXcl (you’ve been tracked)

© Datalicious Pty Ltd 35November 2014

Find out more: http://data.li/1xdUHx0 (you’ve been tracked)

© Datalicious Pty Ltd 36November 2014

Find out more: http://data.li/HpeKn9 (you’ve been tracked)

© Datalicious Pty Ltd 37November 2014

Find out more: http://data.li/HpgKM4 (you’ve been tracked)

© Datalicious Pty Ltd 38November 2014

http://data.li/HphH75, http://data.li/HphG3g,

© Datalicious Pty Ltd 39November 2014

http://data.li/HpddgV, http://data.li/HpdhgD, http://data.li/Hpdu3p

© Datalicious Pty Ltd 40November 2014

Find out more: http://data.li/HpgZXJ (you’ve been tracked)

© Datalicious Pty Ltd 41November 2014

http://data.li/HphaC5, http://data.li/HphO2w, http://data.li/Hpi29R

© Datalicious Pty Ltd 42November 2014

Find out more: http://data.li/18kOQh0 (you’ve been tracked)

© Datalicious Pty Ltd 43November 2014

© Datalicious Pty Ltd 44November 2014

Find out more: http://data.li/1uTZWE5 (you’ve been tracked)

© Datalicious Pty Ltd 45November 2014

http://data.li/1doA07F, http://data.li/1doA3QQ, http://data.li/1doADxU

© Datalicious Pty Ltd 46November 2014

http://data.li/1doy4Mq, http://data.li/1doBnDl, http://data.li/1doBu1w

© Datalicious Pty Ltd 47November 2014

Find out more: http://data.li/18kOUgH (you’ve been tracked)

© Datalicious Pty Ltd 48November 2014

Find out more: http://data.li/18kPfQi (you’ve been tracked)

© Datalicious Pty Ltd 49November 2014

November 2014 © Datalicious Pty Ltd

Will privacy laws protect consumers in the future?Has it worked in the past?

50

November 2014 © Datalicious Pty Ltd

Are self-regulation and ethics the solution?Heard of ethical egoism?

51

© Datalicious Pty Ltd 52November 2014

Find out more: http://data.li/18kQCi6, http://data.li/18kQyij

© Datalicious Pty Ltd 53November 2014

Find out more: http://data.li/18kQwa9 (you’ve been tracked)

© Datalicious Pty Ltd 54November 2014

Find out more: http://data.li/18kOKG3, http://data.li/18kOMxB

© Datalicious Pty Ltd 55November 2014

Find out more: http://data.li/18kPsmJ (you’ve been tracked)

© Datalicious Pty Ltd 56November 2014

Technology killed privacy. Ethics are a sham. Long live smart data driven marketing

that adds value to consumers.

November 2014 © Datalicious Pty Ltd 57

Contact mecbartens@datalicious.com

Learn moreblog.datalicious.com

Follow ustwitter.com/datalicious

© Datalicious Pty Ltd 58

SMART DATA DRIVEN MARKETING

November 2014