festival in 15112013 - every company is a media company
Post on 21-Oct-2014
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DESCRIPTION
Presentation for the Festival In event at FIL on the main stage on the 15th of November.TRANSCRIPT
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Why I decided to write over 1,000 articles in 2 years on a blog that has no advertising.
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Your Company is a media company
“Every company has to become a media company -- because every company needs to master the technologies of publishing to their customers, staff, neighbors, and to raise their media profile against their competitors.”
Tom Foremski former reporter Financial Times
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Why Content?
• Building communities• Create Goodwill• Sharing content knowledge• B2B and/or B2C• Ownership• Reputation - association• They come to YOU• Don’t share shit on Facebook
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reputation by association
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“Everyone is entitled to his own opinion, but not his own facts.”
Daniel Patrick Moynihan
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• Article must have:– Facts | Analysis | Opinion | Relevance
• Every story has 2 sides– Which one do I relate to? Why?
• Be bold– Take a stance, specially when it isn't consensual
• Breaking news or veracity• Spontaneous, human, emotional
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ORGANIC GROWTH
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ADVERTISING
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SPONSORS
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monetize offline what you do online
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ROI?
• Conferences (exclusive content & networking)– press, blogger, media partner
• Speaking– paid / not paid
• Advisory work– not consulting
• Knowledge– priceless
• Advertising? no thanks
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go deeper
What we do
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go deeper
What we doWhat we should do
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go deeper
What we doWhat we should doWhat we must do
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THE WORLD IS MOBILE
x
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what’s next?
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KILLER content, service & product
build trustbe authentic
humanemphatic
+/- transparent
experimentlisten & talk &
listen
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final thought
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Creating content is like…