Colin Cento Ben Santiago

Kate LombardiKristy Haefelin

Enzo Ferrari and Luigi Chinetti

Racecar driver for Alpha Romeo in 1930s

Founded Ferrari with Luigi Chinetti in 1946

Enzo was the soul and Luigi was the brains behind the business

Europe was recovering from WWII so Ferrari focused on the United States

1948 – First production Ferrari 166M Barchetta

The Quintessential Ferrari – 275

Introduced in 1964

First road car to be suitable for racing

Birth of the Grand Tourismo (GT) Class

Helped build Ferrari’s reputation

GTO vs GTB

Pininfarina

One of the Greatest Cars Ever Made

Ferrari F40 40th Anniversary Ferrari (1987-1992)

Enzo Ferrari’s last car MSRP: $250,000

Twin Turbo V8 First Production Car Capable of 200 mph

Management of Service/Manufacturing

Maranello, Italy

4,700 cars built per year

Large proportion built in house

Machine/Casting Shop

3,000 workersOne person per engine

Working environmentLinking creativity to quality

Many facilities

Visionary planning

The Ferrari Culture: Quality Is Key

Environmental Culture Exotic Italian factory Trees and exotic scenery Models everywhere Building for every department

Organizational CultureStrict working hours for precision

Keeps owners involved with racing events

Ferrari’s Ethics

Precision Quality Exclusivity

True Enthusiast Racing Heritage Giving Back

Ferrari World

Located In Abu Dhabi, UAE Formula Rossa

Largest Indoor Structure Realistic Ferrari Experience

Latest Theme Park Technology Opened in 2010

Where Passion and Soul Come To Life

Ferrari.com

Easy to navigate Member login for exclusivity

Latest News Menu is clear and simple

The Current Ferraris

599 612

California 458 Italia

Ferrari 458 Italia: Calling All Challengers

Introduced in 2009

Current benchmark of its class

Only rear engine Ferrari currently made

MSRP: $230,000

Books Used For Research

Ferrari: The Road From MaranelloDenis Adler(Foreword by) Luigi Chinetti, Jr.

Ferrari: The Man, The MachinesStan Grayson

Enzo Ferrari 50 Years of MotoringPiero Casucci

Enzo Ferrari: The Man, The Cars, The RacesBrock Yates