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© 2010 IBM Corporation1

Cloud Computing

04/12/23

Smarter PlanetSmarter Planet

© 2010 IBM Corporation04/12/23


Fernando SousaIBM ITSM Cross Sectors Portugal

CloudViews 2010

IBM Cloud Computing Experience

CloudViews 2010

IBM Cloud Computing Experience


Cloud Computing

04/12/23


Attributes

A definition of Cloud Computing …

VISIBILITY CONTROL AUTOMATION

“Cloud” is an emerging consumption and delivery model for many IT-based services, in which the user sees only the service, and has no need to know anything about the technology or implementation

“Cloud” is an emerging consumption and delivery model for many IT-based services, in which the user sees only the service, and has no need to know anything about the technology or implementation

Metering & billing

Rapid provisioning

Flexible pricing

Elastic scaling

Advanced virtualisation

Standardised, consumable web-delivered services

Service catalogue ordering

Ease-of-use … New economics … Flexible sourcing


Cloud Computing

04/12/23


Delivery models

ORGANISATION CULTURE GOVERNANCE

Flexible Delivery Models

Public … Service provider owned and

managed. Access by subscription. Delivers select set of

standardised business process, application and/or infrastructure services on a flexible price per use basis.

Private … Privately owned and

managed. Access limited to client

and its partner network. Drives efficiency,

standardisation and best practices while retaining greater customisation and control

Cloud Services

Cloud Computing Model

…Customisation, efficiency, availability, resiliency, security and privacy

…Standardisation, capital preservation, flexibility and time to deploy

Hybrid …• Access to client, partner

network, and third party resources


Cloud Computing

04/12/23


Consolidate

Consolidation, systems management, and monitoring

Reduce infrastructure complexity, staffing requirements, and costs

Improve business resilience and utilization

Virtualise

Remove physical resource boundaries

Allocate less than physical boundary

Improve scalability, increase utilization

Reduce hardware costs and simplify deployments

Automate

Service catalog, metering, and automated deployment of virtualized resources

Integrated virtualization management with IT processes

Reduce overhead, improve productivity

Self Service

Centralized, robust, self serve portal for 24X7 access to services

Improve user satisfaction & productivity

Control and manage delivery, support & administrative costs

Simplified Shared Dynamic

Key building blocks of clouds are familiar…


Cloud Computing

04/12/23


Workloads on Public Clouds

Push Factors Index (Average Percent)

Bar

rier

s In

dex

(A

vera

ge P

erce

nt)

High push factors, low barriers

Data miningData warehouses

Transactional databases

E-mailCRM/Sales Force

ERP apps

Industry apps

Web/audio conferencing

Unified communications

Security

Data archiving

Data backupContinuity/DR

VoIP infrastructure

App servers Servers

Storage

Service/help desk

Test environment

Development environment

Training infrastructure

Desktop

Data center networkWAN capacity

App streaming

Low push factors, low barriers

Low push factors, high barriers High push factors, high barriers


Cloud Computing

04/12/23


Workloads on Private Clouds

App streaming

WAN capacity

Data center network

Desktop

Training infrastructureDevelopment environment

Test environmentService/help desk

StorageServers

App servers

VoIP infrastructure

Continuity/DR

Data backup

Data archiving

Security

Unified communications

Conferencing

Industry apps

ERP apps

CRM/Sales Force

E-mail

Transactional databases

Data warehouses

Data mining

High push factors, low barriersLow push factors, low barriers

Low push factors, high barriers High push factors, high barriers

Push Factors Index (Average Percent)

Bar

rier

s In

dex

(A

vera

ge P

erce

nt)


Cloud Computing

04/12/23


“Cloud” is a new consumption and delivery model inspired by consumer Internet services.

Enabled by Pooling and virtualization of resources Automation of service management Standardization of workloads

Cloud enables: Self-service Sourcing options Flexible payment models Economies-of-scale

“Cloud” represents: The industrialization of delivery for IT supported services

Consumption & Delivery Models Optimized by Workload

Cloud Services

Cloud Computing Model


Cloud Computing

04/12/23


9

Cloud Model Applies at all Levels of the IT Stack Exemplos

…y otros

IBM Test Cloud

IBM Softwaredisponivel na Amazon AMI

IBM CoD

InformationProtection Svcs.


Cloud Computing

04/12/23


Steps towards Cloud Computing

IT Roadmap Workload Assessment

Enterprise & Cloud Mix Implementation

Systems Storage

Network

ComputingInfrastructure

Platform & Applications

EmailBus

Apps

BPMSys

Mgmt

Info Mgmt

Web Svr

E-Mail, Collaboration

SoftwareDevelopment

Test and Pre-Production

DataIntensive

Processing

Database ERP

Enterprise

Private Public

Hybrid

Trad

IT

Capital

Private Cloud

Hybrid Cloud

Tim

e

TradIT

RentFinancial

Wo

rklo

adC

ust

om

Sta

nd

ard

ROI

1Architecture

Service Definition

Tools

Service Publishing

Tools

ServiceFulfillment &Config Tools

ServiceReporting &

Analytics

ServicePlanning

RoleBasedAccess

OSS

BSS

Infrastructure

Platform

Software

End Users,

Operators

ServiceCatalog

OperationalConsole

Cloud Services

Cloud Platform

2 3

4 5 6


Cloud Computing

04/12/23


Business Value

The journey to cloud…

ConsolidateConsolidateConsolidateConsolidate VirtualiseVirtualiseVirtualiseVirtualiseCentraliseCentraliseCentraliseCentralise AutomateAutomateAutomateAutomate OptimiseOptimiseOptimiseOptimise

> > > >

Organization Culture Governance

….requires an integrated and orchestrated approach.


Cloud Computing

04/12/23


Cloud Architecture

Service Definition Tools

Service Publishing Tools

ServiceFulfillment &Config Tools

ServiceReporting &

Analytics

ServicePlanning

Operational Support Services

Business Support Services

Infrastructure as a Service

Platform as a Service

Software as a Service

End Users,

Operators

ServiceCatalog

OperationalConsole

Cloud Services

Cloud Platform

How do you access the services?How do you access the services?

How do you plan for the services?How do you plan for the services?

What services are delivered and how are they supported?What services are delivered and how are they supported?

IBM Cloud Architecture


Cloud Computing

04/12/23


IBM Cloud Computing Services Offerings

Cloud Consulting

A portfolio of leadership products and services for optimizing with cloud computing that continues to grow to support customers with cloud building and cloud delivered offerings

Cloud Implementation Cloud Delivered

Infrastructure Consulting Services for Cloud Computing

Business Cloud Consulting Services

Security and Resiliency Consulting Services for Cloud

Resiliency Certification for Cloud Computing

Service Management for Cloud Computing

Test and Developer Cloud Services

Managed Security Services for Cloud Computing

End User Cloud Services Scale out File Services

LotusLive Computing on Demand Information Protection

Services Managed Data Protection for

desktops and laptops IBM products on Amazon EC2


Cloud Computing

04/12/23


IBM Cloud Services Portfolio:Enabling New Delivery Models

Smart business on the IBM cloud

IBM Smart Business Services

IBM Smart Business Systems

Standardized services on the IBM cloud

Preintegrated, workload-optimized systems

Private cloud services, behind your firewall, built and/or managed by IBM

IBM Lotus LiveIBM Lotus® iNotes®

IBM CloudBurst™ family

IBM Smart Business Test Cloud

IBM Smart Business Desktop Cloud

IBM Smart Business Storage Cloud

Analytics Collaboration Development

and test

Desktop and devices

Infrastructurestorage

IBM Smart Analytics System

Smart Business for Small or Midsize Business (backed by the IBM Cloud)

Infrastructurecompute

IBM Computing on Demand

IBM Information Protection Services

Business services

BPM BlueWorks (design tools)

IBM Smart Business Desktop Cloud

IBM Smart Analytics Cloud

Smart business expense reporting on the IBM cloud

IBM Information Archive

Smart Business Development and Test on the IBM Cloud (beta)

Global Technology Services

Smart Business End User Support


Cloud Computing

04/12/23


Integrates the service management software system with network, servers, storage, quickstart services, and financing as an integrated offering to deliver an internal private cloud

Fast start with IBM CloudBurst…Smart Business Systems, Purpose-Built Infrastructure

Based on 100+ customer engagements

Service Subscription

Service Delivery

Service Activation

Service Design

Service Operations

Customer Benefits?

Improved innovation - Dramatically improve business value and IT’s effect on time-to-market by enabling the business workloads to rapidly and accurately be deployed when and where they are needed.

Decrease operational expenses – Gain productivity increases in IT labor costs through automation. Maximize capital usage and reduce added capital expense.

Reduce complexity and risk - With automation and standardization the human error factor is minimized.

Customer Benefits?

Improved innovation - Dramatically improve business value and IT’s effect on time-to-market by enabling the business workloads to rapidly and accurately be deployed when and where they are needed.

Decrease operational expenses – Gain productivity increases in IT labor costs through automation. Maximize capital usage and reduce added capital expense.

Reduce complexity and risk - With automation and standardization the human error factor is minimized.


Cloud Computing

04/12/23


FilesMy Network

Meetings

Events

Chat

Activities

Survey FormsCharts

eMail

LotusLive


Cloud Computing

04/12/23



Cloud Computing

04/12/23


IBM Transformation

155 data centers to seven.

16,000 applications to 4,500.

$1.5 Billion savings.

Technology Adoption Program “TAP cloud” for 110,000 employees.

“Project Blue Cloud”

Hundreds of client engagements.

20 Cloud centers.

Proof-of-concepts.

IBM Research/Client collaborations.

Academic Alliance

Global collaboration.

27 Universities.

800+ students.

NSF grants to 14 schools.

IBM has invested to achieve insight, innovation and breakthrough solutions

Carnegie Mellon NedBank iTricity Wuxi HCMCUniv of Technology


Cloud Computing

04/12/23


IBM’s Cloud Labs support clients world-wide

Silicon ValleyCalifornia

WuxiChina

DublinIreland

JohannesburgSouth Africa

HanoiVietnam

BangaloreIndia

São PauloBrazil

SeoulS. Korea

BeijingChina Tokyo

JapanRaleighNorth Carolina

DohaQatar

Technology Incubation, Customer Engagements, In-Market

Experimentation

Technology Incubation, Customer Engagements, In-Market

Experimentation


Cloud Computing

04/12/23


IBM’s approach is based on our own transformation

1997 Today

CIOs 128 1

Host data centres 155 7

Web hosting centres 80 5

Network 31 1

Applications 15,000 4,700

From 2002 through 2007, IBM's own IT investments delivered a cumulative benefit yield of approximately $4 billion. For every dollar invested, we saw a $4 cumulative benefit.

IBM IT Transformation

Cloud-enabled on demand IT delivery solution

Self-service for 3,000 IBM researchers across 8 countries. Real time integration of information and business services.

The virtualised environment will use 80% less energy and 85% less floor space.

2X existing capacity, no increase in consumption or impact by 2010.

Project Big Green

Consolidation and virtualisation - thousands of servers onto approximately 30 IBM System z™ mainframes.

Additional virtualisation leveraging System p, System x and storage across enterprise.

Substantial savings being achieved in multiple dimensions: energy, software and system management and support costs.

Data Centre Efficiencies Achieved


Cloud Computing

04/12/23


IBM Research Computing Cloud (RC2) A living lab to advance Research strategies

India

Zurich

Provides self service “on demand” delivery solution for research computing resources

Zero touch support for the full life cycle of service delivery Order creation Approval process E-mail notification Automated provisioning Monitoring

Research Compute Cloud (RC2)

Watson


Cloud Computing

04/12/23


IBM Technology Adoption ProgramCloud de Inovação da IBM 2.500 inovadores lançam projectos e 110.000 empregados

adoptam e testam

Desafios : - Crescimento (120 novos projectos por ano) - Tempo de lançamento (1-3 meses) - Custo anual ($3.9 M)

Em 2008, o TAP foi transferido para um ambiente de cloud com self-service e aprovisionamento automático


Cloud Computing

04/12/23


Custos anuais: $3.9M

TAP sem Cloud TAP com CloudCustos anuais: $0.6M

Hardware (visão anual)

Operação e Administração

Energia

Software

Novos desenvolvimentos

Cus

to T

I anu

al

Hardware( - 89% )

Operação e Admin.( - 81% )

Lançamento (1 vez)

Orçamento disponibilizado

para novos investimentos ou como poupança

Energia( - 89% )

Software

84%

Período de amortização (payback) 73 días

Valor Actual Liquido (VAL) $7.5M

Taxa Interna de Retorno (TIR) 496%

Retorno do Investimento (ROI) 1.039%

Cálculos con periodo de depreciación de 3 años y tasa de descuento del 10%

poupançae/ou novo investimento


Cloud Computing

04/12/23


Example from cloud adoption at PSSC Montpellier- Comprehensive benchmark, briefing, and education facilities

Cloud Computing Improves Productivity in IBM Learning Center and Benchmarkhttp://www-01.ibm.com/software/success/cssdb.nsf/CS/ARBN-7QJVSV?OpenDocument&Site=corp&cty=en_us

IBM Light Benchmark YTY EvolutionMontpellier Benchmark Center

230 220163 158

186

33

132

182

0

50

100

150

200

250

300

350

400

2004 2005 2006 2007 2008

Years

# of

ben

chm

arks

per

form

ed

Traditional benchmarks Light Benchmarks

230220

196

290

368

IT TasksAutomated

Process

Manual

Time

Automated

Time

Identify resourceResources identified by business process

3 Days <1 Minute

Software installationRemote OS install/ software provisioning

5 – 10 Days <2 Hours

Configure security and network settings

Automated configuration 5 - 10 Days <1 Hour

Return server to free pool Automated deallocation Variable <1 Hour

Total Time 13-23 Days Half Day


Cloud Computing

04/12/23


Pike County SchoolsDesktop Cloud 27 escolas servidas por um cloud público da IBM

9.700 utilizadores e 1.400 postos de trabalho virtuais

64% de poupança em 5 anos com um investimento mínimo

Outros casos:


Cloud Computing

04/12/23


Wuxi – China Cloud Computing CentreSoftware Development Test• Cloud público a servir mais de 100 empresas• Construido pela IBM para o Municipio de Wuxi (China)• Vão ser criados mais 11 parques adicionais na China

Outros casos:


Cloud Computing

04/12/23


iTricity “IT as electricity”

Highlights Started in 2003 with cloud computing Moved early 2008 to the IBM Blue Cloud Supported from IBM Cloud Labs in Dublin and USA First commercial cloud centre in Benelux region (Belgium, Netherlands, Luxemburg) Focused on public, private, hybrid and compliant cloud computing Delivering Infrastructure as a Service to enterprise customers Offering services on Subscription and Usage based billing

Cloud SubscriptionLicense (12-36 months)• security management• availability management• continuity management• accessibility• compliance

fixed monthly fee

pay per cloud instance pay per Gb storage

pay per Mbs

Usage Based Billing (hour, day, week, month, …)

• capacity management• performance management

storagestorage

BLADESBLADES

networkCloudDesign

CloudUsage Profile

€ €


Cloud Computing

04/12/23


SK Telecom Cloud Computing Platform

“Our efforts to develop services with IBM and other partners reflect the latest trends in Web 2.0, which will ultimately enhance our customers' experience. Together with venture capital firms our aim is to create new business opportunities by rapidly commercializing the ideas of content developers, further advancing the development of the Information and Communication Technology industry.”

- Jong-tae Ihm, senior vice president and head of SK Telecom's Data Network Office

Reduction of new service development time, achieving faster time to market

Efficient management of resources, delivering reduction in capex & opex

Tivoli Provisioning Manager-based Development Platform-as-a-Service offering to allow Business Partners to quickly test, develop, and publish new end-user focused WAP services available on SK Telecom network

Service Management-enabled Cloud Delivery platform to run new WAP services in a workload optimized fashion.


Cloud Computing

04/12/23


Customer Success Story (animated)

Content Provider / Business Partner

Request Development Environment

Request Production Environment

Get Weather Forecast

Get Sports Results

PaaS

SaaS


Cloud Computing

04/12/23


Kantana Animation Studios

Cloud de Armazenamento Armazenamento centralizado e partilhado de grandes ficheiros

Escalabilidade de acordo com as necessidades de negocio

Pago por uso do armazenamento sem investimento inicial

Outros casos:


Cloud Computing

04/12/23


National Science FoundationCloud para Universidades +1100 servidores – 800TBytes

~40 universidades participantes

+1000 utilizadores (estudantes – investigadores)

Outros casos:


Cloud Computing

04/12/23


LotusLiveSoftware as a Service – Collaboration via the cloud

Rise of social networking

Consumer, Community,

Business Collaboration 21st

Century


Cloud Computing

04/12/23


Obrigado!

fernando sousa

Documents

cloud model

low barriers low push

scale cloud

ibm cloud computing

productivity self service

based services

infrastructure complexity

access endusers