ferdia chocolates portfolio
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Suzanne Jackson@SoSueMe_ie
25.69K Followers70,000 Instagram Followers
Ireland’s most Influential Beauty Blogger.
Layla Flaherty@LaylaFlaherty
45.6K Followers
Very well known Irish model and British Reality TV Personality.
Lucy Kennedy@KennedyLucy
19.2K Followers
Irish TV Presenter, Celebrity Mum.
Louise Duffy@louiseduffyshow
14.9K Followers
Radio Presenter Today FM, Girlfriend to Paul Galvin.
Seán Earley@seanearley
3,034 Followers
Digital Manager with Slattery Communications
Niamh Hopkins@NiamhHopkins
1,512 Followers
Senior PR Manager with Slattery Communications
Aileen Gaskin@AileenG89
286 Followers
PR Consultant with Communications Clinic.
Unfortunately they didn’t tweet us. Their combined number of followers is over 1.2 million!
We also sent treats to...
As well as....
Reach – Celebrity Drop
• In total, we managed to reach over 165,000 followers on Twitter.
• That figure is put into comparison with the 1.4 million followers we would have reached had everyone tweeted.
• Without Twitter Analytics, we can’t work out how many impressions we made – but it’s definitely a much higher number than this.
• We also reached 70,000 Instagram followers thanks to Suzanne Jackson
#FerdiaFavour
•According to Twitter Analytics site Tweetreach.com, our estimated reach was 21,230.
•It also tells us we made almost 35,000 impressions.
#FerdiaFavour
•We also saw a gain in followers from our #FerdiaFavour promotion.•We gained 100 followers in just two hours.
#FerdiaFavour – Sample Tweets
#FerdiaFavour – Tweets Received
#FerdiaFavour – Tweets Received
• We were asked by Ferdia to man some pop up stands over the course of the campaign.
• We took it upon ourselves to take the opportunity to build their online activity.
• We teamed up with DkIT Student’s Union to let students know about the great deals at our stand.
Social Activity for Stands
• We kept this trend going for every stand we manned throughout the campaign.
Social Activity for Stands
Valentines Week
Social Activity for Stands
St. Patrick’s Day
Social Activity for Stands
Mother’s Day