fepe apple final.ppt [modo de compatibilidad]...atl btl pr sponsoring city based trade mktg brand...

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Buildinga

BrandCommunicational

EfficiencyShop

Frequency

CommunicationPlatforms

CustomerActivationPlatforms

Selling(lots & fast)

Differentiation

Thenextsteps

Buildinga

BrandCommunicational

EfficiencyShop

Frequency

CommunicationPlatforms

CustomerActivationPlatforms

Selling(lots & fast)

Differentiation

Thenextsteps

Buildinga

BrandCommunicational

EfficiencyShop

Frequency

CommunicationPlatforms

CustomerActivationPlatforms

Selling(lots & fast)

Differentiation

Thenextsteps

Buildinga

BrandCommunicational

EfficiencyShop

Frequency

CommunicationPlatforms

CustomerActivationPlatforms

Selling(lots & fast)

Differentiation

Thenextsteps

Buildinga

BrandCommunicational

EfficiencyShop

Frequency

CommunicationPlatforms

CustomerActivationPlatforms

Selling(lots & fast)

Differentiation

Thenextsteps

Buildinga

BrandCommunicational

EfficiencyShop

Frequency

CommunicationPlatforms

CustomerActivationPlatforms

Selling(lots & fast)

Differentiation

Thenextsteps

Buildinga

BrandCommunicational

EfficiencyShop

Frequency

CommunicationPlatforms

CustomerActivationPlatforms

Selling(lots & fast)

Differentiation

Thenextsteps

Buildinga

BrandCommunicational

EfficiencyShop

Frequency

CommunicationPlatforms

CustomerActivationPlatforms

Selling(lots & fast)

Differentiation

Thenextsteps

Integrated Highspeed campaign across all channels

Highspeed USP as communication platform

ATL BTL City based Trade MktgSponsoringPR

Brand Communication Brand Experience

OOH / TV / Radio /Print / Internet

2play- and 3playMailings

Store routing /Store branding

Formel 1MS Kart Center /Speed Talk

Media coops / PR-Events

Q1 Promotion /Speed Cup andSimulator on Tour

UNITYMEDIA = HIGHSPEED BRAND

ATL BTL City based Trade MktgSponsoringPR

Brand Communication Brand Experience

OOH / TV / Radio /Print / Internet

2play- and 3playMailings

Store routing /Store branding

Formel 1MS Kart Center /Speed Talk

Media coops / PR-Events

Q1 Promotion /Speed Cup andSimulator on Tour

Understanding what I think about ...

... defines clearly where you can help me ...

... and grows the cake.

ATL BTL City based Trade MktgSponsoringPR

Brand Communication Brand Experience

OOH / TV / Radio /Print / Internet

2play- and 3playMailings

Store routing /Store branding

Formel 1MS Kart Center /Speed Talk

Media coops / PR-Events

Q1 Promotion /Speed Cup andSimulator on Tour

Understanding what I think about ...

... defines clearly where you can help me ...

... and grows the cake.

ATL BTL City based Trade MktgSponsoringPR

Brand Communication Brand Experience

OOH / TV / Radio /Print / Internet

2play- and 3playMailings

Store routing /Store branding

Formel 1MS Kart Center /Speed Talk

Media coops / PR-Events

Q1 Promotion /Speed Cup andSimulator on Tour

Understanding what I think about ...

... defines clearly where you can help me ...

... and grows the cake.