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Global @dvisor Global @dvisor report on Feminism Feminism and Gender Equality in 15 Developed Countries

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Il report di Ipsos Global @dvisor sul femminismo e parità di genere

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Page 2: Feminism slides

Global @dvisor

Global @dvisor report on Feminism © 2014 Ipsos

2

• These are findings of the research conducted by global research company Ipsos. The research was conducted on the “G@54”wave between February 4-18th, 2014.

• The monthly Global @dvisor data output is derived from a balanced online sample in 24 countries around the world via the Ipsos Online Panel system.

• For the results of the survey presented herein, an international sample of 12,047 in 15 countries were interviewed: Argentina, Australia, Belgium, Canada, France, Germany, Hungary, Italy, Japan, Poland, South Korea, Spain, Sweden, United Kingdom and the United States.

• Interviews were conducted among adults aged 18-64 in the US and Canada and aged 16-64 in all other countries.

• Approximately 1000+ individuals participated on a country by country basis via the Ipsos Online Panel with the exception of Argentina, Belgium, Hungary, Mexico, Poland, South Korea and Sweden, where each have a sample approximately 500+.

• The precision of Ipsos online polls are calculated using a credibility interval. In this case, a poll of 1,000 is accurate to +/- 3.5 percentage points and one of 500 is accurate to +/- 5.0 percentage points in their respective general populations.

Methodology

Page 3: Feminism slides

Global @dvisor

Global @dvisor report on Feminism © 2014 Ipsos

3

1. [WOMEN ONLY] To what extent do you agree or disagree with the following statement: In my country, I have full equality with men and the freedom to reach my full dreams and aspirations. Agree very much, Agree somewhat, Disagree somewhat, Disagree very much 2. [ALL RESPONDENTS] To what extent do you agree or disagree with the following statements: Agree very much, Agree somewhat, Disagree somewhat, Disagree very much [RANDOMIZE] I believe in equal opportunities for men and women--that women should be treated equally to men in all areas based on their competency not their gender I believe that men are more capable of doing things in society such as working, earning money, being educated and teaching than women I believe that women are inferior to men I believe that women should not aspire to do anything outside of the household and should produce children and tend to their family I believe there is currently an inequality between women and men in terms of social, political and/or economic rights in my country I advocate and support equal opportunities for women--I do more than just think about these things I actually speak up and out to change things for women in my country I define myself as a feminist--someone who advocates and supports equal opportunities for women I am scared to speak out and advocate the equal rights of women because of what might happen to me

Analytical Components

Page 4: Feminism slides

Global @dvisor

Global @dvisor report on Feminism © 2014 Ipsos

The Gender Gap

4

Page 5: Feminism slides

Global @dvisor

Global @dvisor report on Feminism © 2014 Ipsos

5

IR1. To what extent do you agree or disagree with the following statement: In my country, I have full equality with men and the freedom to reach my

full dreams and aspirations..

Base: women respondents only (n=6188)

Women: “I have full equality with men and the

freedom to reach my full dreams and aspirations”

14%

27%

24%

14%

27%

19%

17%

8%

13%

18%

6%

11%

9%

8%

6%

41%

51%

46%

55%

38%

46%

46%

54%

45%

35%

40%

35%

34%

34%

32%

24%

31%

18%

22%

24%

17%

19%

29%

24%

34%

30%

38%

33%

43%

45%

45%

42%

14%

8%

7%

17%

16%

9%

14%

8%

17%

15%

22%

14%

12%

19%

28%

Total

Canada

United States

Great Britain

Argentina

Poland

Australia

Sweden

Germany

Hungary

Belgium

Italy

South Korea

France

Japan

Spain

Agree very much Agree somewhat Disagree somewhat Disagree very much

* Values <5 not shown

Top 2

55%

78%

70%

69%

66%

65%

63%

62%

58%

53%

47%

45%

43%

42%

36%

30%

Page 6: Feminism slides

Global @dvisor

Global @dvisor report on Feminism © 2014 Ipsos

Identification as a

Feminist &

Advocacy for Equal

Opportunities for

Women

6

Page 7: Feminism slides

Global @dvisor

Global @dvisor report on Feminism © 2014 Ipsos

7

IR1. To what extent do you agree or disagree with the following statement:

Base: all respondents (n=12047)

20%

17%

37%

36%

30%

29%

13%

19%

I advocate and support equal opportunitiesfor women--I do more than just think aboutthese things I actually speak up and out to

change things for women in my country

I define myself as a feminist--someone whoadvocates and supports equal opportunities

for women

Agree very much Agree somewhat Disagree somewhat Disagree very much

* Values <5 not shown

Top 2

57%

53%

Feminism and advocacy for women’s rights

Page 8: Feminism slides

Global @dvisor

Global @dvisor report on Feminism © 2014 Ipsos

8

I advocate and support equal opportunities for women--I

do more than just think about these things I actually speak

up and out to change things for women in my country

IR2. To what extent do you agree or disagree with the following statements…

I advocate and support equal opportunities for women--I do more than just think about these things I actually speak up and out to change things for

women in my country

Base: all respondents (n=12047)

20%

39%

39%

44%

23%

24%

19%

17%

16%

13%

13%

14%

7%

16%

10%

37%

41%

38%

32%

47%

44%

43%

40%

37%

37%

37%

36%

41%

33%

33%

22%

30%

16%

15%

15%

23%

20%

26%

26%

36%

33%

30%

38%

41%

34%

39%

53%

13%

8%

9%

7%

12%

12%

17%

11%

17%

20%

11%

10%

17%

18%

23%

Total

Spain

Poland

Argentina

Italy

Sweden

Canada

Hungary

Australia

Belgium

France

Great Britain

South Korea

United States

Germany

Japan

Agree very much Agree somewhat Disagree somewhat Disagree very much

* Values <5 not shown

Top 2

57%

80%

77%

76%

70%

68%

63%

57%

53%

50%

50%

50%

49%

49%

42%

25%

Page 9: Feminism slides

Global @dvisor

Global @dvisor report on Feminism © 2014 Ipsos

9

I define myself as a feminist--someone who advocates

and supports equal opportunities for women

IR2. To what extent do you agree or disagree with the following statements…

I define myself as a feminist--someone who advocates and supports equal opportunities for women

Base: all respondents (n=12047)

17%

28%

27%

19%

19%

16%

18%

19%

26%

18%

14%

7%

14%

13%

5%

5%

36%

46%

38%

43%

39%

39%

37%

35%

28%

34%

36%

43%

35%

29%

32%

26%

29%

18%

17%

25%

28%

26%

29%

17%

28%

24%

30%

41%

31%

28%

50%

37%

19%

8%

18%

13%

13%

18%

16%

28%

18%

25%

20%

9%

20%

29%

13%

32%

Total

Italy

Argentina

France

Spain

Canada

Great Britain

Poland

Sweden

United States

Belgium

South Korea

Australia

Hungary

Japan

Germany

Agree very much Agree somewhat Disagree somewhat Disagree very much Top 2

53%

74%

65%

62%

59%

55%

55%

54%

54%

51%

50%

50%

49%

43%

37%

31%

Page 10: Feminism slides

Global @dvisor

Global @dvisor report on Feminism © 2014 Ipsos

Acknowledgement of

Gender Disparity

10

Page 11: Feminism slides

Global @dvisor

Global @dvisor report on Feminism © 2014 Ipsos

11

Beliefs: are women and men equal?

57%

23%

30%

46%

9%

22%

4%

9%

I believe in equal opportunities for men andwomen--that women should be treated

equally to men in all areas based on theircompetency not their gender

I believe there is currently an inequalitybetween women and men in terms of social,

political and/or economic rights in mycountry

Agree very much Agree somewhat Disagree somewhat Disagree very much

* Values <5 not shown

Top 2

87%

68%

IR1. To what extent do you agree or disagree with the following statement:

Base: all respondents (n=12047)

Page 12: Feminism slides

Global @dvisor

Global @dvisor report on Feminism © 2014 Ipsos

12

57%

70%

71%

72%

61%

67%

60%

79%

61%

63%

52%

51%

49%

46%

24%

22%

30%

24%

22%

21%

31%

24%

31%

13%

30%

27%

35%

34%

33%

32%

47%

49%

9%

5%

6%

6%

6%

6%

6%

7%

10%

9%

8%

13%

24%

25%

5%

6%

10%

9%

Total

Great Britain

Spain

Sweden

Australia

Canada

Italy

Argentina

France

United States

Germany

Belgium

Hungary

Poland

South Korea

Japan

Agree very much Agree somewhat Disagree somewhat Disagree very much

I believe in equal opportunities for men and women--that

women should be treated equally to men in all areas

based on their competency not their gender

IR2. To what extent do you agree or disagree with the following statements…

I believe in equal opportunities for men and women--that women should be treated equally to men in all areas based on their competency not their

gender

Base: all respondents (n=12047)

* Values <5 not shown

Top 2

87%

94%

93%

93%

92%

92%

92%

91%

90%

90%

86%

85%

82%

78%

72%

71%

Page 13: Feminism slides

Global @dvisor

Global @dvisor report on Feminism © 2014 Ipsos

13

23%

39%

34%

19%

31%

25%

17%

20%

20%

20%

19%

16%

16%

23%

23%

21%

46%

45%

46%

59%

44%

46%

54%

50%

48%

46%

45%

45%

45%

38%

37%

36%

22%

10%

16%

18%

21%

23%

24%

23%

25%

23%

25%

28%

27%

22%

26%

25%

9%

5%

5%

6%

5%

7%

7%

11%

11%

10%

12%

18%

14%

18%

Total

Sweden

France

South Korea

Spain

Italy

Japan

Great Britain

Australia

United States

Belgium

Canada

Germany

Poland

Hungary

Argentina

Agree very much Agree somewhat Disagree somewhat Disagree very much

I believe there is currently an inequality between women

and men in terms of social, political and/or economic

rights in my country

IR2. To what extent do you agree or disagree with the following statements…

I believe there is currently an inequality between women and men in terms of social, political and/or economic rights in my country

Base: all respondents (n=12047)

* Values <5 not shown

Top 2

68%

85%

80%

78%

74%

72%

71%

69%

68%

66%

64%

61%

61%

61%

60%

57%

Page 14: Feminism slides

Global @dvisor

Global @dvisor report on Feminism © 2014 Ipsos

Some Silenced

by Fear

14

Page 15: Feminism slides

Global @dvisor

Global @dvisor report on Feminism © 2014 Ipsos

15

I am scared to speak out and advocate the equal rights of

women because of what might happen to me

IR2. To what extent do you agree or disagree with the following statements…

I am scared to speak out and advocate the equal rights of women because of what might happen to me

Base: all respondents (n=12047)

6%

8%

7%

6%

5%

6%

14%

27%

17%

15%

16%

19%

16%

16%

14%

13%

13%

11%

11%

12%

10%

7%

33%

55%

20%

29%

31%

57%

38%

36%

32%

25%

30%

18%

31%

34%

25%

28%

49%

15%

56%

48%

47%

22%

43%

45%

50%

57%

52%

65%

53%

52%

63%

63%

Total

South Korea

Poland

Hungary

Italy

Japan

Belgium

Australia

France

Spain

United States

Argentina

Canada

Great Britain

Sweden

Germany

Agree very much Agree somewhat Disagree somewhat Disagree very much

* Values <5 not shown

Top 2

19%

30%

24%

23%

22%

21%

20%

19%

18%

18%

18%

17%

15%

15%

12%

9%

Page 16: Feminism slides

Global @dvisor

Global @dvisor report on Feminism © 2014 Ipsos

Support for Male

Dominance

16

Page 17: Feminism slides

Global @dvisor

Global @dvisor report on Feminism © 2014 Ipsos

17

5%

3%

3%

15%

10%

10%

28%

21%

22%

51%

66%

65%

I believe that men are more capable ofdoing things in society such as working,

earning money, being educated andteaching than women

I believe that women should not aspire todo anything outside of the household andshould produce children and tend to their

family

I believe that women are inferior to men

Agree very much Agree somewhat Disagree somewhat Disagree very much

* Values <5 not shown

Top 2

20%

14%

14%

Are men more capable, superior to women?

IR1. To what extent do you agree or disagree with the following statement:

Base: all respondents (n=12047)

Page 18: Feminism slides

Global @dvisor

Global @dvisor report on Feminism © 2014 Ipsos

18

I believe that men are more capable of doing things in

society such as working, earning money, being educated

and teaching than women

IR2. To what extent do you agree or disagree with the following statements…

I believe that men are more capable of doing things in society such as working, earning money, being educated and teaching than women

Base: all respondents (n=12047)

5%

5%

10%

8%

6%

7%

5%

9%

15%

30%

23%

26%

21%

16%

14%

13%

13%

7%

12%

13%

12%

11%

11%

8%

28%

48%

18%

54%

32%

26%

28%

33%

34%

17%

25%

27%

26%

24%

15%

21%

51%

17%

49%

16%

39%

52%

50%

49%

49%

67%

59%

59%

59%

63%

72%

69%

Total

South Korea

Poland

Japan

Hungary

Italy

United States

Australia

Germany

Argentina

Canada

Belgium

Great Britain

France

Spain

Sweden

Agree very much Agree somewhat Disagree somewhat Disagree very much

* Values <5 not shown

Top 2

20%

35%

32%

30%

29%

22%

22%

18%

17%

16%

16%

15%

15%

14%

14%

10%

Page 19: Feminism slides

Global @dvisor

Global @dvisor report on Feminism © 2014 Ipsos

19

I believe that women should not aspire to do anything

outside of the household and should produce children

and tend to their family

IR2. To what extent do you agree or disagree with the following statements…

I believe that women should not aspire to do anything outside of the household and should produce children and tend to their family

Base: all respondents (n=12047)

7%

5%

10%

21%

16%

12%

15%

11%

10%

9%

9%

9%

8%

7%

8%

8%

5%

5%

21%

40%

26%

15%

48%

20%

19%

20%

24%

18%

15%

8%

14%

15%

13%

14%

66%

35%

54%

65%

35%

65%

66%

69%

64%

70%

73%

81%

75%

75%

79%

77%

Total

South Korea

Hungary

Poland

Japan

Italy

United States

Australia

Germany

Belgium

Canada

Spain

France

Great Britain

Argentina

Sweden

Agree very much Agree somewhat Disagree somewhat Disagree very much

* Values <5 not shown

Top 2

14%

25%

20%

20%

16%

15%

15%

12%

12%

11%

11%

11%

10%

10%

8%

8%

Page 20: Feminism slides

Global @dvisor

Global @dvisor report on Feminism © 2014 Ipsos

20

I believe that women are inferior to men

IR2. To what extent do you agree or disagree with the following statements…

I believe that women are inferior to men

Base: all respondents (n=12047)

4%

2%

10%

19%

17%

15%

13%

11%

11%

10%

8%

10%

7%

8%

8%

7%

8%

22%

46%

34%

48%

18%

21%

13%

15%

18%

16%

19%

26%

18%

9%

12%

16%

65%

32%

45%

35%

65%

63%

73%

71%

70%

73%

70%

64%

72%

81%

79%

75%

Total

South Korea

Germany

Japan

Sweden

United States

Poland

Italy

Canada

Belgium

Hungary

Australia

Great Britain

Spain

Argentina

France

Agree very much Agree somewhat Disagree somewhat Disagree very much Top 2

14%

23%

21%

17%

17%

16%

15%

14%

12%

11%

11%

10%

10%

10%

9%

9% * Values <5 not shown

Page 21: Feminism slides

Global @dvisor

Global @dvisor report on Feminism © 2014 Ipsos

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With offices in 85 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,789 billion (2.300 billion USD) in 2012.

Visit www.ipsos.com to learn more about Ipsos’ offerings and capabilities.

About Ipsos

Page 22: Feminism slides

Global @dvisor

Global @dvisor report on Feminism © 2014 Ipsos

For information about this and other Global @dvisor products contact http://www.ipsosglobaladvisor.com/ or:

John Wright Senior Vice President and Managing Director, Global @dvisor Ipsos Public Affairs +1 (416) 324-2002 [email protected] Keren Gottfried Senior Research Manager, Global @dvisor Ipsos Public Affairs +1 (416) 572-4481 [email protected] The Ipsos Global @dvisor Syndicate Study is a monthly, online survey of consumer citizens in 24 countries and produces syndicated reports and studies specifically tailored to the needs of corporations, advertising and PR agencies, and governments. For information contact: Chris Deeney Senior Vice President and Managing Director Ipsos Public Affairs +1 (312) 665-0551 [email protected] Visit www.ipsos.com for information about all of our products and services. Copyright Ipsos 2010. All rights reserved. The contents of this publication constitute the sole and exclusive property of Ipsos.