1. 1. Investigating the commercial importance of target audiences and the extent to which they inuence marketing campaigns? A case-study of poster advertisements for superhero/comic-book lms in the British marketplace
2. 2. - Brief overview of the superhero/comic-book genre including current popularity - Background on Production, Distribution, and Exhibition circumstances - Target audience information and advertisement analysis - Conclusion ' anxiety about failure can mean that producers are reluctant to try anything new' (Stafford, 2007, p. 7) Avengers Assemble UK Weekend Box Office 15.78 million (The Guardian, 2012)
3. 3. $343,746,188 (Box Office Mojo, 2015)
4. 4. Film Production Budget X-Men: Days of Future Past (2014) $200 million Iron Man 3 (2013) $200 million Man of Steel (2013) $225 million The Dark Knight (2012) $230 million Avengers Assemble (2012) $220 million Green Lantern (2011) $200 million Spider-Man 3 (2007) $258 million X-Men: The Last Stand (2006) $210 million Superman Returns (2006) $204 million Spider-Man 2 (2004) $200 million (Finances Online, 2015)
5. 5. has always played an important role in the oligopolistic control of markets. It stimulates demand and maintains market shares where price competition is mutually disadvantageous to the rms involved. It further serves to defend the market against new entrants by raising the price of entry' (Garnham, 1990, p. 201)
6. 6. 'Through their domination of marketing and promotion, the majors ensure that it is their lms that the public wants to see and that cinema owners want to secure for their cinemas' (Kochberg, 1999, p. 30)
7. 7. Film Opening Sites UK Opening Weekend UK Box Office Gross X-Men: Days of Future Past (2014) 537 $15,392,815 Iron Man 3 (2013) 555 $21,215,105 Avengers Assemble (2012) 521 $25,670,014 Thor (2011) 500 $9,106,603 Iron Man (2010) 521 $11,712,073 X-Men Origins: Wolverine (2009) 488 $11,712,073 The Dark Knight (2008) 502 $22,285,591 Spider-Man 3 (2007) 522 $23,555,095 X-Men: The Last Stand (2006) 446 $13,181,822 Fantastic Four (2005) 406 $6,175,480 Spider-Man 2 (2004) 504 $13,180,732 (Box Office Mojo, 2015)
8. 8. Film Gender Attendance Percentage Man of Steel (2013) 68% Male Avengers Assemble (2012) 69% Male Captain America: The First Avenger (2011) 78% Male X-Men Origins: Wolverine (2009) 66% Male Iron Man (2008) 71% Male Hellboy 2 (2008) 69% Male X-Men 3 (2006) 65% Male Batman Begins (2005) 64.8% Male (BFI, 2015)
9. 9. 'Advertising conrms social stereotypes about gender roles and the relations of power in depictions of body posture and stereotypical posing conventions' (Schroeder, 2005, p. 62)
10. 10. Conclusion
11. 11. Filmography Avengers Assemble, Joss Whedon, Marvel Studios, USA, 2012 Captain America: The First Avenger, Joe Johnston, Marvel Studios, USA, 2011 Captain America: The Winter Soldier, Anthony & Joe Russo, Marvel Studios, USA, 2014 Daredevil, Mark Steven Johnson, Marvel Enterprises, USA, 2003 Fantastic Four, Tim Story, Twentieth Century Fox Film Corporation, USA, 2005 Iron Man 2, Jon Favreau, Marvel Studios, USA, 2010 Iron Man 3, Shane Black, Marvel Studios, USA, 2013 Jonah Hex, Jimmy Hayward, Warner Bros, USA, 2010 The Dark Knight Rises, Christopher Nolan, Warner Bros, USA, 2012 The Spirit, Frank Miller, Lionsgate, USA, 2008 Thor: The Dark World, Alan Taylor, Marvel Studios, USA, 2013 Watchmen, Zack Snyder, Warner Bros, USA, 2009 X2, Bryan Singer, Twentieth Century Fox Film Corporation, USA, 2003 X-Men, Bryan Singer, Twentieth Century Fox Film Corporation, USA, 2000 X-Men Days of Future Past, Bryan Singer, Twentieth Century Fox Film Corporation, USA, 2014 X-Men First Class, Matthew Vaughn, Twentieth Century Fox Film Corporation, USA, 2011
12. 12. Bibliography Avengers Assemble blows Battleship out of the water, The Guardian Website, (2012), http:// www.theguardian.com/film/filmblog/2012/may/01/avengers-assemble-battleship-uk-box-office [accessed April 2015] Film Industry Statistics and Reports, BFI Website, (2015), http://www.bfi.org.uk/education-research/film- industry-statistics-research [accessed April 2015] From Iron Man 3 to Hangover III: The Profit Breakdown of Mays Blockbusters, The Hollywood Reporter Website, (2013), http://www.hollywoodreporter.com/news/iron-man-3-hangover-3-562666 [accessed April 2015] Jennifer Lawrence is striking a blow for healthy, sweaty women, The Guardian Website, (2013), http:// www.theguardian.com/commentisfree/2013/nov/12/jennifer-lawrence-strong-healthy-sweaty-women [accessed April 2015] Robust Opening of Iron Man 2 and Summer Films, The New York Times Website, (2010), http:// www.nytimes.com/2010/05/10/movies/10box.html?_r=0 [accessed April 2015] The Full Comic Book Superhero Movie Schedule, Newsarama Website, (2015), http://www.newsarama.com/ 21815-the-new-full-comic-book-superhero-movie-schedule.html [accessed April 2015] Thor sequel hammers all opposition, while Philomena shows gentle class, The Guardian Website, (2013), http:// www.theguardian.com/film/filmblog/2013/nov/06/family-animation [accessed April 2015]
13. 13. Bibliography Angus Finney, The International Film Business: A Market Guide Beyond Hollywood (Oxon: Routledge, 2010) Jonathan Schroeder, Visual Consumption (Oxon: Routledge, 2002) Kerrigan, Finola., Peter Fraser and Mustafa Ozbilgin, Arts Marketing (Oxford: Elsevier Butterworth-Heinemann, 2004) Kochberg, Searle., Cinema as institution, in Jill Nelmes, An Introduction to Film Studies, second edition (London: Routledge, 1999) pp. 13-59 Nicholas Garnham, Capitalism and Communication: Global Culture and the Economics of Information (London: SAGE Publications, 1990) Roy Stafford, Understanding Audiences and the Film Industry (London: BFI, 2008)