FELLOWSHIPMEDIA PARTNEROPPORTUNITIES

2019

The Fellowship for British Hairdressing was founded in

1946 as the Fellowship of Hair Artists of Great Britain.

During the early years The Fellowship focussed on

hairdressing competitions and social events.

The 90’s saw the launch of F.A.M.E. (Fellowship Academy

of Merit and Excellence) established to promote a new

generation of British hairdressing and the F.A.M.E. Team

has now arguably become renowned as the premium

artistic team in British hairdressing with a global reputation

for creating the shining lights of the next generation of

industry greats.

In recent times The Fellowship has grown in stature and

now covers many areas of the professional hairdressing

industry but our main focus remains on promoting artistic

and creative quality via shows, seminars, education, best

practice and trends.

The Fellowship is unique; including the majority of top

stylists and salons and every major professional product

manufacture in the UK and beyond amongst its

membership. We currently have over 650 members with

a nationwide salon base of over 1000 premises, and

everyone working within each one of these premium

hairdressing salons and business can take full advantage

of our activities.

The Fellowship:Representing the UK’s finest

The Fellowship recognises, mentors, nurtures and

encourages young talent and the future hairdressing

generation through its ClubStar membership and

ClubStar Art Team, and its Project X and Colour Project

mentoring programmes.

The Fellowship also runs two scholarship programmes:

the legacy of two industry greats; Past Patron Vidal

Sassoon OBE and Past Chairman Christofer Mann.

The Sassoon Scholarship has become an annual

opportunity for members, or indeed someone from their

team, of undertaking four, one week Sassoon courses in

the name of the late Vidal Sassoon CBE with the added

benefit of a PR profile. Financial assistance is also

available to enable all members to take advantage of this

opportunity.

The Christofer Mann Step UP and SHINE Scholarship is

also run annually, in conjunction with the National

Hairdressers’ Federation to offer one lucky UK hairdresser

an exciting bespoke education package in the name of

industry legend and past Fellowship Chairman and

President Christofer Mann.

The Fellowship is unique;including the majority oftop stylists and salons andevery major professionalproduct manufacture in theUK and beyond amongstits membership.

Directed by the bestfor the best

The Fellowship is directed exclusively by members for

members and is run by a team of staff at its Head Office.

The Fellowship Council is a group of Fellowship members

who are elected by Fellow members at the annual general

meeting and using our rule book, which has been

developed over the years, provides the ultimate authority

on all matters. The Council members (including the

President, Vice-President, Chairman, Vice-Chairman,

Chancellor, Vice-Chancellor and members of various sub-

committees all work in these areas unpaid.

We encourage strategic interaction with other leading

industry organisations, associations and bodies to further

our aims and objectives.

Constantlyinnovating

The Fellowship F.A.M.E. Teamwas the first, and we

believe, remains the very best opportunity for young

hairdressers looking to raise their profile within the

industry.

Project X has become a fully established and highly

valued Fellowship initiative, often described as THE

ultimate finishing school for hairdressers.

The Colour Project devised along similar lines as the

successful Project X was specifically designed to draw on

the vast experience within our membership and our

unique stance within the industry gives us the freedom to

fully explore colour and technical education.

We are on the cusp of adding another string to our bow,

with the Barber Project set to launch in January 2019

proving our members’ an inspirational journey from men’s

hairdressing through to barbering so they can take full

advantage of the demand from their clients.

For our young members, ClubStar has become well

established with its own exciting artistic team, a clear

demonstration of the Fellowship for British Hairdressing’s

continuing commitment to supporting future talent.

Our motto “Creative Excellence” was declared in 2012 as a

fitting and appropriate representations of our membership

and we’ve recognised the fundamental changes which are

happening without industry. We’re fully committed to

supporting all stylists and salons.

The Fellowship:Creative Excellence

The Fellowship is a not for profit, best practice,

non-political hairdressing organisation.

The Fellowship strives to be a positive voice for quality

within professional hairdressing, both in the UK and

international, including its representation in trade and

consumer media.

The Fellowship aims to help maintain traditional

hairdressing skills and values, championing continuing

professional development, whilst at the same time

incorporating and encouraging innovative, progressive

and forward-thinking ideas.

The Fellowship actively encourages young talent and

ongoing education through its programmes and

scholarship.

The Fellowship exists for the benefits of its members and

hairdressing in general.

The Fellowship fully supports the Hairdressing Council

and its objectives.

The Fellowship activelyencourages young talentand ongoing educationthrough its programmesand scholarship.

GOALS AND OBJECTIVES FOR 2019

• Increase additional benefits for sponsors and members

• Maximise our use of digital platforms to showcaseour activity

• Continue to establish our nationwide membership base

• Continue to promote younger hairdressers

• Improve how the consumer perceives our industry

• Work with like minded organisations to promotehairdressing as a true profession.

WORKING FOR THE GREATER GOOD

• The Fellowship provides a forum for creative businessand social exchange and networking

• The Fellowship has a proven track record in promotinghighest quality education.

• The Fellowship promotes and runs an action packedcalendar of events for members and guests.

• The Fellowship encourages and promotes innovativeideas and events and strives for continuous professionaldevelopment and to be aspirational, forward thinkingand proactive.

• The Fellowship recognises and rewards quality throughthe Fellowship Awards, Fellowship Salon Awards andvarious honours, bestowed on membership and decidedby the Chancellery.

WHERE WE ARE TODAY

• The Fellowship for British Hairdressing now has over 650members.

• This encompasses over 1300 salons

• We now reach over 10,000 hairdressers nationwide

• The growth in our social media has been tremendousand recent Facebook Live posts reached over 300,000

• We work closely with international members via ourAffiliate International Membership programme.

The Fellowship encouragesand promotes innovativeideas and events andstrives for continuousprofessional developmentand to be aspirational,forward thinking andproactive.

NEW for 2019

Our growth in social media has been amazing and The

Fellowship has over 25,500 followers on Instagram and

the engagement rates from our social media platforms

are regularly reviewed and growth continues to be very

encouraging

LIVE LOUNGE BOLT-ONS

We have devised two, brand new, opportunities to enable

our sponsors to receive headline branding linked to our

increased digital activity. Your additional investment in a

Live Lounge @ Hair & Vision package will provide the

opportunity of recommending some of the masters

participating in the hair work and a special guest to be

interviewed at one of our established Hair & Vision events

across the UK. We’ve also introduced the opportunity to

support our Hair & Vision Studio events, this is a brand

new concept which we believe will be very popular

indeed.

PRESIDENT’S & CHAIRMAN’S VISION

• To maximise potential for our sponsors

• The continue to innovate our ‘Flagship’ events and offermore events across the UK

• To maximise our unique relationship with trade andconsumer media to raise the profiles of our Membersvia our activities

• To raise The Fellowship profile to the consumer

• To increase and drive regional membership andawareness

• To continually encourage new membership throughoutexisting members and sponsors

• To reinforce The Fellowship as a brand

• To continually improve and update our communicationmediums

WHY FELLOWSHIP SPONSORSHIP IS GREAT FOR YOUR COMPANY

• Powerful, relevant and apolitical brand association for all partners

• High-profile branding opportunities at The Fellowship’s most exclusive flagship events

• Support from trade media, affording excellent coverage for your teams participating in Fellowship events.

• The opportunity to target and influence the most visionary and respected hairdressers around the UKwith your key messages

• Access to an extensive calendar of national and regional events, offering unrivalled networking opportunities

• Effective PR/editorial opportunities in the Fellowship Magazine and on the Fellowship website

• Being part of the most long-standing, influential and dynamic organisation in hairdressing

• The potential to have a voice in the Fellowship’s future direction

• Potential for stage-time, endorsement and branding at key industry exhibitions and events where theFellowship has a presence

• NB Priority for using our coveted brands for shoots, sessions and media work is according to sponsorship levels.

THE FELLOWSHIP OFFERS

• House membership

• 2 VIP tickets for President’s Night

• 2 VIP tickets for the Luncheon and Awards

• Branding on marketing and Fellowship website

• Recognition at the Fellowship Luncheon & Awards

• One single page advertisement in one issue

Fellowship Magazine

• Single page advertising in Yearbook

• Single page editorial in Yearbook

Single BrandAlliance

OUR EXPECTATIONS

• An agreed, tangible benefit for our

organisation and members

Open to any organisation that can offer The Fellowship anopportunity which provides additional benefit to its members.

THE FELLOWSHIP OFFERS

• House membership

• 1 VIP ticket for President’s Night

• 1 VIP ticket for Luncheon and Awards

• Branding on marketing and Fellowship website

• Recognition at the Fellowship Luncheon & Awards

Single BrandPress Partner

OUR EXPECTATIONS

• An agreed, tangible benefit for our organisation

and members

• Coverage of Fellowship events on social media

platforms

• A minimum quarter/half page per month in print

for Fellowship events or members

• Coverage for Fellowship brand collection in print

and online (print minimum 1 collection per year)

Open to any hair press title – both trade and consumer

THE FELLOWSHIP OFFERS

• House membership

• 10 VIP tickets for President’s Night

• 12 VIP tickets for the Luncheon and Awards

• Branding on marketing and Fellowship website

• Recognition at the Fellowship Luncheon & Awards

• One single page advertisement per brand in one

issue Fellowship Magazine

• One single page advertisement per brand in

Yearbook

• One single page editorial per brand in Yearbook

• First line access to Fellowship Team collections

2-3 BrandsPress & Event Partner

OUR EXPECTATIONS

• Complimentary space for stage build

• Complimentary space for membership area

• Pre event marketing of stage shows and activities

• Coverage of Fellowship events on social

media platforms

• A minimum quarter/half page per issue in print

for Fellowship events or members

• Coverage for Fellowship brand collection in print

and online (print minimum 3 collections per year)

Open to Trade Press Titles who can additionally offer trade Exhibition event space for The Fellowship

Media Partner Packages

President: Ken Picton Chairperson: Simon Shaw Chancellor: Ashleigh Hodges Events Director: Ann Herman

General Manager: Carol Spencer Events and Projects Manager: Catherine McGlone Membership & Accounts: Tracey Fleming

Fellowship Hairdressing Limited

(limited by guarantee, company number 7479276) Trading as Fellowship for British Hairdressing

Bloxham Mill, Barford Road, Bloxham, Banbury, Oxon OX15 4FF Tel: 01295 724579 • www.fellowshiphair.com