Full Workshop

Front End Of Innovation

Copenhagen 2013

Christian Rangen

Elisabeth Ovstebo

Sparking

Strategic Innovation

Engage // Innovate

@engageinnovate

#FEIEMEA

Workshop goalsCreate new thinking modes

Connect strategy and innovation

Master new, visual tools for strategic innovation

Strategy

Strategy

The right Mindset

The right tools

Shared language

organization

Your Innovation Mapping

Score your organization on these 18 items,

using a 1 – 6 scale, 6 being the highest

Innovation Challenge?

I hope to gain….:

Part I

A Timeline on

Strategic Management*

*Rangen & Øvstebø, 2009/2010

Boston, 1963

…a Saturday…

"Bruce called a staff meeting for a Saturday morning in the fall of 1965. He explained that to survive, much less grow, in a competitive landscape occupied by hundreds of larger and better-known consulting firms, we needed a distinctive identity. He had concluded that we shouldn’t fight the competitive battle as generalists, but should instead stake out a special area of expertise.

"He asked what we thought that specialty should be. Many suggestions were offered, but in each case we were able to identify several other firms that already had strong credentials in that particular area. The discussion began to stall.

Then Bruce asked a momentous question: ‘What about business strategy?’ I objected: ‘That’s too vague. Most executives won’t know what we’re talking about.’ Bruce replied, ‘That’s the beauty of it. We’ll define it.“

http://www.bcg.com/this_is_bcg/bcg_history/bcg_history_1963.html

1950 1960 1970 1980

TQM

BCG StrategyKnowledge

workers

Positioning

Transformational

leadership

Concept of

strategy

Porter’s

5 FCorporate

Strategy

BCG

Matrix

PESTEL

PLC

Scenarios

SWOT

1980 1985

Six Sigma

”In search of

Excellence”

7 S

Value

Chain

Resource-

based view

VRIO

TQM (2)

Lean

Balanced

Scorecard

Strategic

intentKnowledge

company

Crafting

strategy

1990 1995

BPR Networks

Disruptive

innovationCore

Competences

BSC (2)

Learning organizations

Mass custimization

Positive

psychology

Strategymaking

as serious playDisruptive technologies

Intellectucal

capital

Employee engagement

Strategy

safari

HR-

championCompetitive

advantage

through people

Sears case

Strategy as

revolution

Ongoing dynamic

prosess

Rise and fall of

strategic

planning

2000 2005

Strategy

maps

BusinessEQ

NPS

Blue Ocean

Strategy

The Long

Tail

Stratey

Index

Human

Sigma

Management

Innovation(2)

Office of

Strategy

Management

Deep

Discount str.

Gallup

path

Knowledge-

based theory of

the firm

Execution

Crowd-

sourcing

Say your

strategy?

Business

ModelsBusiness

Model

Canvas

Strategic

Imagination

Three-boxes

Approach

Strategy

Canvas

2010 2013 2015

Future Back

Migration

Mapping

Innovation

Pyramid

Holistic

Innovation

Model

Innovator’s

DNA

Strategic

Innovation

Canvas

Innovation

Thinking

Modes

24

1

3

6

5

WAVEBackground work

Action research

2010 2011 2012 2013

2010 2011 2012 2013

Powerful & iterative learning process

www.strategytoolsforthenextgeneration.com

2

4

1

3

1

Innovationthinkingmodes

2Strategic Innovationcanvas

3InnovationPyramid

Action Roadmap

4

Part II

In strategic thinking, we have learned that there is no such thing as a mature industry:

Steven Denning, 2012

there is only an

industry to which

imagination has

yet to be applied.

‘’We need…new ideas,

new knowledge and brave*people’’

*Research, Innovator’s DNA, 2011

- Leif Johan SevlandONS CEO, August 2012

“….We need more people with the imagination to create the future…..”

- Professor Stéphane Garelli, IMD, talking at Pulpit // 2012 in Stavanger, september 2012

‘’The secret is having an

offensive mindsetmindsetmindsetmindset

rather than a defensive

mindset’’

Gary Hamel, Professor, Management Innovator

THE THE THE THE KEYKEYKEYKEY IS IS IS IS TO TO TO TO ADOPTADOPTADOPTADOPT

A DISRUPTOR'S A DISRUPTOR'S A DISRUPTOR'S A DISRUPTOR'S MINDSETMINDSETMINDSETMINDSET

JAMES MCQUIVEY', FORRESTER RESEARCH, 2013

Anybody can be strategically

- David Kelley, IDEO

creative. You just haveto learn how.

InnovationThinking

Modes

PirateThinking

Think Big

DreamBigger

Just outside…

A pirate…

Likes to change things

Likes to challenge the status quo

Is a disruptor by nature

Softdrinks

The 70’s

1984

1987

2008

The two owners, among the

world’s 250 wealthies people.

Books

Amazonians are leaning into the future, with radical and transformational innovations that create value for thousands of authors, entrepreneurs, and developers. Invention has become second nature at Amazon, and in myview the team’s pace of innovation is even accelerating – I can assure you it’s very energizing.

Jeff Bezos, CEO, Amazon.com

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Amazonians are leaning into the future, with radical and transformational innovations that create value for thousands of authors, entrepreneurs, and developers. Invention has become second nature at Amazon, and in myview the team’s pace of innovation is even accelerating – I can assure you it’s very energizing.

Jeff Bezos, CEO, Amazon.com, 2012

Strategic Innovation Canvas

World’sgreatest

Books… Norwegian online bookstore

Books

Amazingservice

CD

‘’19types’’

MarketPlace

CLoud

Kindle

Apps

Streaming

Buy authors

World’s2nd largest

‘’The secret is having an

offensive mindsetmindsetmindsetmindset

rather than a defensive

mindset’’

Gary Hamel, Professor, Management Innovator

Now you go: round 1

Your Strategic Innovation Canvas

Map out your canvas

Part III

BCG Innovation Report, 2009

want

more innovation

But….getting

innovation right

requires new

leadership skills.

- Dave Allan and Matt Kingdon, 2011

We need to

open our eyesand dramatically

increase our

understanding and

mastery of innovation.

We need

new tools

and models.

The Innovation Pyramid

Nine levels of Innovation

More demanding

Easier

1. Design & marketing

€ 4,4

€ 0,4

1.

Produkt

2. Products

13 types…

3. services

4. Markets, customers & Channels

5. technology

6. processes

7. management

8. Business model

9. industry

ofNinelevels

innovation

?

Now you go: round 2

Solving your innovation challenge

Groupwork

Action Roadmap

is designed….

to take you from this…

and this…

to this.

Organize for 4 min

Present for 2 min

‘’The single biggest barrier

to strategic

innovation

is the limits

of our minds’’

Thank you

Christian Rangen is an author, speaker and consultant on strategy, innovation and

leadership. His consulting projects focus on strategic innovation. Today he his

creative skills to developing Strategytoolsforthenextgeneration.com

He gives a range of keynote presentations across Europe. His upcoming

presentations include Strategy Tools for the Next Generation (Stavanger), Innovation

and Leadership (Oslo), Innovation Pyramid at World Innovation Convention (Cannes)

and Sparking Strategic Innovation at Front End of Innovation (Copenhagen)

Christian is Co-founder and Partner of Engage // Innovate – a Scandinavian think-tank

and consulting company. Here he works with senior leadership on innovative

strategic transformation. His fifth book is scheduled for 2013.

He is also a lecturer at BI Norwegian Business School. Here at teaches strategic

management, change management, innovation and leadership at both executive and

bachelor levels. His focus is innovation, change, leadership and technology. Using

Apple, Facebook, Spotify, Amazon and Google as key learning cases, Christian teaches

radical innovation and business model innovation in an easy to understand manner.

Christian is also the happy owner of the boutique hotel Villa Vista Taiba – a paradise

for passionate kitesurfers…….. and global management training camp quickly in

growing demand.

Christian Rangen

Elisabeth Øvstebø (Ovstebo) is Managing Partner and Co-founder of Engage // Innovate – a

Scandinavian think-tank and management consulting company. She also runs

Strategytoolsforthenextgeneration.com

Elisabeth speaks, consults and coaches clients on innovative strategic transformation. Her

areas of expertise are strategy execution, leading transformational change, coaching,

leadership- and sales training.

She is mentor at NHO's Global Future Program. She also teaches marketing and strategy for

the Norwegian oil and gas industry.

She runs workshops and give talks on leadership, sales, strategy and innovation. Her

upcoming events include “Innovation Pyramid” at World Innovation Convention (Cannes) and

“Sparking Strategic Innovation” at Front End of Innovation (Copenhagen, 2013).

Her first book, “Dream Bigger: Your Personal Innovation Sketchbook” was published in June

2012. Today she’s working on her second, “Strategy Tools for the Next Generation”.

Elisabeth has extensive experience from the financial sector, leading development programs

on leadership, sales and organizational development. She holds a Master of

Management in from BI –Norwegian School of Management.

Elisabeth is also the happy owner of the boutique hotel and Management Camp Villa Vista

Taiba, in Ceara, Brazil. Here she charges her energy and develops a range of concepts and

ideas for her client

Elisabeth Øvstebø