feel good drinks
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presentation boardsTRANSCRIPT
THE FEEL GOOD FACESfeel good drinks label designs//concept
YCN Feel Good DrinksBrief: #1
Emily BallLeeds College of Art
Smiling is contagious.
In a study conducted in Sweden, people had difficulty frowning when they looked at other subjects who were smiling, and their muscles twitched into smiles all on their own.
INITIAL IDEAS & CONCEPTexisting competitors//ideas
YCN Feel Good DrinksBrief: #1
Emily BallLeeds College of Art
Competitors
Innocent: inclusion of mini beaniesgive each drink it’s own characterand an additional reason to purchase the product
Firefly: photography showing peoplebeing active, healthy, having funcreates these associations with the product itself
Label designs for a spicy condiments range:use of the photographed faces, again adds character to each product and also reflects how the product will make the user feeland the experience it provides
DESIGN DEVELOPMENTexperimentation//layout ideas
CLOUDY LEMONfruit, water & no added sugar
APPLE & BLUEBERRYfruit, water & no added sugar
O R A N G E & M A N G Ofruit, water and no added sugar
fruit, water and no added sugarORANGE&PASS ION FRUIT
YCN Feel Good DrinksBrief: #1
Emily BallLeeds College of Art
Concept
To encourage people to smile and feel good when seeing the cheeky faces on the labels.To give each flavour drink, an individual ‘feel good’ character/personality.
FINAL LABEL DESIGNSfeel good faces//still range
YCN Feel Good DrinksBrief: #1
Emily BallLeeds College of Art
FINAL PRODUCTSfinal label designs in context//mock-ups
YCN Feel Good DrinksBrief: #1
375mlfruit, water and no added sugar
APPLE&BLUEBERRYwww.feelgooddrinks.co.uk
Mixed Fruit Juice Drink
100% Natural Ingredients
grape, orange 11%, lemon, mango 1%, passion fruit, apple, acerola
64% Fruit Juice (from concentrate)
We don’t add sugar lumps to our drinks, not even a smidgen, just fruit and water
1 of your 5 a day...
C R A N B E R R Y & L I M Efruit, water and no added sugar
375ml www.feelgooddrinks.co.uk
Mixed Fruit Juice Drink
100% Natural Ingredients
grape, orange 11%, lemon, mango 1%, passion fruit, apple, acerola
64% Fruit Juice (from concentrate)
We don’t add sugar lumps to our drinks, not even a smidgen, just fruit and water
1 of your 5 a day...
CLOUDY LEMONfruit, water and no added sugar
375ml www.feelgooddrinks.co.uk
Mixed Fruit Juice Drink
100% Natural Ingredients
grape, orange 11%, lemon, mango 1%, passion fruit, apple, acerola
64% Fruit Juice (from concentrate)
We don’t add sugar lumps to our drinks, not even a smidgen, just fruit and water
1 of your 5 a day...
ORANGE&MANGO375ml
fruit, water and no added sugarwww.feelgooddrinks.co.uk
Mixed Fruit Juice Drink
100% Natural Ingredients
grape, orange 11%, lemon, mango 1%, passion fruit, apple, acerola
64% Fruit Juice (from concentrate)
We don’t add sugar lumps to our drinks, not even a smidgen, just fruit and water
1 of your 5 a day...
Emily BallLeeds College of Art