TEAM 4

M.BOURGUOIN – J.BURGOS – P.L MORETTON – E.VITTOZ

BEFORE THE GAME

=> Not very prepared

=> had some difficulties to start

OUR STRATEGY

1. Focus on the Top Management,2. Create a lobbying group in order

to convince the CEO to adopt the innovation.

>> Objectives : 3 adopters within 3 months.

OUR TACTIC

WHAT DECISIONS WORKED ?

Personnal profileFace to Face meeting

Internal magazine

WHAT DECISIONS DIDN’T WORKED ?

DirectiveMails

We didn’t identificate the good persons who could influenced the

CEO.

RESULTS

OUR FEELINGS