EFFECTIVE FEEDBACKSBusiness Communication

WHAT IS FEEDBACK?

Process in which the effect or output of an action is returned to modify the next action.

Feedback is your audience’s response; it enables you to evaluate the effectiveness of your message.

If your audience does not understand what you mean, you can tell by the response and then refine the message accordingly.

Feedback – As a Part of Communication Process• Feedback is the key

component of the communication process.

• It completes the process.

• Feedback ultimately provides an opportunity for the sender to take corrective action to clarify a misunderstood message.

GIVING FEEDBACK EFFECTIVELY

Try to make it a positive process Make it regular Prepare your comments Be specific Criticize in private Talk about positives too Provide specific suggestions Follow up

IMPORTANCE OF FEEDBACK

It completes the whole process of communication and makes it continuous.

It makes one know if one is really making sense. It is a basis for measuring the effectiveness of

communication. It is a good basis for planning on what next to be done. Communication will be useless without feedback. Feedback paves way for new idea generation.

THANK YOU!