feed denver: harvesting urban entrepreneurship
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Urban Farms & MarketsFeed Denver
Urban Farms & MarketsFeed Denver
Alexander | Anderson | borowski | Calkin | Danielson | Vinson
Urban Farms & MarketsFeed Denver
What is Feed Denver?
Urban Farms & MarketsFeed Denver
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Urban Farms & MarketsFeed Denver
“It’s really a small business class,
combining farming techniques with small business practices”
“This is an
entrepreneurial endeavor and that the future farmers of America are going to be small farmers around cities.”
Insights
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Urban Farms & MarketsFeed Denver
Many don’t know exists
They don’t understand
Or know how it affects them
Feed Denver is fighting a problem that:
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Urban Farms & MarketsFeed Denver
We produce only .2% of what we eat in COMore and more dependent on foreign and processed foods.
Deteriorating health of the state and nation.
Huge unemployment rates.Loss of food security.
What’s the problem?
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Urban Farms & MarketsFeed Denver
Start more farms!
Lisa’s Vision
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If we created 10% of our food locally, we would grow our locally
sourced food market from $4.3 million to $570 million.
Empower people through entrepreneurship.
Urban Farms & MarketsFeed Denver
Sunnyside Farm
Classes Innovation and Projects
What’s really happening
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Urban Farms & MarketsFeed Denver
Identity crisis.
No market = no marketing
Don’t understand how to effectively realize their vision
Problem
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Urban Farms & MarketsFeed Denver
-Poor website
-No social media
-No PR
-No online presence
-Unclear targeting
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Urban Farms & MarketsFeed Denver
Farming is a vehicle to:
EmpowermentProfitEconomyHealth
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Urban Farms & MarketsFeed Denver
Feed Denver’s focus is on Urban Farming as a means to create a business, not just a sustainable hobby.
And it is, but when you get down to it Urban Farming is really an untapped
business opportunity.
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Urban Farms & MarketsFeed Denver
“Harvesting Urban Entrepreneurship”
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Urban Farms & MarketsFeed Denver
Change impression of Feed Denver as just an urban gardening initiative
Repositioning the Image
And into the identity of an attainable business opportunity.
Big Idea
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Urban Farms & MarketsFeed Denver
The Application of Urban Farming
Positioning Map
Sprouts Farmers Market
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Health Conscious
Low Health Conscious
Low Cost High Cost
Sprouts
Farmers’ Markets
Kroger Co.
Safeway
Trader Joe’sKS Fresh Fare
Whole FoodsNatural Grocers
Urban Farms & MarketsFeed Denver
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Urban Farms & MarketsFeed Denver
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