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LEWEB’13 THE NEXT TEN YEARS 19/12/2013 Laurent Reich

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This a summary for the last session of LeWeb in Paris (december 2013) share by Learning at L'Oréal. Thanks to Loic le Meur for inspiration.

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  • 1.LEWEB13 THE NEXT TEN YEARS 19/12/2013Laurent Reich

2. THE FUTURE 3. FRED WILSONhttp://youtu.be/R43OKYmGbhU1) We are making a transition from bureaucratic hierarchies to technology-driven networks. Twitter. Replaces the newspaper YouTube. TV was hierarchical. Now all of us are video creators. SoundCloud. Anybody can create audio or music.2) Unbundling. Banking is being unbundled. Banks used to do everything. Now entrepreneurs are picking off services. Entertainment. Used to be that youd get it all on cable. Now we get Netflix and YouTube on our phones. Hulu. A la carte. Airplay, Chromecast. Education. Its expensive to put a lot of students in a building with a professor up front of every class.3) We are all now personally a node on the network. Mobiles are key. If forced to make a choice between phone and desktop, we go with the phone. This change is profoundly impacting the world of transportation. Rental cars. Delivery. Payments. 4. GUY KAWASAKIhttp://youtu.be/06eZ5bEQDqUThe most important thing is to create a prototype. Most forecasts, business plans, power points are bullshit. If you build a prototype and people like it, you may never have to do anything else.Never ask anyone to do something you would not do. You dont ask your employees vendors or customers to do something you wont do.SEE THINGS THROUGH YOUR CUSTOMERS EYES.BUILD THE PRODUCT YOU WANT TO USE AND HOPE IT SOLVES A PROBLEM 5. DIGITAL / PHYSICAL 6. PHIL LIBIN CEO Evernotehttp://youtu.be/N6IXQWGV9ykOne mission : Help people in their productivity!3 revenue streams: Evernote Premium Evernote Business Evernote Market+55 % revenue with Evernote Market in 3 months 51% of orders are from FREE users 7. REDUCING FRICTION 8. http://youtu.be/vnkvNQ2V6Og TRAVIS KALANICK Co-founder & CEO Uber One mission : Deliver a service in 5 minutes!Disrupting a very old industry. Uber is a cross between lifestyle and logistic.When youre delivering cars in 5 minutes, you can deliver lots of things in 5 minutes!Put your heart and soul in your idea ! And sometimes its work !. 9. David MARCUS President Paypalhttp://youtu.be/HfnOu77f7RkOne mission : If we're successful, we'll make payments invisible!Online payments will look completely different in the next decade, and Bitcoin has a better chance at revolutionizing commerce than the NFC tap-to-pay technology. I think the retail chains will have to reinvent themselves : They'll be showrooms where people can check out products then buy them later online. They'll be logistics centers where people can pick up items quickly that they ordered online. They'll be warehouses from which companies can ship products quickly to online purchasers.BeaconThe world of money must be reinvented it must become mobile!At Paypal, we build the next generation POS system 10. ARTIFICIAL INTELLIGENCE 11. http://youtu.be/LgRrUL3g91Q Bruno MAISONNIER Director Aldebaran Robotics One mission : produce autonomous humanoid robotsIn 10 years there will be robots in every single house and shop...Robots are an extension of the digital into the physical, and provide a whole new interface.His robots can read your emotions and behave accordingly. 12. CONNECTED OBJECTS 13. Tony FADELL CEO Nesthttp://youtu.be/377oDvnrk5MOne mission : create and reinnovate unloved products in the homeOur customers interact with their devices all the time.There are 96 countries where there are Nest Thermostats and we don't explicitly sell to them. With Nest Protect - it's 40 in nine days.it's a mass market product, and most people don't think about these sorts of products. You need disruptive marketing to makes sure they see it the way they do smartphones or other consumer products. 14. Henry SEYDOUX Founder & CEO Parrothttp://youtu.be/-fbHzGdjudQOne mission : design toys for adults and kids!We invent nothing, we evolve what already exists."I like products that are Fun" 15. Kamil Adamczyk Founder Clinic LeWeb 2013 Startup WinnerNeuroOn: World's first sleep mask for polyphasic sleep 16. Monitor myself 17. 3D PRINTER 18. Stijn van der LindenVirtoMary HuangContinuum 19. QUICK CONTENT 20. POWER OF SOCIAL 21. George COLONY CEO Forrester Researchhttp://youtu.be/rOfhosGqKfkThe age of the customer Customers can price more accurately They can share critiques They can buy from anyone everywhere. People's decisions are being increasingly influenced by online reviews. 22% of European buyers have bought from websites outside their own country. Mobile Mind Shift Index 22. Gary VAYNERCHUK Authorhttp://youtu.be/en3dIOtEzUUGo deep, not wide! What is important in relationship is the depth and not only the width. The Big Social Mistakes : Do your storytelling on social media. Look at the 10 hashtags that are trending and being creative around that. Don't give the same photo in Pinterest and Facebook. Stop linking your Twitter and Facebook. Give, give, give and then you earn the right to ask for something. 23. Chris DANIELS Vice President Facebookhttp://youtu.be/aV0BB7fS96E1.15 billion user actually: target ONE MORE BILLION 3 years ago Facebook was still a desktop company: we made a bug shift to mobile first. On the advertising side it is true that mobile has become a bigger percentage of our business. But perhaps even more importantly is the growing role of mobile in the way we deliver our services to consumers."I haven't seen the perfect user experience that captures what I believe social commerce can be -- and I do believe commerce is naturally social, The only thing i can be sure : user experience will be amazing in a few years. 24. INNOVATE OR DISRUPT 25. Brian SOLIS Altimeter Grouphttp://youtu.be/Y_JXcl4dIGQ Innovation or disruptWe are all connected nowThe Generation-C A teenager can concentrate on homework 6 minutes before switching to a tech distraction. 26. Brian SOLIS Altimeter Group Innovation or disruptDo you want to be the first to market - or the second mouse? The second mouse gets the cheese in the mousetrap? Apple takes a design-thinking approach to the market. That's why no-one in the audience has the Galaxy Gear watch - but the majority would buy an Apple watch. Innovation introduces us to something, disruption is what changes our life. The next 10 years will be defined by those who do more than innovate the future lies in the hands of those who disrupt markets and industries. 27. Brian SOLIS Altimeter Group Innovation introduces us to something, disruption is what changes our life.If you start with "why", you're already empathetic in your approach. This is how you do it: Empathy - identify the problem Context - understand its context Creativity - come up with many solutions Rationality - apply logic to figure out what to do next.Then you build your business on these 3 pillars: Vision Knowledge ResourcesFuture is a blank page and all begins in your heart. 28. Brian SOLIS Altimeter Group1. 2. 3. 4. 5. 6. 7. 8.HAVE A MISSION THAT MATTERS THINK BIG BUT START SMALL STRIVE FOR CONTINUAL INNOVATION, NOT INSTANT PERFECTION LOOK FOR IDEAS EVERYWHERE SHARE EVERYTHING SPARK WITH IMAGINATION, FUEL WITH DATA BE A PLATFORM NEVER FAIL TO FAILhttp://www.google.com/think/articles/8-pillars-of-innovation.html 29. DESIGN 30. conclusion 31. LeWeb13 10 insights for future Make PROTOTYPE rather than a power-point DISRUPTIVE marketing and retail for disruptive product Tell a STORY on your product Focus on USER EXPERIENCE UNBUNDLE product Think MOBILE FIRST, leapfrog from web to mobile Extend digital world to REAL WORLD CONNECT home, people, object Consider SHARING and DEMOCRATIZATION of physical world Make the thing SIMPLE for everybody