February 5, 2019

City of Arlington, Texas 1

City of Arlington, Texas 2

❑ TIP Strategies developed an Economic Development Strategy for the City in 2014

❑ The Strategy:

➢ Outlined the City’s strengths, weaknesses, opportunities, and threats

➢ Compared the City’s efforts with other cities in the region

➢ Defined aspirations and visions

➢ Defined goals and prescribed strategies and actions to achieve them

City of Arlington, Texas 3

❑ Elevation of Arlington's competitive positioning in the region to capture a larger share of high-wage, high-impact growth

❑ Rejuvenation and transformation (redevelopment) of key economic centers into vibrant destinations

❑ Creation of the amenities and assets that will secure Arlington’s position as a major activity hub in the Metroplex

City of Arlington, Texas 4

Form relationships and promote Arlington within the local real estate community

Actively seek to attract foreign direct investment and target industries

Leverage partnerships to expand capacity

Enhance the City’s marketing tools

Expand the BRE Program

Improve analytical/data reporting capabilities

• Community Profile

• Brochure

• Digital & Print Advertisements

• Promotional Items

• Marketing Videos

• Presently developing a full suite of integrated marketing materials

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MARKETING MATERIALS

INITIATED TARGETED ADVERTISING CAMPAIGNS

• Industry Print Magazines

• Site Selector

• Business Facilities

• Texas Real Estate Business

• Industry online advertisements

• Google AdwordsCity of Arlington, Texas 6

STRENGTHENED DATA/REPORTING CAPABILITIES

• Customer Relationship Management (CRM)

• Online data research software:

• Costar

• Chumera

• Hoovers (Dun & Bradstreet)

• Implan

City of Arlington, Texas 7

• Greater Arlington Chamber

• Dallas Regional Chamber

• GSWIDA

• NTCAR

• NASCO

• TEDC8

CULTIVATED STRONG RELATIONSHIPS WITH REGIONAL & NATIONAL PARTNER ORGANIZATIONS

• Workforce Solutions*

• NCTCOG*

• Tarrant County College

• Team Texas

• SelectUSA

City of Arlington, Texas 9

Evaluate sites for potential of infill/redevelopment

Promote redevelopment projects that meet ED priorities

Strengthen toolbox for infill and redevelopment projects

Consider development of Revolving Loan Fund

Identify and advance catalytic projects

• Notable Redevelopment:

• National Semiconductor, Arlington Commons, Park 20/360, Downtown projects

• With the incorporation of real estate/land banking, redevelopment will become more of a core focus of the office

• OED is actively working to identify key areas and parcels for land banking and redevelopment

• Restructured and simplified abatement policy10

Promote a healthy and diverse housing mix and continue to support key developments

Prioritize projects that transform Arlington’s quality of place

Work with UT Arlington on their incubation projects and on industry-focused events that will draw attention to its research strengths

Support Arlington ISD in implementation of their strategic plan / raise awareness of innovations there 11

• North Arlington:

• DR Horton, Aloft, Arlington Commons, Viridian, River Legacy

• East & SE Arlington:

• General Motors, Bel Air, EARL, SEARL, Arlington Logistics, LaHoya

• I-20 Corridor:

• Park 20/360, National Semiconductor, Arlington Highlands

• Downtown:

• Urban Union, 101 Center, 404 Border, Liv+, The Arlie, Campus Edge, Downtown Library, Abram reconstruction

• Entertainment District :

• Texas Live!, Live by Lowes, Globe Life Field12

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• Increased knowledge of targeted industries and connections to the area (i.e. UTA, industry groups, local resources)

• Prioritized targeted industries in BRE efforts

• Advertise in targeted industry publications

• Aligned abatement policy to incentivize targeted industries

• Attended Targeted Industry Recruitment events:

• MRO Americas (aero) , SelectUSA Aerospace Forum, SAE International (auto), Westec (mfg), SelectUSA Manufacturers Forum (auto), and others

City of Arlington, Texas 14

• Participate in the annual SelectUSA Summit

• Attended recruitment trips to Mexico, Canada, and China

• Hosted visiting delegations: EAIC, SelectUSA, Democratic Republic of Congo

• Advertised in international publications

• Participated in multiple US-Japan Council events

• Entertained local consular staff at City venues

City of Arlington, Texas 15

• Dolex Dollar Express, Inc. (Spain)• Heroux Devtek/Progressive Inc. (Quebec, Canada)• Isotherm, Inc. (South America & Pakistan)• JP Fulfillment/Wuxi Jinmao (China)• Luraco Technologies (Asia)• Marine Harvest (Norway)• Straumann Manufacturing, Inc. (Switzerland)• WebyCorp Shop (Russia)

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• Evaluated recruitment trips and narrowed efforts to a more defined program of work

• Prefer events with direct relationship to business expansion/relocation

• Spending less on print advertising in favor of digital advertising and opportunities for in-person interaction

• Plan to incorporate more just-in-time trips to meet with companies that have expressed direct interest

• Increase Commercial Broker outreach efforts

City of Arlington, Texas 17

“Arlington’s OED has a full-time staff of three… Under this structure, the office has little capacity to execute on forward-looking activities; they

spend most of their time on active projects and pressing matters”

4B

4 ** 720,000

2018

BUDGET

City of Arlington, Texas

Department Functions Added Since Implementation of Strategic Plan

PROGRAMMATIC COMPARISON

The added functions were expressed as the highest priorities

City of Arlington, Texas 19

• The Strategy helped to align stakeholders with a shared direction, outline high level plans, and guide department priorities

• The SWOT analysis, target industries, and most functions are still valid

• Low vacancy rates, limited office properties, and lack of industrial land present future challenges

City of Arlington, Texas 20

City of Arlington, Texas 21

AISD $9,154,743

Other Taxing Jurisdictions

$3,421,291

COA $2,610,376

Taxes Paid $15,186,409

Abated & Rebated Levy

$1,931,07742%

Base Year Value

$43,721,525

Current Year Value

$761,345,454

1,641% Increase

2018 Abated Levy Data – 21 Agreements

City of Arlington, Texas 22

• Going forward, the office will increasing focus on Goal #2, specifically land banking & redevelopment

• Identifying redevelopment opportunities is time consuming

• Redevelopment will require city participation and flexibility with developers

City of Arlington, Texas 23

City of Arlington, Texas

Added Taxable Value

Percent Term

Level ILevel IILevel IIILevel IVLevel V

$2.5M$5M

$10M$15M$30M

20% 25% 30% 35%

**Neg

5 Years5 Years7 Years7 Years

<10 Years

Bonus Levels–Average wages are above county median wage–Target Industry Cluster

+10%

+10%

Jobs Created/Retained25-4950-100101-250251+

+5%+10%+15%+20%

Multifamily Redevelopment– Demolition– Relocation

+10%+10%