february 2015...market research (mr) provides critical insight regarding the “voice of the...
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1 SIS Global Reach and Capabilities
February 2015
2 SIS Global Reach and Capabilities
SIS International Research is a leading global Market Research & Market Intelligence firm providing comprehensive research services and strategic analysis of information. We have served many of the world’s largest and most influential companies, serving over 70% of the Fortune 500. Founded in 1984, we offer many other innovative products and services for our client’s decision-making. Our company conducts Market Research, Business Intelligence and Competitive Intelligence for over 50 industries in over 120 countries. Only SIS International (formerly Strategic Intelligence Systems) has the expertise, global resources, thought leadership and Integrated Research for full-market insights into the entire market landscape. With our Integrated Research and Intelligence, our clients gain advantage from comprehensive insight for decision-making. For 30 years, SIS International Research has conducted research projects in over 120 countries and continues to expand its coverage.
Company Overview
Full Service Reach Custom Research and Data Collection SIS offers dynamic full-service consumer market research solutions in almost every industry globally. Business to Business (B2B) Research SIS is well known for its B2B research capabilities and ability to reach top executives and professionals. Strategic & Competitive Intelligence SIS conducts comprehensive strategic intelligence, employing sophisticated analytical tools and expertise.
Founded in 1984
Founding member of the
Society of Competitive Intelligence
Professionals (SCIP)
Large project infrastructure
Presence in the Americas,
EMEA, APAC and South East
Asia
Relationships with 70% of Fortune 500
3 SIS Global Reach and Capabilities
1984 1986 1990
2012
SIS publishes one of the first books on China's Generation Y
Ruth Stanat publishes The Intelligent Corporation, a book that expounded on effective strategic planning and building the intelligent corporate intranet.
Ruth Stanat establishes SIS International Research, Inc. on Madison Avenue in New York City as a syndicated market research report company
SIS becomes a founding member of the Society of Competitive Intelligence Professionals (SCIP).
2007 SIS adopts the slogan Navigate the Global Economy™
2002
SIS completes its rebranding
2005
SIS launches key regional research hubs in London, Berlin, Toronto, Mexico City, Sao Paulo, Manila, and Shanghai
2009 SIS establishes its B2B Market Research and Educational Testing Division
SIS establishes Brand Health and Brand Research division
2014
Global SIS realized with fully aligned operations
2000
Global Gold Global Jumpstart
Additionally, established SIS Car Clinics
Corporate History
4 SIS Global Reach and Capabilities
SIS Global Locations
SIS Wholly-owned Office
SIS Affiliate Office
New York, NY Global Headquarters
Berlin London
Singapore
Sao Paulo
Los Angeles, CA
Toronto
Mexico City
Shanghai
Ahmedabad
Manila
Tokyo
5 SIS Global Reach and Capabilities
Industry Experience
Healthcare & Pharma
Automotive
Retail
B2B
§ Industrial § Energy § Transportation
Technology
Consumer Research
§ Fast Moving Consumer Goods
§ Lifestyles
Travel & Tourism
Financial Services
6 SIS Global Reach and Capabilities
SIS International offers “Hybrid Intelligence”
Market Research
Market Intelligence
Competitive Intelligence
Deep understanding of complex dynamics impacting supply chains
Multi-stakeholder Analysis
Competitors
Complex Markets
Supply Chain and Internal Business Processes
Market research (MR) provides critical insight regarding the “voice of the consumer” while Market Intelligence (MI) illuminates how a company and its products are perceived in the market. Competitive Intelligence (CI), in contrast, provides valuable information on other important aspects of the external market environment – emerging technologies, political and regulatory developments and competitor activities.
When effectively integrated, market research, market intelligence and competitive intelligence provide a powerful management tool for executive decision making.
7 SIS Global Reach and Capabilities
SIS Research Methods
Custom Market Research Strategic Consulting Company Profiling
§ On-the-Ground Data Collection
§ Qualitative Research
§ Focus groups
§ Quantitative Research
§ Telephone surveys
§ Online surveys
§ Ethnographic Research
§ In-home interviews
§ Shop along’s
§ Market Feasibility and Research
§ Competitive, Business Intelligence
§ M&A Advisory
§ Financial Modeling & Enterprise Valuation
§ Competitive Intelligence
§ Competitive Benchmarking
§ Corporate background
§ Key decision-makers' profile
§ Company strategy
§ Financial operations
§ Product or service features
§ Supply Chain Analysis
§ Financial Profiling
8 SIS Global Reach and Capabilities
Custom Market Research Services
§ Emerging markets research
§ Market sizing/feasibility
§ New product concept tests
§ Product and service evaluation/analysis
§ Brand loyalty/brand switching studies
§ Sensory/taste testing
§ Tacking studies and image measurement
§ Attitude & usage studies
§ Customer profiling
§ Retail shopping behavioral studies
§ Market segmentation
§ Customer satisfaction analysis
§ Employee satisfaction analysis
§ Competitive analysis
§ Ad/Media analysis and tracking
9 SIS Global Reach and Capabilities
New Product Concept Testing Model
Customer Satisfaction Model Market Entry Model Market Segmentation
Model
SIS Management Practices and
Intelligence Tracking Methods Model
SIS Integrated Knowledge Platform
Model
Voice of the Customer Model and
sample reporting practices
SIS Competitive Intelligence Services methods and Models
The Integration of Competitive
Intelligence and Market Research
Methodology
Intelligence Technology Gathering
Methods and Procedures
SIS Brand Equity Model
SIS Intelligent Recruitment Model/
Procedures
“Derived Importance” SIS Data Analysis Dissection
Innovative Intelligence Proprietary Models and Tools
10 SIS Global Reach and Capabilities
Competitor Product Performance
Product Development Activities & Plans
Product Introduction or Launch Product Life Cycle
Pricing & Discount Practices
Marketing Activities & Message
Market Positioning & Penetration
Partnership Discussions
Financing or Fund-Raising Initiatives
Technology Adoption or Evaluation
Purchases & Inventory Build-Up
Hiring Practices & Activities
PR Issues & Announcements Publicity & Exposure Customer Satisfaction
SIS New Product Concept Tests
11 SIS Global Reach and Capabilities
Our Global and Local Market Reach
SIS is recognized as a global research leader, having conducted Business, Competitive and Market Intelligence in over 120 countries since 1990.
Our Experience
SIS has developed substantial experience and expertise in over 50 industries. Our tracking services and publications add to the understanding necessary to conduct complex research worldwide.
Our Innovative Services
SIS has innovated research services to fit the changing needs of companies, from tracking services to executive Intelligence Answering services.
Our Responsiveness
SIS realizes that wasted time is the opportunity of a clients competitor, and expeditiously responds to clients.
Our Reputation
SIS International has conducted research for more than 70% of the Fortune 500 and many of the world’s most influential multinational organizations.
Our Nimbleness
Unlike many large market research suppliers, SIS efficiently prepares and delivers high quality proposals and deliverables.
Our Understanding
SIS International keeps in mind the importance of competition and timeliness in mind. We go beyond the data and provide actionable intelligence.
Our Creative Approach
SIS provides a dynamic view of the market with its hybrid services, integrating numerous techniques in its deliverables, in addition to traditional Market Research techniques.
Our Value
SIS International provides value with globally recognized research and competitive pricing and quality.
Why Clients Choose SIS International Research
12 SIS Global Reach and Capabilities
Contact SIS International Today:
SIS Worldwide Headquarters 11 East 22nd Street 2nd Floor New York, NY 10010 Tel: +1 212 505 6805 Ruth Stanat [email protected] SIS Los Angeles 5405 Wilshire Boulevard Suite 375 Los Angeles, CA 90036 Tel.: +1 326 677 2508 Michael Stanat [email protected] SIS Canada SIS International Research 105 Victoria Street Floor 408 Toronto, Ontario M5C 3B4 SIS EMEA Headquarters 7-10 Adam Street The Strand London WC2N 6AA Tel.: +44 207 520 9026 Federica Sacchi [email protected]
SIS International Research Deutschland GmbH Friedrichstraße 90 10117 Berlin Tel.: +49 30/20 25 31 01 Christoph Bodden-Brux [email protected] SIS Asia Headquarters SIS Market Research 333 Huai Hai Zhong Road Shui On Plaza, 12th floor A06 Shanghai 200021, China Tel.: +86 21 5116 0734 Mandy Pan [email protected] SIS South East Asia Headquarters L29 Joy Nostalg Centre 17 ADB Avenue Ortigas Center, Pasig City 1600 Philippines Tel.: +632 689 7174 Iris Lorenzo [email protected] SIS Singapore 14 Robinson Road 13th Floor Far East Finance Building Singapore 048545 Tel.: +86 21 5116 0734 [email protected]
SIS Korea 26 Euljiro 5-gil, 27th Floor, West Center 1, Jung-gu, Seoul, Korea Joseph Kim [email protected] SIS Japan [email protected] SIS India 1105 Pinnacle Business Park Corporate Road Prahladnagar, Ahmedabad 380015, Gujarat, India Shibu Sayed [email protected] SIS Investigaciones de Mercado International Avenida insurgents Sur N 800 Colonia del Valle Mexico City 03100, Mexico Tel.: + 52 55 8421 4755 Stephanie Echeverria [email protected] SIS Brazil Avenida Paulista, 37 N4 Andar Sao Paulo, 01311-902 Brazil [email protected]
www.sisinternational.com