february, 2005 page 1 california state university, sacramento wideband broadcasting internet...
DESCRIPTION
February, 2005 Page 3 Purpose Driving force – to provide academic and administrative programs to enhance teaching, learning, personal productivity, and access to resources in a cost effective and efficient manner.TRANSCRIPT
February, 2005Page
1
California State University, SacramentoWideband Broadcasting
Internet Technology Service(WBITS)
Spencer A. FreundAVP, Telecommunications
CSUS
February, 2005Page
2
The Plan
• To convert 3 of the 4 ITFS channels at CSUS to Two-way digital data
• Initially to provide data service to on and near campus penetration (within 3-5 miles)
• Eventually extending service to 15 miles from the campus
• Provide this service to the CSUS “family” faculty, staff & students.
February, 2005Page
3
Purpose
Driving force – to provide academic and
administrative programs to enhance teaching, learning, personal productivity, and
access to resources in a cost effective and efficient
manner.
February, 2005Page
4
Outcomes of a University Owned System
• Penetrates almost every corner of the campus in ways that cannot presently be supported.
• Allows for roaming from one zone to another
• Supports full transparency from the classroom, to the campus, to the workplace, to the home
• Provide a higher level of service at a lower cost.
February, 2005Page
5
Outcomes of a University Owned System (continues)
• Caters to the needs of the educational community.
• Extends the campus wired high speed network
• Offers “brand” recognition• Supports portability &
mobility
February, 2005Page
6
Deployment Plan
• Initially Three antennas located on the CSUS campus• Would provide coverage on
campus and to within 2-5 miles
• This would provide coverage to approximately 7,000 students, faculty and staff
February, 2005Page
7
Deployment Plan (continues)
• As client demand increases – to place additional sites in the community- Eventually (2-3 years) reaching out 15 miles.• This would cover 90% of the
30,000 CSUS “community” population (see chart next slide)
February, 2005Page
8
Market Area
WBITS Service Area
Roseville
Davis
Woodland
Elk Grove
CSUS Population within < 18 miles
Students: 6,335Faculty & Staff: 803
CSUS Population within 4 – 7 miles
CSUS Population within 3-4 miles
Students :7,197Faculty & Staff: 929
CSU, SacramentoOn Campus daily populationStudents: 30,000Faculty & Staff: 2500
Faculty, Staff & Students: 7,500
All numbers are estimates based on 2002 information
February, 2005Page
9
Management Plan
Assoc iate Vice-President for Academic Affairs/Telecommunications
Assoc iate Vice-President for Academic Affairs/Telecommunications
Director of University Computing and Communications Services (UCCS)
Director of University Computing and Communications Services (UCCS)
UCCS Manager of the Operations Systems and
Network Support
UCCS Manager of the Operations Systems and
Network Support
Wireless Project Operations AnalystWireless Project Operations Analyst
Wireless Project Program Manager
Wireless Project Program Manager Campus CommunityCampus Community
Future Positions to be added•Marketing and Sales Promotion Manager
•Student Assistants
•Administrative Analyst
•Data/Radio Communication Network Analysts (2)
February, 2005Page
10
Marketing & Sales • To provide a service that is
superior in speed, convenience, and price to other available wireless operations,• Greater and easier access to
campus IT Resources• Increased bandwidth• Better functionality
• Support for voice• Support for data• Support for video
• Fully integrated into the campus high speed backbone
February, 2005Page
11
Revenue Generation• Initial startup and deployment to a
core of 100 subscribers @ $20 per month (then assumed faculty/staff $34K yr/1, $85k yr/2 & $134K yr/3)
• Rollout to local population of approximately 1000 subscribers
• Over a 2 -3 year period marketing to all constituents within a 13 – 15 miles radius.
• The plan assumes a 25% take rate of constituents.
February, 2005Page
12
Revenue Generation - Projected
WBITS Revenue ProjectionsBased on Subscriber Base (Estimated)
Students Faculty & Staff
Period Subscribers
Gross Revenue per month Subscribers
Gross Revenue per month
Total Subscribers
Total Gross Revenue per month
Oct-Dec 2004 0 $0 100 $2,000 100 $2,000Jan-05 500 $10,000 250 $5,000 750 $15,000Feb-05 750 $15,000 300 $6,000 1050 $21,000
Mar-May 2005 1000 $20,000 300 $6,000 1300 $26,000Jun-Aug 2005 500 $10,000 200 $4,000 700 $14,000
Sep - Dec 2005 3000 $60,000 330 $6,600 3330 $66,600Jan-06 3000 $60,000 330 $6,600 3330 $66,600Feb-06 3630 $72,600 400 $8,000 4030 $80,600
Mar-May 2006 3630 $72,600 400 $8,000 4030 $80,600Jun-Aug 2006 750 $15,000 400 $8,000 1150 $23,000
Sep - Dec 2006 4500 $90,000 500 $10,000 5000 $100,000Jan-07 750 $15,000 500 $10,000 1250 $25,000Feb-07 5000 $100,000 800 $16,000 5800 $116,000
Mar-May 2007 5000 $100,000 800 $16,000 5800 $116,000Jun-Aug 2007 1000 $20,000 800 $16,000 1800 $36,000
February, 2005Page
13
Revenue Projections
• Estimated Revenue projections• Year 1 = $ 142,000• Year 2 = 708,000• Year 3 = 1,014,000
• Total Revenue projections – First three years• $ 1,864,000.00
February, 2005Page
14
Equipment Costs
• Initial Start-up equipment and installation = $ 350,000.00
• Subsequent additional site costs of $225,000 each
• Over three years equipment cost approximately $1,025,000.00
February, 2005Page
15
Operational & Startup costs• Projected operational costs
• Year 1 = $154,140• Year 2 = $243,934• Year 3 = $302,530
• Capitol Investment - first 3 years• $1,025,000.00
• Total Expense Outlay – First three years.• $1,725,604
February, 2005Page
16
Looking good – RIGHT?
• Expenses• $ 1,725,604
• Revenues• $ 1,864,000
•Profit•$ 138,396.00
February, 2005Page
17
Wrong!• This plan assumes no changes in technology.• There is no equipment refresh in the plan.
• Technologies changing very rapidly.• Equipment becomes obsolete very quickly• Hardware is very expensive. Client
procured cards are also expensive. • Assumes no competitive thrust from larger
better financed providers.• Does not provide for costs to provide ITFS
video services through another means.• Business is not a “core competency” of the
university.• Cell site development wasn’t included.
February, 2005Page
18
California State California State University, SacramentoUniversity, SacramentoWideband Broadcasting Wideband Broadcasting
Internet Technology Internet Technology ServiceService(WBITS)(WBITS)
Spencer A. FreundSpencer A. FreundAVP, TelecommunicationsAVP, Telecommunications
CSUSCSUS