febelmar neuro 8 october 2015 intro gc
TRANSCRIPT
October 8 2015
Neuro research
Welcome
2
3
The most exciting thing happening in research today is…
BehaviourText analytics
Diversity
Big Data
Communities
Mobile Geo Fencing
Neuro Social Media
Cost cuttingStructure
Passive
Engagement
Source: www.greenbook.org/GRIT
Gamification
DIY
Privacy
4
“Two Operating Systems in the Brain” Daniel Kahneman
System 1:FastUnconsciousEmotional
System 2:Thoughtful ConsciousRational
Both Impact Decisions
Programme for today
6
Timing Speaker Presentation
15:05 – 15:25 Nele Van der Elst, haystack
Measuring the Impact of Packaging - Neuro tools (EEG, GSR and Eye tracking) to test ice cream packaging - Lessons from the most impactful pack
15:25 – 15:45 Dr. Bradley Vines, Nielsen Optimising Advertising with Neuroscience
15:45 – 16:00 Break
16:00 – 16:20 Inge Zeeuws, GfKWhat facial expressions learn us about your marketing activities? Observing emotions using automatic facial analysis.
16:20 – 16:40 Gerd Callewaert, IpsosWho is the smartest of our national politicians: Discovering hidden insights by using Implicit Reaction Time in online surveys.
16:40 – 17:30 Drink
Our sponsor for today
8
9
Enjoythis seminar