featuring...campaign, helped promote the show to new audiences. the 2020 dfw golf show was made...

2020 SHOW

Presenting Sponsors Endorsed & Supported By

RECAP

WELCOMES

THE

March 6 - 8

Fri. 11am - 5pm • Sat. 10am - 5pm

Sun. 10am - 4pm

Dallas Market Hall

dfwgolfshow.com

Greater Dallas

Fort Worth

6,500+

Attendance!

Featuring

BiggestShow Ever!

• 90-Plus Exhibitors

• Hottest Golf Manufacturers

• KP & Long Drive Competitions

• Putting Championship

• Main Stage Presentations

• Corona Premier 19TH Hole

• TOPGOLF Zone

• Spirits, Beer & Wine Tastings

• Saturday Kids & Family Day

2 • varsitygolfshows.com 2020 DFW Golf Show

Mark Your Calendar for Next Year’s Show!

March • 5 - 7 • 2021Stay up-to-date on new sponsors, show activities and more at dfwgolfshow.com

Event Owned, Managed & Marketed By

Varsity Communications, Inc.

VARSITYGOLF SHOWS

Table of Contents

Event Overview . . . . . . . . . . . . . . . . . . . . 3

• Golf Show Summary

• Quick Facts

Event Features . . . . . . . . . . . . . . . . . . . 4-5

Event Sponsors . . . . . . . . . . . . . . . . . . . . 6

Exhibitors & Floor Plan . . . . . . . . . . . . . . 7

Marketing & Promotions . . . . . . . . . . . 8-9

• News & Magazine

• Radio & Television Advertising

• Internet

• Print Advertising

• Plus

Event Photos . . . . . . . . . . . . . . . . . . . 10-32

For more information contact, show producerDick Stephens at 206-484-5284 & Kirk Tourtillotte at 206-930-2400

or [email protected] & [email protected] varsitygolfshows.com

2020 DFW Golf Show varsitygolfshows.com • 3

Quick Facts

Varsity Golf Shows, producers of popular golf shows

throughout the United States, brought their successful brand of

consumer golf shows to Dallas in 2020, expanding their reach

north and bringing their tried-and-true formula of outstanding

deals, free giveaways, free lessons, fun interactive events and

quality exhibitors to Dallas’s vibrant golf community.

Golfers packed into the hall over the course of the weekend,

eager to take advantage of special offers on local golf courses,

products and services from over 90 exhibitors; fun skills contests

that gave attendees the chance to win clubs, free rounds and

dream stay-and-play vacations; free lessons from top PGA

pros; a driving range lined with representatives of all the major

manufacturers; and a fantastic giveaway package for all attendees

that included up to four free rounds of golf.

Varsity marketed the show via a significant media campaign

that included advertisements in print, television and radio, on-site

broadcasts during the most popular morning news programs,

live remotes from the show floor, plus in-studio appearances and

interviews by show organizers. In addition, e-mail blasts by local

golf courses and other companies, plus a significant social media

campaign, helped promote the show to new audiences.

The 2020 DFW Golf Show was made possible by the support

of its sponsors, the volunteers who gave their time to make

the show a success, the involvement of the exhibitors and

enthusiasm of the golfing public.

Overview

Show Owner . . . . . . . . . . Varsity Comm., Inc.

Date . . . . . . . . . . . . . . . . . March 6 - 8, 2020

Site . . . . . . . . . . . . . . . . . Dallas Market Hall

Average Attendance . . . . . 6,500+

Exhibits . . . . . . . . . . . . . . 90+

Media Exposure . . . . . . . . $100,000 Campaign

Ticket Prices . . . . . . . . . . . VIP Tour Pass: $54, Adults: $15, Seniors (60+) $14, 12 & Under Free

Manufacturers . . . . . . . . . Callaway, Cleveland, Cobra, Mizuno, PING, Srixon,

TaylorMade, Titleist, XXIO

Sponsors . . . . . . . . . . . . . 12 Presenting, 11 Supporting, 6 Patron

Host Hotel . . . . . . . . . . . . . Dallas Market Hall

Endorsed & Supported by . Texas Golf Association & The First Tee of Dallas | Forth Worth


Event Features

Dallas Golf.Com Equipment Sale Try and buy the hot new club’s from the game’s biggest brands! Hit all the new models on a free, on-site driving range, then check out new clubs, apparel, accessories and more at show-exclusive prices, and save big on last year’s clubs priced to move.

Scheels Short Game Central Show off your short game by chipping to win rounds of golf, golf balls and other cool prizes. Make a hole-in-one and take home the grand prize.

Veritex Bank Championship Long Drive Challenge Powered by TruGolf Tee it high and let it fly on a state-of-the-art simulator to win rounds of golf and more. With separate divisions for men, women and seniors, everyone has a chance to win.

Thorntree GC & Gaylord Golf Meca KP Challenge Powered by TruGolf Not a long hitter? No problem — at the KP Challenge, pull wedge or iron and try to stick a shot in tight on one of the game’s iconic holes to win free golf and other goodies.

DFW Acura Dealers Putting Challenge Every successful putter wins a round of golf and an entry in Sunday’s Putting Championship, where putters will compete to win a fantastic stay-and-play package.

The Ticket Sports Radio Main Stage Stop by the Main Stage and learn from the game’s top teachers, industry experts, fitness professionals and more.

Corona Premier 19th Hole Time for a break? Visit the 19th Hole to grab a cold Corona Premier and watch golf, football, basketball and other sports on big-screen TVs, or learn from pros on the adjacent Main Stage.

Spirits, Beer, Wine & Bloody Mary Sampling Experiences Enjoy amazing cocktails in our Corona Premier 19th Hole and also sampling in multiple experiencesby our Gin and Vodka partner Blackland Distilling, our Whiskey partner Balcones, Wine Partner The Infinite Monkey Theorem Urban Wine, Bloody Mary Mix partner Papa Scott’s and of course beer and seltzer with Corona.

Golf Center of Arlington Free Lesson Area Get your swing tuned up for spring! Using the latest in technology and teaching techniques, top industry professionals will be giving free lessons all weekend long.

Synthetic Turf Depot On the Green Check out a sweet synthetic putting green built right on the show floor. Roll a few putts for fun, or compete to win great prizes at certain times throughout the day.

Charles Schwab Challenge at Colonial & Ben Hogan Foundation Learn about the Charles Schwab Challenge PGA Tour event and Ben Hogan Foundation while you roll putts on a JEK Design putting green using putters used and made by PGA and Ft. Worth legend Mr. Ben Hogan.

The First Tee of Greater Dallas | Fort Worth Junior Golfer Area A special area just for kids! Featuring fun games and instruction from local First Tee professionals, it’s the place to go to get your young golfer fired up about the game.

Scheels Kids and Family Day Saturday is Kids and Family Day. With prizes and games for kids throughout the hall, junior golf seminars on the Main Stage and a Junior Putting Championship, it’s a day you won’t want to miss.


Sponsors

Endorsed & Supported ByFort WorthGreater Dallas

Welcoming Sponsor

Presenting Sponsor Benefits• Logo on Print, Radio & TV Materials

• Airborne Event Signage

• Logo & Link on the Show Website

• PA Announcements During the Event

• Complimentary Event Tickets

• Sponsorship of Interactive Area

• On-Site Display Space

Supporting Sponsor Benefits• Logo on Print Media

• Logo & Link on Show Website

• PA Announcements During the Show


• Event Signage

• Co-Sponsorship of Interactive Area

• On-Site Display Space

Patron Sponsor Benefits• Logo & Link on Show Website

• PA Announcements During the Show


• Event Signage

• Sponsor or Co-Sponsor of a Show Activity


Exhibitors & Floor PlanAdvanced House Call Chiropractic

Alabama Tourism

AMP / Phoenix / Bluegreen

Angel Fire Resort

Arlington Golf

Arlington Golf Center

AT&T Byron Neslon

Avid Golfer

Balcones Distilling Co

Bath Fitter

Ben Hogan

Ben Hogan Foundation

Blackland Fort Worth

Body Tune Plus

Boyne Golf

Breckenridge Grand Vacations

Bushnell

Callaway Golf

CBD Plus Dallas

Charles Schwab Challenge

Cleveland Golf

ClickHeat

Clinical Expo

Cobra

Corona Premier

Cozumel Country / Club ClubCorp Mexico

Crown Colony Country Club

Cruise Planners

Dallas Golf

Dallas Morning News / Sports Day

DFW Acura Dealers

Dominican Republic Tourism Board

Dubrow Physical Therapy

First Tee Dallas

First Tee of Fort Worth

Forever Gifts

Gaylord Golf Mecca

Golf Ball Pauls

Golf Board, Inc

Golf Mesquite Nevada

Grand Oaks Golf Club

Greater Zion Golf

Gutter Logic of Dallas

Heroproof

Hilton Head Golf / Low Country GC Owners

Assoc.

Horseshoe Bay Resort

Hot Springs Village Property Owners Assoc.

Iberostar Hotel & Resort

iDeal Golfer

Infinite Monkey Theorm

Infinity Golf Gloves

JEK Designs/Southwest Greens

Journey Golf Carts

Kinley Golf Sales

Las Vegas National

Leaffilter

Louisiana’s Audubon Golf Trail

Mexican Caribbean Golf

Mid America Golfing Events

Mizuno

Monadavi Marketing Inc./TNR Group

Online Trading Academy (Dallas)

Papa Scotts Bloody Mary Mix

Parker Chiropractic Wellness Clinics

Pella Windows And Doors

PING

Prato Eyewear

Pro-Am Golf Shops

Re-Grip it and Rip It

Ready Tee

Renewal by Andersen

Rogue 5 Media / Golfing OR / Golfing NV

Runaway Bay Golf Club & Resort

Scheels

SEMG Events

Sky Creek Ranch Golf Club

Squaw Valley Golf Course

Srixon

Star Power

Synergenx

Synexus

Synthetic Turf Depot

T-Mobile

TaylorMade

Texas Golf Association

Texas Golf Center

Texas Rangers Baseball Club

The Hideout Golf Club & Resort

The Pinnacle Club/Blue Heron

The Row-Reno

The Ticket Sports Radio

The Wing Clip JC3 LLC

Thorntree Golf Club

TopGolf Dallas

Total Men’s Primary Care

Vacation Getaways

Veritex Bank Championship

Visit Mississippi

XXIO

zBONEs

DemoLine

180

50'

139'-5"

363369 365

266270 264

373

274 272

371

262

361

F

F

F F F

F F

F

F F

Synthetic TurfDepot

260

40'

20'

341

242

JourneyGolf Carts

250

30'

20'

240

327 325 323

224228 226

331

232 230

329 315 313 311

212216 214

319

220 218

317 309

210

427 425 423

324328 326

431

332 330

429 413 411

312314

SWGreens

320

30'

20'

409

310

445

346

Putting Challenge

344

50'

20'

348

447

352

451

354

453

356

455

358

457

360

459

362

461

356 450 444

20'

438

20'

10'

Golf BallPaul’s

140

20'

39'

KinleyGolf

132

55'

39'

LD/KP

124

20'

39'

Synergenix

120

20'

39' First Tee

114

45'-3"

29'

DallasGolf

374

40'

60'

TopGolf

464

30'

30'

267269 265273275 271

BoneYard

174

30'

29'

19th Hole

162

39'MainStage

108

30'

29'

Pro-AmGolf

432

50'

40'

Short Game

422

50'

20'

Office422A

30'

10' 10'10'

10'

9'

9'

9'

339

238

337

236

335

FreeLesson

Area

20'

20'

215

20'

211

20'

418 416 414420 412

Two Card

364

463

257259261263

448 440

Drawn By:

DRAWING Status as Of:

DISCLAIMER

ACCURACY OF ALL INFORMATION CONTAINED

OF AN EXHIBIT, IT IS THE SOLE RESPONSIBILITYOF THE EXHIBITOR TO PHYSICALLY INSPECT THE

OF BUILDING COLUMNS, UTILITIES OR OTHER

CONSIDERATION IN THE CONSTRUCTION OR USAGE

RESPECT TO THIS DRAWING. IF THE LOCATIONEITHER EXPRESSED OR IMPLIED ARE MADE WITHON THIS DRAWING. HOWEVER NO WARRANTIES,

ALL EFFORTS HAVE BEEN MADE TO ENSURE THE

FACILITY TO VERIFY ALL DIMENSIONS AND LOCATIONS.

ARCHITECTURAL COMPONENTS OF THE FACILITY IS A

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DFW Golf Show 2020March 6 - 8, 2020Dalls Market Hall

Dallas, Texas

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Radio & Television Advertising• Radio: Entire DFW DMA - 200+ radio spots

THE TICKET SPORTSRADIO - 100+ spots over 2 weeks.

THE TEE BOX Golf Radio on THE TICKET - Golf Show mentions over two weeks.

WBAP NEWSTALK 820 - 40 spots over 2 weeks.

ESPN Radio DALLAS - 20 spots leading up to the show.

THE FAN 105.3 CBS RADIO - 25 spots over 2 weeks leading up to show.

CBS Sports Radio via Golf Gaylord Michigan - Golf Show tagged all week. 25x.

• Live From The Golf Show” Broadcasts

ESPN DALLAS RADIO - LIVE broadcast from the Show.

THE TICKET SPORTRADIO - 3 LIVE radio broadcasts from 7 am-noon Saturday at the show - “THE TEE BOX”, “CIRQUE DU SIROIS” and “NOT A PODCAST” shows.

THE FAN 105.3 CBS RADIO - LIVE coverage with “R.J. Choppy” and MI Golf Friday.

• Television Ads: Entire DFW DMA - 250+ TV ads

Golf Channel North Texas – 200+ ads on Golf Channel, PGA Tour coverage, Morning Drive, Golf Fix, Big Break, Golf Central and other programs for 2.5 weeks.

CNN, FOX News, ESPN – 25 spots this week on sports and political coverage.

CBS KXTA – Ads in AM news week leading up to show and NCAA B-Ball last week.

CBS via Gaylord Michigan campaign – 20+ spots with show tagged in ads all week.

NBC KXAS – Ads on PGA Tour Honda Classic, WGC Cadillac, Valspar and AM news.

ABC WFAA – 10+ spots on local AM news over 2 weeks.

Marketing & Promotions

13 MillionImpressions

Online Ticket Purchase

Bonus Round

80+ Exhibitors • Top Manufacturers • Product Debuts • Free Lessons • Simulator & Putting Greens • Skills Contests

• Beer, Gin, Whiskey, Vodka & Wine Tastings • Sat. Kids & Family Day

March 6 - 8 Dallas Market Hall

Fri. 11-5 • Sat. 10-5 • Sun. 10-4

WELCOMES THE

GOLF GEARGREAT DEALS ON

R

R

All Attendees

$10 Off Game Play Coupon

Players Tour Pass VIP Package at dfwgolfshow.com

Check Out The • TEXAS HOME & GARDEN SHOW • Next Door

ROUNDSOF GOLF8UP

TOFRONT DOOR BONUS!

Presented by

With admission, while supplies last. See website for details.

WIN a Dream Golf Trip to MI & MS

Clubs at the Show!WIN

Rounds of Golf• Lake Arlington GC All Attendees Fri. & Sat. • Tierra Verde GC All Attendees Sun. • Texas Golf Center 1st 600 Each Day• Thorntree Golf Club All Attendees• Pinnacle GC - Foursome All Attendees

FREE Pro Tour Tickets• Pro-Am Charles Schwab Challenge at Colonial CC 1st 800 Each Day

• Veritex Bank Championship - 1 Day Pass 1st 500 Each Day

• Vol. of America Classic - 1 Day Pass

1st 1000 Each Day

• AT&T Byron Nelson - 1 Day Pass 1st 150 after 1:30 p.m Each Day

Greater Dallas

Newspaper & Magazine• Print Ads – DFW – 22

- DALLAS MORNING NEWS / SPORTS DAY: 15 display ads over 2-week period in “SPORTS DAY”. Special ad in “Weekend Section” on Friday. Major ad today.

- FT. WORTH STAR-TELEGRAM: 4 ads in color featuring Golf Show this week.

- AVID GOLFER MAGAZINE: 3 full-page ads over three months.


dfwgolfshow.comWELCOMES

THE

Bonus Golf & Big SaleMARCH 6-8 • Dallas Market Hall

See website for details

E-Marketing: Digital Campaign / Ads and Messaging Via Partnerships – 30+ Partners

• Show Ads, Email Campaigns and Show Messages With:

CBS Dallas, Topgolf, Dallas.com, Sports Day, The Ticket, GROUPON, iDeal Golfer, Texas Golf Association, First Tee, Ft. Worth Golf, Avid Golfer, AT&T Byron Nelson PGA, Dean and Deluca PGA, North Texas Shootout LPGA, Golfsmith Dallas, Arlington Golf & 20+ great partners!

Social Media Campaign Via Facebook/Twitter 2 months leading up show. Major focus 30 days out

to all shows 2,000 followers on Facebook and Twitter.Facebook ad campaign all month.

Outdoor Digital – 1 Million Impressions A WeekGolf Show color digital billboard at I-35E / Hwy 12 / Hwy 114Golf Show color digital billboard at I-35E / Royal LaneGolf Show color digital billboard at I-635 / US 75Golf Show color digital billboard on Irving Convention Center /Las Colinas Blvd.

Show Posters & Direct Mail Invites All over Dallas/Fort Worth area — 50 locations

Sponsored By Endorsed & Supported By

Test ClubsTry hot new clubs at the Dallas Golf

Testing and Fitting Zone.

Check out new clubs, apparel,

accessories and more at

show-exclusive prices, and

save big on last year’s gear!

Huge Savings

TRY BUY&

• 80-Plus Exhibitors • Hottest Golf Manufacturers

• KP & Long Drive Competitions

• Putting Championship • Topgolf Zone

• Main Stage Presentations

• Corona Premier 19TH Hole

• Saturday Kids and Family Day

WELCOMES

THE

March 6 - 8

Friday 11am - 5pm

Saturday 10am - 5pm

Sunday 10am - 4pm

Dallas Market Hall

dfwgolfshow.com

GEAR!GET INTO

Buy Tickets Online and Receive

Woodbridge Golf Course Bonus Round

Greater Dallas Fort Worth

All Attendees • Restrictions ApplyFront Door Bonus!

Lake Arlington GC Round All Attendees Friday & Saturday

Pinnacle Golf Club Foursome All Attendees

Texas Golf Center Round 1st 600 Attendees Each Day

Thorntree Golf Club Round All Attendees

Tierra Verde Golf Club Round All Attendees Sunday

Topgolf $10 Game Play Coupon All Attendees

Vol. of America Classic Day Pass 1st 1,000 Each Day

Charles Schwab Challenge at Colonial CC

Pro-Am ticket 1st 1,000 Attendees Each Day

AT&T Byron Nelson 1-Day Pass 1st 150 A Day After 1:30p.m.

Veritex Bank Championship 1-Day Pass 1st 500 Each Day

featuring...campaign, helped promote the show to new audiences. the 2020 dfw golf show was made...

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