features brainstorming worksheet - amazon s3 · restful sleep, mindfulness and the best healing...

Features Brainstorming Worksheet

class two© Kate Byrne | www.bettymeansbusiness.com

http://www.bettymeansbusiness.com


© Kate Byrne | www.bettymeansbusiness.com | Class 2 |

MAIN DISHList the core way(s) you’ll deliver

your signature system + include a short sentence explaining what gets to happen for your client as a

result of each step or item.

SIDE DISHList the more leveraged items you’ll deliver to support your

solution + include a short sentence explaining what gets to happen for your client as a result

of each item.

DESSERTList 1 or 2 easy bonuses that will

amplify my ideal clients success + include a short sentence

explaining what gets to happen for them as a result of each item.

NIGHT CAPList 1 or 2 relevant item that will promote ongoing business +

include a short sentence explaining what gets to happen for

them as a result of each item.

Features Brainstorming




21 Ways to Deliver Services

1. Accountability checks

2. Audio recordings

3. Audits (think: wardrobe; kitchen; systems; website etc)

4. Check point meetings

5. Coaching sessions

6. Customised cheat sheets

7. Done-for-you (think: plans; strategies; reports; copy; websites; shopping; project management; social media management)

8. Email support

9. Emergency calls

10. Help desk

11. Intensives

12. Group programs

13. Laser coaching

14. Retreats

15. Residentials

16. Screencast tutorials

17. Speaking

18. Specifically focused sessions (think: reiki; resume review; launch strategy; image selection)

19. Workshops

20. Video updates

21. VIP Days




30 Examples of Leveraged Side Dishes

1. Accommodation

2. Ad space

3. Album

4. Apps

5. Audio series

6. Blog or newsletter feature

7. Checklists

8. Copy of your (or someone else’s) book

9. eBook

10. eCourse

11. Facebook group access

12. Fact sheet library

13. Food hamper

14. Gift certificates

15. Interview series

16. Meditation series

17. Memberships

18. Menus

19. Prints

20. Q+A calls

21. Resources list

22. Screensaver with affirmations

23. Software

24. Tickets

25. Templates

26. Transport

27. Video tutorials

28. Workbooks

29. Worksheets

30. Yoga mat




MAIN DISHList the core way(s) you’ll deliver your signature system + include a short

sentence explaining what gets to happen for your client as a result of

each step or item.

SIDE DISHList the more leveraged items you’ll deliver to support your solution + include a short sentence explaining

what gets to happen for your client as a result of each item.

• Get To Know You Questionnaire(So we can dive deep into your healthhistory and clarify your goals)

• Lay The Foundations Intensive(Through a series of fun non-evasive checks we’ll discover your benchmark. By the time we’rethrough you’ll have a personalized plan and already be taking practical steps to healing and feeling better)

• 4 x Weekly 30min Revive Sessions(In these sessions I’ll share my powerful strategies and secrets to set up your best ever morning routine, restful sleep, mindfulness and the best healing foods for you. Each of these sessions is like rocket fuel for your healing journey.)

• 4 x weekly 30min Bowen Therapy sessions(To help nourish and reset your system)

• Sleep diary(To help us track your progress and fine tune your unique healing program)

• Weekly menu planning cheat sheets + checklist(To help you nourish yourself for adrenal health with every meal)

• Rest Revive Reconnect mediation audio series(3 x 15minute mediations to help prepare you for restful sleep, accelerate healing and reconnect so you can start feeling like yourself again)

Features BrainstormingHealth Coach Example Brand Values:

NourishedWell

RestedSupported





amplify my ideal clients success + include a short sentence explaining what gets to happen for them as a

result of each item.

NIGHT CAPList 1 or 2 relevant item that will

promote ongoing business + include a short sentence explaining what gets

to happen for them as a result of each item.

• How I cured adrenal fatigue eBook(Practical advice from 10 women who overcameadrenal fatigue naturally)

• $100 off the RRP investment for any friends you refer over the next 30 days(Share your healing journey with friends and support each other)

Features BrainstormingHealth Coach Example Brand Values:

NourishedWell

RestedSupported




MAIN DISHList the core way(s) you’ll deliver your signature system + include a short

sentence explaining what gets to happen for your client as a result of

each step or item.

SIDE DISHList the more leveraged items you’ll deliver to support your solution + include a short sentence explaining

what gets to happen for your client as a result of each item.

• Your Dream www Playbook(You submit our fun Playbook to helpus get a handle on your goals, musthaves, ideal client and brand vibe so wecan get to work bringing you dream www to life)

• Your Awesome Inspo Board(This critical step helps us make sure we’re on the right track and gives you a taste of what’s to come. Expect excitement.)

• Your Hot Design Concept(Your first glimpse of what your www will look like. Think 5 separate gleaming pages, beautifully designed and branded. Expect excitement.)

• Your Beautiful Living Breathing Site(This is the big moment. We deliver your live www including 5 full pages of loaded and designed content, opt-in integration and all the boring backend bits. All you have to do is plan the launch party.)

• 3 x We’ve Got You Covered Revisions(We get that ideas can take shape over time. Use these full revision milestones throughout the project to make sure your www is looking perfect.)

• Our Social Media Graphics Suite(To help you introduce your new www to the world like a PRO)

• Publish Your First Blog Post Tutorial(This screencast tutorial will make it easy to post your first blog)

• Our Little Black Book(Our best ever resources guide sharing our fave copywriters, photographers, social media strategists and more)

Features BrainstormingWeb Designer Example

Brand Values:Fun

AccessiblePractical





amplify my ideal clients success + include a short sentence explaining what gets to happen for them as a

result of each item.

NIGHT CAPList 1 or 2 relevant item that will

promote ongoing business + include a short sentence explaining what gets

to happen for them as a result of each item.

• 12 Months Website Security(To keep your new www safe and sound)

• 90 Days Email Support(Think of us as your personal help desk forthe first 3 months after you launch your www)

• 3 Part Traffic, Engagement + Conversion Secrets Audio Series(Learn our best secrets to boosting traffic, engagement and conversion on your www)

• 50% off business card and eBook opt-in design (Continue the PRO vibe for your clients with professionally designed business cards and your opt-in gift)

Features BrainstormingWeb Designer Example

Brand Values:Fun

AccessiblePractical



features brainstorming worksheet - amazon s3 · restful sleep, mindfulness and the best healing...

Documents