feature and properties of google analytics

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Page 1: Feature and Properties OF Google Analytics
Page 2: Feature and Properties OF Google Analytics

Facts of Google Analytics

Google Analytics is the most popular Web Analytics tool in the world.

Google Analytics is installed on at least 10 million websites.

Google Analytics is used by 64% of the Top 500 US Retailers.

Google Analytics is used by 45% of Fortune 500 companies.

Google Analytics is used by 55.9% of the top 1 million domains.

Google Analytics works in 40 Different languages.

These facts are identified by Alexa.

All of these metrics combine to give Google Analytics a web analytics platfo

rm market share of over 82%!

Data: Collected From NeboAgency

Page 3: Feature and Properties OF Google Analytics

Google Analytics Architecture?

Page 4: Feature and Properties OF Google Analytics

Feature of Google Analytics

Advanced Segments

Remarketing

Experiments

Multi-Channel Funnels

Matched Search Queries

Benchmarking

Reverse Goal Path

Cost Analysis

Behaviors Under Audience

Page 5: Feature and Properties OF Google Analytics

Feature of Google Analytics - Advanced Segments

What it is?

One of the most popular and powerful features in Goo

gle Analytics is Advanced Segmentation. It lets you is

olate and

analyze subsets of your traffic. You can select from pr

edefined segments such as "Paid Traffic" and "Visits

with Conversions"

or create your own segments with a flexible, easy-to-

use segment builder.

Benefits

• Advanced Segmentation lets you break down all

your Google Analytics visitor data into manageab

le chunks.

• Select from predefined custom segments or easily

create your own.

• Apply a segment to all past traffic so that you can

dig into your data and get valuable insights to imp

rove your future campaigns and online experience

s.

Where in GA?

Page 6: Feature and Properties OF Google Analytics

Advanced Segments – Report Example

Page 7: Feature and Properties OF Google Analytics

Feature of Google Analytics - Remarketing

What it is?

Google remarketing allows advertisers to engage with

users who were once on your website.

It is completely for AdWords Display campaign. Rem

arketing with Google Analytics lets you use data and

metrics to create lists of site visitors, then automatical

ly share those lists with AdWords to show ads across t

he Google Display Network.

This was integrated within Google in 2012.

Benefits

• Remarketing with Google Analytics can help you

increase conversions by reaching the right audien

ce, all across the web.

• It help to gather the remarketing lists.

• Analytics Remarketing lists are for display campa

igns only.

Where in GA?

Page 8: Feature and Properties OF Google Analytics

Feature of Google Analytics - Content Experiments

What it is?

A Google feature that helps to create a tasting o

f two version of landing pages. In general terms

we can say this is similar to split testing or A/B.

Simple in one words “ASK ABOUT YOURSEL

F FROM CONSUMERS.”

A Java Script Code- is need to install before sta

rting experiment page.

Benefits

Compare how different web pages or app s

creens perform using a random sample of y

our users.

No need to setup manual page testing.

Ease in tracking of multisession of pages.

Reporting and analysis of page testing is si

mple

Where in GA?

Page 9: Feature and Properties OF Google Analytics

Content Experiment – Report Example

Page 10: Feature and Properties OF Google Analytics

Feature of Google Analytics - Multi-Channel Funnels

What it is?

Multi Channel Funnels tells that how your mark

eting channels (i.e., sources of traffic to your we

bsite) work together to create sales and conversi

ons because there are different marketing involv

es in conversion. This feature was integrated wit

hin Google analytics in 2011.

Benefits

Ease to track the exact source of particular

conversions.

Ease to analysis particular campaign perfor

mance in order to improve their efficiency.

Where in GA?

Page 11: Feature and Properties OF Google Analytics

Feature of Google Analytics - Matched Search Queries

What it is?

The matched search query report in Google Ana

lytics allows you to see the search phrases users

typed into Google to trigger your paid AdWords

keywords.

This only becomes useful if your AdWords cam

paign uses phrase or broad match terms.

To get this data link your Analytics and AdWord

s account .

Benefits

Makes ease to track exact search terms typ

ed from visitors.

Helps in finding the potential keywords.

Helps in finding the best negative and feck

click keywords.

Where in GA?

Page 12: Feature and Properties OF Google Analytics

Feature of Google Analytics - Benchmarking

What it is?

Benchmarking allows you to compare your data with aggr

egated industry data from other companies who share their

data. This provides valuable context, helping you to set me

aningful targets, gain insight into trends occurring across y

our industry, and find out how you are doing compared to

your competition.

Benchmarking reporting is coming for three categories Ch

annels, Location, and Device.

Currently, only 1600 industries are listed their data in Goo

gle Analytics.

Benefits

Marketer can compare their campaigns performance

with their competitors which have shared their data w

ith Google.

Ease to compare that which source is not performing

well.

Where in GA?

Page 13: Feature and Properties OF Google Analytics

Feature of Google Analytics – Reverse Goal Path

What it is?

Sometimes, though, there isn’t a clear path. On this

site, for example, we have a contact form that doesn

’t just appear on one page, it appears in lots of pages

, and this isn’t an uncommon feature of lead generati

on sites. Likewise, sometimes people say things like

, “Well, page X is our goal. But you can actually get

here either by going A > B > X, or by A > P > Q > X

, depending on what options you choose.” How do

we know which way people got to X?

The Reverse Goal Path is a report that helps fill in th

ese details. You’ll find it under Conversions > Goals

in the left-hand navigation in Google Analytics, and

like all the goal reports, you can select a particular g

oal you want to see from the drop-down at the top.

Benefits

Ease in tracking of complete path of conversion

.

Where in GA?

Page 14: Feature and Properties OF Google Analytics

Feature of Google Analytics - Cost Analysis

What it is?

This is completely for paid campaigns. The Cost An

alysis report shows session, cost, and revenue perfor

mance data for your paid non-Google marketing cha

nnels. The report compares the cost of each campaig

n with its associated revenue (from ecommerce and/

or goal value) to calculate ROAS (Return on Ad Spe

nd) and RPC (Revenue per Click).

Benefits

Ease in monitoring paid campaign revenue and

performance.

Ease in campaign cost analysis.

Where in GA?

Page 15: Feature and Properties OF Google Analytics

Feature of Google Analytics - Behaviors Under Audience

What it is?The Behavior section includes detailed category reports N

ew vs. Returning Visitors, Frequency & Recency and Eng

agement.

These reports tell you more about how often a visitor com

es to your website,

how many days on average it is between sessions

for repeat visitors?

how long visitors stay on your website and how

many pages they visit while they’re there.

It Reports in 3 ways:

1. News Vs Returning Visitors.

2. Frequency & Recency

3. Engagement

Benefits

Helps to analyze the exact nature and behavior of cu

stomer.

Helps in analysis of pages engagements pattern of cu

stomer.

Where in GA?

Page 16: Feature and Properties OF Google Analytics