Vol : 3

A LITTLE SOMETHING ABOUT US..Whiteline Industries is a family owned business that began its journey in 1995 as an importer of household plasticware and glassware in Sri Lanka. While also being the

exclusive distributor for ‘Sholay’ plasticware and “Hello Angel” and “Rely On” diapers. The company ran all its operations from the buzzing CBD of Sri Lanka – Pettah. The

primary focus was on the wholesale market of Sri Lanka which was the most feasible route, given the scarce resources available to the company at the time. The

company continued to build its network of wholesaler’s and its image as a reputable company providing high-quality imported plasticware to the Sri Lankan

retail market.

After 12 years of trading in this industry, having amassed a decent level of resources, a positive image among the local business network and industry

experience, we established ourselves as a manufacturer of plastic cleaning tools in April, 2007. The company had shifted its focus from being an importer to a

manufacturer. Initially production consisted of only one item, plastic brooms under the brand name ‘Feather’, functioning inside a small facility in Pettah. At a time

when the Sri Lankan household was pre-dominantly used to the coir broom which was being mass produced, we capitalized on the government’s decision to increase import levies on brooms and brushes by manufacturing locally at a superior quality relative to imports. We were able to supply our customers on demand as it steadily

grew over time, enabling us to extend our range by developing more molds.

Today, Feather plastic broom stands as the most popular choice among households (also known as ‘tile broom’ in the domestic market). Over the years, the Feather brand portfolio has grown from just one plastic broom to the range that exists

today consisting of more than 25 products. As at the end of 2014, the company began to distribute its products directly to the retail market, a major shift from its

existing wholesale distribution model.

Over these past nine years Feather has built a strong brand image for being the premier manufacturer and distributor of plastic brooms, brushes and other quality

household cleaning tools in Sri Lanka to meet each and every consumer’s need.

VISION

Feather, the choice at each household for itsdedication to Quality, Creativity,

Environmental Concern and Honesty.

MISSION STATEMENTEnd user receives maximum value for their

trust and investment in our brand.

Employee commitment is always recognized.

Ethical production process is maintained.

BROOMs

INDOOR BROOMS

Monara

Swan

ITEM CODE - FB - 329

COLOR -

PACKING - 24 PCS / 12 PCS 34 cm

19 cm

ITEM CODE - FB - 100

COLOR -

PACKING - 12 PCS

36 cm

17.5 cm

INDOOR BROOMS

Dove

King�sher

ITEM CODE - FB - 516

COLOR -

PACKING - 12 PCS 29.5 cm

19.5 cm

ITEM CODE - FB - 021

COLOR -

PACKING - 12 PCS / 24 PCS 41 cm

19 cm

INDOOR BROOMS

Hawk

Kiwi

ITEM CODE - FB - 033

COLOR -

PACKING - 12 PCS 33 cm

18 cm

ITEM CODE - FB - 048

COLOR -

PACKING - 12 PCS

29 cm

17 cm

outDoor BROOM

Idella

32.5 cm

ITEM CODE - FB - 600

COLOR -

PACKING - 12 PCS

120cm Metal Handle

Metal Handle

48”

ITEM CODE - MH - 120

COLOR -

120 cm

21.5 cm

BRUSHES

Toilet Brush ES

Tulip

Manel

ITEM CODE - BR - 250

COLOR -

PACKING - 50 PCS / 100PCS 39 cm

9.9

cm

ITEM CODE - BR - 251

COLOR -

PACKING - 50 PCS 39 cm

14 c

m

14 cm

9.9

cm

Toilet Brush ES

Sink Brush

Carnation

Poppy

ITEM CODE - BR - 140

COLOR -

PACKING - 50 PCS / 12 PCS

12.5 cm

5 cm

ITEM CODE - BR - 127

COLOR -

PACKING - 24 PCS

6 cm

5.2 cm

Scrubs

Araliya

Lotus

ITEM CODE - BR - 300

COLOR -

PACKING - 50 PCS / 12 PCS 17 cm

6 cm

ITEM CODE - BR - 205

COLOR -

PACKING - 60 PCS 15 cm

7.5 cm

Bottle Brush

Banister Brush

Angel

Jasmine

ITEM CODE - BR - 248

COLOR -

PACKING - 50 PCS 17.5 cm

11.5 cm

ITEM CODE - FBB - 231

COLOR -

PACKING - 70 PCS

34.5 cm

5.5 cm

Web

ITEM CODE - BR -185

COLOR -

PACKING - 24 PCS

25.5 cm

18.5 cm

ITEM CODE - MH 200T

COLOR - 200 cm

Telescopic Handle

2M Telescopic Handle

Cob Web Brush

DUSTPAN & BRUSHES

DUST PANS

Kandyan

Orchid

ITEM CODE - BR - 169

COLOR -

PACKING - 60 PCS / 12 PCS

ITEM CODE - BR 165

COLOR -

PACKING - 24 PCS

32.5 cm

23 cm

32.5 cm

23 cm

DUSTPANS

SHORT Metal Handle

Lily

ITEM CODE - BR 175

COLOR -

PACKING - 30 PCS 11.5 cm

60 cm

26.3 cm27 cm

ITEM CODE - MH - 60

COLOR -

60 cm

60cm Metal Handle

Floor Mops

COTTON MOPS

Pigeon - 350g

Ibis - 250g

ITEM CODE - FM - 160

COLOR -

PACKING - 50 PCS/12PCS

35 cm

12 cm

ITEM CODE - FM 170

COLOR -

PACKING - 50 PCS

32 cm

10 cm

Wipers

Wiper ( Squeegee)

Rose

ITEM CODE - FW - 718

COLOR -

PACKING - 50 PCS / 12 PCS

5 cm

44 cm

GLASS Wiper

Aster

ITEM CODE - FW - 290

COLOR -

PACKING - 100 PCS

29 cm11.5 cm

Scourers

Sponge ScourerS

Aspen

ITEM CODE - SC 602

COLOR - Standard

PACKING - 288 PCS

10 cm

7.4 cm

Abrasive Scourer

Maple

ITEM CODE - SC 601

COLOR - Standard

PACKING - 288 PCS

15.2 cm

10 cm

Sponge ScourerS

Sparkle - 3PCS

Sparkle

ITEM CODE - SC 603

COLOR - Standard

PACKING - 216 PCS

10 cm

7.5 cm

ITEM CODE - SC 604

COLOR - Standard

PACKING - 72 SETS

10 cm

7.5 cm

Steel Scourers

Scavenger

Scavenger - 3PCS

ITEM CODE - SC - 101

COLOR - Standard

PACKING - 504 PCS 8 cm

8 cm

ITEM CODE - SC - 301

COLOR - Standard

PACKING - 288 PCS

6.25

cm

6.25 cm

Sponge Scourer

Glitter

ITEM CODE - SC 622

COLOR - Standard

PACKING - 50 PCS

11 cm

8 cm

HOTPOTS

Hot PoTS

Casserole - 370ml Casserole - 700ml

Casserole - 1100ml Casserole - 1700ml

ITEM CODE - HP 500

COLOR -

PACKING - 48 PCS

16 cm

9 cm

ITEM CODE - HP 1000

COLOR -

PACKING - 36 PCS

19.3 cm

10.5 cm

ITEM CODE - HP 2000

COLOR -

PACKING - 24 PCS

22.2 cm

10.75 cm

ITEM CODE - HP 3000

COLOR -

PACKING - 50 PCS

25.8 cm

11.9 cm

Other Accessories

Shirt Hanger

Soap Case

Smart

Canary

37.5 cm

ITEM CODE - HG 586

COLOR -

PACKING - 12 PCS

Standard20.5 cm

ITEM CODE - SB 305

COLOR -

PACKING - 15 DOZ

5.2 cm

5.2 cm

Tea Strainers

Sift (S)

ITEM CODE - TS 001

COLOR -

PACKING - 08 PCS

17.3 cm

7.3 cm

Sift (M)

ITEM CODE - TS 002

COLOR -

PACKING - 08 PCS

18.0 cm

7.6 cm

Sift (L)

ITEM CODE - TS 003

COLOR -

PACKING - 08 PCS

21.0 cm

8.9 cm

Sift (XL)

ITEM CODE - TS 004

COLOR -

PACKING - 08 PCS

22.5 cm

9.8 cm

FC 101

FC 102

FC 103

FC 350

FC 352

FC 301

FC 351

FC 401

SEE COLOUR GUIDE ON THE FOLLOWING PAGE FOR THE RELEVANT COLOURS

MARBLE

FROST

SHELL

ROYAL

ALMOND TOMATO

ALMOND

ALMOND

ALMOND

SHELL

SHELL

SHELL

SHELL

TOMATO

ROYAL

FROST

FROST

FROST

MARBLE

MARBLE

21.5cm

21.5cm

20.9cm

19.5cm

18.8cm

12.5cm

10.9cm

11.3cm

Combs

Combs COLOR GUIDE

01 02

03

05 MARBLE02 Royal 04 FROST

04

05

06

01 SHELL 03 Almond 06 Tomato

Factory : No 89, Maguruwila Road, Gonanwala, Kelaniya,Sri Lanka