Feasibility analysis of MOS burger online ordering system

Advisor: Dr. John Group members : Monica 79825011 Morgan 79825012

Go south 79825014 Champ 79825016

Outline

1 . MOS’ Introduction 2 . Feasibility Analysis of MOS Online Ordering

System3. The Barriers to develop online ordering system4. The specific measurements for developing

online ordering system5. The process of online ordering system6. Suggestion & conclusion

MOS’ Introduction • MOS Mission :• “To provide delicious meals, and bring

happiness to customers”• The Meaning of MOS

Mountain

Ocean Sea

MOS’ Introduction

• Their Objective MOS provides delicious, healthy and blessed

meals for customers and communities. MOS’ goal is to let their shops become the energy source for customers.

MOS’ Introduction • Characteristics of Meals -The combination of flavor -Organic food-staff -Natural beef (New Zealand) -Fresh and healthy food -Waiting service -Comfortable atmosphere

MOS’ Introduction

• Strength (1) Shops location (2) Brand advantage(3)Expert service; great experience(4)High customer’s satisfaction & reliance

MOS’ Introduction

• Weakness (1) Higher price (2) Boundary of market share (3) Inefficiency problems

MOS’ Introduction

• Opportunity: (1) Market development (marketing methods, ex: ad ) (2) The progress of customer awareness for healthy and organic lifestyle.

MOS’ Introduction

• Threat: (1) More efficient service provided by Other fast-food restaurants (McDonalds; KFC ) (2) Higher price

MOS(NCHU) Introduction

• Location

MOS

MOS(NCHU) Introduction

• Staffs -Casher: 2~3 -Kitchen: 2~3 (peak time: 3 ; off-peak time: 2) -Meal sending: 1 -Manager

MOS(NCHU) Introduction

• Seats: -Table: 30+1 L-shape -Chairs: 60~70• Equipment -Monitor -Time-controller -Telephone ( Phone-call service)

Feasibility analysis of MOS burger online ordering system

• In our opinion MOS (NCHU) branch can develop online ordering system

The reasons for developing online order system

Huge Chung Hsingstudent consumers

Convenience location to purchase

Increase revenue in off-peak time

The Barriers to develop online order system

The Barriers to develop online

ordering system

To control the orderingquantity

Arrangement for ordering-time period

The loading level of workers

Should have online ordering discount ?

The space for dealing with online ordering

The budget for developing online ordering system

The specific measurements for developingonline ordering system

The problems or barriers

To solve the problems

To control the orderingquantity

• To avoid too much orderings that MOS can’t handle or delivery• To find the balance between ordering quantity and quality

Arrangement for ordering-time period

• To ponder the supply abilities in rush hour.• Encouraging consumers to use online order in off-peak hours (off-peak hours : AM 9:00 ~ 11:00 PM 2:00 ~ 5:00)

The loading level of workers

• Employee numbers in rush hour : 7 (cash desk : 3 kitchen : 4 ) Employee numbers in off-peak hour : 5 (cash desk : 2 kitchen : 3 ) So the employee numbers charge for online order : 2

The process of online ordering system

The space and equipments for online ordering system

Microphone and intercom

Acoustics

Exclusive computers and online ordering system

Part of counter space to deal with online ordering

Calculagraph

Our suggestion and conclusion(1) If MOS Burger can’t handle online ordering very well, it will cause

consumers’ dissatisfaction. ex: Long waiting-time; meal mistakes (2) The space of MOS(NCHU) is too small , MOS can set up a outside

counter.(3) Should MOS decide everyday quota for online ordering to maintain

service quality?(4) The loading problems for worker: If MOS (NCHU) apply online

ordering system , how many workers should be added?(5) The overlap of customers’ needs for online ordering and phone-call

ordering.(6) The limitation for internet use: It is very convenient in NCHU for

online ordering but not in other location.

Thank you for your listening~